University of TehranSport Management Journal2008-934112120200320Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.Identify and prioritize the factors affecting of quality and management on branding sports event in Iran.1177662110.22059/jsm.2020.45829.1087FASeyed NasrollahSajjadiProfessor of sport management, Faculty of Physical Education and Sport sciences, University of Tehran, Tehran, Iran0000-0001-8529-7090MahmoodGoodarziProfessor of sport management, Faculty of Physical Education and Sport sciences, University of Tehran, Tehran, Iran0000-0001-7142-8643NargessFasihmardanlooPh.D. of sport management, Faculty of Physical Education and Sport sciences, Tehran University, Tehran, IranJournal Article20140505The purpose of this study was to identify and prioritize the factors quality ,management and planning which are Effective ,of branding sports event in Iran. Combination of research methods and quantitative - qualitative. In the qualitative interviews and quantitative AHP questionnaire was used to collect data. Research community were experts and elites of sports management, sports events and sports marketing who using theoretical and Snowball sampling, 11 individuals were selected. The results showed, Effective ingredients in order of importance to Management and planning included: Design Master Plan, resources, and communications and networking event manager and ,Effective ingredients in order of importance to the quality of the event included: Perceived amenities, ICT, Enter the stage of industrialization Sports, Not perceptions of service quality (intangible). Event Organisations and managers can utilize effective management and quality components are the benefits of branding event, such as an increase in interest and media sponsors, ticket sales are able to enjoy the event, and many others.The purpose of this study was to identify and prioritize the factors quality ,management and planning which are Effective ,of branding sports event in Iran. Combination of research methods and quantitative - qualitative. In the qualitative interviews and quantitative AHP questionnaire was used to collect data. Research community were experts and elites of sports management, sports events and sports marketing who using theoretical and Snowball sampling, 11 individuals were selected. The results showed, Effective ingredients in order of importance to Management and planning included: Design Master Plan, resources, and communications and networking event manager and ,Effective ingredients in order of importance to the quality of the event included: Perceived amenities, ICT, Enter the stage of industrialization Sports, Not perceptions of service quality (intangible). Event Organisations and managers can utilize effective management and quality components are the benefits of branding event, such as an increase in interest and media sponsors, ticket sales are able to enjoy the event, and many others.https://jsm.ut.ac.ir/article_76621_14cbd7ab31dba4f0b37818b4286d7549.pdfUniversity of TehranSport Management Journal2008-934112120200320The effect of coaching behavior on self-Efficacy and team performance in Iranian women football Pro LeagueThe effect of coaching behavior on self-Efficacy and team performance in Iranian women football Pro League19337662210.22059/jsm.2020.227251.1781FALoraChapariPh.D. student of Sport Management,Razi University, kermanshah, iranBahramYoosefyAssociate Profesor in Sport Management, Razi University, kermanshah, iranShirinZardoshtianAssistant Profesor in Sport Management, Razi University, kermanshah, iran0000-0001-9494-3904Journal Article20170208The aim of the study was to analyze the influence of coaching behaviors on self - efficacy and team performance of Iranian women's football players in Pro League . Community samples 200 subjects in the study were selected by considering 22 players per team . For this purpose, Coaching Behavior Questionnaire (CBQ) and Self - Efficacy Scale (ESES) were used for the study . To evaluate the performance of women's football team , their place in the table was considered . Reliability of the research toolis obtained using Cronbach alpha (0.75 for coaching behavior, 0.82 for self-efficacy) . In order to analyze the data, descriptive statistics and inferential statistics Confirmatory factor analysis CFA for data collection , SEM structural equation modelin ” Amos ” to test the research model and also hypothesis testing) were used . <br /> The results showed that spontaneous coaching behavior and positive Reactive coaching behavior have a significant positive effect on self - efficacy and negative Reactive coaching behavior had a significant negative impact on self - efficacy . The results showed a positive and significant impact of self - efficacy of players on team performance . spontaneous coaching behavior and positive reactive coaching behavior had a significant positive impact on performance , but the negative reactive coaching behavior had a significant negative impact on performance .The aim of the study was to analyze the influence of coaching behaviors on self - efficacy and team performance of Iranian women's football players in Pro League . Community samples 200 subjects in the study were selected by considering 22 players per team . For this purpose, Coaching Behavior Questionnaire (CBQ) and Self - Efficacy Scale (ESES) were used for the study . To evaluate the performance of women's football team , their place in the table was considered . Reliability of the research toolis obtained using Cronbach alpha (0.75 for coaching behavior, 0.82 for self-efficacy) . In order to analyze the data, descriptive statistics and inferential statistics Confirmatory factor analysis CFA for data collection , SEM structural equation modelin ” Amos ” to test the research model and also hypothesis testing) were used . <br /> The results showed that spontaneous coaching behavior and positive Reactive coaching behavior have a significant positive effect on self - efficacy and negative Reactive coaching behavior had a significant negative impact on self - efficacy . The results showed a positive and significant impact of self - efficacy of players on team performance . spontaneous coaching behavior and positive reactive coaching behavior had a significant positive impact on performance , but the negative reactive coaching behavior had a significant negative impact on performance .https://jsm.ut.ac.ir/article_76622_7ea18f09c53c6bc767acddb849bc7455.pdfUniversity of TehranSport Management Journal2008-934112120200320Study of Barriers of Constructive and Designing Green Sport Environments
from Expertise's Point of ViewStudy of Barriers of Constructive and Designing Green Sport Environments
