Document Type : Research Paper
Authors
1 Faculty of Sports Sciences, Islamic Azad University-Tabriz
2 Assistant Professor of Sports Management, Islamic Azad University, Tabriz Branch, Tabriz, Iran
Abstract
The purpose of this study was analyzing the fields of business creation and development in the sports industry and explaining the facilitator factors. The methodology of the present study was qualitative. Qualitative data in this study were collected using in-depth interview technique. The underlying theory strategy has been used to analyze the information and present the final theory. Based on purposive sampling method and theoretical saturation criterion, 25 experts and entrepreneurs in the field of sports businesses participated in this study, whose understanding of the appropriate model for sports businesses was examined and analyzed. Findings obtained using the "contextual theory" method show that sports businesses in four types of education, tourism, marketing and sports services. On the other hand, experts consider the influential factors in four dimensions: management, financial and legal, cultural and social factors and value propositions. The main categories are: Sponsors, Legislation, Risk Value Offer, Customer Taste, Networking, Advertising, Social Media, Focusing, and Business Culture. The "core" category of this study is the "multiple and integrated business model", which includes other major categories, and business models should be changed according to the tastes of consumers.
Keywords
)