Sport Management Journal

Developing Electronic Marketing Model for Selected Professional Federations of Iran Team Sport

Document Type : Research Paper

Authors

Rasoul Tarighi 1
Seyed Nasrolah Sajadi 2

1 Assistant Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Adib Mazandaran Institute of Higher Education, Sari, Iran

2 Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

https://doi.org/10.22059/jsm.2018.227495.1786
Abstract
The aim of this study was to develop the electronic marketing model of selected professional federations of team sport in Iran. This study was descriptive and applied in terms of objectives. A researcher-made questionnaire was developed; its validity was confirmed by professionals and university professors and its reliability was obtained by Cronbach α test. The statistical population involved professors of marketing management (N=20) and sport management (N=60). As the population was limited, the sample was equal to the population and census sampling method was used. Descriptive statistics were used to describe demographic features of respondents and their responses to research items and structural equation modeling and PLS were used in inferential statistics. MS-Excel, SPSS version 18 and PLS were used. Results showed that electronic marketing model designed for selected federations of team sport in Iran had a good fit.
 

Keywords

Modeling
professional sport
sport federations
sport marketing
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Sport Management Journal
Volume 13, Issue 1
Spring 2021
Pages 119-139

  • Receive Date 12 February 2017
  • Revise Date 23 January 2018
  • Accept Date 27 February 2018

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