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0 عوامل موثر در نهادینه کردن ورزش همگانی در ایران: عوامل فردی The Factors Influencing Institutionalization of Sport for All in Iran: Individual Factors https://jsm.ut.ac.ir/article_71084.html 10.22059/jsm.2019.25306. 0 هدف از این تحقیق شناسایی عوامل موثر در نهادینه کردن ورزش همگانی در ایران بود. روش انجام تحقیق کیفی و از نوع اکتشافی بود. جامعه آماری این پژوهش را کلیه افراد متخصص در زمینه ورزش همگانی و نهادینه سازی تشکیل می‌دادند. نمونه ها از طریق روش نمونه‌گیری گلوله برفی انتخاب شدند و تعداد نمونه‌های که با آنها تا رسیدن به اشباع نظری مصاحبه شد 15 نفر بود. روایی مصاحبه ها از طریق بررسی شکل و محتوای سوالات توسط اساتید سنجیده شد و پایایی ابزار تحقیق از طریق روش باز آزمون محاسبه گردید و ضریب پایایی مصاحبه ها 83 درصد بدست آمد. نتایج تحقیق نشان داد چهار دسته عوامل فردی، گروهی، سازمانی و محیطی در نهادینه کردن ورزش همگانی در ایران موثر هستند. با توجه به حجم گسترده عوامل هر دسته، در این مقاله صرفاً عوامل فردی شامل، پذیرش، باور و نگرش، انگیزش، آزادی انتخاب، تعهد، بازخورد و ویژگی های زمینه ای مورد بررسی قرار گرفته است. 1 With the extension of technology and industrialization of communities, people's active lifestyle has changed to a sedentary lifestyle. This sedentary lifestyle has many complications and negative outcomes. Sport for all is a form of "physical activity" or regular participation in physical activity that it can reduce inactivity and its complications. Therefore, the aim of this study was to identify those factors influencing the institutionalization of sport for all in Iran. The research method was exploratory qualitative. The statistical population consisted of all those who had experience in sport for all and institutionalization. The sample was selected by snowball sampling method. 15 subjects were interviewed to reach theoretical saturation. The validity of the interviews was assessed by examining the form and content of the questions by the professors and their reliability was calculated through retest method and their reliability coefficient was calculated as (%83). The results revealed that four categories including individual, team, organizational and environmental factors influenced the institutionalization of sport for all in Iran. In this article, due to the widespread size of factors in each category, merely individual factors including acceptance, belief and attitude, motivation, freedom of choice, commitment, feedback and contextual attributes were examined. Individual factors are a set of factors that are related to the person himself and include psychological, attitude, motivational states, and contextual attributes. 434 415 احمدعلی آصفی Ahmad Ali Asefi استادیار مدیریت ورزشی دانشگاه اصفهان، اصفهان، ایران. ایران asefi@ut.ac.ir حسن اسدی Hasan Asadi دکتری مدیریت ورزشی ایران hasadi66@yahoo.com محمد خبیری mohamad Khabiri دکتری مدیریت ورزشی ایران m.khabiri@yahoo.com آزادی انتخاب تعهد پذیرش نهادینه کردن ورزش همگانی 1. Mozaffari SAA, and Ghareh, M. A. . Iran Sport for all situation and comparison with several selected countries of the world. . 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Investigating the Affective Factors on Rate of Citizens' tendency to Participation in sport for all, Sport for all and Tehran Citizens. . Tehran: : Society and Culture Publication. (2011), (In Persian).##9. Mull RF, Bayless KG, Jamieson LM. Recreational sport management. 2005.##10. Palm J, & Wolfyang, B. . Sport for all as s departure into unknown lands of sport. Germany: 11 (5), 25, (2002).##11. Ghafouri F. Study of the types of sport for all and desired recreations of community and presenting a model for future planning. . Tehran: National Office for Management and Sport Development, Islamic Republic of Iran Physical Education Organization. (2007), (In Persian).##12. Saffari M. Designing the Sport for all Model of Iran. Tehran: Tarbiat Modarres University.; (2012), (In Persian).##13. Atghia N. Analytical review of the history, goals and strategies of sport for all in Iran (from 1359 to 1380). Journal of Sport and Motor Sciences (2001);1: 81-75, (In Persian).##14. Kashif MM. Study of the state of sport for all in Iran and recommendations for its development. Tehran: National plan, Iranian Scientific Council. (2000), (In Persian).##15. Ghareh MA. Study of the status of sport for all in Iran and its comparison with several countries of world. : Tarbiat Moallem University.; (2005), (In Persian).##16. Azarnia H. Studying the tendency of students of Tabriz University to sport for all. : Tabriz University; (2005), (In Persian).##17. Attarzadeh Hosseini SR, and Sohrabi, M. . Attitude and tendency of People of Mashhad to Motor and Sport Activities. Olympic Quarterly (2007); 15(1),:37-48, (In Persian).##18. Mohammad Gholinia J. Establishing background and planning for the generalization of sport,. Tehran: research project. (2004), (In Persian).##19. Scott RW. Institutions and Organizations,. Second ed. , ed. Thousand Oaks, CA.: Sage; (2001).##20. Roshanandal Arbanani T. The explanation of mass media position in the institutionalization of sport for all in the country. . Journal of Motion, (2007);33, :165-78, (In Persian).##21. Gholipour A. Institutions and Organizations (Institutional Ecology of Organization). Tehran: : Samt Publication. (2005), (In Persian).