Document Type : Research Paper
Authors
1 Assistant Professor of department of sport management, payame noor university
2 ,Department of Sport Management, Payame Noor University, Tehran, Iran
3 Department of Sport Management, Payame Noor University, Tehran, Iran
Abstract
The purpose of this research was to design a model of factors influencing the attraction of private sector investment in educational sports in Iran. The statistical population of the research included experts in sports management, economics, private sector investors and managers in the field of educational sports in an unlimited number. In the qualitative section, 18 tons were selected as a research sample, and in the quantitative section, 122 tons were selected based on Cochran's formula. To achieve the goals of the research, a 71-question questionnaire made by the researcher was used. The face and content validity of the questionnaire was confirmed by 15 experts and the construct validity of the questionnaire was confirmed by confirmatory factor analysis. Composite reliability indices and Cronbach's alpha for all constructs were higher than 0.7. Delphi method was used in three stages to analyze the data in the qualitative part. In the quantitative part, descriptive and inferential statistical methods including confirmatory factor analysis and path analysis were used with the help of SPSS 22 and Smartpls 2.0 software.
Results: In this model, there are 7 categories of factors in the order of factor load priority, including financial and economic factors (0.759), managerial, educational and research factors (0.707), legal and political factors (0.706), supportive and encouraging factors (0.633). , media and marketing (0.607), cultural and social (0.471), sports (0.421). The obtained model had a good fit
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