University of Tehran Sport Management Journal 2008-9341 Articles in Press 2025 03 05 Providing a model for the survival of sports businesses in the Corona and post-corona crisis Providing a model for the survival of sports businesses in the Corona and post-corona crisis 100965 10.22059/jsm.2025.371487.3252 FA Jamaleddin Shariati Faculty of Iran University of Science and Technology Mehrzad Hamidi Faculty of Physical Education, University of Tehran Ebrahim Alidoust Faculty of Physical Education, University of Tehran 0000-0002-8909-7122 Journal Article 2024 09 23 condensed<br /><br />The main goal of the current research was to provide a model for the survival of sports businesses in the Corona and post-corona crisis. This research was conducted with a qualitative approach and the Foundation's data theorizing method. The key informants of the research included 17 people related to the subject of the research. The data were collected through interviews and targeted sampling and were analyzed based on a systematic approach during three stages of open, central and selective coding. The findings indicated that the dimensions of the paradigm model include causal conditions (targeted management, human power empowerment, government planning, economic structure of sports), contextual conditions (smoothness of obstacles, advertising, attitude towards sports), intervening conditions (infrastructural development) , legal solutions), strategies (income development, improvement of organizational capabilities, fan interaction strategy, sports prioritization) and consequences (economic boom, sports industry boom, sustainable development, quality boom) based on which the economic policy-making model was designed and validated. Based on the findings of the model, it is better to form the administrative and management infrastructure of businesses based on corona and post-corona economic strategies. Facilitating the development of the sports industry in the post-corona era by government trustees and empowering sports complexes can be effective for the development of sports businesses. condensed<br /><br />The main goal of the current research was to provide a model for the survival of sports businesses in the Corona and post-corona crisis. This research was conducted with a qualitative approach and the Foundation's data theorizing method. The key informants of the research included 17 people related to the subject of the research. The data were collected through interviews and targeted sampling and were analyzed based on a systematic approach during three stages of open, central and selective coding. The findings indicated that the dimensions of the paradigm model include causal conditions (targeted management, human power empowerment, government planning, economic structure of sports), contextual conditions (smoothness of obstacles, advertising, attitude towards sports), intervening conditions (infrastructural development) , legal solutions), strategies (income development, improvement of organizational capabilities, fan interaction strategy, sports prioritization) and consequences (economic boom, sports industry boom, sustainable development, quality boom) based on which the economic policy-making model was designed and validated. Based on the findings of the model, it is better to form the administrative and management infrastructure of businesses based on corona and post-corona economic strategies. Facilitating the development of the sports industry in the post-corona era by government trustees and empowering sports complexes can be effective for the development of sports businesses. https://jsm.ut.ac.ir/article_100965_f06e0994d6eb377e7733e059bf11bf42.pdf