Document Type : Research Paper
Authors
1 Department of Sport Management, University of Tehran
2 PhD in Sport Management, University of Tehran
3 Associate Professor, University of Tehran
Abstract
Success in managing these sports organizations and overcoming challenges can only be achieved through proper and systematic planning. The aims of this study is to investigate how clubs perceive the challenges by the strategic planning and to answer the question of which strategies are desirable for the development of the sports clubs in The Sultanate Of Oman by determining the SWAT analysis of these clubs (Strengths, Weakness, Opportunities and Threats). The Statistical population included board members of the sport clubs, members, officials, coaches, players, technical and employees in the ministry of culture, sports and youth, total of (334) people. To collect the data, a questionnaire was made after identifying the most important strengths, weaknesses, opportunities and threats and approved by a group of experts in the field. In order to analyze data, descriptive statistics, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix and SWOT matrix were used. The results showed that the strategic position of the sports clubs in The Sultanate Of Oman is in WO region, which shows that weaknesses overcome strengths and opportunities overcome threats. Therefore, conservative strategies should be used. Analyses determined (3) SO strategies, (4) WO strategies, (2) ST strategies and (2) WT strategy, total of (11) strategies. Issuing the investment law in the sports sector and strengthening the partnership between the private sector and sports clubs through marketing and sponsoring community activities, programs and initiatives should be considered by the policymakers.
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