شناسایی و تحلیل چالش‌های استارتاپ‌ها در حوزه کسب و کارهای ورزشی با رویکرد تحلیل مضمون

پرواز, مهدیس; عیدی, حسین

doi:10.22059/jsm.2022.338091.2894

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران

https://doi.org/10.22059/jsm.2022.338091.2894

چکیده

مقدمه: هدف پژوهش حاضر شناسایی و تحلیل چالش‌های استارت‌آپ‌ها در حوزۀ کسب‌وکارهای ورزشی با رویکرد تحلیل مضمون بود.
روش پژوهش: روش پژوهش کیفی و بر اساس رویکرد تحلیل مضمون بود. خبرگان و صاحبان استارت‌آپ‌ها و کسب‌وکارهای ورزشی به‌عنوان جامعۀ آماری این پژوهش در نظر گرفته شدند. روش نمونه‌گیری هدفمند بود. ابزار تحقیق مصاحبه بود که از 13 نفر به‌عمل آمد. مصاحبه با خبرگان و استادان بیانگر روا بودن ابزار پژوهش (مصاحبه) بود. برای سنجش پایایی نیز از روش توافق درون‌موضوعی استفاده شد. داده‌های حاصل از این مطالعه با نرم‌افزار QSR Nvivo تحلیل شد.
یافته‌ها: نتیجۀ تحلیل داده‌ها شش مضمون فرعی (مالی و اعتباری، قانونی و حقوقی، کسب‌وکار و بازاریابی، سازمانی و اداری، سخت‌افزاری و نرم‌افزاری و عدم آموزش مناسب) در قالب سه مضمون اصلی (عدم حمایت مالی از کسب‌وکارها، وجود قوانین و مقررات سخت و عدم وجود نیروی انسانی) در رابطه با چالش‌های استارت‌آپ‌ها در حوزۀ کسب‌وکارهای ورزشی بود که در قالب یک مدل ارائه شدند.
نتیجه‌گیری: بنابراین ذی‌نفعان و فعالان حوزۀ کسب‌وکارهای ورزشی می‌توانند ضمن شناخت چالش‌ها و مشکلات شکل‌گیری استارت‌آپ‌های ورزشی، زمینۀ توسعۀ این پدیدۀ نوظهور در حوزۀ ورزش را فراهم کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and Analyzing the Challenges of the Startups in the Field of Sports Businesses with a Thematic Analysis Approach

نویسندگان [English]

Mahdis Parvaz
Hossein Eydi

, Department of Sports Management, Faculty of Physical Education and Sports Sciences, Razi University, Kermanshah, Iran

چکیده [English]

Introduction: The purpose of this study was to identify and analyze the challenges of the startups in the field of sports businesses with a Thematic analysis method.
Methods: The research method was qualitative and based on the content analysis approach. Experts and owners of startups and sports businesses were considered as the statistical population of this study. The sampling method was purposive. The research tool was an interview that was conducted with 13 people. Interviews with experts and professors indicated the validity of the research tool (interview). Intra-subject agreement method was used to measure reliability. Data from this study were analyzed using QSR Nvivo software.
Results: Result of data analysis 6 sub-themes (financial and credit, legal and legal, business and marketing, organizational and administrative, hardware and software and lack of proper training) in the form of 3 main themes (lack of financial support for business and the work, the existence of strict rules and regulations and the lack of manpower) in relation to the challenges of startups in the field of sports businesses were presented in the form of a model.
Conclusion: Therefore, stakeholders and activists in the field of sports businesses can, while recognizing the challenges and problems of forming sports startups, provide the basis for the development of this emerging phenomenon in the field of sports.

کلیدواژه‌ها [English]

Entrepreneurship
Nvivo software
Sport. Startups
Thematic analysis

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نشریه مدیریت ورزشی

شناسایی و تحلیل چالش‌های استارتاپ‌ها در حوزه کسب و کارهای ورزشی با رویکرد تحلیل مضمون

مراجع

مراجع

دوره 15، شماره 2
تیر 1402
صفحه 181-168

شناسایی و تحلیل چالش‌های استارتاپ‌ها در حوزه کسب و کارهای ورزشی با رویکرد تحلیل مضمون

مراجع

مراجع

دوره 15، شماره 2تیر 1402صفحه 181-168

دوره 15، شماره 2
تیر 1402
صفحه 181-168