University of Tehran Sport Management Journal 2008-9341 17 4 2025 12 22 Investigating the Role of Self-Efficacy and Entrepreneurial Success on Value Creation in Sports Businesses Investigating the Role of Self-Efficacy and Entrepreneurial Success on Value Creation in Sports Businesses 39 25 97880 10.22059/jsm.2024.375077.3280 FA Mohammad Hassan Peymanfar Department of Sport Management, physical education and sport science faculty. University of Kharazmi, Tehran, Iran; 0000-0002-9900-8904 Mahdi Akbarian .Department of Sport Management, physical education and sport science faculty. University of Kharazmi. Tehran., Iran 0009-0002-2937-3049 Journal Article 2024 04 15 <strong>Introduction:</strong> The main goal of this research was investigating the role of self-efficacy and entrepreneurial success on value creation in sports businesses. <strong>Methods</strong><strong>:</strong> In terms of purpose, it is an applied research, and in terms of method, it is a descriptive-survey, which was carried out by the method of structural equations. The statistical population included all the people who consumed Tehran sports pools for swimming, and 400 people were selected as the sample size based on Morgan's table. Data collection tools based on standard value creation questionnaires (Larson et al. 2018); Entrepreneurial success (Fisher et al. 2014) and self-efficacy (Sun et al. 2021). <strong>Results</strong><strong>: </strong>The results of this research show that self-efficacy has a positive effect on value creation, and self-efficacy has a positive effect on entrepreneurial success. Also, in this research, the results show that entrepreneurial success has a positive effect on value creation in sports businesses. Also, the results of this research indicate that self-efficacy through entrepreneurial success has a more positive effect on value creation in sports businesses. <strong>Conclusion</strong><strong>: </strong>Therefore, paying attention to the positive variables of self-efficacy and entrepreneurial success in sports businesses can cause positive behavioral responses and reduce psychological pressure in them and thus improve their value creation and innovation. Because these factors increase the feeling of usefulness and value in them, and in this way they do the current work better and the creation of value in sports businesses increases. <strong>Introduction:</strong> The main goal of this research was investigating the role of self-efficacy and entrepreneurial success on value creation in sports businesses. <strong>Methods</strong><strong>:</strong> In terms of purpose, it is an applied research, and in terms of method, it is a descriptive-survey, which was carried out by the method of structural equations. The statistical population included all the people who consumed Tehran sports pools for swimming, and 400 people were selected as the sample size based on Morgan's table. Data collection tools based on standard value creation questionnaires (Larson et al. 2018); Entrepreneurial success (Fisher et al. 2014) and self-efficacy (Sun et al. 2021). <strong>Results</strong><strong>: </strong>The results of this research show that self-efficacy has a positive effect on value creation, and self-efficacy has a positive effect on entrepreneurial success. Also, in this research, the results show that entrepreneurial success has a positive effect on value creation in sports businesses. Also, the results of this research indicate that self-efficacy through entrepreneurial success has a more positive effect on value creation in sports businesses. <strong>Conclusion</strong><strong>: </strong>Therefore, paying attention to the positive variables of self-efficacy and entrepreneurial success in sports businesses can cause positive behavioral responses and reduce psychological pressure in them and thus improve their value creation and innovation. Because these factors increase the feeling of usefulness and value in them, and in this way they do the current work better and the creation of value in sports businesses increases. https://jsm.ut.ac.ir/article_97880_374d7714c38473da0fb863904110f6a0.pdf