from Expertise's Point of View35567662310.22059/jsm.2020.216735.1695FASaeedJafariMs.c studentM.Sc. of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran;0000-0002-4776-8194MajidJalali FarahaniAssociate Professor, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran0000-0002-7369-2082MohammadKhabiriAssociate Professor, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, IranJournal Article20161017The purpose of this recent research was study of barriers of constructive and designing green sport facilities from expertise's point of view. This research based on its objective, is functional and regarding the research method is descriptive. The study population comprised of experts that are thoughtful in this field of research. Due to nature of research sample, AHP , applied just purposeful and 15 people were selected. in order to collect data such as field research based on interview and questionnaires about pairwise comparisons. To analyze quantitative and quantitative data at the same time, AHP and expert choice software were applied. Inconsistency rate index was less than one percent. The results of AHP technique determine that “the loss of knowledge-based fields” as the most important cognitive factor with relative weight of (0/267) has a first priority, “the lack of a national standard for sport complexes” with relative weight of (0/231) has the first priority in managerial factors, “lack of required interaction between the University and Project Managers” with the relative weight of (0/303) has the first priority in executive factors, and “costly construction and maintenance” with relative weight of (0/239) has the first priority in economic factors.The purpose of this recent research was study of barriers of constructive and designing green sport facilities from expertise's point of view. This research based on its objective, is functional and regarding the research method is descriptive. The study population comprised of experts that are thoughtful in this field of research. Due to nature of research sample, AHP , applied just purposeful and 15 people were selected. in order to collect data such as field research based on interview and questionnaires about pairwise comparisons. To analyze quantitative and quantitative data at the same time, AHP and expert choice software were applied. Inconsistency rate index was less than one percent. The results of AHP technique determine that “the loss of knowledge-based fields” as the most important cognitive factor with relative weight of (0/267) has a first priority, “the lack of a national standard for sport complexes” with relative weight of (0/231) has the first priority in managerial factors, “lack of required interaction between the University and Project Managers” with the relative weight of (0/303) has the first priority in executive factors, and “costly construction and maintenance” with relative weight of (0/239) has the first priority in economic factors.https://jsm.ut.ac.ir/article_76623_9f4fb1ba0b1085dae394884a9787e441.pdfUniversity of TehranSport Management Journal2008-934112120200320The Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Moderetor Trust Orgonazition.The Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Moderetor Trust Orgonazition.57817684410.22059/jsm.2018.257762.2080FAEzatollahJamshidiPhD of Strategic Management in Sporting Organizations and Events, Urmia University, Urmia, IranMir HasanSaied AmeriProfessor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Urmia University, Urmia, IranHomayuonAbbasiAssistant Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Razi University, Kermanshah, Iran0000-0002-3532-4545Journal Article20180512The Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Moderetor Trust Orgonazition.<br /> <br /> Abstract <br /> <br /> The purpose of this study was the Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Modertor Trust Orgonazition. The Research Method Was Descriptive Survey and it is one Type of Apply Research. The Statistical Population included all Employees the Ministry of Sports and Youth that their Number Was 400 People through Proportional Stratified Random Sampling, and 230 People Were Selected as Statistical Sample. For Data Collection we Used to three Questionnaires of Innovative Behaviour Scott and Bruce (1994), Social Undermining Duffy and et al (2002), and Orgonazition Trust Paliszkiewicz (2010). For Data Analyze, We Used to Structural Equation Modeling (S E M) and Path Analysis by the AMOS24 Software. The Results Showed a Significant and negative Relationship between Social Undermining with Innovative Behaviour. Also, the role of the organizational trust moderating variable in the relationship between Social Undermining and Innovative Behaviour is confirmed. There fore, it can be concluded that any Increase in organizational trust in the Ministry of Youth and Sports Dicreases the Social Undermining and to updated Causing Innovative employee behavior.<br /> Keywords<br /> <br /> <br /> Ministry of Sports and Youth, Colleagues undermining and supervisors,Orgonazition Trust, Innovative Behavior,Structural Equation Modeling.The Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Moderetor Trust Orgonazition.<br /> <br /> Abstract <br /> <br /> The purpose of this study was the Effect of Social Undermining on Employees Innovative Behavior in Ministry of Sports and Youth of Iran with Role Modertor Trust Orgonazition. The Research Method Was Descriptive Survey and it is one Type of Apply Research. The Statistical Population included all Employees the Ministry of Sports and Youth that their Number Was 400 People through Proportional Stratified Random Sampling, and 230 People Were Selected as Statistical Sample. For Data Collection we Used to three Questionnaires of Innovative Behaviour Scott and Bruce (1994), Social Undermining Duffy and et al (2002), and Orgonazition Trust Paliszkiewicz (2010). For Data Analyze, We Used to Structural Equation Modeling (S E M) and Path Analysis by the AMOS24 Software. The Results Showed a Significant and negative Relationship between Social Undermining with Innovative Behaviour. Also, the role of the organizational trust moderating variable in the relationship between Social Undermining and Innovative Behaviour is confirmed. There fore, it can be concluded that any Increase in organizational trust in the Ministry of Youth and Sports Dicreases the Social Undermining and to updated Causing Innovative employee behavior.