نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه گردشگری ورزشی و سلامت، دانشکدة گردشگری، دانشگاه تهران، تهران، ایران

2 گروه مدیریت ورزشی و رفتار حرکتی، دانشکدة علوم ورزشی، دانشگاه فردوسی مشهد، مشهد،، ایران

3 مرکز هتلداری و گردشگری معاصر و مرکز بهبود تجارت، کالج تجارت، حقوق و علوم اجتماعی، مدرسه کسب‌وکار دربی، انگلستان

10.22059/jsm.2022.342922.2947

چکیده

مقدمه: ورزش‌های پهلوانی و زورخانه‌ای به‌عنوان یک میراث فرهنگی ناملموس ایرانی می‌تواند ظرفیت ویژه‌ای را برای توسعة گردشگری ورزشی خلاق در ایران ایجاد کند. ازاین‌رو هدف از این پژوهش شناسایی عوامل مؤثر بر توسعة گردشگری ورزشی خلاق مبتنی بر میراث فرهنگی ناملموس بود.
روش پژوهش: پژوهش حاضر به لحاظ هدف از نوع پژوهش‌های کاربردی و از نظر ماهیت از نوع پژوهش‌های توصیفی ـ تحلیلی است و داده‌های پژوهش نیز به‌صورت میدانی جمع‌آوری شد. همچنین این پژوهش از انواع پژوهش‌های کیفی است که از روش نظریة داده‌بنیاد و رویکرد گلیزری بهره گرفته شد. مطالعات کتابخانه‌ای به‌همراه مصاحبه روش اصلی جمع‌آوری اطلاعات در پژوهش حاضر بود.
یافته‌ها: بر اساس نتایج عوامل مؤثر بر توسعة گردشگری خلاق مبتنی بر میراث فرهنگی ناملموس در 108 مفهوم (کد)، 13 مقوله و دو بعد دسته‌بندی شدند. بر این اساس عوامل سیاسی، اقتصادی، اجتماعی و فرهنگی، فناوری و فناوری، قانونی و حکمرانی و زیست‌محیطی زیرمجموعة عوامل بیرونی و عوامل مدیریت، منابع انسانی، زیرساخت، آموزش و پژوهش، تعاملات بین‌الملل، بازاریابی و جاذبه‌های گردشگری به‌عنوان عوامل درونی شناسایی شدند.
نتیجه‌گیری: در نهایت می‌توان نتیجه گرفت عوامل سیزده‌گانة شناسایی‌شده در این تحقیق هریک در جایگاه خود نقش بسزایی در توسعة این بخش از گردشگری دارند و مسئولان و تصمیم‌گیران این حوزه می‌توانند با بهره‌گیری از نتایج این تحقیق در راستای توسعة گردشگری به‌صورت عام و گردشگری خلاق و گردشگری ورزشی به‌صورت خاص بهره‌مند شوند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Effective Factors In Development of Creative Sports Tourism Based on Intangible Cultural Heritage

نویسندگان [English]

  • Reza Heydari 1
  • Mohammad Keshtidar 2
  • Seyed Morteza Azimzadeh 2
  • Mahdi Talebpour 2
  • Haywantee Ramkissoon 3

1 Department of Sport Tourism and Health, Faculty of Tourism, University of Tehran, Tehran, Iran

2 Department of Sport Management and Motor Behavior, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Center for Hotel and Contemporary Tourism and Center for Business Improvement, College of Commerce, Law and Social Sciences, Derby School of Business, Derby University, Derby, UK.

چکیده [English]

Introduction: Pahlevani and zurkhaneh sports as an intangible Iranian cultural heritage can create a special capacity for development of creative sports tourism in Iran. Therefore, the purpose of this study was to identify the factors affecting the development of creative sports tourism based on intangible cultural heritage.
Methods: The present research is applied research in terms of purpose and descriptive-analytical research in terms of nature. The data of this research were also collected in the field. Also, this research is one of the qualitative researches that used the method of data theory and Glaser approach. Library studies along with interviews were the main method of data collection in the present study.
Results: Based on the results of the factors affecting the development of creative tourism based on intangible cultural heritage, 108 concepts (codes), 13 categories and 2 dimensions were classified. Accordingly, political, economic, social and cultural factors, technology and technology, legal and governance and environmental subset of external factors and management factors, human resources, infrastructure, education and research, international interactions, marketing and tourist attractions were identified as internal factors in this study.
Conclusion: It can be concluded that the thirteen factors identified in this study each play an important role in development of this sector of tourism and officials and decision makers in this area can use benefit from the results of this research in order to develop tourism in general and creative tourism and sports tourism in particular.

کلیدواژه‌ها [English]

  • Sports Tourism
  • Creative Tourism
  • Sports Heritage
  • Pahlevani and Zurkhaneh sports
  • Macro-environmental factors
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