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0 تحلیل عاملی عوامل مؤثر بر تجاری‌سازی تحقیقات مدیریت ورزشی Factor analysis of the factors influencing the commercialization of sport management research https://jsm.ut.ac.ir/article_71725.html 10.22059/jsm.2019.207085.1637 0 هدف از پژوهش حاضر تحلیل عاملی عوامل مؤثر بر تجاری‌سازی تحقیقات مدیریت ورزشی بود. تحقیق حاضر از نظر هدف تحقیق جزء تحقیقات کاربردی بود که به‌صورت توصیفی تحلیلی انجام گرفت. جامعۀ آماری پژوهش اعضای هیأت علمی و دانشجویان دورۀ دکتری رشتۀ مدیریت ورزشی دانشگاه‌های آزاد و دولتی سراسر کشور بود که 1050 نفر تخمین زده شد که 257 نفر به‌عنوان نمونه به‌صورت تصادفی انتخاب شدند. برای گردآوری داده‌های پژوهش از پرسشنامۀ محقق‌ساخته 50 سؤالی استفاده شد که روایی صوری و محتوایی آن به تأیید 20 تن از استادان مدیریت ورزشی رسید و به‌منظور روایی سازه از تحلیل عاملی تأییدی استفاده شد. پایایی آن با استفاده از آزمون آلفای کرونباخ در مطالعۀ مقدماتی 0.763 به‌دست آمد. برای تحلیل داده‌ها از روش‌های آماری توصیفی و استنباطی از جمله فریدمن و تحلیل عاملی تأییدی و اکتشافی با کمک دو نرم‌افزار SPSS و AMOS استفاده شد. نتایج نشان داد برای تجاری‌سازی تحقیقات مدیریت ورزشی به‌ترتیب اولویت هفت عامل توانمندی‌های محقق، راهبردهای آموزشی و تحقیقاتی، زیرساخت‌ها، مالی، شخصیتی و فرهنگی، سیاست‌ها و شبکه‌سازی وجود دارد. 1 The aim of this study was the factor analysis of those factors affecting commercialization of researches in sport management. This study was application in terms of aims which was conducted by descriptive analysis method. The statistical population consisted of lecturers and doctorate students of sport management in state and private universities in Iran (N= 1050) and 257 subjects were randomly selected as the sample. For data collection, a researcher-made questionnaire (50 items) was used; its face and content validity was confirmed by 20 experts in sport management and its construct validity was confirmed by confirmatory factor analysis. In a pilot study, its reliability was obtained as 0.763 using Cronbach's alpha test. To analyze the data, descriptive and inferential statistics including Friedman test, exploratory and confirmatory factor analyses using SPSS and AMOS software were used. The results showed that there were seven factors: researchers’ capabilities, research and education strategies, infrastructures, finance, personality and culture, policies and networking for the commercialization of researches in sport management. 595 611 لقمان کشاورز Loghman Keshavarz استاد گروه مدیریت ورزشی دانشگاه پیام نور، تهران، ایران ایران keshavarzlog@yahoo.com ابوالفضل فراهانی Abolfazl Farahani استاد گروه مدیریت ورزشی دانشگاه پیام نور، تهران، ایران ایران afarahani@pnu.ac.ir ابوالفضل علیزاده گلریزی Abolfazl Alizadeh Golrizi دکتری مدیریت ورزشی، تهران، ایران ایران alizadehgolrizi@yahoo.com تجاری‌سازی تحلیل عاملی تحقیقات مدیریت ورزشی تحقیقات دانشگاهی Baldini, N., Grimaldi, R., & Sobrero, M. (2006). Institutional changes and the commercialization of academic knowledge: A study of Italian universities, patenting activities between 1965 and 2002. Research Policy, 35, 518- 532.##Downie, J. (2006). The Power of Money: Commercialisation of Research Conducted in Public Institutions. Journal of Otago Law Review, 11(2), 305-324.##Etzkowitz, H. (2003). Research groups as ‘quasi-firms’: The invention of the entrepreneurial university. Research Policy, 32, 109-121.##Ktepe, G. D. (2004). Mechanisms for Transferring University Research Results to Industry: Licensing And University Start-Up. Division of Innovation-LTH Lund University, Sweden.##Dastoom, S., Ramezaninejad, R., Banar, N., & Rasooli, R. (2013). Investigating the interaction between the academic environment and the sport industry in Iran based on document and structure analysis. Applied Research of Sports Management, 2(6), 91-108. [in Persian]##Khosravi Zadeh, A., Heqadadi, A., & Kamankesh, A. (2015). Barriers and Solutions for the Relationship between Sports Industry and Higher Education Institutions in Markazi Province. Research in Sport Education (Academic), 3(8), 15-36. [in Persian]##Saatchian, V. (2014). Patterns of Communication between Physical Education Schools and Sport Sciences and Sports Industry. Ph.D. Thesis, Faculty of Physical Education and Sport Sciences, Kharazmi University, 97-99. [in Persian]##Salter A, Bruneel J, (2009). Investigating the factors that diminish the barriers to university-industry collaboration. Paper to be presented at the Summer Conference on CBS – Copenhagen Business School.##Sayadi E, Sharifian E, Tabrizi K (2012). Identification and prioritization of the barriers of relation between the manufacturing sector of the sport industry and universities in Iran. International Journal of Sport Studies, Vol., 2 (5), 243-249, 2012.##Rostamzadeh, P., Sadeghi, H., Asari, A., & Yavari, K. (2014). Effect of government investment in sport sector on economic growth in Iran. Quarterly journal of economic research (sustainable growth and development), 14(2), 177-210. [in Persian]##Naderi Khorshidi, A., Sharifian, I., & Ghahreman, K. (2012). Identifying Solutions for Improving Relationship Between Production Industry of Iran's Sports Industry. Industry & University, 18, 51-60. [in Persian]##Galushko, V., & Sagynbekov, K. (2014). Commercialization of university research in Canada: What can we do better. International Journal of Business Administration, 5(5), 1-13.##Yaghoubi, H., Chizari, M., Hosseini, M., & Sharifzadeh, A. (2015). Commercialization Strategies of Academic Research Findings in Agricultural Food Industries. Journal of Food Science and Technology, 12(49), 197-208. [in Persian]##Abbasi, H., & Forouzandeh, L. (2015). Identify and Explanation the Factors that Affects in Commercialization of University Research Using Triangulation Model. Journal of Science and Technology Policy, 6(4), 33-46. [in Persian]##Nandagopal, M. (2013). Commercializing technologies from universities and research institutes in India: Some insights from the US experience. Current Science, 104(2), 183-189.##Jahed, H. & Arasteh, H. (2013). Outsourcing factors influencing Commercialization of Research Results. Research and Planning in Higher Education, 68, 45-68. [in Persian]##Mahmodpour, B., Rahimian, H., Abbaspour, A., & Delaware, A. (2012). Analyzing the Challenges of Commercialization of Human Sciences Researches and Presenting a Grounded Theory. Innovation and creativity in humanities, 2(2), 19-48. [in Persian]##Hashemniya, S. (2009). The study of the effect of commercialization of academic research on the diversification of financial resources of universities and industrial colleges of the country. Ph.D. Thesis, Faculty of Educational Sciences and Psychology, Shahid Beheshti University, 3-7. [in Persian]##Habibpour, K., & Safari, R. (2009). Comprehensive SPSS Application Guide in Habib Pour Surveying Research. 2nd Published, Tehran, Motefakeran, 304-356. [in Persian]##Wu, Y., Welch, E. W., & Huang, W. L. (2015). Commercialization of university inventions: Individual and institutional factors affecting licensing of university patents. Technovation, 36-37, 12-25.##Nikulainen, T., & Tahvanainen, A. J. (2013). Commercialization of academic research: A comparison between researchers in U.S. and Finland. Elta, 8, 1-21.##Farahani, A., Goodarzi, M., Azizian, N., & Ahmadi, A. A. (2009). The role of syllabus and content of physical education courses in the entrepreneurship of graduates of this field. Sport management (Harkat), 1(1), 203-223. [in Persian]##Jahed, H., Arasteh, H., & Jaafari, P. (2011). Explaining of Individual Factors Influencing Commercialization of Research Results; The case of Islamic Azad University of Science and Research Branch. Journal of Science and Technology Policy, 4(1), 1-15. [in Persian]##Etzkowitz, H., Webster, A., Gebhardt, C., Regina, B., & Terra, C. (2000). The future of the university and the university of the future: evolution of ivory tower to entrepreneurial paradigm. Research Policy, 29, 313–330.##

