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Author = Rohollah Fathian
Number of Articles: 3

The Difference Between the Advertising Effect of Male and Female Athletes in the Desire to Buy Sports Goods: The Results of an Experimental Experiment

Volume 15, Issue 1, Spring 2023, Pages 125-111

https://doi.org/10.22059/jsm.2021.303439.2492

Rohollah Fathian, Alireza Elahi, Hossein Akbari

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  • PDF 502.14 K

The empirical study of the effect advertising by celebrities in promoting the brand equity of sport goods.

Volume 12, Issue 1, Spring 2020, Pages 161-180

https://doi.org/10.22059/jsm.2019.257347.2076

rohollah fathian, alireza elahi, hossein akbari

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  • PDF 288.66 K

The Relationship between Advertising by Celebrities and the Willingness to Purchase Sports Shoes

Volume 7, Issue 2, Spring 2015, Pages 267-275

https://doi.org/10.22059/jsm.2015.55170

rohollah fathian, Fariba eskrian

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  • PDF 159.64 K
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