Document Type : Research Paper
Authors
1 PhD Student of Sport Management, Borujerd Branch, Islamic Azad University. Borujerd, Iran
2 Assistant Professor in Physical Education, Technical and Vocational University (TVU), Tehran, Iran
3 Assistance Professor in Sport Management, Islamic Azad University Borujerd Branch,Boujerd Iran
Abstract
The soft power of the Islamic Republic of Iran, after fourteen years of glorious revolution, has been influenced by various macro and micro concepts that have been repeatedly challenged by Western countries, especially the United States; And US political decision-makers are developing and strengthening their soft power in the world, including the Islamic Republic of Iran, in light of recent years' successes in the international field of sports, including seventeenth among the 206 countries in the Olympics. 2012 can use this capacity to expand its interactions in the media arena The purpose of the present study was initially to explore the concepts of strengthening Iran's soft power through sport and to design a favorable paradigm for the development of diplomatic relations with Western countries, especially the United States. Then, SPSS and PLS software were used to investigate the correlation between variables based on Spearman test, exploratory factor analysis and finally structural and interpretive modeling of independent and dependent variables. The findings showed that seven factors of trade development, religious affairs, interactions, cultural affairs, national unity, diplomatic currents and friendship were in four levels influenced by Iran's international sporting environment.
Keywords
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