##22. Goodman PS, Bazerman M, Conlon E. Institutionalization of Planned Organizational Change. CARNEGIE-MELLON UNIV PITTSBURGH PA GRADUATE SCHOOL OF INDUSTRIAL ADMINISTRATION; 1979.##23. Gholipour A. Sociology of Organizations, Sociological Approach to Organization and Management. Tehran: : Samt Publication. (2011), (In Persian).##24. Hesse-Biber S. Approaches to qualitative research: A reader on theory and practice. 2003.##25. Kvale S. InterViews: An introduction to qualitative research interviewing. . Thousand Oaks, CA, US: : Sage Publications, Inc.; (1994).##26. Bazargan A. Introduction to Qualitative and Mixed Research Methods, Common Approaches in Behavioral Sciences. . Tehran: : Didar Publication. (2008), (In Persian).##27. Goodman PS, Moore BEJHR. Factors affecting acquisition of beliefs about a new reward system. 1976;29(6):571-88.##28. Ehrlich‐Jones L, Lee J, Semanik P, Cox C, Dunlop D, Chang RWJAc, et al. Relationship between beliefs, motivation, and worries about physical activity and physical activity participation in persons with rheumatoid arthritis. 2011;63(12):1700-5.##29. Al-Eisa ES, Al-Sobayel HIJJon, metabolism. Physical activity and health beliefs among Saudi women. 2012;2012.##30. Brinthaupt TM, Kang M, Anshel MHJJoSB. Changes in Exercise Commitment Following a Values-Based Wellness Program. 2013;36(1).##31. Kelman HCJJocr. Compliance, identification, and internalization three processes of attitude change. 1958;2(1):51-60.##32. Davison KK, Lawson CTJIjobn, activity p. Do attributes in the physical environment influence children's physical activity? A review of the literature. 2006;3(1):19.##33. Schein EHJSMR. 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0 بررسی نگرش کارکنان سازمان ورزش شهرداری تهران درباره سقف شیشه‌ای و جامعه پذیری ضعف در زنان The Study of the Attitude of Employees in Sport Organization of Municipality toward Glass Ceiling and Weakness Society Acceptance in Women https://jsm.ut.ac.ir/article_71085.html 10.22059/jsm.2019.29771.881 0 هدف از این پژوهش، بررسی نگرش کارکنان سازمان ورزش شهرداری تهران درباره سقف شیشه‌ای و جامعه پذیری ضعف در زنان بود که به روش توصیفی - پیمایشی انجام شد. جامعه آماری، کارکنان شاغل در سازمان ورزش شهرداری تهران بودند که تعداد زنان، 93 نفر و تعداد مردان، 120 نفر بود. به دلیل محدود بودن جامعه و برای کسب نتایج بهتر، نمونه برابر با جامعه در نظر گرفته شد و 93 پرسشنامه در بخش زنان و 109 پرسشنامه در بخش مردان جمع آوری شد. ابزار پژوهش، پرسشنامه‌ای بود که ثبات درونی پرسشنامه‌ با استفاده از آزمون آلفای کرونباخ، 92/0 به دست آمد. اطلاعات پرسشنامه ها، با استفاده از آزمون کلموگروف-اسمیرنوف (K-S)، و آزمون t مستقل، تجزیه و تحلیل شد. نتایج پژوهش نشان داد بین دیدگاه مردان و زنان در مورد سقف شیشه‌ای تفاوت معنی‌داری وجود نداشت(05/0P>) و هر دو گروه به وجود سقف شیشه‌ای در سازمان ورزش شهرداری، اعتقاد دارند. همچنین، تفاوت بین دیدگاه مردان و زنان در مورد جامعه پذیری ضعف، معنادار بود (001/0p <) و مردان بیش از زنان به جامعه پذیری ضعف (در زنان) اعتقاد داشتند. بنابراین پیشنهاد می‌شود اقدامات مثبت حمایتی از زنان صورت گیرد و خط مشی‌هایی برای ایجاد تغییرات اصولی در باورها و نگرش‌ها ارائه شود. 1 The aim of this study was to investigate the attitude of employees in sport organization of Tehran municipality toward glass ceiling and weakness society acceptance in women which was conducted by descriptive-survey method. The statistical population consisted of all employees working in sport organization of Tehran municipality (93 women and 120 men). As the population was limited and in order to obtain better results, the sample was equal to the population and 93 questionnaires were collected from women and 109 questionnaires were collected from men. The inner stability of the questionnaire was calculated as 0.92 using Cronbach's alpha. The data were analyzed by K-S test and independent t test. Research findings indicated no significant difference between men and women attitudes in glass ceiling (p < /em>>0.05) and both groups believed that glass ceiling existed sport organization of municipality. Also, there was a significant difference between men and women attitudes in weakness society acceptance (p < /em><0.001) and men believed in weakness society acceptance (in women) more than women. So it is recommended that the positive supportive actions should be taken for women and also strategies should be presented to make basic changes in principles and attitudes. 447 435 فاطمه اللهیاری fateme allahyari دانشآموخته کارشناسی ارشد ، دانشکده تربیت بدنی، دانشگاه تهران، تهران،ایران ایران alahyari_fateme64@yahoo.com نصراله سجادی Nasrolah sajjadi استاد دانشکده تربیت بدنی دانشگاه تهران، تهران، ایران ایران nsajjadi@ut.ac.ir هادی بیاتی hadi bayati کارشناس ارشد تربیت بدنی، دانشکده تربیت بدنی دانشگاه ازاد ،کرج، ایران ایران hadi_bayati2002@yahoo.com جامعه پذیری ضعف زنان سقف شیشه ای شهرداری کارکنان Abdollahi B, Nave Ebrahim A. [ Empowering employees with the golden key of HRM (In Persian)]. Tehran: Virayesh;2006. P:1-168.##Faraji B. [ Investigating the effect of glass ceiling on women's empowerment in Iran Power Development Organization (In Persian)]. Tehran : Tehran University ; 2008. P: 1-134.##Women’s sports foundation UK fact and figures about women and girls in sport.. Women in the Olympic movement. http://www.wsf.org.uk/ documents/Olympics.pdf. (2006).