0 استاندارد سازی پرسشنامه بازاریابی عصبی در ورزش Standardization of Neuromarketing in Sport Questionnaire https://jsm.ut.ac.ir/article_71731.html 10.22059/jsm.2019.225135.1764 0 هدف از پژوهش حاضر استانداردسازی پرسشنامۀ بازاریابی عصبی در ورزش بود. جامعۀ آماری این پژوهش شامل مصرف‌کنندگان پوشاک ورزشی برندهای رایج در ایران شامل آدیداس، نایک، ریباک، پوما و مجید و روش نمونه‌گیری به‌صورت خوشه‌ای، غیرتصادفی و در دسترس بود. 384 نفر به‌عنوان نمونۀ آماری انتخاب شدند. برای جمع‌آوری داده‌ها از پرسشنامۀ محقق‌ساختۀ بازاریابی عصبی که مشتمل بر 32 سؤال بود استفاده شد. روش پژوهش از نوع توصیفی - تحلیلی و از لحاظ استراتژی آمیختۀمتوالی اکتشافی (کیفی- کمی) بود. روایی پرسشنامه با استفاده از نظرهای استادان مدیریت ورزشی به‌دست آمد. از شاخص‌های توصیفی و آزمون‌های آماری ضریب آلفای کرونباخ برای تعیین پایایی و تحلیل عاملی اکتشافی و تأییدی برای تعیین روایی سازه استفاده شد. نتایج نشان داد مقدار KMO برابر با 87/0 است. با توجه به مقدار (21=df ؛ 59/3483=x2) می‌توان گفت بین عامل‌ها، همبستگی وجود دارد. همچنین، توان پیشگویی این مدل براساس مجموع واریانس عامل‌ها برابر با 33/68 درصد است. نتایج تحلیل عاملی تأییدی نشان داد شاخـص‌های نسبت x2 به df (77/2)، 068/0=RMSEA،94/0=NFI، 95/0=CFI، 95/0=IFI،  90/0= AGFI و 95/0=GFI، برازش مدل را تأیید کردند. همچنین در خصوص روابط عامل‌ها با مفهوم بازاریابی عصبی 96/1± = T-value نشان داد تمامی عامل‌ها با مفهوم بازاریابی عصبی رابطۀ قابل قبولی داشتند. پرسشنامۀ بازاریابی عصبی مقیاسی قابل اطمینان و معتبری است که از طریق آن می‌توان نتایج پایا و باثباتی به‌دست آورد. 1 The aim of this study was to standardize Neuromarketing in Sport questionnaire. The statistical population included consumers of sportswear with common brands in Iran: Nike, Adidas, Reebok, Puma and Majid. 384 subjects were selected as the sample by cluster non-random and convenience sampling method. A researcher-made neuromarketing questionnaire (32 items) was used to collect data. The statistical methods were descriptive-analytical and exploratory consequential mix (qualitative-quantitative) in terms of strategy. The validity of the questionnaire was obtained using the viewpoints of sport management professors. Descriptive indexes and Cronbach`s alpha were used to determine reliability and exploratory factor analysis and confirmatory factor analysis were applied to determine the construct validity. The results showed that KMO=0.87. Given x2=3483.59, df=21, it can be stated that there was a correlation among factors. Also, the prediction ability of this model was 68.33 based on total variance of factors. The results of confirmatory factor analysis showed that x2/df=2.77, RMSEA=0.068, NFI=0.94, CFI=0.95, IFI=0.95, AGFI=0.90 and GFI=0.95 confirmed the fitness of the model. Also, given the relationship of factors with the neuromarketing concept, T-value=±1.96 showed that all factors had acceptable relationships with the neuromarketing concept. Neuromarketing questionnaire is a reliable and valid tool that can be used to obtain reliable and consistent results. 613 626 کاظم دانش ثانی kazem danesh sani دانشگاه آزاد اسلامی علوم و تحقیقات تهران ایران k.danesh.sani@gmail.com علی محمد صفانیا Ali mohammad safania استاد دانشگاه آزاد واحد علوم و تحقیقات تهران ایران a.m.safania@gmail.com حسین پورسلطانی زرندی - - دانشگاه پیام نور ایران hpszarandi@gmail.com "استاندارد سازی" "بازاریابی" "بازاریابی عصبی" "پرسشنامه" " ورزش" 1. Zurawicki, L. (2011). Book Review: "Neuromarketing: Exploring the Brain of the Consumer ". Internal Journal of Market Research. PP: 53, 287-288.##2. Yoon, C., Gonzalez, R., Bechara, A., Berns, G., Dagher,    A., Dube, L. (2012). "Decision neuroscience and consumer decision making". Market Lett. PP: 23: 473–85.##3. Achrol, R.S., & Kotler, P. (2012). "Frontiers of the marketing paradigm in the third millennium". Journal of the Academy of Marketing Science, 40(1), 35-52.##4. Kotler, Ph., Armstrong, G. (1999). "Principles of marketing". 8th ed. Entesharat jahan no.##5. Morin, C. (2011). "Neuromarketing: The New Science of Consumer Behavior". Society, 48(2), 131-135. doi: 10.1007/s12115-010-9408-1.##6. Barahoyi, Sh., Hosseini, A. (2013). Neuromarketing and Role neuromarketing in new banking. http://MarketingArticles.ir (In Persian).##7. Lima Cruz, C.M., de Medeiros, J.F., Rodrigues Hermes, L.C., Marcon, A., Marcon, E. (2016)." Neuromarketing and the advances in the consumer behaviour studies: a systematic review of the literature". Int. J. Business and Globalisation, Vol. 17, No. 3. , PP: 145-153.##8. Karmarkar, U.R., Shiv, B., Knutson, B. (2015). "Cost conscious? The neural and behavioral impact of price primacy on decision-making", Journal of Marketing Research, Vol. 56, No. 4, PP: 467–481.##9. Karmarkar, U. (2011). "Note on Neuromarketing. Harvard Business School Marketing Unit Case". 39(2), 78-92.##10. Dargi, P. (2013). "Neuromarking; Theory and Application". Tehran. Entesharat bazaryab (In Persian).##11. Klincekova, S. (2016)." Neuromarketing – research and prediction of the future". International Journal of Management Science and Business Administration Vol. 2, Issue 2. PP: 53-57.##12. Boghosian, Z.h., Jozi, A. (2013). "Neuromarketing 21 new ways to encourage customers to buy". Tehran (In Persian).##13. Chen, Y., Nelson, L., Hsu, M. (2015). "From ‘Where’ to ‘What’: Distributed Representations of Brand Associations in the Human Brain". J. Mark. Res.PP: 45-86.##14. Hsu, M., Yoon, C. (2015). "The neuroscience of consumer choice. Current Opinion in Behavioral Sciences". (5):116–121.##15. Bakardjieva, E., Allan, J.K. (2016). "Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions". Journal of Ethics & Behavior. Vol. 8, No. 3, PP: 1-22.##16. Renvoise, P. (2007). "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain". Thomas Nelson Inc.##17. Clark, K. (2015). "The Future of Neuromarketing". Available at http://merchantmevhanics/2015/01/1.the-future-of-neuromarketing/ (accessed 30 January 2016).##18. Genco, S.J., Pohlmann, A.P., Steidl, P. (2013). "Neuromarketing for Dummies, For Dummies, New Jersey, NJ". 40(5), 52-63.##19. Krajnovic, A., Sikiric, D., Jasic, D. (2012). "NEUROMARKETING AND CUSTOMERS' FREE WILL" .Proceedings of the 13th International Conference, Budapest, 22–24 November 2012.##20. Venkatraman, V., Dimoka, A., Paviou, P.A., VO, K., Hampton, W., Bollinger, B., Hershfield, H.E., Ishihara, M. and Winer, R.S. (2015). 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0 بازشناسی حوزه‌ها و زیرساخت‌های صنعت ورزش ایران A Recognition of Areas and Infrastructures of Iran Sport Industry https://jsm.ut.ac.ir/article_71724.html 10.22059/jsm.2019.201698.1587 0 هدف از این پژوهش بازشناسی حوزه‌ها و زیرساخت‌های صنعت ورزش ایران و تصمیمات مدیریتی مبتنی‌بر آن است. ابزار پژوهش پرسشنامۀ محقق‌ساخته با 71 گویه است که توسط پنج تن از خبرگان روایی محتوایی آن تأیید و با استفاده از روش آماری آلفای کرونباخ ضریب پایایی پرسشنامه مقدار 953/0 تعیین شد. از تحلیل عاملی اکتشافی برای اعتباریابی سازه‌ای، شناسایی حوزه‌ها و برآورد بارهای عاملی، استفاده شد. نمونه‌های پژوهش معادل 263 تن از گروه‌های چهارگانه (اعضای هیأت علمی، کارشناسان ورزشی، مربیان و ورزشکاران/قهرمانان) تعیین شد که این تعداد با توجه به روش تحلیل پژوهش که از نوع تحلیل عاملی اکتشافی است و شاخص کیفیت نمونه‌گیری 84/0=KMO، مناسب است. برای تجزیه‌وتحلیل داده‌ها از میانگین، تحلیل واریانس و تحلیل عاملی اکتشافی تحت نرم‌افزار Spss نسخۀ 21 استفاده شد. حوزه‌های صنعت ورزش کشور شامل هجده مورد است، همچون اماکن و تأسیسات، سازمان‌های ورزشی، بازرگانی، رویداد، گردشگری، منابع انسانی، کالا و خدمات، بازاریابی، طب ورزش، فعالیت اقتصادی، دولت و... . بنابراین توجه به بارهای عاملی هر زیرساخت راهگشای مناسبی برای مدیران در تعیین تصمیمات و جایگاه هر حوزه و زیرساخت‌های مربوطه است، به‌طوری‌که مدیران قادر به شناسایی جایگاه هر حوزه برای برنامه‌ریزی و ارتقای آن خواهند بود. 1   The aim of this study was to recognize areas and infrastructures of Iran sport industry and to make management decisions based on them. A researcher-made questionnaire with 71 items was used. Its content validity was confirmed by 5 experts. The reliability of the questionnaire was determined using Cronbach's alpha coefficient (0.953). Exploratory factor analysis was used for construct validity, to identify areas and to estimate the factor loadings. The sample included 263 subjects from 4 groups (lecturers, sport experts, coaches, athletes/champions). Based on the research methods (exploratory factor analysis, and KMO=0.84), the sample size was appropriate. To analyze the data, mean, variance analysis, and exploratory factor analysis with SPSS version 21 software were used. The arears in Iran sport industry were classified into 18 categories: facilities and equipment, sport organizations, trade, event, tourism, human resources, goods and services, marketing, sport medicine, economic activity, government, etc. Therefore, attention to the factor loadings of each infrastructure is helpful for managers in making decisions and determining the status of each area and relevant infrastructures so that managers will be able to identify the status of each area in order to plan and promote it.   627 645 ملیحه سادات آقایی شهری Malihe sadat Aghaei shahri دانشجوی دکتری مدیریت ورزشی دانشگاه فردوسی مشهد ایران fa.malihe@yahoo.com ژاله معماری zhaleh Memari دانشیار دانشگاه الزهرا(س)، تهران ایران zh.memari@gmail.com مهسا سعادتی Mahsa Saadati دانشیار مؤسسۀ مطالعات و مدیریت جامع و تخصصی جمعیت کشور، تهران ایران mahsa.saadati@gmail.com تحلیل عاملی دولت رویداد صنعت ورزش فعالیت اقتصادی Stotlar DK. Developing Successful Sport Marketing Plans, Morgantown. 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0 رابطۀ اعتماد سازمانی و مؤلفه‌های آن با خلاقیت در ادارات ورزش و جوانان: مطالعۀ موردی استان اردبیل The Relationship of Organizational Trust and Its Components with Creativity in Sport and Youth Offices: The Case Study of Ardebil Province https://jsm.ut.ac.ir/article_71726.html 10.22059/jsm.2019.214194.1680 0 هدف اصلی تحقیق حاضر، بررسی رابطۀ اعتماد سازمانی و مؤلفه‌های آن با خلاقیت به‌عنوان یکی از عوامل مؤثر بر آن بود که در ادارات ورزش و جوانان استان اردبیل ارزیابی شد. روش تحقیق، توصیفی از نوع همبستگی بود که به شکل میدانی اجرا شد. جامعۀ آماری، تمامی کارمندان ادارۀ کل ورزش و جوانان استان و ادارات ورزش و جوانان واقع در شهرستان‌های استان اردبیل بودند که تعداد آنها 100 نفر بود و نمونه نیز برابر با تعداد جامعه به‌صورت تمام‌شمار در نظر گرفته شد.