Sport Management Journal

Keywords = Sports brands

Number of Articles: 2

Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix

Volume 13, Issue 3, Autumn 2021, Pages 797-815

https://doi.org/10.22059/jsm.2020.299299.2429

Seyedeh Razieh Dastgheib, Ahmad Torkfar, Seyed mohammad ali Mirhosseini, Leila Jamshidian

The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands

Volume 9, Issue 3, Autumn 2017, Pages 549-564

https://doi.org/10.22059/jsm.2017.64749

Javad Mirzaei, Seyed Emad Hosseini

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