##Pfister, G, Habermann, U., Ottesen, L. “Women at the top “. Second sub-report: women in sport management – a comparative analysis of international trends. www.Ifi.ku.dk. (2005).##Shojaei N , Asayesh H. [The Necessity Of Women In The Community (In Persian)]. Iranian Lady Conferences, U.P.M. Malaysia University; 2008.##Shetab Bushehri N. [Promoting women to managerial levels in the country's physical education organization: environmental and individual barriers and providing a suitable model [PH.D](In Persian)]. Tehran : Tarbiyat Modarres University ; 2008. P:71-89.##Esfidani MR. [Examining Barriers to Women's Presence at Executive Board Posts (In Persian) ]. Tehran : Tehran University ; 2000.  P : 80.##Cardel  KA, Hosseinian M , transelater. [ Glass ceiling; an examination of the factors affecting the access of women to key posts (In Persian)]. Tehran : Behnam ; 2005. P:1-192.##Khoshnevis H. [ Glass ceiling (In Persian) ].  Journal of Tadbir. 2002 ; 122 : 108.##Zohrei S . [The study of the influence of male language dominance (culture) on the creation of glass ceiling in Iran Power Development Organization [ MA] (In Persian) ].  )]. Tehran : Tehran University ; 2008. P.87-98.## Amini F , Zamani P. [The gap between women and men in executive management (In Persian) ].  Journal of Tadbir. 2000 ; 109 : 48-57.##Coleman, I. "The Global Glass Ceiling". Foreign Affairs. 2010 :  89(3):13-18.##Cheraghi F. [ Investigating the Relationship Between Some Individual Factors Affecting Management Positions by Women in the Organization from the Viewpoint of Female Staff of the Central Organization of Tehran University [MA] (In Persian) ]. Tehran : Tehran University ; 2000. P: 72-76.##Fatemi Sadr F . [ Barriers to women's promotion at managerial levels at Tehran's universities [MA] (In Persian) ]. Tehran : : Tarbiyat Modares University ; 2001. P:101-119.##Pishgahi Fard Z . 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0 چرایی عدم تعهد مدیران ورزشی به برنامه‌های استراتژیک Why Do Sport Managers Have No Commitment to Strategic Planning? https://jsm.ut.ac.ir/article_71086.html 10.22059/jsm.2019.105615.1177 0 پژوهشگران متعددی بر این باورند که تعهد به برنامه‌های استراتژیک، یکی از عوامل مؤثر در اجرای استراتژی‌ها می‌باشد. نتایج مطالعه پیمان‌فر(1390) در بررسی موانع پیش‌روی پیاده‌سازی استراتژی‌های نظام ورزش کشور نشان می‌دهد عدم تعهد مدیران به استراتژی‌ها مهمترین مانع می‌باشد. لذا با توجه به اهمیت این مقوله در تدوین و اجرای برنامه های استراتژیک در نظام ورزش کشور این پژوهش به روش Q به واکاوی ذهنیت 20 نفر از مدیران عالی ورزش ایران در مورد چرایی عدم تعهد مدیران به این برنامه‌ها پرداخته است. یافته‌های پژوهش که به روش ماتریس همبستگی و تحلیل عاملی بدست آمد حاکی از آن است که 4 نوع تفکر و ذهنیت غالب در عدم تعهد مدیران به برنامه‌های استراتژیک وجود دارد. که غالب‌ترین آن در این پژوهش ذهنیت مدیران شایسته محور نامیده شد. از دیگر الگوهای شناسایی شده در این مطالعه را می توان به الگوی راهبرد محور، چشم انداز محور و محیط محور اشاره نمود. از آنجا که هریک از این الگو ها برگرفته از ذهنیت ها و گویه های مرتبط با خود می باشد می توان امید داشت با بهره گیری مناسب از آن، تعهد بیشتر مدیران ورزشی به برنامه های استراتژیک را شاهد بود. 1 Many researchers believe that commitment to strategic planning is one of the factors influencing the implementation of strategies. The results of a study by Peymanfar (2011) on the identification of barriers to implementation of Iran’s sports system strategies showed that the most important barrier was that the managers did not have commitment to strategies. Due to the importance of this issue in the formulation and implementation of strategic plans in Iran sport system, this study explored the minds of Iran sport top managers by Q method to understand why they did not have commitment to this planning. The results of this study which were obtained using the correlation matrix and factor analysis, suggested that there were 4 types of thinking and dominant mentality in managers’ lack of commitment to strategic planning. In this study, the most predominant mentality was called mentality of competency-oriented managers. Other models identified in this study were strategy- oriented, vision-oriented, and environment-oriented. Since each of these models is based on their own mentality and aspects, we hope to see higher commitment of the sport managers to the strategic plans through the appropriate employment of these models. 463 449 محمد حسن پیمان فر mohamad hasan peymanfar استادیار دانشگاه خوارزمی ایران mhpeymanfar@gmail.com سید یعقوب حسینی seyed yaghob hoseini دانشیار دانشگاه خلیج فارس ایران hosseini@pgu.ac.ir اجرای استراتژی برنامه‌های استراتژیک روشناسی کیو تعهد مدیران ورزشی Phillips, P. A & Moutinho, Luiz “Measuring Strategic Planning Effectiveness in Hotels. International Journal of Contemporary Hospitality Management, 1999, 11(7): 231-244.##De Wit, B & Meyer, R “Strategy process, Content, Context: An International Perspective”, Third Edition, North Yorkshire Learning, ITP Press: London, 2004, 1-957.##Ginsberg, A “Measuring and Modeling Changes in Strategy: Theoretical Foundations and Empirical Direction. 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Elahi, A, R & Hamidi, M “Infrastructure barriers of the country's sports system in implementing strategic plans” Journal of Strategy, 2012, 3: 145-156. (in Persian)## Sull, D & , Ch “Promise-Based Management: The Essence of Execution” Harvard Business Review,2007, 85: 79-86.