Document Type : Research Paper
Authors
1 Ph.D. Candidate in Sport Management, Department of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran
2 Associate professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.
Abstract
Introduction: Iran's football industry faces unprecedented financial challenges, including 80% reliance on government funding, 42% inflation, international sanctions, and a lack of long-term planning. These factors threaten the financial resilience of Iran Pro League clubs, necessitating an analysis of key drivers and future scenario development.
Methods This mixed-methods study combined qualitative and quantitative approaches. Semi-structured interviews with 20 experts identified 15 key components. A questionnaire based on these components was distributed to 150 financial managers and specialists. Data were analyzed using Smart-PLS 4 (structural equation modeling) and MICMAC analysis for scenario development via Scenario Wizard.
Results: Analysis of this study identified three key factors of financial resilience: revenue flexibility (reducing 80% dependence on government resources through digital revenue generation), cost agility (20% cost reduction through logistics optimization and flexible contracts), and transparency and crisis planning. Scenario analysis showed that simultaneous improvement of these factors increases resilience by up to 40% even under sanctions. Practical solutions include creating a digital platform (NFT and exclusive streaming), developing financial transparency standards, and implementing smart cost management systems.
Conclusion: Financial resilience requires reducing government dependence through innovative revenue streams, strengthening corporate governance, and tripartite coordination among the government, private sector, and clubs. Immediate implementation of digital solutions and manager training in technology-driven financial tools can mitigate the current crisis.
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