فراتحلیل مطالعات توسعۀ گردشگری ورزشی در ایران با رویکرد شناسایی عوامل مؤثر بر آن

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار مدیریت ورزشی دانشکدۀ علوم ورزشی، دانشگاه فردوسی مشهد، مشهد، ایران

2 دانشجوی دکتری مدیریت ورزشی دانشکدۀ علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران

چکیده

هدف پژوهش حاضر فراتحلیل مطالعات عوامل مؤثر بر توسعۀ گردشگری ورزشی ایران بود. جامعۀ آماری پژوهش، تمامی مقالات علمی پژوهشی با محوریت گردشگری ورزشی در نشریات مدیریت ورزشی بود که در مجموع 59 مقاله در زمینۀ گردشگری ورزشی تا نیمۀ ابتدایی سال 1398 به چاپ رسیده بود که پس از بررسی مقاله‌ها، مطابق فرایندهای مقدماتی فراتحلیل در نهایت 27 مقاله به‌عنوان مقاله‌هایی که شرایط ورود برای فراتحلیل را داشتند، انتخاب شدند. این مقالات با استفاده از نرم‌افزار سی.ام.ای نسخة دو تجزیه‌وتحلیل شدند. نتایج مرور نظام‌مند مقالات نشان داد که پژوهش‌های این حوزه، اغلب توصیفی ـ تحلیلی بودند. یافته‌های فراتحلیل نشان داد که 6 متغیر در توسعۀ گردشگری ورزشی نقش دارند که به‌ترتیب شامل جاذبه‌های گردشگری و طبیعی، عوامل تبلیغاتی و بازاریابی، عوامل زیرساختی و امکاناتی، عوامل مربوط به رویدادها، عوامل فرهنگی اجتماعی و عوامل مدیریتی بود. علاوه‌بر این متغیرها، متغیر کیفیت حمل‌ونقل و خدمات نیز شرط لازم برای ورود به محاسبات فراتحلیل را داشت، اما نتایج نشان داد تأثیر معناداری بر توسعۀ گردشگری ورزشی ندارد. در نتیجه‌گیری کلی برداشت شد که همة موارد بالا مانند عوامل به‌هم‌پیوسته‌اند که هر کدام از عوامل می‌تواند زمینة عامل دیگر یا مکمل آن باشد. این امر نشان می‌دهد که یک عامل به‌تنهایی نمی‌تواند موجب توسعۀ گردشگری ورزشی شود و باید به همة موارد توجه ویژه‌ای شود.

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