<br /> Keywords<br /> <br /> <br /> Ministry of Sports and Youth, Colleagues undermining and supervisors,Orgonazition Trust, Innovative Behavior,Structural Equation Modeling.https://jsm.ut.ac.ir/article_76844_c3973c2bd6ebc1bbf85a1f54d99fbe88.pdfUniversity of TehranSport Management Journal2008-934112120200320Identification and modeling of social behavior shaping factors of professional athletes in IranIdentification and modeling of social behavior shaping factors of professional athletes in Iran83997662510.22059/jsm.2018.233153.1839FAMAHBOUBEHNAGHAVIAssistant Professor, physical education and sport sciences. Art University, Tehran, Iran0009-0002-5628-9061Seyed EmadHosseiniAssistant Professor, Faculty of physical education and sport sciences. Shahid Behshti University, Tehran, Iran0009-0002-4583-5928RahimRamazaniprofessor, Faculty of physical education and sport sciences. Gilan University, Rasht, Iran0000-0003-4646-1892SaraKeshkarAssociate Professor of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba’i University, Tehran, Iran0000-0002-2145-1850Journal Article20170511The purpose of this study was to develop a model of social behaviors in Iranian professional athletes. The research was based on a combination of exploratory and sequential exploration. Data collection tools were qualitative phase, semi-structured and open interviews with 23 professional athletes, athletic instructors, sports managers, psychologists and sports sociologists. In the qualitative research, statistical samples were selected using snowball method. Data were analyzed in qualitative phase by coding method in three stages: open, axial and selective. The findings included 93 tokens in open coding. In the central coding stage, the factors affecting the formation of the social behaviors pattern of professional athletes in Iran are categorized in the form of organizational component, economic component, political component, cultural component, ethical component, technical component, social component, component of rules and component of internal factors. In the selected coding stage, we have developed a model of social behaviors of professional athletes in Iran. The research tool was a researcher-made questionnaire based on the qualitative results of the research. Sampling in quantitative phase, randomized, classified. In the quantitative phase, structural equations under the Smart PLS 3.00 software were used to evaluate the behavior patterns of professional athletes in Iran. According to the results of the test, the coefficients (t-value) of all factor loads were significant at 99% confidence level and played a significant and positive role in shaping the behavior patterns of Iranian athlete's athletes.The purpose of this study was to develop a model of social behaviors in Iranian professional athletes. The research was based on a combination of exploratory and sequential exploration. Data collection tools were qualitative phase, semi-structured and open interviews with 23 professional athletes, athletic instructors, sports managers, psychologists and sports sociologists. In the qualitative research, statistical samples were selected using snowball method. Data were analyzed in qualitative phase by coding method in three stages: open, axial and selective. The findings included 93 tokens in open coding. In the central coding stage, the factors affecting the formation of the social behaviors pattern of professional athletes in Iran are categorized in the form of organizational component, economic component, political component, cultural component, ethical component, technical component, social component, component of rules and component of internal factors. In the selected coding stage, we have developed a model of social behaviors of professional athletes in Iran. The research tool was a researcher-made questionnaire based on the qualitative results of the research. Sampling in quantitative phase, randomized, classified. In the quantitative phase, structural equations under the Smart PLS 3.00 software were used to evaluate the behavior patterns of professional athletes in Iran. According to the results of the test, the coefficients (t-value) of all factor loads were significant at 99% confidence level and played a significant and positive role in shaping the behavior patterns of Iranian athlete's athletes.https://jsm.ut.ac.ir/article_76625_361e598b16a6d657f3db845b23a5d3da.pdfUniversity of TehranSport Management Journal2008-934112120200320Explaining and presenting a model of economic factors affecting the behavioral responses of football fansExplaining and presenting a model of economic factors affecting the behavioral responses of football fans1011207662610.22059/jsm.2019.256397.2066FAMasoudFreydoniPH.D. Of Sport Management, University of Mazandaran, Babolsar, Iran0009-0003-8190-5476MasoumehKalateh SeifariAssociate Professor of Sport Managment, University of Mazandaran, Babolsar, Iran0000-0002-1351-3644Seyed Mohammad HoseinRazaviProfessor in Sport Management of mazandaran University0000-0002-9973-5546Journal Article20180423Football fans could play a significant role in the development of economic and non-economic capacities of sports clubs. According to this strategic indicator into promoting of economic resources sport clubs can be useful.The main purpose of this study was to explain and present the model of economic factors affecting the behavioral responses of football fans through the use of the data foundation theory approach. The participants of this study were 20 key owners and key informants selected through targeted sampling and snowball sampling.Collections of basic concepts were collected during the open coding process and the categories were extracted from their contents. Then, in the axial coding step, the link between these categories was determined by the terms of the causal conditions, the axial phenomenon, the strategic category, the environmental conditions, the category of intermediaries, and the consequent category in the form of the paradigm.In the selective coding step, components of the paradigm of coding, description and theory were created. Through open coding, 89 concepts were obtained that categorized these concepts into 27 sub-categories and were classified into 13 main categories during the axial coding step.Sport managers should be familiar with the behavior, needs and views of the fans as one of the most important sport economic supporter and their programs should be adjusted according to the attitudes of the fans and with by effective planning, to manage behavioral responses of fans.Football fans could play a significant role in the development of economic and non-economic capacities of sports clubs. According to this strategic indicator into promoting of economic resources sport clubs can be useful.The main purpose of this study was to explain and present the model of economic factors affecting the behavioral responses of football fans through the use of the data foundation theory approach. The participants of this study were 20 key owners and key informants selected through targeted sampling and snowball sampling.Collections of basic concepts were collected during the open coding process and the categories were extracted from their contents. Then, in the axial coding step, the link between these categories was determined by the terms of the causal conditions, the axial phenomenon, the strategic category, the environmental conditions, the category of intermediaries, and the consequent category in the form of the paradigm.In the selective coding step, components of the paradigm of coding, description and theory were created. Through open coding, 89 concepts were obtained that categorized these concepts into 27 sub-categories and were classified into 13 main categories during the axial coding step.Sport managers should be familiar with the behavior, needs and views of the fans as one of the most important sport economic supporter and their programs should be adjusted