با توجه به اهداف پژوهش، از پرسشنامۀ اعتماد سازمانی وخلاقیتبرای گردآوری داده‌ها استفاده شد. پرسشنامه‌ها از پژوهششفیعی (1390) و نسیمی (1392) تهیه شد. روایی پرسشنامه‌ها با نظر استادان رشتۀ مدیریت ورزشی تأیید و برای تعیین پایایی آن از ضریب آلفای کرونباخ استفاده شد که ضریب پایایی اعتماد سازمانی 92/0 و خلاقیت 84/0 بود. برای تجزیه‌وتحلیل آماری داده‌ها از آمار توصیفی و استنباطی (کولموگروف- اسمیرنوف، ضریب همبستگی پیرسون و رگرسیون چندگانه) استفاده شد. در نهایت براساس یافته‌ها، مشخص شد که شاخص‌های قابلیت اتکا، تعهد سازمانی، شایستگی و صداقت از اعتماد سازمانی با خلاقیت نیروی انسانی رابطۀ مثبت و معنا‌داری دارند. 1 The main aim of this study was to investigate the relationship of organizational trust and its components with creativity as one of those factors influencing it in the Sport and Youth offices in Ardebil province. The research method was descriptive correlation which was carried out as a field. The population included all employees of Sport and Youth general office and offices in the cities of Ardebil province (N=100) and the sample was equal to the population using census sampling method. According to the research aims, two questionnaires (Organizational Trust and Creativity) were used to collect data. The questionnaires were prepared using Shafiei (2011) and Nasimi (2013) researches. The validity of the questionnaires was confirmed by sport management professors and their reliability was determined by the Cronbach's alpha coefficient (Organizational Trust 0.92, Creativity 0.84). For the statistical analysis of data, the descriptive and inferential statistics (Kolmogorov-Smirnov test, Pearson correlation coefficient, multiple regression) were used. Ultimately, findings showed that four components of organizational trust (reliability, organizational commitment, competency and honesty) had positive and significant relationships with creativity of human resources. 647 660 آرمین فعال Armin Faal دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه بابلسر، مازندران، ایران ایران faal.armin@yahoo.com ابراهیم علی دوست قهفرخی Ebrahim Alidoust Ghahfarokhi دانشیار، مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران ایران e.alidoust@ut.ac.ir فهیمه حاجی غیاثیان Fahimeh Hajighiasian دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران ایران f.ghiasian_2007@yahoo.com ادارات ورزش و جوانان اردبیل اعتماد سازمانی تعهد سازمانی خلاقیت شایستگی و صداقت قابلیت اتکا 1. Ellonen R, Blomqvist K. puumalainen K. "The role of Trust in organizational innovativeness". European Journal of Innovation management. 2008;11(2):160-181.##2. Chathoth P. K, Mak B, Jauhari V, Manaktola K. “employees' perceptions of organizational trust and service climate: A structural model combining their effects on employee satisfaction”. Journal of Hospitality & Tourism Research. 2007;31(3): 338-357##3. Lamsa A.M , Pucetaite R. “Development of organizational trust among employees from a contextual perspective”. Business Ethics:A European Review. 2006;15(2):130-141.##4. Khanifer H, Moghimi SM, Jandaghi Gh, Zarandi N. “Investigating the relationship between the components of trust and organizational commitment of employees (in organizations of Jihad-e-Agriculture and Education of Qom Province)”. Journal of public Management. 2009;1(2):3-18. (In Persian).##5. Pucetaite R, Lamsa A-M. “Developing Organizational Trust Through Advancement of Employees Work Ethic in a post-Socialist Context”. Journal of Business Ethics. 2008; 82(2): 325-337.##6. Seyyed amiri MH. “Designing and explaining a three-dimensional model of leadership styles, creativity and effectiveness of sports managers in the universities of the country”. Ph.D Thesis, Tarbiat Modarres University. 2002; p: 30-46. (In Persian).##7. Danaee H. “Investigating the relationship between organizational culture and decision making style (effective) and providing an optimal model”. PhD Thesis, Public Administration, Islamic Azad University of Science and Research Branch, Iran. 2006; p:31-52. (In Persian).##8. Alwani SM. “Public Management”. Ney Publication, Tehran. 2013; P: 229. (In Persian).##9. Mo Z, Yu Y. “The Mechanism of Empowering Leadership’s Effect on Employee Creativity in Ding Talk Alibaba Context”. In Proceedings of the Fourth International Forum on Decision Sciences, Springer, Singapore. 2017; pp: 99-117.##10. Sabunchi R. “Factors Affecting the Productivity of the Physical Education Organization from the Point of View of Managers and Experts and Providing Patterns. PhD Thesis, Faculty of Humanities, Tarbiat Modarres University, Iran. 2007; p: 48. (In Persian).##11. Sultan Abadi P, Nasiri F, Khodayari A. “The Relationship between Organizational Trust and Organizational Creativity at Bu-Ali Sina University in Hamedan”. Journal of Educational Management Innovations. 2014; 4(36): 86-95. (In Persian).##12. Shariatmadari M, Tavangar A. “The Relationship between Dimensions of Learning Organization and Creativity of Semnan Secondary Managers”. Quarterly Journal of Management and Educational Management, Azad University of Garmsar Branch. 2011; 5(1): 77-94. (In Persian).##13. Cook J, wall T.“New work attitude measures of trust. Organizational commitment and personal need non-fulfillment”. Journal of occupational psychology. 1980; 53(1): 39-52.##14. Atkinson S, Butcher D. “Trust in Managerial Relationships”. Journal of Managerial Psychology. 2003; 18(4): 282-304.##15. Serva M. A, Fuller M. A, Mayer R. C. “The Reciprocal Nature of Trust: A longitudinal study of interacting teams”. Journal of organizational behavior. 2005; 26(6): 625-648.##16. Panahi B. “Confidence and Confidence building in Organization”. Peyk Noor. 2008; 7(4): 82-89. (In Persian).##17. Robbins S. “Organizational Behavior: Concepts, Theories and Applications: Organization”. Office of Cultural Research publication, Eighteenth Edition, Tehran, Iran. 2009; p:320.##18. Shafiei Ali. “Investigating the Relationship between Organizational Trust and Human Resources Productivity in the Govah Company”. Master's Thesis, Executive Management, Kish International Campus of University of Tehran. 2011; pp: 101-120. (In Persian)##19. Farhang A, Sayyidat SA, Hoveyda R, Molavi Hussein. “A Study of the Simple and Multiple Relationships between Organizational Learning and Social Trust in the Organization with the Development of Staff at the State-run Medical and Non-Medical Universities of the South East of the Country”. Applied Sociology. 2011; 1(41): 159-182. (In Persian).##20. Imami M, Jamali E, Isfahani MJ. “Investigating the Relationship between Organizational Trust and Organizational Creativity”. Quarterly journalism and creativity in humanities. 2013; 3(11): 23-44. (In Persian).##21. Moharamzadeh M, Hosseinzadeh F. “The relationship between supportive culture, creativity, innovation and performance of the staff of the General Directorate of Sports and Youth”. Journal of Organizational Behavioral Management Studies in Sport. 2014; 1(1): 95-100. (In Persian).##22. Rastegar A, Hashemi SF. “The Relationship of Serving Leadership and Creativity: A Survey of the Intermediary Role of Organizational Trust”. The Quarterly of Invention and Creativity in the Humanities. 2015; 5(2): 97-116. (In Persian).##23. Clegg C, Unsworth K, Epitropaki O, Parker G. “Implicating trust in the innovation process”. Journal of Occupational and Organizational Psychology. 2002; 75(4): 409-422.##24. Bijlsma K, Koopman P. Introduction: “trust within organizations. Personnel Review”. 2003; 32(5): 543-555.##25. Bao G. M, Yang Z. R., Xie Z. S., Zhou M. J.“The dilemma of trust and commitment in the construction of innovative team in Chinese private enterprises”. In Engineering Management Conference, 2004 IEEE International. 2004; 1: PP:412-416.##26. Covey, S. R. "Trust in organizations: A conceptual framework linking organizational forms, managerial philosophies, and the opportunity costs of controls". Free Press; Revised edition, November 9, 2004; P: 384. (Available from: http://www.amazon.com).##27. Yilmaz K. “The Relationship Between Organizational Trust and Organizational Commitment in Turkish Primary Schools”. Journal of Applied Sciences. 2008; 8(12): 2293- 2299.##28. Adams S. H, Wiswell A. K. “Further Exploration of Organizational Trust Factors”. Virginia Polytechnic Institute and State University. Online Submission, 2008; pp:3-12.##29. Ruppel C. P, Harrington S. J. “The relationship of communication, ethical work climate, and trust to commitment and innovation”. Journal of Business Ethics. 2000; 25(4): 313-328.##30. Bhatti K. K., Qureshi T. M. “Impact of employee participation on job satisfaction, employee commitment and employee productivity”. International Review of Business Research Papers. 2007; 3(2): 54-68.##

