Document Type : Research Paper
Authors
1 Faculty of Iran University of Science and Technology
2 Faculty of Physical Education, University of Tehran
Abstract
condensed
The main goal of the current research was to provide a model for the survival of sports businesses in the Corona and post-corona crisis. This research was conducted with a qualitative approach and the Foundation's data theorizing method. The key informants of the research included 17 people related to the subject of the research. The data were collected through interviews and targeted sampling and were analyzed based on a systematic approach during three stages of open, central and selective coding. The findings indicated that the dimensions of the paradigm model include causal conditions (targeted management, human power empowerment, government planning, economic structure of sports), contextual conditions (smoothness of obstacles, advertising, attitude towards sports), intervening conditions (infrastructural development) , legal solutions), strategies (income development, improvement of organizational capabilities, fan interaction strategy, sports prioritization) and consequences (economic boom, sports industry boom, sustainable development, quality boom) based on which the economic policy-making model was designed and validated. Based on the findings of the model, it is better to form the administrative and management infrastructure of businesses based on corona and post-corona economic strategies. Facilitating the development of the sports industry in the post-corona era by government trustees and empowering sports complexes can be effective for the development of sports businesses.
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