according to the attitudes of the fans and with by effective planning, to manage behavioral responses of fans.https://jsm.ut.ac.ir/article_76626_673c8b18e7585d0d0c6b64aa006db341.pdfUniversity of TehranSport Management Journal2008-934112120200320Explore the barriers to economic performance in sports developmentExplore the barriers to economic performance in sports development1211387662710.22059/jsm.2019.251808.2029FAHabibHonari1. Associate Professor of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, IranAliKhazaeiM.Sc. Of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran0000-0002-3551-9537Journal Article20180203The purpose of this study is to explore barriers to resistance economic in sport development from sports professionals' view point. The study population included 160 professionals and experts and sports officials across the country who have a resume of university teaching or experience in sport economy. Finally, the number of not distorted returned questionnaires was 143. The sampling method was purposeful in this research. the research instrument was a researcher-made questionnaire (based on the identified factors of the qualitative section). The validity of the questionnaire is formal and content reliability was confirmed by 10 sport management experts by reliability coefficient was Cronbach’s alpha 89%. To analyze the research data SPSS 20 software in significance level (0% 05˃ p) and AMOS software were used. The descriptive statistics of mean and standard deviation and inferential statistics after analyzing data distribution and KMO and Bartlett’s test and to interpret the factor loads of the items the correlation matrix was used. The results of structural equation modeling showed that the challenges and barriers to implementation resistance economy the factor of "weakness of legal and legal factors" (84%). It has the greatest impact and "disregard of documents upstream" (58%) have the least impact. According to the results of the research, it is suggested that the legislator's authorities do not help with the implementation of the rules of the law and the implementation of the resistance economy in sport.The purpose of this study is to explore barriers to resistance economic in sport development from sports professionals' view point. The study population included 160 professionals and experts and sports officials across the country who have a resume of university teaching or experience in sport economy. Finally, the number of not distorted returned questionnaires was 143. The sampling method was purposeful in this research. the research instrument was a researcher-made questionnaire (based on the identified factors of the qualitative section). The validity of the questionnaire is formal and content reliability was confirmed by 10 sport management experts by reliability coefficient was Cronbach’s alpha 89%. To analyze the research data SPSS 20 software in significance level (0% 05˃ p) and AMOS software were used. The descriptive statistics of mean and standard deviation and inferential statistics after analyzing data distribution and KMO and Bartlett’s test and to interpret the factor loads of the items the correlation matrix was used. The results of structural equation modeling showed that the challenges and barriers to implementation resistance economy the factor of "weakness of legal and legal factors" (84%). It has the greatest impact and "disregard of documents upstream" (58%) have the least impact. According to the results of the research, it is suggested that the legislator's authorities do not help with the implementation of the rules of the law and the implementation of the resistance economy in sport.https://jsm.ut.ac.ir/article_76627_abe73be3eb76f1bf26587226542ba6ec.pdfUniversity of TehranSport Management Journal2008-934112120200320Impact of Exporting Sport Goods on Economic Growth of Iran and Some Developing CountriesImpact of Exporting Sport Goods on Economic Growth of Iran and Some Developing Countries1391607637210.22059/jsm.2019.261496.2114FAAbdolhosseinEbrahimiPH.D. in Sport Management, Faculty of sport sciences, Shahid Chamran University of Ahvaz, Ahvaz, IranAminKhatibiAssistant Professor of Sport Management, Faculty of sport sciences, Shahid Chamran University if Ahvaz ,, Ahvaz,, Iran0000-0003-4921-5638AbdulrahmanMehdi PourAssociate Professor of Sport Management, Faculty of sport sciences, Shahid Chamran University of Ahvaz, Ahvaz, IranHosseinMarashianAssistant Professor of Sport Management, Faculty of sport sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran0000-0002-2694-2106Journal Article20180925Today's international trade relations of each country can affect its economic growth. Therefore, the present study examines the effect of sports goods export on economic growth in Iran and some selected developing countries.This is a applied research and in terms of statistics and information gathering is a documentary research type. The data of sport goods export and economic growth indicators of Iran and 9 selected developing countries during 1997-1996 on five groups of shoes, clothing, different kind of balls , recreational sport boats , and other goods were extracted by use of World Bank and International Trade Center data according to HS classification. For analyzing data using econometrics and data panel and co-experimental tests, Lymer, Hausman, random effects, Eviews software was used . The results showed that employment indicators, government expenditures, exports of sports products, openness of the economy, human capital and research and development have a positive coefficient, and inflation and exchange rate indices have a negative coefficient on economic growth. In general, according to research findings, the growth of sport products exports has led to an production capacity increase, economic savings, increased productivity and more efficient allocation of resources, and ultimately higher growth in non-economic sectors. Therefore, in order to increase the value added in the sports industry sector as one of the most important economic sectors in most countries of the world, Should develop export of high quality sports goods Be the top priority of government programs.Today's international trade relations of each country can affect its economic growth. Therefore, the present study examines the effect of sports goods export on economic growth in Iran and some selected developing countries.This is a applied research and in terms of statistics and information gathering is a documentary research type. The data of sport goods export and economic growth indicators of Iran and 9 selected developing countries during 1997-1996 on five groups of shoes, clothing, different kind of balls , recreational sport boats , and other goods were extracted by use of World Bank and International Trade Center data according to HS classification. For analyzing data using econometrics and data panel and co-experimental tests, Lymer, Hausman, random effects, Eviews software was used . The results showed that employment