0 کاوش عوامل زمینه‌ای و مداخله‌گر بروز فساد در صنعت فوتبال ایران Exploring the Contextual and Intervening Factors of Corruption in Iran Soccer Industry https://jsm.ut.ac.ir/article_71734.html 10.22059/jsm.2019.228031.1790 0 هدف پژوهش حاضر، کاوش عوامل زمینه‌ای و مداخله‌گر بروز فساد در صنعت فوتبال ایران بود. گردآوری داده‌ها از طریق بررسی اسناد و مصاحبۀ حضوری صورت گرفت. پس از انجام 18 مصاحبه عمیق و نیمه‌ساختاریافته با متخصصان اجرایی، علمی و پژوهشی ورزش کشور و رشتۀ فوتبال، اشباع نظری حاصل شد و نشان‌ها، مقوله‌های فرعی و مقوله‌های کلی پس از تکمیل فرایند کدگذاری باز، محوری و گزینشی استخراج شد. پس از تحلیل یافته‌ها عوامل زمینه‌ای (بسترساز) و عوامل مداخله‌گر (تأثیرگذار) شناسایی شدند. بر اساس همین یافته‌ها، بی‌اخلاقی، بی‌تعهدی، عدم تعامل و هم‌افزایی سازمانی و فراهم نبودن محیط حقوقی و قانونی به‌عنوان مقولۀ محوری شناسایی شد. یافته‌های مربوط به عوامل زمینه‌ای بیانگر 25 مقولۀ فرعی حاصل از کدگذاری محوری در 7 مفهوم کلی حاصل از کدگذاری گزینشی همچون شکاف قوانین، انگیزۀ مالی، کارکرد نامناسب رسانه‌ها، تضعیف مجامع تصمیم‌گیری، ضعف قوانین نقل و انتقالات، فقدان معیارهای رفتاری و شفاف نبودن فرایندها دسته‌بندی شدند. یافته‌های عوامل مداخله‌گر (تأثیرگذار) نیز در 7 مقولۀ فرعی حاصل از کدگذاری محوری در 3 مفهوم کلی از کدگذاری گزینشی تداخل وظایف، عدم ارادۀ فساد ستیزی و عدم هماهنگی طبقه‌بندی شدند. به‌طور کلی شناسایی عوامل زمینه‌ای و تأثیرگذار بروز فساد می‌تواند به مسئولان در پیشگیری از وقوع فساد و بهبود سلامت سازمانی فوتبال کمک بسیاری کند. 1 The aim of the present study was to explore the contextual and intervening factors of corruption in Iran soccer industry. Data were collected using document review and interviews. After 18 deep and semi-structured interviews with administrative, scientific, research experts in sport and soccer, theoretical saturation was achieved and the indications, sub-categories and general categories were extracted after open, axial and selective coding processes were completed. After data analysis, contextual factors (underlying) and intervening factors (effective) were identified. Based on these findings, immorality, uncommitted behavior, lack of public engagement and organizational synergy and lack of legal environment were identified as a central issue. The findings of the contextual factors were classified in 25 subsidiary categories resulting from axial coding in 7 general concepts resulting from selective coding (a gap in rules, financial incentive, inappropriate function of media, weakening decision-making communities, weakness of transfer laws, lack of behavioral standards and lack of transparency in the processes). The results of intervening factors (effective) were classified in 7 subsidiary categories resulting from axial coding in 3 general concepts resulting from selective coding (overlapping functions, lack of intention to fight corruption and lack of coordination. Generally, an identification of contextual and effective factors of corruption can drastically help authorities to prevent corruption and to improve organizational health in soccer. 661 685 احمد محمودی ahmad mahmoudi دانشگاه علامه طباطبائی ایران ahmad.mahmoudi3536@gmail.com حبیب هنری habib honari دانشگاه علامه طباطبائی ایران honari_h@yahoo.com جلیل یونسی Jalil Younesi دانشگاه علامه طباطبائی ایران jalilyounesi@gmail.com جواد شهلائی باقری javad shahlaee دانشگاه علامه طباطبائی ایران javadshahlaee@gmail.com صنعت فوتبال عوامل زمینه‌ای عوامل مداخله‌گر فساد 1. Andersen TB. E-Government as an anti-corruption strategy. Information Economics and Policy. 2009;21(3):201-10.##2. Tanzi V. Corruption around the world: Causes, consequences, scope, and cures. Staff Papers. 1998;45(4):559-94.##3. Ashforth BE, Anand V. The normalization of corruption in organizations. Research in organizational behavior. 2003;25:1-52.##4. Treisman D. The causes of corruption: a cross-national study. 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0 مدلسازی معادلات ساختاری ارتباط مدیریت استعداد و سرمایۀ اجتماعی با تعهد سازمانی کارکنان ادارات ورزش و جوانان استان کرمان The Structural Equation Modeling of the Relationship of Talent Management and Social Capital with employee Organizational Commitment in Sport and Youth Offices of Kerman Province https://jsm.ut.ac.ir/article_71728.html 10.22059/jsm.2019.220350.1726 0 هدف از این پژوهش مدلسازی معادلات ساختاری ارتباط مدیریت استعداد و سرمایۀ اجتماعی با تعهد سازمانی کارکنان ادارات ورزش و جوانان استان کرمان بود. جامعۀ آماری پژوهش را کلیۀ کارکنان ادارات ورزش و جوانان استان کرمان تشکیل دادند ( 268 N=) که از بین آنها 160 نفر به روش تصادفی-خوشه‌‌ای به‌عنوان نمونه انتخاب شدند. برای گردآوری داده‌ها از پرسشنامه‌های مدیریت استعداد (صیادی و همکاران، 1391)، سرمایۀ اجتماعی (اکبری، 1392) و تعهد سازمانی (اسپیر و ونکاتش، 2002) استفاده شد. داده‌ها به کمک روش‌های آماری همبستگی پیرسون و مدلسازی معادلات ساختاری تحلیل شد. نتایج نشان داد مدیریت استعداد بر سرمایۀ اجتماعی تأثیر مستقیم و معناداری دارد. همچنین مدیریت استعداد اثری مثبت و مستقیم بر تعهد سازمانی دارد. در نهایت کلیۀ شاخص‌های برازش مدل نشان‌دهندۀ برازش مطلوب بودند. یافته‌های پژوهش بیانگر اهمیت نقش مدیریت استعداد بر سرمایۀ اجتماعی و تعهد سازمانی کارکنان است. بنابراین مدیریت استعداد و سرمایۀ اجتماعی را باید در سیاست‌های مرتبط با ادارات ورزش و جوانان مورد توجه قرار داد. 1 The aim of this study was the structural equation modeling of the relationship of talent management and social capital with organizational commitment of employees in Sport and Youth offices of Kerman province. The population included all employees of Sport and Youth offices of Kerman province (N=268). 160 subjects were selected as the sample by cluster random sampling method. The questionnaires of talent management (Sayadi et al., 2011), social capital (Akbari, 2012), and organizational commitment (Speir & Venkatesh, 2002) were used to collect the data. The data were analyzed by Pearson correlation and structural equation modeling. Findings indicated that talent management had a direct and significant effect on social capital. Also, the talent management had a direct and positive effect on organizational commitment. Finally, the model showed a good fit to the data. Findings indicated the important role of talent management in social capital and organizational commitment of employees. Thus, talent management and social capital should receive attention in the policies of Sport and Youth offices. 687 702 نسرین بیگلری Nasrin Biglari دانشجوی دانشگاه صنعتی شاهرود ایران n.biglari1368@gmail.com حسن بحرالعلوم hasan bahrololoum عضو هیات علمی دانشگاه صنعتی شاهرود ایران bahrololoum@yahoo.com ناهید داروغه عارفی Nahid Darooghe Arefi دانشجوی دکتزای دانشگاه صنعتی شاهرود ایران ndarooghe@yahoo.com ادارۀ ورزش و جوانان تعهد سازمانی سرمایۀ اجتماعی مدیریت استعداد منابع انسانی 1. Collings DG, Mellahi K. Strategic talent management: A review and research agenda. Human resource management review. 2009;19(4):304-313.##2. Askari Bajgarani M, Shaemi A, Alame SM. Assessing the level of talent management strategies in misfeasance city municipality. semi-annually urban management. 2013;10(29):277-286. [in persian]##3. Tajeddin M, Ma'ali Tafti M. Talent Management in Human Resource Development Processes. Tabor notebook. 2008;202:72-73. [in persian]##4. Tajeddin M, Ma'ali Tafti M. 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0 تجزیه‌وتحلیل انگیزه‌های مشارکت در بازاریابی خیرخواهانه با تأکید بر فعالان ورزش زورخانه‌ای: رویکرد ترکیبی The Analysis of Motivations to Participate in Benevolent Marketing with an Emphasis on Heroic Sport Activists: A Mixed Approach https://jsm.ut.ac.ir/article_71732.html 10.22059/jsm.2019.226453.1779 0  از ادوار گذشته خیرخواهی و کمک به نیازمندان با روح ورزش زورخانه‌ای عجین بوده و است. هدف پژوهش حاضر تجزیه‌وتحلیل فعالان ورزش زورخانه براساس انگیزه‌های مشارکت در بازاریابی خیرخواهانه با استفاده از رویکرد ترکیبی است. در گام اول با استفاده از رویکرد کیفی (تحلیل محتوا)، 50 کد به‌عنوان انگیزه‌های مشارکت در بازاریابی خیرخواهانه استخراج و با توجه به مشابهت و قرابت معنایی در 10 عامل دسته‌بندی شدند و بر مبنای آن پرسشنامۀ پژوهش طراحی شد. در گام دوم از رویکردهای کمی در علم داده‌کاوی (تشریحی و پیش‌بینی) به‌منظور بررسی جامعۀ آماری استفاده شد. به‌منظور تشریح جامعۀ پژوهش، 393 فعال این ورزش با استفاده از شاخص دیویس-بولدین در دو خوشۀ مجزا از هم خوشه‌بندی و بررسی شدند. همچنین به‌منظور طراحی مدل پیش‌بینی‌کنندۀ رفتار فعالان ورزش زورخانه‌ای در فعالیت‌های خیرخواهانه از شبکه‌های عصبی مصنوعی استفاده شد. نتایج پژوهش نشان داد در خوشۀ اول به‌ترتیب عمل متقابل، تمایل به سرگرمی و کسب لذت، اهمیت احساسی و در خوشۀ دوم به‌ترتیب آموزه‌های مذهبی، نیاز به کمک دیگران و تمایل به مشارکت اجتماعی بیشترین مراکز خوشه‌ها را به‌دست آورده‌اند. به‌کارگیری شبکه‌های عصبی نشان داد متغیرهای مستقل پژوهش حاضر از قابلیت پیش‌بینی کنندگی بالایی برخوردارند و با استفاده از آنها می‌توان تغییرات متغیر وابسته را با دقت 958/0 پیش‌بینی کرد. همچنین نتایج تحلیل حساسیت اهمیت متغیرهای جمعیت‌شناختی، نمادین و آموزه‌های مذهبی در مشارکت فعالان ورزش زورخانه‌ای در فعالیت‌های خیرخواهانه را تأیید کرد. 1 Benevolence and helping the poor have always been ingrained in the spirit of heroic sports. The present study aimed at analyzing the motivations of heroic sport activists to participate in benevolent marketing using a mixed approach. In the first step, 50 codes were extracted qualitatively (content analysis) as motivations to participate in benevolent marketing and categorized to 10 factors according to semantic similarities. Based on these factors, a questionnaire was designed. In the second step, quantitative approaches in data-mining (explanatory and predictive) were used to evaluate the statistical population. 393 heroic sport activists were classified into two separate clusters using the Davies–Bouldin index. Moreover, artificial neural networks were used to design a model which predicted the motivations of heroic sport activists for benevolence. Results showed that reciprocation, desire for entertainment and pleasure, and emotional importance in the first cluster, and religious teachings, need for helping others, and desire for social participation in the second cluster received the most cluster centers. The use of neural networks indicated that the independent variables had high predictive potentials and can predict the changes in the dependent variable with the accuracy of 0.958. 