##Bower J. L& Gilbert, C “How Managers' Everyday Decisions Create-or Destroy-Your Company's Strategy” Harvard Business Review Article, 2007, 120-138.##Kaplan, R. S & Norton, D. P “Alignment: Using the Balanced Scorecard to Create Corporate Synergies”, Harvard Business School Press, 2006,1-464.##Atafar, A & Zare, S, M “Introduction of effective factors on managers' commitment to strategy” Journal of police organizational development, 2012, 40:11-32. (in Persian)##Danaeefard, H,. Hoseini, S,Y & Sheikhha, R “Q Methodology: Theoretical Foundations and Framework for Research” Tehran, Published by Safar, 70. (in Persian)##Wootton, S& Horne, T “Strategic Thinking: A nine step approach to strategy and leadership for managers and marketers” 3rd edition, London Kogan, 2010:56.##Hrebiniak, L.G. “Obstacles to effective strategy implementation. Organizational Dynamics” 2006, 35(1): 12-31.##Muciiri, H “Goal communication and commitment as critical elements to strategy implementation” Unpublished Doctoral Dissertation, Capella University,2007.##Okamus, F “Towards a strategy implementation framework. International Journal of Contemporary Hospitality Management, 2001: 327-338.##

0 تحلیل اثر سقف شیشه ای بر ارتقای جایگاه مدیریتی بانوان در سازمانهای ورزشی The Analysis of Glass Ceiling Effect on Improving the Management Position of Women in Sport Organizations in Isfahan Province https://jsm.ut.ac.ir/article_71087.html 10.22059/jsm.2019.108225.1205 0 هدف از انجام این پژوهش تحلیل اثر سقف شیشه ای بر ارتقای جایگاه مدیریت بانوان به عنوان مدیر عالی در سازمانهای ورزشی بود. تحقیق از نوع توصیفی، همبستگی بود که به روش پیمایشی انجام گرفت. جامعه آماری این تحقیق را کلیه مدیران و کارشناسان ورزشی سازمانهای ورزشی استان اصفهان تشکیل داد که بر اساس آمار ارائه شده از سوی مراکز معتبر برابر با 450نفر بود. تعداد 207 نفر به عنوان نمونه بر اساس فرمول کوهن(2000) به صورت تصادفی طبقه ای از بین جامعه آماری انتخاب گردید. ابزار اندازه گیری تحقیق پرسشنامه موانع پیشرفت زنان به جایگاه مدیریت گازمن (2004) با پایایی 87/0 بود. تحلیل های آماری با استفاده از نرم افزار بسته نرم افزاری آماری علوم اجتماعی، نسخه 19در دو سطح توصیفی و استنباطی انجام شد(05/0≥p ). یافته های تحقیق نشان داد موانع جنسیت، موانع حمایت خانواده، موانع تضاد بین کار و خانواده و موانع حمایت رهبر در ارتقای جایگاه مدیریتی بانوان موثر می باشد. به طور کلی باید توجه داشت زنان سزاوار بهره مندی از امکانات رشد و تعالی در سازمانها هستند به شرطی که موانع سد راه آنان تعدیل گردد. 1 The aim of this study was to analyze the effect of glass ceiling on improving women management position as top managers in sport organizations. This study was descriptive, correlation conducted as a survey. The population consisted of all the sport managers and experts in sport organizations of Isfahan province (N=450 according to the statistics provided by the centers). 207 subjects were selected from the population by stratified random sampling method based on Cohen (2000) formula. Barriers to women's progress in management questionnaire by Guzman (2004) (reliability=0.87). Statistical analysis was carried out using the Statistical Package of Social Sciences software, version 19 at descriptive and inferential levels (p < /em>≤0.05). The findings indicated that gender barriers, family support barriers, work-family conflict barriers and leader support barriers influenced women's progress in management. In general, it should be noted that women are entitled to take advantage of opportunities for growth and excellence in organizations provided that the barriers to their success are eliminated. 477 465 رسول نظری Rasool Nazari استادیار دانشگاه آزاد اسلامی واحد اصفهان( خوراسگان) ایران nazarirasool@yahoo.com اعظم لطیفی - - دانشگاه آزاد اسلامی واحد اصفهان ( خوراسگان) ایران a.latifi20@yahoo.com بانوان سازمانهای ورزشی سقف شیشه ای مدیریت عالی موانع مدیریتی Taleghani Gholam Reza Pirezat, Ali Asghar, Faraji, Bahareh (2009). Investigating the influence of glass ceiling on women's power loss in Iran Power Development Organization. Public Administration Publication 2: 89-102. [In Persian].##Guzman M. James, F (2004). Policewomen and their problems the Philippine context .poling: an international journal of police strategies & management .27(3):396-412                              ##Hassanzadeh, Ramadan. Heshmaty, Narges (2002). A Survey on Barriers to Women's Adoption in Education Management Posts. Humanities and Social Sciences Research, 5:14. [In Persian].##Babaei Zakliki, Mohammad (2006). Women's Challenges for Promoting Managerial Jobs in Government Organizations. Modares Quarterly, Special Management Letter .1. 45-62. [In Persian].##Roberto, M. (2012). Gender Sorting and the Glass Ceiling in High Tech. MIT Sloan School of Management. 12-29.##Nejati Ajay Biseh, Mehran. Jamali, Reza (2007). Identification and ranking of obstacles to women's job promotion and its relationship with its dimensions with organizational justice dimensions: Women working in Yazd University. Journal of Women Studies. No. 3, 132. [In Persian].##Goodarzi, Mahmoud. Nazari, Rasool. Ehsani, Mohammad (2012). Presentation of Structural Equation Modeling Effect of Communication Skills on Managerial Skills of Sport Managers. Applied Research in Management and Life Sciences in Sport 1(1): pp. 20-11. [In Persian].