indicators, government expenditures, exports of sports products, openness of the economy, human capital and research and development have a positive coefficient, and inflation and exchange rate indices have a negative coefficient on economic growth. In general, according to research findings, the growth of sport products exports has led to an production capacity increase, economic savings, increased productivity and more efficient allocation of resources, and ultimately higher growth in non-economic sectors. Therefore, in order to increase the value added in the sports industry sector as one of the most important economic sectors in most countries of the world, Should develop export of high quality sports goods Be the top priority of government programs.https://jsm.ut.ac.ir/article_76372_20bc9c1cba852406a058a4eb94aa2db4.pdfUniversity of TehranSport Management Journal2008-934112120200320The empirical study of the effect advertising by celebrities in promoting the brand equity of sport goods.The empirical study of the effect advertising by celebrities in promoting the brand equity of sport goods.1611807662810.22059/jsm.2019.257347.2076FARohollahFathianPhD student in Sports Management, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran0000-0002-0045-7452AlirezaElahiAssociate Professor, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran0000-0002-4810-1949HosseinAkbariAssistant Professor, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran0000-0001-9925-4825Journal Article20180506The purpose of this study was to investigate the effectiveness of advertising by celebrities in promoting the brand equity of sport goods. The research method was quasi-experimental, pre-test and post-test, in a sample of 60 physical education students of Kermanshah Azad University. For this, volunteers have been exposed to simulations for a brand-of-the-art sport of athletic and unethical sports by a celebrity of selective sports through a social network of telegrams on smartphones for one month. Data were gathered by Brendaker's (1991) standard value questionnaire and then analyzed using SPSS23 software, dependent correlation statistical methods and Cook test. The results showed that the effect of advertising on the celebrity was significant and positive in all dimensions of brand equity, and ads made 0.87% in brand awareness, 0.91% in brand equity, 0.86% in brand quality understanding, and 0.86 percent had an impact on self-confidence. Therefore, it is strongly recommended that marketers and enthusiasts of the country's sports advertising industry pay special attention to the popularity of the athlete of the country as one of the most effective strategies in raising brand equity and gaining competitive advantage. It also makes use of social networking and mobile phone smartphone users as one of the most effective and low-cost communication tools for communication with audiences and promotion of their sporting goods.<br /> Keywords: brand value, ads, celebrity characters, Sports goodsThe purpose of this study was to investigate the effectiveness of advertising by celebrities in promoting the brand equity of sport goods. The research method was quasi-experimental, pre-test and post-test, in a sample of 60 physical education students of Kermanshah Azad University. For this, volunteers have been exposed to simulations for a brand-of-the-art sport of athletic and unethical sports by a celebrity of selective sports through a social network of telegrams on smartphones for one month. Data were gathered by Brendaker's (1991) standard value questionnaire and then analyzed using SPSS23 software, dependent correlation statistical methods and Cook test. The results showed that the effect of advertising on the celebrity was significant and positive in all dimensions of brand equity, and ads made 0.87% in brand awareness, 0.91% in brand equity, 0.86% in brand quality understanding, and 0.86 percent had an impact on self-confidence. Therefore, it is strongly recommended that marketers and enthusiasts of the country's sports advertising industry pay special attention to the popularity of the athlete of the country as one of the most effective strategies in raising brand equity and gaining competitive advantage. It also makes use of social networking and mobile phone smartphone users as one of the most effective and low-cost communication tools for communication with audiences and promotion of their sporting goods.<br /> Keywords: brand value, ads, celebrity characters, Sports goodshttps://jsm.ut.ac.ir/article_76628_a888d99df1c12763fe19b7d5d538f300.pdfUniversity of TehranSport Management Journal2008-934112120200320The effect of social support and work–family conflict on employee job performance of sport and youth departments of Kerman provinceThe effect of social support and work–family conflict on employee job performance of sport and youth departments of Kerman province1812007726010.22059/jsm.2019.253892.2049FARoghayehSalari EskerM.Sc. of Sport Management, Faculty of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, IranHasanBahrololoumAssociate professor of Department of Sport Management, Faculty of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, Iran0000-0001-5312-200XNasrinBiglariPhD. Student of Sport Management, Faculty of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, IranJournal Article20180510The purpose of this study was to investigate the effect of social support and work-family conflict on job performance among staff of sport and youth departments in Kerman province. The population of this study included all employees of Youth and Sports offices of Kerman Province (N=252). Through cluster sampling, 157 people were selected. The questionnaires of social support Zimet et al (1988), work-family conflict Netmeyer et al (1996) and job performance Askater & Mvtvvydlv (1988) was used to collect the data. The data were analyzed by Pearson correlation, Sobel test equation and path analysis. Findings indicated that of social support has a direct and significant impact on job performance. Also the social support has a direct and negative impact on work - family conflict, and work - family conflict has direct and negative impact on job performance. Also results showed that the social support hasn’t mediating role on relationship between work-family conflict and job performance of employees. Finally, the model showed a good fit to the data. According to the findings of this study, which indicates the importance of the role of social support and work-family conflict on job performance of employees, it is recommended that managers and officials of sports and youth departments provide the necessary support for improvement of workplace performance, coping with life problems, general adaptability and physical and psychological well-being.The purpose of this study was to investigate the effect of social support and work-family conflict on job performance among staff of sport and youth departments in Kerman province. The population of this study included all employees of Youth and Sports