Identify and Prioritize Key Stakeholders of the Football Federation of the Islamic Republic of Iran

Moradi, M Ohammad; Goharrostami, Hamid; Ramazani, Rahim

doi:10.22059/jsm.2021.328605.2792

Document Type : Research Paper

Authors

¹ Department of Sport Management, Faculty of Sport Sciences and Health, University of Guilan, Rasht, Iran.

² Department of Sports Management, Faculty of Physical Education and Sports Sciences, University of Guilan, Guilan, Iran.

https://doi.org/10.22059/jsm.2021.328605.2792

Abstract

Introduction: The purpose of this study was to identify and prioritize the key stakeholders of the Football Federation.
Methods: This research was done by the descriptive-analytical method. The statistical population included football experts and elites, which was considered as a whole number. The Delphi method was used to localize the identified stakeholders and the paired comparison questionnaire was used to prioritize key stakeholders.
Results: The results of this study showed that the league organization with average weight (0.167), sponsors with average weight (0.153), clubs with average weight (0.146), football schools with average weight (0.100), Coaches with average weight (0.092), fans with average weight (0.081), Asian Football Confederation with average weight (0.050), FIFA with average weight (0.047), players with average weight (0.046) are considered as key stakeholders of the Football Federation respectively.
Conclusion: With regards to the importance and the role of each of the key stakeholders in the implementation and the promotion of federation's programs, the policy and planning of the federation should be with emphasis and attention to these key stakeholders.

Keywords

References

Akbarian Ronizi, S. R., & Badri, S. A. (2015). “Analysis of Beneficiaries perception on Effects and Consequences of Tourism development in Rural Areas(case study: Lavasanat area)”, Geography and Development Iranian Journal, Volume:13 Issue: 38, p: 47-62 (In Persian).

Anagnostopoulos, Ch. (2011). “Stakeholder management in Greek professional football: identification and salience”, Soccer & Society, 12 (2): 249 - 264.

Askarian, F., Shiralizadeh, Z. & Panahi, H. (2017). “Social factors affecting the performance of the teams participating in the 2014 FIFA world cup, Brazil”, Sport Management Review, Volume 8 (39): 139- 154 (In Persian).

Bahadrestani, A., Talebi, H., & Ghaleh Noei, M. (2016). “Prioritization of key stakeholders in megaprojects with AHP-Fuzzy technique Case study: Mashhad city train”, International Conference on Urban Economics, (In Persian).

Baker, D.F., Hond D.F., Vanderplas, R. (2002). “Stakeholder influence strategies and stakeholder-oriented management”, Paper prepared for the 10th Greening of Industry Network Conference, Göteburg, Sweden, and 23-26 June, pp 1-25.

Clarkson, M.B.E. (1995). “A Stakeholder framework for analyzing and evaluating corporate social performance”, Academy of Management Review, 20 (1): 92-117.

Covell, D. (2005). “Attachment, allegiance and a convergent application of stakeholder theory: assessing the impact of winning on athletic donations in the Ivy League”, Sport Marketing Quarterly, 14: 168-176

Diracca, M. (2021). “Bonding Stakeholders Through The Implementation Of Sustainability Strategies”, Final Master Thesis in Sport Business Management / Supervisor Sonata Staniuliene / Vytautas Magnus University, Faculty of Economics and Management, Graduate Studies, p: 1- 95.

Duesing, J. R. (2009). “Stakeholder orientation and its impact on performance in small business”, Dissertation, Oklahoma State University.

Elahi, A., Goudarzi, M., & Khabiri, M. (2006). “The study of Iran pro- league organization performance and comparison with Japan pro – league organization (J. LEAGUE)”, Journal of Harakat, Number 27: 55 – 71 (In Persian).

Fathi, F., Elahi, A., & Saffari, M. (2016). “The Structural Model of the Nostalgia Effect on Football Fans’ Intention to Purchase”, Sport Management and Development, 5(1), 185-200 (In Persian).

Fortunato, J. A. (2000). “Public relations strategies for creating mass media content: A case study of the National Basketball Association”, Public Relations Review, 26(4): 481–497.

Ghasemi, H., Tejary, F., Khodayari, A., & Kohandel, M. (2018). “Media activities in sports”, 1th ed,Tehran, Bamdad Ketab, pp 1 -224 (In Persian).

Goharrostami, H., Koozehchian, H., Amiri, M., & Henry, H. (2013). “Designing a stakeholder model of the Ministry of Sports and Youth with emphasis on organizational legitimacy”, Sports Management and Development, 2 (3): 1-17 (In Persian).

Hautbois, Ch., Parent, M. M., & Séguin, B. (2012). “How to win a bid for major sporting events? A stakeholder analysis of the 2018 Olympic Winter Games French bid”, Sport Management Review, Volume 15, 2012 - Issue 3: 263- 275.

Holt, M., Michie, J., Oughton, C., Tacon, R., Walters, G. (2005). “The state of game, The corporate governance of football clubs”, London: Football Governance Research Center Publications, 3th ed. Pp 1- 100.

Junghagen, S. (2018). “Tensions in Stakeholder Relations for a Swedish Football Club: A Case Study”, Soccer and Society, 19(4): 612-629.

Linton I. (2020). “What is a stakeholder in sports?” Retrieved from https://smallbusiness.chron.com/stakeholder-sports-54584.html.

Miragaia, D. A. M., Ferreira, J., & Carreira, A. (2014). “Do stakeholders matter in strategic decision making of a sports organization?”, Revista de Administração de Empresas, 54(6), 647-658.

Mitchell, K., Agle, R., & Wood, J. (1997). “Towards a theory of stakeholder identification and salience: Defining the principle of who and what really counts”, The Academy of Management Review, VOL. 22, NO. 4, pp 853-886.