##Carlson, KJ. Isensat, S. Zippurin, T. (2000). Women's Mental Health, Khadija Abol-Majali Translation. Tehran: Savalan Publication, 75. [In Persian].##Adinger, K. (2004). Glass Ceiling: A Survey on Factors Affecting Women's Access to Key Posts. Translated by: S. Mehzb Hosseinian, First edition, Tehran: Behnam, 192. [In Persian].##Esfidani, Mohammadreh Mah (2001). Barriers to women's access to managerial positions. Quarterly journal of women's research, 4, 85-86. [In Persian].##Cortis, R. Vincent, C. (2005). "Perceptions of and about women as managers: investigating job involvement. Self-esteem and attitudes", Women in Management Review.20 (3): 149-16.##Oconnor, V. (2001). “Woman and met is senior Management a Different Needs Hypothesis”, Journal of Woman in Management Review, 16 (8): 221-232.##Nazari, R. Naseri, M. (2014). The model of Relation between communication skills with leadership styles and its role on organizational effectiveness in sport organization. Research in Sport Management and Psychology, Volume 2, Issue 1: 7-13.##Safari, Ali. Foroughy Cloudy, Moin (2010). Glass ceiling and ways to break it for women in Iran. Magazine Tadbir, 217: 44-48. [In Persian].##Shahidi, Laleh (2009). Evaluating the Causes and Barriers of the Absence of Women in Tehran's Management Posts. Master's Degree in Public Administration. Al-Zahra University, Tehran: 118. [In Persian].##Zahedi, Shams al-Sadat (2003). Promoting Women's Participation in Iranian Management Levels, Management Knowledge, No. 62, 17-49. [In Persian].##

0 طراحی سیستم اطلاعات مدیریت الکترونیک داوطلبان ورزشی ایران Design of Electronic Management Information System for Iran Sport Volunteers https://jsm.ut.ac.ir/article_71089.html 10.22059/jsm.2019.200695.1573 0 هدف از این پژوهش طراحی سیستم اطلاعات مدیریت الکترونیک داوطلبان ورزشی ایران بود. این تحقیق از نوع توصیفی- تحلیلی و از نظر هدف کاربردی و متدولوژی به‌کارگرفته‌شده UML با استفاده از مدل طراحی شی‌ء‌گرایRUp بود. جامعة آماری شامل تمام فدراسیون‌های ورزشی موجود در ایران و روش نمونه‌گیری تصادفی، با استفاده از جدول نمونه‌گیری مورگان و به تعداد 200 نفر بودند. ابزار گردآوری داده‌ها سه پرسشنامۀ محقق‌ساخته بود. روایی صوری توسط پانزده نفر از کارشناسان و استادان هر دو حوزۀ مدیریت داوطلبی ورزشی و علوم نرم‌افزاری تأیید شد. پایایی آن از طریق آلفای کرونباخ 76/0 به‌دست آمد. در این پژوهش با استفاده از پیشینۀ پژوهش و یافته‌های حاصل از پرسشنامه‌ها، طرح مدیریت الکترونیک داوطلبی ورزشی طراحی شد. نتایج طراحی سیستم اطلاعات مدیریت الکترونیک داوطلبی را در برداشت که امکان ارتباط تعاملی و عادلانه در ارائۀ اطلاعات صحیح و قابل‌اطمینان در مواقع مورد نیاز و در شکل قابل استفاده برای کلیۀ افراد جامعه به دور از موقعیت زمانی و مکانی فراهم می‌کند. 1 The aim of this study was to design electronic management information system for Iran sport volunteers. This study was descriptive-analytic, application in terms of aim; the methodology used for analysis was UML with RUP object-oriented design model. The population consisted of all sport federations in Iran and random sampling method was used with Morgan table (N=200). 3 researcher-made questionnaires were used to collect data. Face validity was confirmed by 15 experts and professors of both sport volunteer management as well as software sciences. Its reliability was obtained by Cronbach's alpha (0.76). In this study, sport volunteering electronic management model was designed using literature and the results of the questionnaires. Results revealed a volunteering electronic management information system that provided fair and interactive communication which facilitated accurate and reliable information when necessary and was usable for the entire population of the society regardless of time and location. 494 479 شادی حسامی Shadi Hesami دانشگاه آزاد اسلامی. واحد تهران مرکزی. تهران.ایران ایران hesami.shadi@yahoo.com فریده اشرف گنجویی Farideh Ashraf Ganjouei دانشگاه آزاد اسلامی. واحد تهران مرکزی. تهران. ایران ایران ganjouei92@gmail.com علی زارعی Ali Zarei دانشگاه آزاد اسلامی .واحد تهران مرکزی. تهران.ایران ایران dr_alizarei@yahoo.com تحلیل داوطلبی ورزشی سیستم اطلاعات طراحی مدیریت الکترونیک Gardner, S.D. Lepak, D.P.Bartol, K.M. (2003). Virtual HR: The impact of information technology on the human resource professional. Journal of Vocational Behavior, 63.pp:159-179.##Mentzas, G. 1995. A functional taxonomy of computer based information systems. International Journal of Information Management 14(6) 397-410.##Yuen, A. H. K., Law, N., & Wong, K. C. (2003)." ICT implementation and school leadership": Case studies of ICT integration in teaching and learning. Journal of Educational Administration, 41(2), 158–170.##Hesami, Sh,. (2016). Design of Electronic- volunteering Management System for sport volunteers of Iran and presenting a model of needs analysis. Ph.D" Thesis  On sport management. Islamic Azad University. Central Tehran Branch. [In Persian].##Sport England,.Volunteering Insight,.(2014). Research Team Ryan Groom and William Taylor (Manchester Metropolitan University) and Lee Nelson (University of Hull). Report for Sport England.pp:1-107.##Cuskelly, G., & O’Brien, W. (2013) Changing roles: Applying continuity theory to understanding the transition from playing to volunteering in community sport. European Sport Management Quarterly, Special Issue: New Perspectives on Sport Volunteerism, 13(1).pp: 54-75.