The aim of this research was to survey effective factors influencing students' orientation to different sport events in Iran. After the related literature had been reviewed and past researches on these factors had been studied, the initial list of effective factors was prepared. Then, these initial factors were comprehensively reviewed by marketing and sport managers and a questionnaire was prepared and distributed among 380 higher education students of University of Tehran. The results of factor analysis showed that effective factors influencing students' orientation to sport events could be divided into four categories: Sport promotion, sport type and features, sport facilities and situations, and specifications of athletes and teams. Variance analysis results showed that sport type and features and sport facilities and situations have more effects on students' orientation to sport events in Iran.