University of Tehran Sport Management Journal 2008-9341 15 3 2023 10 23 Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League 18 1 81520 10.22059/jsm.2019.266085.2157 FA SAJAD SOROUSH Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran 0000-0002-4116-0508 Seyed Nasrolah Sajjadi Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran 0000-0001-8529-7090 EBRAHIM ALIDOUST GHAHFARROKHI Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran 0000-0002-8909-7122 MEHRZAD HAMIDI Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran Journal Article 2018 11 20 Abstract<br /><br /><br /><strong>Introduction: </strong>The main objective of this research was to study the outcomes of brand globalization of the Iranian football pro-league.<br /><strong>Methods:</strong> In order to achieve the goal and according to the specialty of the subject, qualitative study was used by conducting in-depth interviews with the experts of this subject. The interviews were conducted using snowballing technique and ultimately 20 people (18 Iranian people and 2 foreigners) were interviewed. Finally, the data obtained from the interviews were analyzed by grounded theory method through three stages open, axial, and selective coding.<br /> <br /><strong>Results:</strong> The consequences identified according to the internal and external conditions and the strategic globalization of the brand of Iran's premier football league showed 5 main areas and 32 categories. These areas included: political, economic, legal, structural and cultural-social development.<br /><strong>Conclusion:</strong> According to the research findings of the positive outcomes of brand globalization of the Iranian football pro-league, it is necessary for the country’s football managers as well as practitioners to provide the required conditions and platforms to move on the path to globalization. Abstract<br /><br /><br /><strong>Introduction: </strong>The main objective of this research was to study the outcomes of brand globalization of the Iranian football pro-league.<br /><strong>Methods:</strong> In order to achieve the goal and according to the specialty of the subject, qualitative study was used by conducting in-depth interviews with the experts of this subject. The interviews were conducted using snowballing technique and ultimately 20 people (18 Iranian people and 2 foreigners) were interviewed. Finally, the data obtained from the interviews were analyzed by grounded theory method through three stages open, axial, and selective coding.<br /> <br /><strong>Results:</strong> The consequences identified according to the internal and external conditions and the strategic globalization of the brand of Iran's premier football league showed 5 main areas and 32 categories. These areas included: political, economic, legal, structural and cultural-social development.<br /><strong>Conclusion:</strong> According to the research findings of the positive outcomes of brand globalization of the Iranian football pro-league, it is necessary for the country’s football managers as well as practitioners to provide the required conditions and platforms to move on the path to globalization. https://jsm.ut.ac.ir/article_81520_fb5a1f17079eb806a7cfc458950b4f65.pdf