offices of Kerman Province (N=252). Through cluster sampling, 157 people were selected. The questionnaires of social support Zimet et al (1988), work-family conflict Netmeyer et al (1996) and job performance Askater & Mvtvvydlv (1988) was used to collect the data. The data were analyzed by Pearson correlation, Sobel test equation and path analysis. Findings indicated that of social support has a direct and significant impact on job performance. Also the social support has a direct and negative impact on work - family conflict, and work - family conflict has direct and negative impact on job performance. Also results showed that the social support hasn’t mediating role on relationship between work-family conflict and job performance of employees. Finally, the model showed a good fit to the data. According to the findings of this study, which indicates the importance of the role of social support and work-family conflict on job performance of employees, it is recommended that managers and officials of sports and youth departments provide the necessary support for improvement of workplace performance, coping with life problems, general adaptability and physical and psychological well-being.https://jsm.ut.ac.ir/article_77260_f376155f0dedf8ae94d5fde6eb2d1a1e.pdfUniversity of TehranSport Management Journal2008-934112120200320Factor analysis of the components of administrative requirements before Sports Privatization in IranFactor analysis of the components of administrative requirements before Sports Privatization in Iran2012227684310.22059/jsm.2019.250137.2007FAMojtabaAhmadiAssistant professor, Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargaz, Iran.MohammadaliNoudehiAssistant professor, Department of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran0000-0002-8419-9955Journal Article20180113The aim of this study was factor analysis of the components of administrative requirements before Sports Privatization in Iran. Research methodology was exploratory mixed method. The statistical population was sports management professors (n = 345), experts of sports privatization (n= 35) totally of 380 people and sample size was 198 people. The survey instrument was a semi-structured interview and researcher-made questionnaire. Form and content validity of the questionnaire was confirmed by 12 experts and professors of sport management. Reliability using Cronbach's alpha coefficient obtained α=0.79 and was approved. For data analysis, descriptive statistics (frequency, percentage, mean, etc.) and inferential (factor analysis) was used. All analysis using statistical software Lisrel 8.8 and Spss 20 at a significance level (α= 0.05) was performed. The total variance explained showed that the research items comprise 6 factors and these factors account for about 67.945% of the variance. The results showed that six categories of requirements before sports privatization were identified that respectively were updating the comprehensive sports plan (0.92), empowering the private sector (0.88), empowered human power (0.87), Monitoring and control (0.85), Organization and structure (0.81), Services (0.79) requirements. According to the results it can be concluded that the country's sports officials before transferring the sport to the private sector should take note of the administrative requirements until privatization process can be performed in favorable conditions.The aim of this study was factor analysis of the components of administrative requirements before Sports Privatization in Iran. Research methodology was exploratory mixed method. The statistical population was sports management professors (n = 345), experts of sports privatization (n= 35) totally of 380 people and sample size was 198 people. The survey instrument was a semi-structured interview and researcher-made questionnaire. Form and content validity of the questionnaire was confirmed by 12 experts and professors of sport management. Reliability using Cronbach's alpha coefficient obtained α=0.79 and was approved. For data analysis, descriptive statistics (frequency, percentage, mean, etc.) and inferential (factor analysis) was used. All analysis using statistical software Lisrel 8.8 and Spss 20 at a significance level (α= 0.05) was performed. The total variance explained showed that the research items comprise 6 factors and these factors account for about 67.945% of the variance. The results showed that six categories of requirements before sports privatization were identified that respectively were updating the comprehensive sports plan (0.92), empowering the private sector (0.88), empowered human power (0.87), Monitoring and control (0.85), Organization and structure (0.81), Services (0.79) requirements. According to the results it can be concluded that the country's sports officials before transferring the sport to the private sector should take note of the administrative requirements until privatization process can be performed in favorable conditions.https://jsm.ut.ac.ir/article_76843_2f165dc3bf83040513ee594704271bbc.pdfUniversity of TehranSport Management Journal2008-934112120200320Designing an effective model of strategic control for Sports organizations in Iran: With grounded theory approachDesigning an effective model of strategic control for Sports organizations in Iran: With grounded theory approach2232407685810.22059/jsm.2019.269788.2180FAShamseddinRezaeiAssistant Professor of Sport Management, Department of Sport Sciences, Faculty of Humanities, Ilam University, Ilam, Iran0000-0002-9736-2379AmirhosenMonazamiAssistant Professor, Department of Sport Sciences, Faculty of Physical Education and Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran0000-0002-8020-7698Journal Article20181117The purpose of this research is to design an effective strategic control model for Iranian sports organizations and sport federations. This study has a qualitative approach and we used the grounded theory as a research method. For gathering data we studied high level documents and we interviewed with 28 experts who were aware of this subject. The validity of this research was examined and approved by the interviewers and then expert professors. The reliability of it is %87 which was obtained by using the methodology of the interstitial agreement. For data analysis we used the continuous comparison method in three stages: open, axial and selective coding. The results of this study showed that collaborative compilation factors, external environment factors, organizational environment factors, executive commitment factors for strategic control ,teaching and learning factors, cultural reform factors, change management factors and the establishment of strategic control model as eight effective factors in strategic control of sport organizations of Iran were identified and extracted. The sport organizations with the step by step implementation of this mechanism can improve control systems, responsiveness and appropriate reaction to environmental changes, systematic thinking and organizational performance and