Sport Management Journal

Keywords = Desire to buy

Number of Articles: 1

The Difference Between the Advertising Effect of Male and Female Athletes in the Desire to Buy Sports Goods: The Results of an Experimental Experiment

Volume 15, Issue 1, Spring 2023, Pages 125-111

https://doi.org/10.22059/jsm.2021.303439.2492

Rohollah Fathian, Alireza Elahi, Hossein Akbari

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