Sport Management Journal

Strategies for Using New Technologies to Develop Recreational Sports: from Pilot to Commercialization

Document Type : Research Paper

Authors

Javad Fesanghari 1
Rasool Norouzi Seyed Hossini 2
Marjan Saffari 3
Hashem Kouzechian 4

1 Department of Sport management, Human science Faculty, Tarbiat Modares University

2 Corresponding author, Assistant professor in sport management, physical education department, Humanities faculty, Tarbiat Modares University, Tehran, Iran

3 Assistant Professor of Sport Management, Tarbiat Modares University

4 Professor of Sport Management, Tarbiat Modares University

https://doi.org/10.22059/jsm.2021.311581.2591
Abstract
Aim: In the contemporary era, all different parts of human life and even their physical activities have been affected by the advancement of technology. in other words technology has a great role in our life. This study aimed at investigating ways to improve the use of new technologies for the development of recreational sports.

Methodology: Through the qualitative method data were collected by interviews. in order to analyze the qualitative data, the thematic analysis method was used (Brown and Clark, 2006).

Results: The findings showed that the strategies to improve the use of new technologies for the development of recreational sports were divided into nine groups: 1) co-creation and facilitation of technology use, 2) technology ecosystem design, 3) innovation, 4) technology pilot, 5) technology marketing, 6) The effect of proximity, 7) generalization, 8) commercialization of public sports, and 9) stimulating the use of technology in sports.

Conclusion: According to the results of this study, in order to be able to move in the country in line with the progress made in the international arena for the development of recreational sports, we must take a step towards piloting technology and developing and commercializing recreational sports technology by creating an ecosystem.

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Keywords

Technology Ecosystem
Pilot
Commercialization
New Technologies
Innovation
Recreational Sports

  1.  

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Sport Management Journal
Volume 14, Issue 1
Spring 2022
Pages 351-332

  • Receive Date 07 November 2020
  • Revise Date 12 January 2021
  • Accept Date 02 March 2021

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