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Affective factors analyze in hosting sport major events of Urmia city based on Porter's model of competitive advantage

Document Type : Research Paper

Authors

1 Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

2 Ph.D of Sport Management, Faculty of Education and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran

3 Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, University of Shomal, Amol, Iran

Abstract

The purpose of this study Affective factors analyze in hosting sport major events of Urmia city based on Porter's model of competitive advantage. Research Method was descriptive-correlation. The population for this study consists of students and graduates in physical education. Among these patients, 208 were selected as the sampling method. The research instrument consisted of a questionnaire (Cronbach's alpha coefficient of 0.87) with 38 questions is evaluated about the factors that influence in competitive advantage of Urmia in hosting sport events. In this research, snowball sampling method was used. For analyze of Data were used from the test exploratory factor analysis (rotated Varimax ). All data were analyzed with using spss software at a significance level of p ≤ 0.05. The results of factor analysis showed that 78.08 % of total variance explained by the factors extracted as follows : hardware and sources of support (23.25 %) , political - communication factors (20.24 %) , software index (16.78 %) , Core resources and attractions (9.56 %) , social factors (8.25%). Each of these factors according to the important, weakness and strength than competing cities require investment, planning, and management and attention.

Keywords

References
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Sport Management Journal
Volume 7, Issue 5 - Serial Number 5
December & January
December 2015
Pages 765-778
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History
  • Receive Date: 03 May 2014
  • Revise Date: 09 November 2015
  • Accept Date: 04 May 2014
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