Identifying Factors Affecting the Development of Iran's Sportswear Industry using the PEST Analytical Approach

Jami-al-ahmadi, Abdorahman; Azizi, Bahador; Mahmoudi, Ahmad; Kalashi, Maziyar

doi:10.22059/jsm.2022.344023.2964

Document Type : Research Paper

Authors

¹ Department of Motor Behavior and Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

² Department of Sport Management, Faculty of Physical Education and Sport Sciences, Tehran University, Tehran, Iran

³ Department of Sport Management, Faculty of Physical Education and Sport Sciences, Razi University, Kermanshah, Iran

https://doi.org/10.22059/jsm.2022.344023.2964

Abstract

Introduction: Globalization and change in financial structures have had a significant impact on the clothing industry. Sportswear manufacturing is also a subcategory of the clothing industry. The aim of present study was to understand the sport clothing industry environment by using the PEST model to recognize the affecting factors on development of sport clothing industry.
Methods: This is a qualitative research by using thematic analysis method. Data were also collected in semi-structured interviews based on the literature of the research. The statistical population of this study consisted of founders, managers, board members and sales managers, active manufacturers of clothing industry inside Iran. Purposive sampling method was used for sampling.
Results: The results showed that the political factor with developmental, supportive and communication subcategories, economic factor with sub-categories of raw materials, communication and optimization, social factor with subcategories of perceptual, human resources and culture, and the factor of technology with developmental and infrastructure sub-categories on industrial development clothing are impressive.
Conclusion: According to research findings, environmental factors from the perspective of activists in this field have a crucial role in the development and growth of Iranian apparel industry and managers, officials, entrepreneurs and investors in this field should pay attention to these factors before making a decision and entering this area.

Keywords

References

Aghazadeh, H., & Bakhshizadeh, E. (2010). "Evaluating the effectiveness of electronic advertising based on the hierarchy of effects model (case study: clothing industry)". Journal of Modern Economy and Business, 6(21), pp: 123-143. (In Persian). https://www.sid.ir/paper/118657/fa

Azadi, R., Yousefi, B., & Eydi, H. (2017). "Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)". Sport Management Journal, 9(3), pp: 515-529. (In Persian). doi: 10.22059/jsm.2017.64744

Azizi, B., Talebpour, M., Mirzazadeh, Z., Stavros, J. M., & Saatchian, V. (2022). "An analysis of the role of consumer law protection in the tendency to purchase nationally produced sports equipment". Sport Physiology & Management Investigations, 14(3), pp: 153-171. (In Persian). DOI: 20.1001.1.1735.5354.1401.14.3.11.3.677

Baier, D., Rausch, T. M., & Wagner, T. F. (2020). "The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective". Sustainability, 12-7, pp: 1-21. https://doi.org/10.3390/su12072788

Dehghan Ghahfarrokhi, & A., Heydari, R. (2020). "Investigating the role of marketing mix in the strength of sportswear brand". New Trends in Sport Management, 8(30), pp: 9-22. (In Persian). http://ntsmj.issma.ir/article-1-1288-en.html

Depken, D., & Zeman, C. (2018). "Small business challenges and the tripple bottom line, TBL: Needs assessment in a Midwest State U.S.A.". Technological Forecasting & Social Change, 135, p: 44-50. https://doi.org/10.1016/j.techfore.2017.05.032

Doaei, H., & Hasanzadeh Zhaleh, F. (2010). "Comparative Comparison of Customers' Attitudes to Global Apparel Brands (studied by local brands in Iran, Korea and Japan)". Trading reviews, 8(42), pp: 26-40. (In Persian). https://www.sid.ir/paper/447190/fa

Fransiska, Y., Andhika, F., Indra, M., & Rengganis, R. (2012). "Determining the Most Effective Promotion Strategy for Clothing Company in Bandung, Indonesia". International Conference on Small and Medium Enterprises Development with a Theme (ICSMED), pp: 221-254. https://doi.org/10.1016/S2212-5671(12)00327-9

Geršak, J. (2013). "Design of clothing manufacturing processes: A systematic approach to planning, scheduling and control". Woodhead Publishing Limited, p: 256. https://www.sciencedirect.com/book/9780857097781/design-of-clothing-manufacturing-processes

Jamshidi, O., Hamidi, M., & Khabiri, M. (2015). "Analysis of the Competitive Situation in the Sports Apparel Industry Using Porter's Competitive Model". Applied Research in Sport Management, 1(13), pp: 105-115. (In Persian). DOI: 20.1001.1.23455551.1394.4.1.9.7