##Giannoulakis,C. Johnson,J. Felver,N. Judge,L.(2015). Motivation, Satisfaction, and Retention of Undergraduate Sport Management Volunteers. North American Society for Sport Management Conference (NASSM 2015). Ottawa. pp:145-146.##Chelladurai, P .Madella ، A.(2006)  .Human resource management in Olympic sport organisations, ISBN-13: 978-0736063043. ISBN-10: 0736063048.##Sarrafizadeh,A,. (2016). Management Information Systems (Strategic Approach), Terme Publishing, Eighth Edition.[In Persian].##Østerlund, K. (2012). "Managing voluntary sport organizations to facilitate volunteer recruitment". European Sport Management Quarterly. 13(2), 143-165.##Hadavy, F,.  (2013). "Adaptive study of macro-management of sport volunteers in Iran and selected countries", Sport Management Studies, No. 12, Feb. and March 2013, pp. 15-36.[In Persian].##Cuskelly, G., Hoye, R. & Auld, C. (2006). Working with volunteers in sport: theory and practice. London: Routledge. pp:1-180.##Boulos, M. N. K. and wheeler, S. (2007)'The emerging Web 2.O social software: an enabling and suite of sociable technologies in health and health care education'. Health Information and Libraries Journal, 24(1), 2-23.##Robinson, L,. & Palmer, D,.(2011) Managing Voluntary Sport Organizations. First published , Routledge, London  and  New York.p: 274.##Azar, A. Ahmadi, P. Vahid sebt , M . (2010). Designing a Human Resources Selection Model with Data Mining Approach. Information Technology Management Journal, Period 2, p. 4, pp. 22-3.[In Persian].##Agrawal, D. Bamieh,B. Budak,C. El Abbadi.A. Flanagin,A. & Patterson,S. (2011).Data-Driven Modeling and Analysis of Online Social Networks. H. Wang et al. (Eds.): WAIM 2011, LNCS 6897, pp. 3–17.##Flanagin,A. , Metzger, M. (2008). The credibility of volunteered geographic information. GeoJournal 72.pp:137–148.##Rosendich, T J. (2009) 'Information technology for sports management'. The Sports journal, 4(2www.thesportjournal.orglarticle/information-technology-sports-management.pp.1-6.##

0 تعیین اعتبار و پایایی نسخه فارسی پرسشنامه محیط پرورش استعداد در ورزش The Determination of Validity and Reliability of the Persian Version of Talent Development Environment Questionnaire in Sport https://jsm.ut.ac.ir/article_71088.html 10.22059/jsm.2019.120680.1373 0 پرورش استعداد در ورزش فرایندی بلندمدت است. یکی از موضوعات مهم در این زمینه، محیط پرورش استعداد است که عوامل گوناگونی بر آن اثر می‌گذارند. در این خصوص، ابزارهایی برای ارزیابی محیط پرورش استعداد در ورزش مطرح شده است. هدف از پژوهش حاضر تعیین اعتبار و پایایی نسخۀ فارسی پرسشنامه محیط پرورش استعداد در ورزش بود. ابزار پژوهش، پرسشنامۀ مارتین دال و همکاران (2010) بود. جامعۀ آماری پژوهش تمامی ورزشکاران مرد استان مرکزی بودند که به‌صورت منظم به ورزش می‌پرداختند. نمونۀ آماری شامل 384 نفر از این ورزشکاران بود که به‌صورت تصادفی ساده انتخاب شدند. برای تجزیه‌وتحلیل داده‌ها از آزمون‌های تحلیل عاملی و آلفای کرونباخ در نرم‌افزارهای اس پی اس اس نسخۀ 22 و لیزرل نسخۀ 8/8 استفاده شد. نتایج پژوهش حاکی تأیید روایی سازۀ پرسشنامه با شش عامل پرورش بلندمدت، آمادگی کیفی، برقراری ارتباط، شبکه‌های حمایتی، محیط تلاش‌برانگیز و اصول پرورش بلندمدت بود و مدل حاصله نیز از برازش مطلوب برخوردار بود (RMSEA= 0/037 , CFI= 0/92 , AGFI= 0/92 , x2/df= 1/93 ). پایایی پرسشنامه نیز برابر با  927/0= α  به‌دست آمد که نشان‌دهندۀ پایایی مناسب این ابزار بود. در نتیجه، این پرسشنامه می‌تواند ابزار مناسبی برای بررسی وضعیت محیط پرورش استعداد در ورزش باشد. ازاین‌رو پیشنهاد می‌شود از آن در ورزش کشور نیز استفاده شود. 1 Talent development in sports is a long-term process. One of the most important issues in this context is talent development environment which is affected by different factors. In this regard, some tools have been developed to assess talent development environment in sports. The present study aimed at determining the validity and reliability of the Persian version of the questionnaire of talent development environment in sport. The Martindale et al. questionnaire (2010) was used in this study. The population consisted of all male athletes in Markazi province who exercised regularly. The statistical sample consisted of 384 athletes who were selected by simple random sampling method. For data analysis, factor analysis and Cronbach's alpha tests were used in SPSS version 22 and LISREL version 8.8. The results confirmed the construct validity of the questionnaire with six factors including long-term development, quality preparation, communication, support networks, challenging environment and long-term development fundamentals and the obtained model had a good fit (RMSEA=0.037 , CFI=0.92, AGFI=0.92, x2/df=1.93). In addition, the reliability of the questionnaire was α=0.927, which was appropriate. Hence, this questionnaire can be a useful tool to assess the status of the talent development environment in sport. Therefore, it is recommended that it should be used in sport in Iran. 512 495 اسفندیار خسروی زاده Esfandiar khosravizadeh دانشیار مدیریت و برنامه ریزی ورزشی. گروه تربیت بدنی. دانشکده ادبیات و علوم انسانی. دانشگاه اراک. اراک. ایران. ایران es70kh@yahoo.com.uk بهروز رحمانی behrooz rahmani فارغ التحصیل گروه تربیت بدنی . دانشکده ادبیات و علوم انسانی. دانشگاه اراک.اراک. ایران ایران r_behrooz@ymail.com استعداد پایایی روایی محیط پرورش ورزش De Bosscher, V. De Knop, P. 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Journal of Applied Sports psychology,2007: 19, 187-206.