Introduction: This study aimed to develop a health promotion program through physical activity and sports in Iraq.

Methods: This qualitative research was applied in terms of purpose, and descriptive-analytical in terms of data collection method. To collect data, interviews with 18 elites were used, and then Strauss and Corbin's method was used to analyze the data.

Results: Based on the findings, for causal conditions, 61 concepts, 10 subcategories, and 3 main categories (individual conditions, relationships and attitudes, and macrostructural factors), for intervening factors, 28 concepts, 7 subcategories, and 2 main categories (barriers and constraints, and facilitators), for contextual factors, 30 concepts, 6 subcategories, and 2 main categories (drivers and motivators), for strategies, 65 concepts, 12 subcategories, and 3 main categories (promoting the status of physical activity in the Ministry of Health, emphasizing urban development and active commuting, and emphasizing cultivating, education, and promotion of physical activity and sports in society), and for achievements, 57 concepts, 7 subcategories, and 3 main categories (growth and promotion of society, individual development, and physical-psychological outcomes), and a total of 241 concepts, 42 subcategories, and 13 main categories related to the health promotion program model through physical activity and sports in Iraq were identified.

Conclusion: Developing and implementing appropriate strategies to attract individuals and different segments of society to physical activity and sports, can lead to individual progress in career, communication, physical, and psychological dimensions, and ultimately, lead to the growth and advancement of that society.