Document Type : Research Paper
Authors
1 PhD in Sports Management, Faculty of Physical Education, Kharazmi University, Tehran, Iran
2 2. Department of Sports Management, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran. E-mail
3 Department of Sports Management, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran
4 4. Department of Sports Management, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran.
Abstract
Introduction: Despite the growth of technological startups, research on the role of economics and markets in sports startups in Iran is limited. Therefore, the present study studies the role of the market and economic factors in the formation of the sports startup ecosystem in Iran. Methods: The nature of the research is qualitative and exploratory. To collect data, interviews were conducted with 16 experts in the field of entrepreneurship and sports startups, from the founders of sports startups, managers of science and technology parks and growth centers, university professors and elites in the field of sports entrepreneurship. Sampling was purposeful and snowball. Then the data was analyzed by thematic analysis method. Results: The results indicated that the market factor influences the sports start-up ecosystem via market policies, market capabilities, market capacity and opportunities and market orientation. Conclusion: This study highlights that the policies adopted by sports start-ups regarding the market knowledge, and market orientation, along with the acquisition of market capabilities, can enhance their technical and team capabilities, ensuring their survival and success. The findings showed that the market and its dynamics are the main factors in the sports startup ecosystem. The findings also show that the lack of economic stability in Iran is one of the main challenges and concerns of sports startups.
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