##Bailey, R. & Morley, D."Towards a model of  talent development in physical education. Sport", Education and Society.2006:11 (3): 211-230.##Mundeg, S, M."Factors Associated with Succesfull Talent Development in south africa Soccer Player," Master Dissertation, Nelson Mandela University, Nelson Mandela, Metropolitan.2011.##Araújo, D, & Davids, K. "Talent development: From possessing gifts, to functional environmental interactions". Talent Development & Excellence.2011: 3, 23-25.##Bailey, R., Toms, M., Collins, D., Ford, P., MacNamara, Á., & Pearce, G. "Models of young player development in sport". In I. Stafford (Ed.), Coaching children in sport.2011. pp. 38-56. London: Taylor & Francis Group.##Li, C., Wang, C. K. J., & Pyun, D. Y. "Talent development environmental factors in sport: A review and taxonomic classification". Quest,2014: 66(4): 433-447.  ##Henriksen, K. Stambulova, N. & Roessler K. 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0 شناسایی عوامل پیش‌بینی‌کنندۀ موفقیت کشورها در جام‌جهانی فوتبال Identifying Predictive Factors of Success of the Countries in Football World Cup https://jsm.ut.ac.ir/article_71094.html 10.22059/jsm.2019.222975.1749 0 جام جهانی فوتبال به‌دلیل جذابیت‌های ویژۀ آن به عرصه‌ای برای نشان دادن برتری‌های کشورها بر رقبای آنها تبدیل شده است. به همین دلیل شناسایی عوامل موفقیت کشورها در این مسابقات برای سیاستگذاران ورزشی حائز اهمیت است. با عنایت به ماهیت اکتشافی موضوع از روش پژوهش کیفی به‌منظور تعیین مهم‌ترین عوامل پیش‌بین بر موفقیت کشورها استفاده شد. نخست از طریق مطالعات اولیه، فهرست مقدماتی شاخص‌های مؤثر شناسایی شد. سپس مصاحبه‌های نیمه‌ساختاریافته با 24 = n نفر از نخبگان آگاه از موضوع پژوهش انجام گرفت. نتایج نشان داد 232 شاخص از جمله سرانۀ تولید ناخالص داخلی، جمعیت، ساختار سنی، مدت زمان تأسیس فدراسیون فوتبال در کشورها، مدت زمان پیوستن فدراسیون فوتبال کشورها به فیفا، میزبانی جام‌جهانی و هزینۀ نظامی می‌توانند پیش‌بینی‌کنندۀ موفقیت کشورها در جام جهانی فوتبال باشند. تحلیل انجام‌گرفته شاخص‌ها را در پنج عامل سیاسی، اقتصادی، اجتماعی و فرهنگی، فناوری و ورزشی (PEST+S) طبقه‌بندی کرد. همچنین با استفاده از مدل پیشنهادی دی‌بوسچر و همکاران (2006) عوامل مذکور در سه سطح خرد، متوسط و کلان دسته‌بندی شد. در نهایت برای مدیران این امکان فراهم می‌شود تا با توجه به امکانات و منابع بالقوۀ کشور و مقایسه با کشورهای دیگر سیاست‌ها و برنامه‌های مناسب اتخاذ کنند. 1 Because of special attractions of FIFA World Cup it has become the area to show advantages of countries over their competitors. For this reason identifying success factors of countries in this tournament is important for sports policy makers. Regard to the exploratory nature of the subject were used qualitative methods to determine the most important factors in predicting success of countries. First preliminary list of indicators were identified through initial studies. Then semi-structured interviews was conducted with (n = 24) of the elites that aware of these issues. Results showed that, 232 indexes Including Per capita GDP, population, Age structure, The duration of the establishment of the Football Federation in the countries, The duration of the federation join to FIFA, World Cup hosting and Military cost could predict the success of countries in FIFA World Cup. In this analysis, indexes were classified into 5 elements: political, economic, social and cultural, technology and sport (PEST+S). Also, using De Bosscher et al’s model (2006), the factors were divided into micro, meso and macro levels. Finally, it is possible for managers according to given facilities and resources of the country compared to other countries adopt appropriate policies and programs. 533 513 فهیمه میرزایی fahimeh mirzaei پردیس فارابی دانشگاه تهران ایران f.m.13558@gmail.com مجید جلالی فراهانی majid jalali دانشکده تربیت بدنی دانشگاه تهران ایران jalali@ut.ac.ir قدرت الله باقری ghodratollah bagheri پردیس فارابی دانشگاه تهران ایران ghbagheri@ut.ac.ir میثم شهبازی meisam shahbazi پردیس فارابی دانشگاه تهران ایران meisamshahbazi@ut.ac.ir جام جهانی فوتبال سطوح خرد متوسط و کلان موفقیت Larose, K., Haggerty, T. R (1996). 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Journal      of Sport      Management, 5 (3), 161-174. [in Persian]##Rivenburgh,      N (2004). The Olympic Games, media and the challenges of global image      making: university lecture on the Olympics [online article], Barcelona:      Centre d’Estudis Olímpics (UAB). International Chair in Olympism      (IOC-UAB).##Kavetsos,      G., Szymanski, S (2010). National well-being and international sports      events, Journal of Economic Psychology, 31,158–171.##http://www.pwc.com.##De Bosscher, V., Deknop P, Vanbottenburg M, Shibli S, Bingham      J (2009). Explaining international sporting success: An international      comparison of elite sport systems and policies in six countries, Sport      Management Review, 12, 113–136.##Bazargan,      A. (2008). An Introduction to Qualitative and Mixed Research Methods.      Tehran, Publishing Didar.##Bordman, E (2007). Freedom of speech and expression in      sports, Michigan Bar Journal, 1,36-39.##Hoffmann, R, Chew Ging, L,      Matheson, V, Ramasamy, B (2006). International women's football and gender      inequality, Applied Economics Letters 13(15).