Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.

Sajjadi, Seyed Nasrollah; Goodarzi, Mahmood; Fasihmardanloo, Nargess

doi:10.22059/jsm.2020.45829.1087

Document Type : Research Paper

Authors

¹ Professor of sport management, Faculty of Physical Education and Sport sciences, University of Tehran, Tehran, Iran

² Ph.D. of sport management, Faculty of Physical Education and Sport sciences, Tehran University, Tehran, Iran

https://doi.org/10.22059/jsm.2020.45829.1087

Abstract

The purpose of this study was to identify and prioritize the factors quality ,management and planning which are Effective ,of branding sports event in Iran. Combination of research methods and quantitative - qualitative. In the qualitative interviews and quantitative AHP questionnaire was used to collect data. Research community were experts and elites of sports management, sports events and sports marketing who using theoretical and Snowball sampling, 11 individuals were selected. The results showed, Effective ingredients in order of importance to Management and planning included: Design Master Plan, resources, and communications and networking event manager and ,Effective ingredients in order of importance to the quality of the event included: Perceived amenities, ICT, Enter the stage of industrialization Sports, Not perceptions of service quality (intangible). Event Organisations and managers can utilize effective management and quality components are the benefits of branding event, such as an increase in interest and media sponsors, ticket sales are able to enjoy the event, and many others.

Keywords

References

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Sport Management Journal

Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.

References

References

Volume 12, Issue 1
April 2020
Pages 1-17

Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.

References

References

Volume 12, Issue 1April 2020Pages 1-17

Volume 12, Issue 1
April 2020
Pages 1-17