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0 شناسایی عوامل موثر بر توسعه فرهنگ ورزش همگانی در ایران Identification of the development of the culture of sport for all in Iran https://jsm.ut.ac.ir/article_71729.html 10.22059/jsm.2019.222485.1747 0 هدف از تحقیق حاضر، شناسایی عوامل موثر در توسعه فرهنگ ورزش همگانی بوده است. این تحقیق از نوع تحقیقات کاربردی است که به شیوه توصیفی تحلیلی و به شکل میدانی به مرحله اجرا درآمده است. جامعه پژوهش حاضر تعداد 800 نفر از کارشناسان و مدیران و دست اندرکاران ورزش همگانی کشور بودندکه از این میان و با استفاده از جدول تعیین حجم نمونه مورگان تعداد 260 نفر به عنوان نمونه تحقیق انتخاب شدند. ضریب پایایی پرسشنامه به روش آلفای کرونباخ و به میزان(0/912) محاسبه گردید. برای تهیه پرسشنامه با استفاده از مصاحبه با اساتید متخصص تعداد 48سوال در 8 حوزه شناسایی شد که به وسیله تحلیل عاملی اکتشافی و تائیدی گویه های مناسب تحقیق در نهایت در 35 گویه و 7 حوزه طبقه بندی گردید. رتبه بندی عوامل بوسیله آزمون رتبه بندی فریدمن انجام شد. نتایج تحقیق نشان داد عامل اصول و ساختار مهم ترین عامل در توسعه فرهنگ ورزش همگانی بوده است. آموزش ورزش همگانی در رتبه دوم قرار گرفت . این مطلب بر ضرورت آموزش در راستای توسعه فرهنگ ورزش همگانی در کشور می افزاید. توسعه فرهنگ ورزش همگانی فرآیندی زمان بر خواهد بود که عزم جدی مسئولان را می طلبد. 1 The purpose of this study was identified effective factors in developing the culture of sport for all. This research is a type of applied research, which was conducted in a descriptive, analytical manner, and field-based. The population of the study consisted of 800 experts and managers and practitioners of sport for all in the country. 260 individuals were selected as the sample using the Morgan sample size table. The reliability coefficient of the questionnaire was calculated (0.912). To prepare the questionnaire, 48 questions were identified in 8 areas by expert interviews, which were classified by exploratory factor analysis and appropriateness of the appropriate study fields in 35 fields and 7 domains. The factors ranking was performed by Friedman Ranking Test. The results of the research showed that the factor of principles and structure was the most important factor in the development culture of sport for all. Sport for all education was ranked second. This article adds to the necessity of education in order to develop the culture of sport for all in the country. The development of the culture of sport for all will be a process of time requiring the authorities' determination. Accordingly, the development of the culture of participation in sport for all should be further addressed in the country's large scale sports plans, and this should be pursued with earnestness. 723 738 ایمان نسترن بروجنی Iman Nastaran. Boroujeny دانشجوی دکتری مدیریت ورزشی- دانشگاه تربیت مدرس تهران ایران imannastaran.boroujeny@yahoo.com محمد حسین قربانی mohamadhosein ghorbani استادیار پژوهشگاه تربیت بدنی و علوم ورزشی/ پژوهشگاه تربیت بدنی و علوم ورزشی ایران ghorbani.moho@gmail.com هاشم کوزه چیان hashem kouzechian استاد دانشگاه تربیت مدرس ایران kozechih@modares.ac.ir محمد احسانی mohammad Ehsani استاد دانشگاه تربیت مدرس ایران ehsani@modares.ac.ir ایران ورزش تفریحی فرهنگ ورزش ورزش همگانی ورزش 1- Asefi, Ahmad Ali Khabiri, Mohammad Asadi Dastjerdi, Hassan. Goodarzi, Mahmoud. Investigating the Organizational Factors Influencing the Institutionalization of Public Exercise in Iran. Journal of Sport Management and Motor Behavior, 2014; (20): 63-76. (In Persian).##2- Aghajani, Noushin Naderi Nejad, Parchuk. the study of the role of mass media (publications, radio and television) in the dissemination of public sport culture. Journal of Culture and Communication, 2012; 1 (1): 166-185. (In Persian).##3- Ehsani, Mohammad Safari, Coral Amiri, Mojtaba Keshchian, Hashem. Designing a universal sport model of Iran. Journal of Sport Management Studies, 2014; 27 (6): 87-108. (In Persian).##4- Javadipour, Mohammad Qawidl Sarkandi, Goodbye. Samiyanna, Mona. Provide a theoretical framework and model design for the development of universal sport in Iran. Journal of Sport Management Studies, 2013; 21 (5): 127-148. (In Persian).##5- Ramezani Nejad, Rahim. Rahmani Nia, Farhad, Taghavi, Seyyed Amir. Investigating the motivations of participants in outdoor sports in open spaces. Sports Management Journal, 2010; (2): 5-19. (In Persian).##6- Savari, Saeed. Mahdipour, Abdolrahman Rabbir, Spirit. Description of the general sport situation in Khuzestan province and development of its development strategies. Journal of Sport Management and Motor Behavior, 2015; (21): 83-92. (In Persian).##7- Shabani, Abbas Ghafouri, Farzad Henry, Habib. Study of the policies and strategies of the general sport of the comprehensive system of sports development in the country. Journal of Sport Management Studies, 2014; 27 (6): 15-30. (In Persian).##8- Shahbazi, Mehdi. Sha'bani Moghaddam, Keyvan. Safari, Coral. Universal sport (necessity, obstacles and solutions). Majles and Strategy Quarterly, 2013; 76 (20): 69-97. (In Persian).##9- Sadeghian, Zahra Hosseini, Seyyed Emad. Farzan Farzam. Investigating the role of mass media in the popularity of the people of Hamedan to public sport. Journal of Sport Management and Motor Behavior, 2013; (20): 35-44. (In Persian).##10- Adelkhani, Amin. Vaez Mousavi, Seyed Mohammad Kazem. Farahani, Abolfazl. Cultural Capital of Participants in Public Sport (Policy Making and Strategies). Majles and Strategic Quarterly, 2012; 169 (19): 5-32. (In Persian).##11- Iraqi Mohsen Kashf, Mirmohammad. Challenges for the development of universal sport in Iran and its strategies. Sports Management Journal, 2014; (23): 643-655. (In Persian).##12- Qasemi Siani, Mojtaba. Razavi, Mohammad Hussein. Friendship, Morteza. The role of mass media in people's tendency toward universal sport with an emphasis on physical fitness (Case study: Babolsar), Journal of Applied Research in Sport Management, 2015; (13): 71-80. (In Persian).##13- Keshkar, Sarah. Determining the Indicators and Measurement of the Effectiveness of the Programs of Sports Recreation (Public Exercise) of Citizens. Journal of Sport Management and Motor Behavior,2015; (22): 113-132. (In Persian).##14- Mahdi Zadeh Rahimi. Andam, reza. Strategies for the development of universal sport in Iranian universities. Journal of Sport Management Studies,2014; 22 (6): 15-38. (In Persian).##15- Minavand, Mohammad Gholli. Bagheri, Saeed. Ghasemi, Hamid. Methods of Institutionalizing Public Exercise Through National Media from the Experts' Point of View (Case Study: Sima Sports Network). Quarterly journal of communicative research, 2015; 81 (21): 9-20. (In Persian).##16- Carlson, L. A. and L. E. Bittiger. "sport for all and leisure time." Acta Medica Scandinavica, 1979; 206(124): 351-360.##17- Cruickshank, A., D. Collins. "Driving and sustaining culture change in olympic sport  performance teams: a first exploration and grounded theory." Journal of sport & exercise psychology, 2014; 36(1): 107-120.##18- Cuntuzzi, G., E. Righi, et al. "A Case-Control Study on Leisure Time Physical Activity (LTPA) during the Last Three Months of Pregnancy and Foetal Outcomes in Italy." Health, 2016;  8(02): 133-145.##19- Connell, J. "Sport, leisure and culture in the postmodern city." Australian Geographer, 2014; 45(1): 97-99.##20- Dressler, W. W., M. C. Balieiro. "Finding Culture Change in the Second Factor Stability and Change in Cultural Consensus and Residual Agreement." Field Methods, 2015;  27(1): 22-38.##21- Fujiwara, D., L. Kudrna. "Quantifying and valuing the wellbeing impacts of culture and sport." Retrieved August, 2014; 23.##22- Gallant, D., E. Sherry, et al. "Recreation or rehabilitation? Managing sport for development programs with prison populations." Sport management review, 2015; 18(1): 45-56.##23- Kemmelmeier, M. and U. Kohnen. "Culture as process: The dynamics of cultural stability and change." Social Psychology, 2015;  2(3): 171-184.##24- McCue, H. and G. Krayem . Sharia and Muslim Women ™s Agency in a Multicultural Context: Recent Changes in Sports Culture. The Sociology of Sharia: Case Studies from around the World, Springer, 2015; 103-118.##25- McGannon, K. R. and R. J. Schinke. "Situating the subculture of sport, physical activity and critical approaches." The psychology of sub-culture in sport and physical activity: Critical perspectives, 2014; 3-15.##26- Sotiriadou, P., L. Gowthorp. "Elite sport culture and policy interrelationships: the case of Sprint Canoe in Australia." Leisure Studies, 2014; 33(6): 598-617.##

