Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Author = rohollah fathian
Number of Articles: 3
The Difference Between the Advertising Effect of Male and Female Athletes in the Desire to Buy Sports Goods: The Results of an Experimental Experiment
Volume 15, Issue 1, April 2023, Pages 125-111
The empirical study of the effect advertising by celebrities in promoting the brand equity of sport goods.
Volume 12, Issue 1, April 2020, Pages 161-180
The Relationship between Advertising by Celebrities and the Willingness to Purchase Sports Shoes
Volume 7, Issue 2, June 2015, Pages 267-275