Authors
Abstract
The purpose of this study was to identify the barriers to revenues from sponsorship in Iran Football industry. For this purpose, the researchers interviewed knowledgeable elites using a qualitative research method (n=30). Data collection was continued until theoretical saturation. In accordance with qualitative research principles, data analysis and data collection were performed simultaneously. Results demonstrated that the most important barriers to revenues from sponsorship not only were the structure and management system of football industry, but also environmental barriers had an important role in a lack of development in sponsorship revenues. The most important barriers originated in economic structure of our country, some legal problems, governmental ownership of clubs, the structure and human resources of football industry, marketing management , football match planning , facilities for football industry, etc.
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