0 تحلیل رگرسیونی رابطۀ مؤلفه‌های مدیریت دانش با ابعاد سرمایۀ اجتماعی در دبیران تربیت ‌بدنی خراسان رضوی Regression Analysis of the Relationship of Knowledge Management Components with Dimensions of Social Capital in Physical Education Teachers of Khorasan Razavi https://jsm.ut.ac.ir/article_71735.html 10.22059/jsm.2019.230134.1807 0                   هدف پژوهش تحلیل رگرسیونی رابطۀ مؤلفه‌های مدیریت دانش با ابعاد سرمایۀ اجتماعی در دبیران تربیت‌ بدنی خراسان رضوی بود. جامعۀ آماری کلیۀ معلمان تربیت ‌بدنی (2481 نفر) خراسان رضوی بود؛ که با استفاده از جدول مورگان 334 نفر انتخاب شدند. روش تحقیق از نوع توصیفی–تحلیلی بود. ابزار مورداندازه‌گیری پرسشنامۀ مدیریت دانش و پرسشنامۀ سرمایۀ اجتماعی بود. جمع‌آوری اطلاعات به شکل میدانی بود. در بخش آزمون از آزمون‌کولموگوروف-اسمیرنوف و رگرسیون چندگانه با استفاده از نرم‌افزار Spss نسخۀ 22 استفاده شد. نتایج نشان داد که مؤلفه‌های دانش‌آفرینی، سازماندهی دانش و کاربرد دانش در جامعۀ آماری نامبرده بر سرمایۀ شناختی تأثیر معناداری دارد. مؤلفه‌های جذب دانش، سازماندهی دانش و کاربرد دانش بر سرمایۀ رابطه‌ای تأثیر معناداری دارد. مؤلفه‌های سازماندهی دانش و انتشار دانش بر سرمایۀ ساختاری تأثیر معناداری داردکه مؤلفۀ سازمان‌دهی دانش از بین مؤلفه‌های مدیریت دانش بیشترین نقش را بر ابعاد شناختی، رابطه‌ای و ساختاری سرمایۀ اجتماعی دارد. ازاین‌رو پیشنهاد می‌شود مدیران آموزش پرورش در پرورش نیروی انسانی به‌عنوان سرمایه‌های اجتماعی مدیریت دانش توجه بیشتری داشته باشند. 1 The aim of this study was regression analysis of the relationship of knowledge management components with social capital dimensions in physical educational teachers of Khorasan Razavi. The statistical population consisted of all physical education teachers (N=2481) in Khorasan Razavi. Using Morgan Table, 334 subjects were selected. The research method was descriptive-analytic. Knowledge Management Questionnaire and Social Capital Questionnaire were used to collect data with a field approach. Kolmogorov-Smirnov test and multiple regression were used with SPSS version 22 to analyze the data. The results showed that knowledge creation, knowledge organization and knowledge application in the mentioned population had a significant effect on cognitive capital. Also, knowledge absorption, knowledge organization and knowledge application had a significant effect on interpersonal capital. Knowledge organization and knowledge dissemination had a significant effect on the structural capital. Knowledge organization had the highest role in the cognitive, interpersonal and structural dimensions of social capital among the components of knowledge management. Therefore, it is suggested that education managers should pay more attention when educating human resources as social capital of knowledge management. 739 754 مهدی طالب پور mahdi talebpour دانشیار دانشگاه فردوسی مشهد ایران mtalebpour@um.ac.ir محمدرضا اسماعیل زاده قندهاری Mohamad reza Smaeelzadeh Ghandehari استادیار دانشگاه آزاد واحد مشهد ایران reza_ismaeelzadeh@yahoo.com محمد کشتی دار mohamad keshtedar دانشیار دانشگاه فردوسی مشهد ایران keshtidar@um.ac.ir محسن هراتی mohsen harati دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد واحد مشهد ایران mohsenharati28@gmail.com تحلیل رگرسیونی خراسان رضوی دبیران تربیت ‌بدنی سرمایۀ اجتماعی مدیریت دانش Mohseni F, Seyed Danesh SY, Chirani E. The study of knowledge management's effect on CRM success, considering the intermediary effect of organizational factors. International Journal of Economy, Management and Social Sciences. 2014;3(8):396-9.##Zack M, McKeen J, Singh S. Knowledge management and organizational performance: an exploratory analysis. Journal of knowledge management. 2009 Oct 23;13(6):392-409.##Gholamian MR; Khajeh Afzali M; Ebrahimi B. Customer Relationship Management,.Tadbir, 2006: p. 178, pp. 68-54.(in Persian)##Salavati A, kafeye P, Salepour k. Investigating the Effects of Knowledge Management on Customer Relationship Management in Rafah Bank (Case Study: Kurdistan Province). Beyond Management, 2011 : p. 16, pp. 78-59.(in Persian)##Davanport, T., Prosak, L. Working Knowledge: How Organizations Manage What They Know. Cambridge, MA, Harvard Business School Press, 2002.: 18-25.##Hoffman J, Hoelscher ML, Sherif K. Social capital, knowledge management, and sustained superior performance. Journal of knowledge management. 2005 Jun 1;9(3):93-100.##Nahapiet J, Ghoshal S. Social capital, intellectual capital, and the organizational advantage. Academy of management review. 1998 Apr 1;23(2):242-66.##Mahmudi Toopkanloo H. Investigating the Relationship between Social Capital and the Level of Knowledge Management Implementation in the University Libraries of Mashhad". Master's Degree in Library and Information Science, Ferdowsi University of Mashhad, Faculty of Educational Sciences and Psychology. 2011. (in Persian)##Aale Pour R. Assessment of Knowledge Management Level in the General Directorate of Education in Khuzestan Province and its Subsidiary Cities in 2012". Master's thesis of executive management, Payam Noor University of Karaj, Faculty of Management, Economics and Accounting. 2013. (in Persian)##Zargar T .The Impact of Intellectual and Social Capital on Knowledge Management and Its Role on Organizational Effectiveness in Iranian Sports Organizations. Ph.D. in Management and Planning in Interdisciplinary Department of Islamic Azad University, Central Branch, School of Physical Education and Sports.2012. (in Persian(##Ahmadi A.Ak. The role of social capital in the effectiveness of knowledge management in Iran Khodro Diesel Co. Master's thesis, Payam noor of Tehran University. 2011. (in Persian)##Hadadnia S, Shahidi N. On the relation between knowledge management and social capital with entrepreneurship of employees in the University. 2016. ISSN 2251-838X / Vol, 10 (2), pp: 145-152.##Khatiri K, Alikhani N, Kavoosi M. Relationship between knowledge management and social capital in the Faculty of Islamic Azad University of Gorgan. J Applied Environm Biolog Sci. 2015;5(10S):661-4..##Van Reijsen J, Helms R, Batenburg R, Foorthuis R. The impact of knowledge management and social capital on dynamic capability in organizations. Knowledge Management Research & Practice. 2015 Nov 1;13(4):401-17.##Vazifeh Damirch, Q, Rahimi, Gh., Seyyedi, MR. Surveying of Social Capital and Knowledge Management on Rroductivity of Employees at Islamic Azad University 13th Reign. Australian Journal of Basic and Applied Sciences, 2012. 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0 بررسی عوامل مؤثر بر توسعۀ ورزش قهرمانی استان‌های ایران و ارائۀ الگوی پیشنهادی The Study of Factors Influencing Championship Development in Provinces of Iran and Designing a Proposed Model https://jsm.ut.ac.ir/article_71730.html 10.22059/jsm.2019.223660.1753 0 ابعاد کلان توسعه و متغیرهای جغرافیایی از عواملی‌اند که می‌توانند روند توسعه‌یافتگی استان‌ها و در نتیجه توسعه‌یافتگی ورزش قهرمانی را تحت تأثیر قرار دهند. بنابراین، هدف این مطالعه تعیین میزان اثرگذاری ابعاد و شاخص‌های توسعۀ ملی و متغیرهای اقلیمی-جغرافیایی جهت ارائۀ مدل توسعۀ ورزش قهرمانی استان‌های کشور بود. جامعه و نمونۀ آماری براساس تقسیمات کشوری سال 1390، شامل 30 استان بود. این پژوهش از نوع توصیفی- تحلیلی و تکنیک جمع‌آوری داده‌های آن کتابخانه‌ای است که با استفاده از 39 شاخص توسعۀ ملی، 5 متغیر جغرافیایی و 48 شاخص ورزشی سطح توسعه‌یافتگی استان‌های ایران و اثرگذاری ابعاد کلان توسعه و برخی از متغیرهای جغرافیایی بر توسعۀ ورزش قهرمانی از سال 1385 تا 1390بررسی شده است. در این پژوهش، از روش‌های آماری استاندارد کردن، تحلیل عاملی و رگرسیون پنل برای تحلیل داده‌ها استفاده شد. تحلیل مدل‌های پیشنهادی نشان داد بیشترین ضریب اثرگذاری در مدل مربوط به ابعاد کلان توسعه به ترتیب به توسعۀ فرهنگی (192/0=β) و توسعۀ اجتماعی (155/0=β) و در مدل متغیرهای جغرافیایی به مساحت استان (160/1-=β) و متوسط سالانۀ بارش (067/0-=β) تعلق داشت. از میزان اثرگذاری هر یک از عوامل و شاخص‌های توسعه، می‌توان برای تدوین برنامه‌های توسعۀ بلندمدت، میان‌مدت و تعیین اولویت تخصیص منابع استفاده کرد. 1 The macro dimensions of the development and the geographical variables are those factors which can affect the procedure of development in provinces and consequently the championship development. Therefore, the aim of this study was to determine the effect size of the national development indexes and dimensions and geographical-climatic variables in order to design a model for developing championship in the provinces of the country. The population and the sample included 30 provinces according to the Iran administrative divisions in 2011. The present study was descriptive-analytic and the data were collected using the library. The development level of the provinces in Iran, and the effect of macro dimensions of the development and some geographical variables on the championship development between 2006 and 2011 were investigated using 39 national development indexes, 5 geographical variables, and 48 sport indexes. The statistical methods involving standardization, factor analysis, and panel regression were used to analyze the data. The analysis of the proposed models showed that the most important impact factors in the model related to the macro dimensions of the development were cultural development (β=0.192) and social development (β=0.155); in geographical variables model, these impact factors were the area of the province (β= -1.160), the average annual precipitation (β= -0.067). The effect size of each development index and factor can be used to design long-term and mid-term development plans, and to determine the priority of resource allocation. 757 775 مینا ملائی mina mallaei دانشگاه گیلان ایران m8mallaei@yahoo.com رحیم رمضانی نژاد - - دانشگاه گیلان ایران rramguil@yahoo.com مجید یاسوری - - دانشگاه گیلان ایران yasoori@um.ac.ir شراره کاوسی - - پردیس بین الملل دانشگاه فردوسی مشهد ایران kavosi_sh@yahoo.com توسعۀ اجتماعی توسعۀ اقتصادی توسعۀ فرهنگی متغیرهای جغرافیایی ورزش قهرمانی 1.         