University of Tehran Sport Management Journal 2008-9341 12 2 2020 06 21 Developing a Model of Factors Affecting Physical Activity (Case Study: Visitors to the Parks) Developing a Model of Factors Affecting Physical Activity (Case Study: Visitors to the Parks) 461 477 77912 10.22059/jsm.2019.235175.1862 FA Akbar Qodratnama Ph.D. Student of Sport Management, Faculty of Physical Education and Sport Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran 0000-0002-7818-4167 Sedigheh Heydarinejad Professor, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran 0000-0002-8631-2851 Nahid Shetab Booshri Associate Professor, Department of Motor Behavior, Faculty of Physical Education and Sport Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran 0000-0002-3033-9473 Journal Article 2017 10 10 The aim of this study was to develop a model of factors affecting physical activity of visitors to the parks. The research method was survey and applied in terms of objectives. The sample consisted of 370 visitors to Ahvaz parks for physical activity who were randomly selected. Data were collected by a researcher-made questionnaire in three parts: status of living environment, park structure and psychosocial factors. Its content and construct validity was confirmed by factor analysis and then it was distributed among the statistical population. The data were analyzed by structural equation modeling in PLS software. The results showed that status of living environment, park structure and psychosocial factors had positive and significant effects on Ahvaz citizens’ physical activity, and also park structure and psychosocial factors had a moderating effect on physical activity. Based on these findings, when it is not possible to change the living environment and its related indicators such as proximity and type of access, the effects and difficulties of living environment which are considered as barriers to visiting parks can be eliminated firstly by equipping and enhancing the quality of sport and recreational facilities in the parks and secondly by reinforcing psychosocial factors and therefore increase the tendency to physical activity. The aim of this study was to develop a model of factors affecting physical activity of visitors to the parks. The research method was survey and applied in terms of objectives. The sample consisted of 370 visitors to Ahvaz parks for physical activity who were randomly selected. Data were collected by a researcher-made questionnaire in three parts: status of living environment, park structure and psychosocial factors. Its content and construct validity was confirmed by factor analysis and then it was distributed among the statistical population. The data were analyzed by structural equation modeling in PLS software. The results showed that status of living environment, park structure and psychosocial factors had positive and significant effects on Ahvaz citizens’ physical activity, and also park structure and psychosocial factors had a moderating effect on physical activity. Based on these findings, when it is not possible to change the living environment and its related indicators such as proximity and type of access, the effects and difficulties of living environment which are considered as barriers to visiting parks can be eliminated firstly by equipping and enhancing the quality of sport and recreational facilities in the parks and secondly by reinforcing psychosocial factors and therefore increase the tendency to physical activity. https://jsm.ut.ac.ir/article_77912_7be844e641e39c38bc679cc02f7f8285.pdf