An Investigation of the Effect of Management Dimensions of Fan Relationship on Fan Lifetime Value in Iran Football Premier League

Izadi, Behzad; Ehsani, Mohammad; Kouzechian, Hashem; Tojari, Farshad

doi:10.22059/jsm.2015.55171

Document Type : Research Paper

Authors

¹ Assistant Professor, Physical Education Department, Faculty of Social and Humanity Sciences, University of Kurdistan, Sanandaj, Iran

² Professor, Physical Education Department, Faculty of humanities, University of Tarbiat Modares, Tehran, Iran

³ Associate Professor, Sport Management Department, Islamic Azad University, Central Tehran Branch, Tehran Iran

https://doi.org/10.22059/jsm.2015.55171

Abstract

The aim of this study was to investigate the effect of management dimensions of fan relationship on fan lifetime value in Iran football premier league. The research method was developmental with regard to the aim and exploratory considering the nature of the study. The data were gathered through interviews, observation, review of the related literature and questionnaires. The statistical population consisted of football fans over the age of 16 and 527 fans were used as the sample. Descriptive and inferential statistics including Kolmogorov-Smirnoff test, Pearson correlation, regression and path analysis were used to analyze the data. The results showed that service quality (0.763) and knowledge management (0.543) had direct effects and organizational support had an indirect effect on fan lifetime value (0.475). In general, results indicated that football clubs need to reform customer-based strategic programs, to pay attention in order to create knowledge and information and to promote service quality in order to increase fan lifetime value.

Keywords

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Sport Management Journal

An Investigation of the Effect of Management Dimensions of Fan Relationship on Fan Lifetime Value in Iran Football Premier League

References

References

Volume 7, Issue 2 - Serial Number 2
June & July
June 2015
Pages 277-291

An Investigation of the Effect of Management Dimensions of Fan Relationship on Fan Lifetime Value in Iran Football Premier League

References

References

Volume 7, Issue 2 - Serial Number 2June & JulyJune 2015Pages 277-291

Volume 7, Issue 2 - Serial Number 2
June & July
June 2015
Pages 277-291