The Role of Sport Tourism Development on Employment of Graduates in Tehran City

Document Type : Research Paper

Authors

1 PhD student in sport management, borujerd branch, Islamic Azad University, Borujerd, IRAN

2 Assistant Professor of Sport Management, borujerd branch, Islamic Azad University, Borujerd, IRAN

3 Assistant Professor of Sport Management, roodehen branch, Islamic Azad University, Roodehen, IRAN

Abstract

The aim of this study was to investigate the role of sport tourism development on employment in Tehran city and to provide an employment model. The research methodology was analytical and applied in terms of objectives and results. The statistical population included all employment professors and experts who had experience in employment and tourism. According to Morgan table, the sample size was 294 subjects. To qualify for the Kaiser-Meyer-Olkin Test (KMO), the Bartlett test was used, which was equal to 0.735. The results showed a statistically significant difference between the existing status and the favorable status of sport tourism in Iran (P=0.001, Z=13.785). The results also showed that sport tourism development had a direct, positive and significant effect on direct, seasonal-seasonal, and direct-part-time employment, but this effect was not significant on direct-permanent employment. It is suggested to lay a suitable groundwork such as major sport events and famous exhibitions for sport tourists to develop employment. Tehran as one of the metropolises in the world and Iran has many potentials that can lay the groundwork for employment with an emphasis on sport activities.
 

Keywords

References

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Journal of Sport Management
Volume 12, Issue 3
Autumn 2020
Pages 849-869

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