Sport Management Journal

Keywords = brand identification

Number of Articles: 1

The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs

Volume 9, Issue 3, Autumn 2017, Pages 373-387

https://doi.org/10.22059/jsm.2017.42804.1039

mohammad Rasoul khodadadi

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