they can control strategic plans at the operational stage. The sport organizations with the step by step implementation of this mechanism can improve control systems, responsiveness and appropriate reaction to environmental changes, systematic thinking and organizational performance and they can control strategic plans at the operational stage.The purpose of this research is to design an effective strategic control model for Iranian sports organizations and sport federations. This study has a qualitative approach and we used the grounded theory as a research method. For gathering data we studied high level documents and we interviewed with 28 experts who were aware of this subject. The validity of this research was examined and approved by the interviewers and then expert professors. The reliability of it is %87 which was obtained by using the methodology of the interstitial agreement. For data analysis we used the continuous comparison method in three stages: open, axial and selective coding. The results of this study showed that collaborative compilation factors, external environment factors, organizational environment factors, executive commitment factors for strategic control ,teaching and learning factors, cultural reform factors, change management factors and the establishment of strategic control model as eight effective factors in strategic control of sport organizations of Iran were identified and extracted. The sport organizations with the step by step implementation of this mechanism can improve control systems, responsiveness and appropriate reaction to environmental changes, systematic thinking and organizational performance and they can control strategic plans at the operational stage. The sport organizations with the step by step implementation of this mechanism can improve control systems, responsiveness and appropriate reaction to environmental changes, systematic thinking and organizational performance and they can control strategic plans at the operational stage.https://jsm.ut.ac.ir/article_76858_0cc7249c8a95bd7a2a05d3673c5a2b38.pdfUniversity of TehranSport Management Journal2008-934112120200320The Effect of Knowledge Management on Sport Tourism Development in Kerman ProvinceThe Effect of Knowledge Management on Sport Tourism Development in Kerman Province2412577703010.22059/jsm.2019.284691.2296FAAminKhodabakhshzadePhD Student in Sports Management, Faculty of Literature and Humanities, Kerman Azad University, IranKouroshGhahraman TabriziAssociate Professor, Faculty of Physical Education and Sports Sciences, Shahid Bahonar University, Kerman, IranEsmaeilSharifianAssociate Professor, Faculty of Physical Education and Sports Sciences, Shahid Bahonar University, Kerman, Iran0000-0002-7921-7610Journal Article20190819In the current world, it is necessary to pay attention to the issue of knowledge management in different industries. Sport tourism is not an exception and management of knowledge in it accelerates the attainment of the goals of sport tourism so that the knowledge of sport tourism is managed any better, the process of reaching the goals of sport tourism, which is one of the important development of sport tourism. Most of them are faster and less error rate. The purpose of this study was to investigate the effect of knowledge management on sport tourism development in Kerman province. The research method was descriptive-survey and correlation. The statistical population of the study consisted of all 420 staff members of tourism organization of Kerman province, all heads of tourism agencies of Kerman province and sport tourists in Kerman province. To measure and test the variables, a researcher-made sport tourism development questionnaire and standard questionnaire of knowledge management process (Patrick and Sonya) were used. Regarding the sport tourism development questionnaire, the Corsair method was developed to develop a questionnaire and identify effective indicators in the development of sport tourism. According to the type of coding of the relevant axes, according to the literature, there were described economic, political, communication, infrastructure and management axes. Finally, the impact of KM dimensions of knowledge creation, knowledge storage, knowledge maintenance, knowledge acquisition and knowledge distribution on sport tourism development was confirmed.In the current world, it is necessary to pay attention to the issue of knowledge management in different industries. Sport tourism is not an exception and management of knowledge in it accelerates the attainment of the goals of sport tourism so that the knowledge of sport tourism is managed any better, the process of reaching the goals of sport tourism, which is one of the important development of sport tourism. Most of them are faster and less error rate. The purpose of this study was to investigate the effect of knowledge management on sport tourism development in Kerman province. The research method was descriptive-survey and correlation. The statistical population of the study consisted of all 420 staff members of tourism organization of Kerman province, all heads of tourism agencies of Kerman province and sport tourists in Kerman province. To measure and test the variables, a researcher-made sport tourism development questionnaire and standard questionnaire of knowledge management process (Patrick and Sonya) were used. Regarding the sport tourism development questionnaire, the Corsair method was developed to develop a questionnaire and identify effective indicators in the development of sport tourism. According to the type of coding of the relevant axes, according to the literature, there were described economic, political, communication, infrastructure and management axes. Finally, the impact of KM dimensions of knowledge creation, knowledge storage, knowledge maintenance, knowledge acquisition and knowledge distribution on sport tourism development was confirmed.https://jsm.ut.ac.ir/article_77030_e5dbdd576ea2eaf81e601a65208f8d3a.pdfUniversity of TehranSport Management Journal2008-934112120200320An analysis of the effect of hostility on subjective complexity and intention to purchase customers of sport brandsAn analysis of the effect of hostility on subjective complexity and intention to purchase customers of sport brands2592837685610.22059/jsm.2019.250995.2017FAMahdiAbhari SatelluMaster of Sports Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, IranSaeidTabeshAssistant Professor of Sports Management Department, Faculty of Sports Sciences, University of Mazandaran, Babolsar, IranMortezaDoustiAssociate Professor, Department of Sports Management, Faculty of Sports Sciences, University of Mazandaran, Babolsar, Iran0000-0001-6806-4535RasoolNazariAssociate Professor, Faculty of Sport Sciences, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran0000-0002-1853-9712Journal Article20180123The purpose of this study was to analyze the effect animosity to purchase involvement and customer purchase intention of foreign sports brands (Nike and Adidas) and domestic (Daei and Merooj). The statistical population of this study was the customers of foreign and domestic sports brands in Mazandaran province. 