Jiang Y, Li, J., Hua, F., Wang, J Multi-factor Statistical Analysis of Influencing Factors for Elite Sports Development. 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Social and Political Factor Affecting Sporting Success in Small Countries: The Case of Cyprus. Biomedical Human Kinetics. 2012;4:38-44.##21.       Fetter SE. Socioeconomic Determinants of Win Maximization at the FIFA World Cup. Bachelor of Arts thesi, The Faculty of the Department of Economics and Business, The Colorado College. 2011.##22.       Andreff M, Andreff, W. Economic Prediction of Sport Performances: From Beijing Olympics to 2010 FIFA World Cup in South Africa. Working Paper Series. 2010:08-10.##23.       Ghanbari A. Analysis of the Factors Affecting Inequalities in Urban Areas of Iran's Provinces. Geographic Distribution of the Environment. 2011;50(13):169-37.##24.       Shariati Fezabadi M, Khabiri, M., Hamidi, M The Relationship Between the Success of Countries at the Guanghou 2010 Summer Asian Games and Demo-Economic Factors. Social and Behavioral Sciences. 2012;8:369-74.##25.       Forber-Pratt AJ, Scott, J.A., Driscoll, J.D An Emerging Model for Grassroots Paralympic Sport Development: A Comparative Case Study. The International Journal of Sport and Society. 2013;3:54-67.##26.       García PC, Castro JAD, Santos JMS. The economic geography of football success: empirical evidence from European cities. Rivista di diritto ed economia dello sport. 2007;3(2):67-88.##27.       Andreff M, Andreff W, editors. Economic Prediction of Sport Performances: From Beijing Olympics to 2010 FIFA World Cup in South Africa. 12 th Conference of the International Association of Sport Economists; 2010: Mcteria Portland.##28.       Tahari Mehrjardi MHBM, Hamid; Marvoti Sharifabadi, Ali. Ranking of the Provinces of the Islamic Republic of Iran in terms of access to health sector indicators. Health Information Management. 2012;9(3):369-56.##29.       Constantin–Vlad O, Isabella-Cristiana S. The Relation Between Monetary Integration, the Economic Development of the Euro Area and Sports Performance. Procedia-Social and Behavioral Sciences. 2014;117:715-23.##30.       khali k. Regional Planning and Development (Theories and Techniques)", . 2001. Tehran: Optimistic.##31.       Ebrahimzadeh IESME, Morteza. Application of factor analysis in explaining the spatial pattern of urban-regional development and development. Geography and Development. 2010;8(17):7-28.##32.       Taghvaei MH, Hamid Reza; Sheikh Biglou, Rana (2011). . "Analysis of regional development inequalities in Iran. human geography research. 2011;78:153-68.##

0 تحلیل آمیخته از نماگرها و شاخص دیدبان حکمرانی ورزشی The Mixed Analysis of Indicators and Sport Governance Observer Index https://jsm.ut.ac.ir/article_71733.html 10.22059/jsm.2017.227519.1787 0 هدف دیدبان حکمرانی ورزشی آگاهی دادن به فدراسیون‌های ورزشی است که چگونه فعالیت‌های خود را به شیوۀ مؤثر سازماندهی کنند و بر فعالیت‌های خود نظارت داشته باشند. هدف این پژوهش، شناسایی نماگرها و تعیین شاخص دیدبان حکمرانی ورزشی فدراسیون‌ها بود. روش پژوهش آمیخته از نوع اکتشافی متوالی؛ و جامعۀ آماری در بخش کیفی خبرگان (15 نفر) و در بخش کمی 224 نفر از رؤسای هیأت‌های ورزشی استان‌های همدان، کرمانشاه و کردستان بودند. ابزار در بخش کیفی مصاحبه و در بخش کمی پرسشنامه‌ای مطابق با عوامل شناسایی‌شده طراحی شد. بررسی روایی واگرا پرسشنامه، با تحلیل عامل اکتشافی (چرخش واریماکس) چهار عامل شفافیت، دموکراسی، نظارت و همبستگی (58/0 درصد تبیین واریانس) و 25 نماگر را در ساختار شاخص آشکار کرد. در بررسی روایی همگرا، تحلیل عاملی تأییدی وجود چهار عامل را تأیید کرد و پایایی شاخص نیز با بررسی آلفای کرونباخ (91/0) بالا بود. یافته‌ها نشان داد امتیاز شاخص دیدبان حکمرانی ورزشی در ابعاد شفافیت 67/2، دموکراسی 56/2، بازرسی 42/2 و همبستگی 43/2 و امتیاز نهایی شاخص 38 درصد و پایین‌تر از متوسط بود. نتایج این مطالعه به شناسایی عوامل حکمرانی ورزشی به‌منظور اولویت‌بندی و تنظیم اقدامات در فدراسیون‌های ورزشی منجر شد. 1 The sport governance observer (SGO) aims to inform sport federations about how to organize their affairs in an effective manner and to monitor their governance practices. The aim of this study was to identify indicators and to determine sport governance index in federations. The method was mixed and of sequential exploratory kind. The statistical population in the qualitative section consisted of experts (N=15) and in quantitative section consisted of 224 heads of sport boards in Hamedan, Kermanshah and Kurdistan provinces. Interview was used in qualitative section and a questionnaire designed in accordance with the identified factors was applied in quantitative section. In divergent validity of the questionnaire, exploratory factor analysis (Varimax rotation) identified four factors: transparency, democracy, inspection and solidarity (0.58% of the variance explanation) and 25 indicators in the index structure. In convergent validity, confirmatory factor analysis confirmed the four extracted factors and the reliability of the index was high using Cronbach’s alpha (0.91). The findings showed that sport governance observer index score was for transparency (2.67), democracy (2.56), inspection (2.42) and solidarity (2.43). Final score was %38 and less than average. These results identified sport governance factors to prioritize and plan measures in sport federations. 775 793 بهشت احمدی behesht ahmady دانشجوی دکترا، دانشکده علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران ایران behesht.ahmadi@yahoo.com بهرام یوسفی bahram yousefi دانشگاه رازی کرمانشاه، دکترا ایران bahramyoosefy@yahoo.com حسین عیدی hossain eydi دانشکده علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران ایران h.eydi@razi.ac.ir بازرسی و توازن حکمرانی خوب دموکراسی شفافیت همبستگی Alm, J. (2013). “Action for Good Governance in International Sports Organisations”. Final report. Copenhagen: Play the Game/ Danish Institute for sports studies, PP: 6- 22.##Phillips, Alex. (2011). “What should be in a ‘Good Governance Code’ for European Team Sport Federations?”. Master’s thesis, PP: 5-20.##Saneei, M. (1385). “Good governance is a new concept in governmental management”. Tadbir mountly magazine on management. 17(178):26-34. [In Persian].##Weiss, T, G. (2000). “Governance, Good Governance and Global Governance, Conceptual and Actual Challenges”. Third World Quarterly, 21(5): 795-815.##UNDP. (2007). “Governance Indicators– A User’s Guide”. P: 18-20, www.undp.org/execbrd/pdf/dp08-45_AnnexIII.pdf##Knoll M. and Zloczysti P. (2011). “The Good Governance Indicators of the Millennium Challenge Account: How Many Dimensions are Really Being Measured”.World Development, 40(5), 900- 915.##Mahmoudi, J.,Ronaghi, M.H. & Ronaghi, M. (1392). “Determining the weight and relationship between good governance indicators in Iran”. Risstudies quarterly. 16(62): 59-87. [In Persian].##Forster, J. & Pope, N. (2004). “The Political Economy of Global Sporting Organisations”.Abingdon: Routledge, p: 72-73.##Henry, I. & Lee, P. C. (2004). “Governance and ethics in sport”. In: Beech, J. and Chadwick, S. (eds). The Business of Sport Management. London: Pearson, PP.25-42.##Chappelet, J, L. & Kübler-Mabbott, B. (2008). “The International Olympic Committee and the Olympic System: The governance of world sport”. Abingdon: Routledge, pp: 177-181.##Walters. G., Trenberth. L. & Tacon, R. (2010). “Good Governance in Sport: A Survey of UK National Governing Bodies of Sport”.London: Birk beck Sport Business Centre. PP: 3-5.##Sport and Recreation Alliance: the UK confederation of sports federations. (2011). “Voluntary Code of Good Governance for the Sport and Recreation Sector”.London: SRA. PP: 6-8.##Geeraert, A. (2015a). “Indicators and benchmarking tools for sports governance”.In: Transparency International (Ed), Global corruption report: corruption in sport. London: Routledge.##AGGIS group. (2013). “AGGIS Sports Governance Observer”. In J. Alm (Ed), Action for Good Governance in International Sports Organisations. Final report (PP: 218-221). Copenhagen: Play the Game/ Danish Institute for sports studies.##Geeraert, A. (2015b). “Sports governance observer. The legitimacy crisis in international sports governance”. Report / October 2015, Pp: 5-37.##Geeraert, A., Alm, J., & Groll, M. (2014).“Good governance in international sport organizations: an analysis of the 35 Olympic sport governing bodies”.International journal of sport policy and politics, 6(3), 281-306.##Miscă, F., & Hanu, E. (2015). “Governance in sport-a necessity in the management of the sports organizations”. DISCOBOLUL, 2(40), 63-67.##Parent, M. M., & MacDonald, D. (2016). “Stakeholder perceptions on the democratic governance of major sports events”. Sport Management Review, 19(4), 402-416.##Whitford, M., Phi, G. T., & Dredge, D. (2014). “Principles to practice: Indicators for measuring event governance performance”.Event Management, 18(3), 387-403.##Hover, P., Dijk, B., Breedveld, K., & van Eekeren, F. (2016). “Integrity & sport events.”: WJH Mulier Institute & Utrecht University.pp:5-7.##Thomas M. (2009). “What Do the Worldwide Governance Indicators Measure”? Journal of Public Administration Research and Theory, J-PART 16(1): 5-22.##Bazargan, A. (1395). “Introduction to qualitative and mixed research methods”. Didar publication. 3rd edition. P: 48-55. [In Persian].##Transparency International. (2011). “Safe Hands: building integrity and transparency at FIFA”. Berlin: Transparency International, p: 5-8.##OECD .(2004). “Principles of Corporate Governance”. Paris: OECD. Pp: 12-50.##Robinson, L. (2012). “Contemporary issues in the performance of sports organisations”. In L. Robinson, P. Chelladurai, G. Bodet and P. Downward, Routledge handbook of sport management (Pp: 3-15), New York: Routledge.##Woods, N. (1999). “Good Governance in International Organizations”. Global Governance, 5(1), 39- 61.##International Olympic Committee. (2008). “Basic universal principles of good governance of the Olympic and sports movement”. Lausanne: Pp: 3-12.##Bovens, M. (2007). “Analysing and assessing accountability: a conceptual framework”.European Law Journal, 13 (4), 447–468.##International Olympic Committee. (2017). “International forum for sports integrity”. Declaration Lausanne, 15 February,. Pp, 1-2.##

