Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = کالای ورزشی
Number of Articles: 3
The effect of nationalism, ethnocentrism and consumer globalization on the preference of domestic to foreign sports brands among students: The mediating role of product performance quality
Articles in Press, Accepted Manuscript, Available Online from 25 October 2021
Presenting the Branding Model of Iran's Sportswear Industry using Grounded Theory
Volume 15, Issue 3, November 2023, Pages 87-70
The Difference Between the Advertising Effect of Male and Female Athletes in the Desire to Buy Sports Goods: The Results of an Experimental Experiment
Volume 15, Issue 1, April 2023, Pages 125-111