Jaworek, M., & Karaszewski, W. (2020). "The largest athletic apparel, accessories and footwear multinational companies: economic characteristics, internationalization". Journal of Physical Education and Sport, 20(5), pp: 3053-3062. https://efsupit.ro/images/stories/octombrie2020/Art%20415.pdf

Jhanji, Y. (2021). "Sportswear: Acumen of Raw Materials, Designing, Innovative and Sustainable Concepts". Textiles for Functional Applications, pp: 1-10. DOI: 10.5772/intechopen.99808

Khannifar, H., & Moslemi, N. (2017). "Principles of Qualitative Research Methods (Vol. I)". Publisher: Knowledge Look. First Edition, p: 154. (In Persian). https://www.gisoom.com/book/11288627

Najarian, M., Alidoust Ghahfarrokhi, E., Khabiri, M., & Jafari, A. (2020). "Explaining the Personality Characteristics and the Brand Equity of Sport Apparel". Sports Marketing Studies, 1(1), 41-19. (In Persian). doi: https://doi.org/10.34785/J017.2020.219

Rehman, F., & Al-Ghazali, B. M. (2022). "Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands". Sage Open, 12(1), pp: 1-18. DOI: 10.1177/21582440221088858

Rezvani, M., & Khorramshahi, N. (2012). "Documentation of New Promotion Techniques in Small and Medium Businesses of Apparel Industry". Journal of New Marketing Research, 2(1), pp: 167-184. (In Persian). https://www.sid.ir/paper/194503/fa

Ruppert-Stroescu, M., LeHew, M. L. A., Connell, K., & Armstrong, C. (2015). "Creativity and sustainable fashion apparel consumption-the fashion detox". Clothing and Textiles Research Journal, 33(3), pp: 167-182. https://doi.org/10.1177/0887302X15579990

Saatchian, V., Azizi, B., & Talebpour, M. (2021). "ADIDAS Sportswear Brand Popularity Model in Iranian Consumers". Sports Business Journal, 1(1), pp: 159-173. DOI: 10.22051/SBJ.2021.36650.1004

Sports Retail Study (2022). "Suppliers in the DACH Market". Deloitte, p: 5. https://www2.deloitte.com/content/dam/Deloitte/de/Documents/consumer-business/Deloitte_Sports_Retail_Supplier_Study_2022.pdf

Tarafder, N. (2019). "Textiles in Sportswear, Sports Goods and Sports Equipment-A Discussion". Journal of Mechanical Robotics, 4(3), pp: 1-10. https://matjournals.com/Journal-of-Mechanical-Robotics.html

Tavari, M., Sokkian, M, A., & Mirnezhad, S, A. (2008). "Identifying and Prioritizing Factors Affecting Human Productivity Using MADM Techniques (Case Study: One of the Jin Clothing Manufacturers in Yazd Province)". Industrial Management Journal. 1(1), pp: 71-88. (In Persian). https://www.sid.ir/paper/140023/fa

Thomassey, S. (2010). "Sales forecasts in clothing industry: The key success factor of the supply chain management". International Journal of Production Economics, 128(2), pp: 470–483. https://doi.org/10.1016/j.ijpe.2010.07.018

Todeschini, B. V., Cortimiglia, M. N., Callegaro-de-Menezes, D., & Ghezzi, A. (2017). "Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers,opportunities, and challenges". Business Horizons, 60(6), pp: 759-770. https://doi.org/10.1016/j.bushor.2017.07.003

Toghrayee, M. T., Rezvani, M., Mobaraki, M. H., Yadolahi Farsi, J., & Mirzaei, Z. (2016). "Identification of factors affecting cultural entrepreneurship in nomadic handicrafts". Quarterly Journal of Rural Economics and Development, 5(17), pp: 19-36. (In Persian). http://serd.khu.ac.ir/article-1-2617-fa.html

Zareian, H., Elahi, A., Sajjadi, S. N., & Pedram, M. H. (2016). "Predictive Components of Success for Countries Participating in the Olympic Games". Sport Management Studies, 8(35), 137-162. (In Persian). doi: 10.22089/smrj.2016.722

Identifying Factors Affecting the Development of Iran's Sportswear Industry using the PEST Analytical Approach

References

References

Volume 16, Issue 2June 2024

Volume 16, Issue 2
June 2024