384 people were selected according to the Morgan table. After distributing and collecting questionnaires, 380 completed questionnaires were completed. For data analyses were used by SPSS and AMOS. The findings about domestic sport brands showed that there is a significant positive relationship between Consumer ethnocentrism and Purchase involvement, Consumer ethnocentrism and Purchase intention and as well as between Purchase involvement and Purchase involvement. But, there wasn't a significant relationship between Public animosity and Purchase intention, economic animosity and Purchase involvement, as well as between economic animosity and Purchase intention. Also, there was a significant negative relationship between Purchase involvement and purchase intention. In addition, findings among foreign brands showed that there was a significant negative relationship between ethnic Animosity and mental complexity, also between ethnic animosity and intent to buy, as well as between general animosity and mental complexity. According to research findings, sports marketers should consider animosity in order to succeed in marketing activities and increase profitability.In addition, findings among foreign brands showed that there was a significant negative relationship between ethnic Animosity and mental complexity,The purpose of this study was to analyze the effect animosity to purchase involvement and customer purchase intention of foreign sports brands (Nike and Adidas) and domestic (Daei and Merooj). The statistical population of this study was the customers of foreign and domestic sports brands in Mazandaran province. 384 people were selected according to the Morgan table. After distributing and collecting questionnaires, 380 completed questionnaires were completed. For data analyses were used by SPSS and AMOS. The findings about domestic sport brands showed that there is a significant positive relationship between Consumer ethnocentrism and Purchase involvement, Consumer ethnocentrism and Purchase intention and as well as between Purchase involvement and Purchase involvement. But, there wasn't a significant relationship between Public animosity and Purchase intention, economic animosity and Purchase involvement, as well as between economic animosity and Purchase intention. Also, there was a significant negative relationship between Purchase involvement and purchase intention. In addition, findings among foreign brands showed that there was a significant negative relationship between ethnic Animosity and mental complexity, also between ethnic animosity and intent to buy, as well as between general animosity and mental complexity. According to research findings, sports marketers should consider animosity in order to succeed in marketing activities and increase profitability.In addition, findings among foreign brands showed that there was a significant negative relationship between ethnic Animosity and mental complexity,https://jsm.ut.ac.ir/article_76856_7df702427fce0282e9253a4a0a7d5bd4.pdfUniversity of TehranSport Management Journal2008-934112120200320Explaining the Risk Estimation Pattern of Managers Tasks Based on APMBOK Risk Management Cycle: A Case Study of Student Sports Managers of Payame Noor UniversityExplaining the Risk Estimation Pattern of Managers Tasks Based on APMBOK Risk Management Cycle: A Case Study of Student Sports Managers of Payame Noor University2853077726110.22059/jsm.2020.286528.2307FARezaFarokhshahiniaDepartment of physical education & Sport Science, Payame noor university, Kermanshah, Iran0000-0001-8936-158XGholamrezaShabanibaharProfessor of sport management, Allameh Tabatabai University,Tehran, IranAkbarFarid FathiSport Management Researcher at Payame Noor University Tehran, Iran0000-0003-3348-1595MoslemShirvani NaghaniPh.d in futures studies, imam Khomeini international university, Qazvin,IranJournal Article20190804The aim of this study was to explain the pattern of risk assessment in managers' tasks based on the APMBOK risk management cycle. The present study is a survey in terms of its practical purpose and method of collection. Its statistical population includes the managers of physical education of Payame Noor University, the statistical sample of which is 31 people based on your method. To identify the factors influencing the risk management of the questionnaire, 33 questions were designed, the validity of which was confirmed by experts and its reliability was confirmed by Cronbach's alpha test (0/97). The statistical methods used in this study are t-test of single sample, Friedman ranking and structural equation modeling (PLS). The results showed that from the community's point of view, structural, leisure and extra-curricular risks, championship sports, sports equipment, medical and therapeutic equipment are considered as key factors in success in risk management and security and legal factors are not affected. According to the statistical test of Kai Square (52/155) and the level of significance (0/000), the correct management of leisure and extracurricular activities, as the most important factor, is a higher priority in estimating effective risks. Therefore, the model developed in this study can be effective in maintaining the financial, human and organizational resources of academic sports and reducing the legal consequences of risk management implementation.The aim of this study was to explain the pattern of risk assessment in managers' tasks based on the APMBOK risk management cycle. The present study is a survey in terms of its practical purpose and method of collection. Its statistical population includes the managers of physical education of Payame Noor University, the statistical sample of which is 31 people based on your method. To identify the factors influencing the risk management of the questionnaire, 33 questions were designed, the validity of which was confirmed by experts and its reliability was confirmed by Cronbach's alpha test (0/97). The statistical methods used in this study are t-test of single sample, Friedman ranking and structural equation modeling (PLS). The results showed that from the community's point of view, structural, leisure and extra-curricular risks, championship sports, sports equipment, medical and therapeutic equipment are considered as key factors in success in risk management and security and legal factors are not affected. According to the statistical test of Kai Square (52/155) and the level of significance (0/000), the correct management of leisure and extracurricular activities, as the most important factor, is a higher priority in estimating effective risks. Therefore, the model developed in this study can be effective in maintaining the financial, human and organizational resources of academic sports and reducing the legal consequences of risk management implementation.https://jsm.ut.ac.ir/article_77261_6e84c9a486e4ff978dee254055b9b850.pdf