0 مدل تمایل به بازگشت گردشگران فستیوال‌های ورزش‌های بومی و سنتی براساس زیرساخت‌های خدماتی Model of Tourists’ Future Attendance of Local and Traditional Sport Festivals Based on Service Infrastructures https://jsm.ut.ac.ir/article_71727.html 10.22059/jsm.2018.219923.1723 0 کیفیت خدمات از مهم‌ترین عواملی است که به رضایت‌مندی و تداوم حضور گردشگران منجر می‌شود. هدف اصلی از تحقیق حاضر طراحی مدل تمایل به بازگشت گردشگران ورزشی در فستیوال‌های ورزش‌های بومی و سنتی براساس زیرساخت‌های خدماتی است. نمونۀ آماری تحقیق شامل تعداد 375n= گردشگر ورزشی حاضر در فستیوال ورزش کشتی آلیش، کشتی گوروش و مسابقات اسب‌دوانی استان گلستان بود. به‌منظور جمع‌آوری داده‌ها از پرسشنامۀ کیفیت خدمات ورزشی چن (2011) و پرسشنامۀ تمایل به بازگشت گردشگران شونک (2006)، استفاده شد. برای تجزیه‌وتحلیل داده‌ها پس از اطمینان از توزیع طبیعی داده‌ها، از نرم‌افزار SPSS در بخش آمار توصیفی و استنباطی و نرم‌افزارAMOS  به‌منظور ترسیم تحلیل مسیر استفاده شد. نتایج نشان داد که رابطۀ معناداری بین کیفیت خدمات و رضایت‌مندی با تمایل به بازگشت مجدد گردشگران ورزشی وجود دارد (05/0≥P و 67/0r=). همچنین در بین کلیۀ ابعاد کیفیت خدمات، مؤلفۀ اعتماد بیشترین تأثیر را بر رضایت‌مندی گردشگران داشت (05/0≥P 42/0β=). بنابراین با توجه به برخورداری از منابع انسانی متخصص که دارای مهارت متناسب با خدمات ارائه‌شده هستند، می‌توان از طریق ایجاد اعتماد در گردشگران و بهبود رضایت‌مندی آنها، زمینۀ حضور مجدد گردشگران ورزشی را فراهم ساخت. 1 Service quality is one of the most important factors which leads to tourists’ satisfaction and future attendance. The main aim of this study was to design the model of sport tourists’ future attendance in local and traditional sport festivals based on service infrastructures. Thesample consisted of 375 sport tourists who participated in Gorush wrestling, Alish wrestling and horse riding festivals in Golestan province. Chen (2011) sport service quality questionnaire and Shonk (2006) future attendance questionnaire were used. For data analysis, the normal distribution of data were checked and confirmed; then, SPSS was used in descriptive and inferential statistics and AMOS was applied to describe path analysis. The results indicated a significant relationship between service quality and satisfaction and sport tourists’ future attendance (r=0.67, p < /em>≤0.05). Also, among all dimensions of service quality, trust had the most effect on the tourists’ satisfaction (β=0.42, p < /em>≥0.05). Therefore, professional human resources that have expertise proportionate to the provided service can provide grounds for sport tourists’ future attendance through creating trust and improving their satisfaction. 795 812 حمیدرضا قزلسفلو hamidreza ghezelsefloo دانشگاه گنبد کاووس-کارشناسی ارشد ایران h_ghezel@yahoo.com نوشین اصفهانی - - هیات علمی دانشگاه الزهرا ایران nesfahani@yahoo.com تمایل به بازگشت رضایت‌مندی کیفیت خدمات گردشگر ورزشی ورزش بومی و سنتی 1. Anam.R, Montazeri. A, Feizi. S. A Study of Service Quality Dimensions in Sport Tourism. Sport Management Studies.2014, N 26, Pp 15-36. (In Persian).##2. Zeytunli. AH, Farahani. A, Asadi. H. Sport tourism and long term economic effects. 2013, 1(1), pp 9-18. (In Persian).##3. Gustafson, M.W. The relative importance of the sports cape in football game attendance at a NCAA division IA university. Texas Tech University. 2005, 14, pp 57-62.##4. Nazemi. A, Gudarzi. M, Khabiri. M. The effect of stadium features on spectator's attendance in Iran football premier league. 2013, 1(1), pp 65-77.##5. Nicholas D. Theodorakis , Kostas Alexandris, Nikolaos Tsigilis, Serafim Karvounis. Predicting spectators’ behavioral intentions in professional football: The role of satisfaction and service quality”. Sport management review. 2013, 16(1). pp 85-96.##6. Heather J. Gibson, Kyriaki Kaplanidou, Sung Jin Kang. “Small-scale event sport tourism: A case study in sustainable tourism. Sport Management Review. 2012, N 15: pp160–170.##7. Ghafouri. F. Tourism Development Model Based on Promotion of Traditional Games in Iran. Sport Management Studies. 2014, N 24, pp 153-174. (In Persian).##8. Khatibzadeh. M, Kozehchian. H, Honarvar. A. The role of service quality in sport viewer's future intention. Sport Management Studie. 2013, V 17, Pp: 191-206. (In Persian).##9. EL-Refae, B. A. A. “The Relationships between Service Quality, Satisfaction, and Behavioral Intentions of Malaysian Spa Center Customers”. International Journal of Business and Social Science. 2012, 3 (1), pp116-127.##10. Watanabe Yasuhiro, Matsumoto Koji., 2013. “Variables Influencing Spectators’ Desire to Stay at a Professional Contemporary”. Management Research. 2013, 9 (3), pp 283-298.##11. Alidust. E, Ahmadi. A. The relationship between quality of Service and audience satisfaction in the league of Asian Championships. Sport Management, 2012, N 14, Pp: 37-41. (In Persian).##12. Theodorakis Nicholas D., Kostas Alexandria, Nikolaos Tsigilis Serafim Karvounis. “Predicting spectators’ behavioral intentions in professional football: The role of satisfaction and service quality”. Sport Management Review. http://dx.doi.org/10.1016/ j.smr.2012.05.004. pp 211-226.##13. Kim, Hyun-Duck. LaVetter, David, & Lee, Jeoung-Hak., 2006. “The Influence of Service Quality Factors on Customer Satisfaction and Repurchase Intention in the Korean Professional Basketball League”. International Journal of Applied Sports Sciences, 2006, 18 (1), pp 39-58.##14. Yosuf, A, See. L. “Spectator perception of physical facility and team quality: A study of Malaysian super league soccer match”. Research journal of Intern ant Onal studies. 2008, 8(2). Pp 132-140.##15. Lee, J. H., Kim, H. D., Ko, Y. J., Sagas, M. “The influence of service Quality on satisfaction and intention: A gender segmentation strategy”. Sport Management Review. 2011, 14, pp 54-63.##16. Dhurup, M., Mofoka, MA, & Surujlal, J. “The relationship between stadium sports capes dimensions, desire to stay and future attendance”. African Journal for Physical, Health Education, Recreation and Dance, 2010, 16(3). Pp 321-324.##17. Al-alak, B. A., & Alnawas, L. "Evaluating the effect of marketing activities on relationship quality in the banking sector". International Journal of Marketing Studies, 2010, N 21, pp 78–91.##18. Chen, C. M., Lee, H. T., Chen, S. H., Huang, T. H. "Tourist behavioral intention to service quality and customer satisfaction in Kinmen National Park,Taiwan”. International Journal of Tourism Research. 2011, 13.pp 416-432.##19. Memari. J, Abdollahi. M, Asghari. M. Determining and modeling the factors determining customer satisfaction in private sports and recreational collections. Sport Management Studies.2013, N 18, pp 117-130. (In Persian).##20. Ferran. C.M, Vicente. P-GJosep, Crespo. H, Vicente. 2015. “Spectator emotions: Effects on quality, satisfaction, value, and future intentions”. Journal of business research. Vol68, Issue8, Pp: 1445-1449.##21. Shonk, D. J, Cheladurai. P. “Service quality, Satisfaction and intent to return in sport event tourism”. Journal of sport management, 2008, N 22, pp 587-602.##22. Moreno Ferran Calabuig , Vicente Prado-Gascó, Josep Crespo Hervás, Juan Núñez-Pomar, Vicente Añó Sanz. Spectator emotions" Effects on quality, satisfaction, value, and future intentions “. Original Research Article. Journal of Business Research. 2015, V 3, pp 56-67.##23. Rozita, A.L. Nor Zane, A.A. Khairulzaman, H. Norlizah, A.H. “Impact of Sport Complex Services towards Costumer Behavior in Terengganu”. Procedia - Social and Behavioral Sciences. 2014, V 15, pp 410 – 418.##24. Alaeddini. P, Aminzadeh. N. Development of tourism in the Garme Village of Isfahan: An analysis of the facilitating Facility and sustainability of activities. Rural Development strategy. 2013, 6 (1), pp 51-73. (In Persian).##25. Jun Woo Kim, Jeffrey D. James, Yu Kyoum Kim., 2013. “A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions”. Sport management review. 2013, 16 (2), pp 173-185.##26. Juan M. H, Rafael Suárez-Vega, Yolanda Santana-Jiménez.”The inter-relationship between rural and mass tourism: The case of Catalonia, Spain”. Tourism management. 2016, V 54, pp 43–57.##27. Moiunfard. MR (2008). The status of the sport tourism industry in Iran and its development pattern. PhD Dissertation, Tabiat Moalem University, 20o8.pp 23-26. (In Persian).##