Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = بازاریابی ورزشی
Number of Articles: 11
The Impact of digital marketing mix on sporting stores ’customers behavioral tendencies with the mediating role of customer relationship quality
Articles in Press, Accepted Manuscript, Available Online from 18 April 2023
Designing the model of internet marketing mix for sports industry
Volume 14, Issue 2, August 2022, Pages 212-195
Design and Explanation of Influencer Marketing Evaluation Model, with Emphasis on the Consumption of Iranian Sports Goods on Social Media
Volume 14, Issue 1, May 2022, Pages 193-173
Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran
Volume 14, Issue 1, May 2022, Pages 234-217
Developing Electronic Marketing Model for Selected Professional Federations of Iran Team Sport
Volume 13, Issue 1, May 2021, Pages 119-139
Prioritizing the Barriers to Attracting Professional Sport Sponsorship in Alborz Industrial City (Qazvin Province)
Volume 13, Issue 1, May 2021, Pages 203-219
Designing a Model of the Effect of Marketing Mix and Brand Image on the Pleasure and Communication Commitment in Fans of Two Popular Teams of Tehran (Esteghlal and Persepolis)
Volume 11, Issue 3, October 2020, Pages 547-560
An Investigation of the Impact of Internet Advertising Factors on Behavior of Sport Consumers
Volume 11, Issue 1, April 2019, Pages 107-118
designing a model of the effect of Emotional Dependency on Emotional loyalty and word of mouth advertising
Volume 10, Issue 3, September 2018, Pages 548-535
Explaining the Model of the Effect of Marketing Mix Elements on Fans’ Satisfaction and Re-Attendance in Tehran Popular Clubs of Professional Football League
Volume 10, Issue 1, June 2018, Pages 103-117
Identifying Sport Marketing Barriers in Iran from Sport Managers’ Perspectives
Volume 7, Issue 6, February 2016, Pages 829-846