University of Tehran Sport Management Journal 2008-9341 11 3 2019 09 23 Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality 429 444 74622 10.22059/jsm.2017.221193.1734 FA Karim Zohrevandian Assistant Professor, Faculty of Physical Education and Sport Sciences, Arak University, Arak, Iran 0000-0002-5914-8734 Esfandyar Khosrevizadeh Associate Professor, Faculty of Physical Education and Sport Sciences, Arak University, Arak, Iran Habib Honari Associate Professor, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran Ahmad Mahmoudi PhD of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran 0000-0001-7579-2274 Journal Article 2016 11 24 The aim of this study was to design a model of spectators’behavioral intentions and service quality with an emphasis onaesthetic quality. Research method was descriptive-correlation and ofapplied type.The statistical population consisted of spectatorsof Persepolis-Esteghlal match in the second half season of 2015 and the sample included 384 subjects who were selected by Morgan Tableand convenience sampling method. Data were collected using a questionnaire and for data analysis, descriptive and inferentialstatistics were used in SPSS16 and LISREL. Results showed a significant difference in perceived service qualityand its dimensions (functional, technical and aesthetic quality) between Persepolisand Esteghlal spectators.Also, the resultsshowed thatmost relationship of servicequality dimensions with spectators’ satisfactionwas related to technical quality (0.68), aesthetic quality (0.61) and functionalquality (0.54). The results showed a significant and positive relationshipbetween spectators’ satisfaction and behavioral intentions (φ=0.72). With respect to the results, it can bestated that managers of clubs and stadiums should pay special attention to aestheticquality in stadiums in addition to technical and functional quality so that theycan provide a memorable experience of attending stadiums for spectators and convincethem to make decisions to attend the stadiums again and maintain loyalty totheir team. The aim of this study was to design a model of spectators’behavioral intentions and service quality with an emphasis onaesthetic quality. Research method was descriptive-correlation and ofapplied type.The statistical population consisted of spectatorsof Persepolis-Esteghlal match in the second half season of 2015 and the sample included 384 subjects who were selected by Morgan Tableand convenience sampling method. Data were collected using a questionnaire and for data analysis, descriptive and inferentialstatistics were used in SPSS16 and LISREL. Results showed a significant difference in perceived service qualityand its dimensions (functional, technical and aesthetic quality) between Persepolisand Esteghlal spectators.Also, the resultsshowed thatmost relationship of servicequality dimensions with spectators’ satisfactionwas related to technical quality (0.68), aesthetic quality (0.61) and functionalquality (0.54). The results showed a significant and positive relationshipbetween spectators’ satisfaction and behavioral intentions (φ=0.72). With respect to the results, it can bestated that managers of clubs and stadiums should pay special attention to aestheticquality in stadiums in addition to technical and functional quality so that theycan provide a memorable experience of attending stadiums for spectators and convincethem to make decisions to attend the stadiums again and maintain loyalty totheir team. https://jsm.ut.ac.ir/article_74622_6248b1d38f1a1867b700c5bc54d0c5d0.pdf