Document Type : Research Paper
Authors
1 Assistant Professor of Economic Sciences, Economic Development Department, Faculty of, Humanities, Tarbiat Modares University, Tehran, Iran
2 Associate Professor of Sport Management, Sport Management Department, Faculty of Physical Education and Sport Sciences, Allame Tabataba'i University, Tehran, Iran
3 PhD Candidate Sport Management, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran
Abstract
The aim of this study was to survey behavioral factors affecting sport
entrepreneurship development and to provide a model. This study was of
correlation nature and interviews and a questionnaire were used to collect
data and viewpoints of sport experts. The statistical population consisted of
sport club managers, top managers of Sport Organization, doctorate students
and sport management and entrepreneurship management professors. In
quantity sector, the entrepreneurship questionnaire included 15 items in two
subsections including behavioral factors and entrepreneurship development.
Face and content validity of the questionnaire was confirmed by 10
professors (construct validity was confirmed as well). The reliability of the
questionnaire was achieved by Cronbach’s alpha coefficient (α=0.916). For
data analysis, regression, exploratory and confirmatory factor analysis were
used and structure equation modeling was employed to develop a model.
SPSS and Amos software was also used. The results showed that with regard
to regression analysis, there was a significant relationship between
behavioral factors and sport entrepreneurship development and factors such
as motives and entrepreneurship attitudes influenced entrepreneurship
development. In addition, modeling indices were suitable (P=0.80,
GFI=0.94, AGFA=0.90, RMSEA=0.000). It can be concluded that
improvement and development of behavioral factors play an important role
in sport entrepreneurship development in Iran. Therefore, it seems that
motives and attitudes of the citizens are considered as one of those factors
which improves and develops sport entrepreneurship and consequently
behavioral indices can help recognize those who perceive entrepreneurial
opportunities better.
Keywords
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