##Napolitano,      P (2009). International Football and International Relations: Football as      Foreign Policy Between Italy and England, 1933, 1934, and 1939, Master’s Thesis,      Brandeis University Waltham, Massachusetts.##Stamm,      H, Lamprecht, M (2008). Knowing the Winner Before the Game Starts, Success      in International Football and Global Inequality, CH-8032 Zürich      (Switzerland), Draft version.##Luiz,      J, Fadal, R (2010). An Economic Analysis of Sports Performance in Africa,      University of Witwatersrand, Wits Business School.##Imperiale,      S. (2011). Socioeconomic Predictors of the 2010 FIFA World Cup, Journal of      Quantitative Analysis in Sports, (1).##Torgler, B      (2008). The determinants of women's international soccer performances,      International Journal of Sport Management and Marketing, 3(4).##Vagenas, G, Vlacho kyriakou,      E (2011). Olympic medals and demo-economic factors: Novel predictors, the      ex-host effect, the exact role of team size, and the population-GDP model      revisited, Sport Management Review, doi:10.1016/j.smr.07.001, 118, 1-7.##Shirzalizadeh, Z. (2016). Study of      Socioeconomic factors affecting the performance of teams participating in      the 2014 FIFA World Cup Brazil. Master's thesis, Faculty of Physical      Education and Sport Sciences, Tabriz University. [in      Persian]##Troelsen,      T (2005). Centralisering af Dansk Fodbold - En Statistisk Analyse med Bud      på Årsagsforklaringer, In J. Magnussen, & R. K. Storm (red),      Professionel Fodbold, Århus: Forlaget Klim, 69-106.##Gelade,      Garry A., Dobson, P (2007). 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Economic Prediction of Medal Wins at the 2014 Winter Olympics, Contemporary Issues in Sports Economics: Participation and Professional Team Sports, Cheltenham: Edward Elgar, forthcoming, 3(2), 49-62.##Kalliopi, P, Green, C, Shilbury, D (2009). Sport      Development, Systems, Policies and Pathways: An      Introduction to the Special Issue, Sport Management Review, 11(3), 217–223.##

0 ارائه مدلی از تاثیر وابستگی هیجانی مشتریان بر وفاداری عاطفی و تبلیغات دهان به دهان designing a model of the effect of Emotional Dependency on Emotional loyalty and word of mouth advertising https://jsm.ut.ac.ir/article_71090.html 10.22059/jsm.2019.208070.1648 0 هدف اصلی پژوهش حاضر ارائۀ مدل تأثیر وابستگی هیجانی بر وفاداری عاطفی و تبلیغات دهان به دهان مشتریان باشگاه‌های بدنسازی شهر تهران بود. این پژوهش از نظر هدف کاربردی و از نظر گردآوری داده‌ها توصیفی- همبستگی بود. جامعۀ آماری مشتریان با حداقل شش ماه سابقۀ عضویت باشگاه‌های بدنسازی شهر تهران بودند که از طریق نمونه‌گیری خوشه‌ای، پنج منطقه از بین مناطق انتخاب شد. از هر منطقۀ منتخب 10 باشگاه و از هر باشگاه 10 نفر به‌صورت تصادفی ساده انتخاب شدند. با بررسی مطالعات قبلی، مدل اولیۀ پژوهش طراحی شد و براساس آن پرسشنامه‌ای ساخته شد و روایی صوری آن توسط جمعی از صاحب‌نظران دانشگاهی و از طریق تحلیل عاملی اکتشافی و تأییدی پذیرفته شد و پس از تعیین پایایی در اختیار جامعۀ آماری قرار گرفت. برای تحلیل داده‌ها از ضریب همبستگی و روش مدلسازی معادلات ساختاری استفاده شد. نتایج نشان داد که وابستگی هیجانی دارای ضریب اثر 53/0 بر وفاداری عاطفی و ضریب اثر 48/0 بر تبلیغات دهان به دهان است. همچنین ضریب اثر وفاداری عاطفی بر تبلیغات دهان به دهان 42/0 به‌دست آمد. شاخص‌های برازش (90/0AGFI=، 91/0GFI=، 94/0CFI= ، 91/0NNFI=، 93/0NFI=) نیز نشان می‌دهند کلیۀ مقادیر بالای 9/0 هستند و در حد قابل قبول قرار دارند. با توجه به نتایج حاصل از این مدل پیشنهاد می‌شود مواردی که موجب افزایش وابستگی هیجانی و وفاداری عاطفی مشتریان می‌شود، شناسایی و برای اجرای آنها برنامه‌ریزی شود تا به‌تبع آن تبلیغات شفاهی و مثبت مشتریان افزایش یابد. 1 The aim of the current study was to design a model of the effect of emotional attachment on emotional loyalty and word-of-mouth advertising in customers of bodybuilding clubs of Tehran city. The study was application in terms of aims and descriptive-correlation in terms of data collection. The population consisted of customers with a minimum of six months of membership in the bodybuilding clubs in Tehran city. 5 regions were selected from all districts of Tehran city by cluster sampling method. 10 clubs and 10 subjects were selected from each selected region and each club by simple random sampling method. With literature review, the primary model was designed and a questionnaire was made based on the model. Its face validity was confirmed by some academic experts using exploratory factor analysis and confirmatory factor analysis. It was distributed among the population after its reliability was determined. For data analysis, Pearson correlation coefficient and SEM were used. The results showed that emotional attachment had an impact factor (PC=0.53) on emotional loyalty and (PC=0.48) on word-of-mouth advertising. Also, emotional loyalty had an impact factor on word-of-mouth advertising (PC=0.42). Goodness indexes (AGFI=0.90, GFI=0.91, CFI=0.94, NNFI=0.91, NFI=0.93) showed that all indexes were more than 0.9 and they were accepted.  According to the results of this model, it is suggested that emotional factors that increase customer emotional loyalty and emotional attachment should be identified and there should be planning to implement them so that customers’ word-of-mouth and positive advertising can increase. 548 535 مسعود فریدونی masoud freydoni دانشگاه مازندران ایران masoud.freydoni@gmail.com معصومه کلاته سیفری M K دانشگاه مازندران ایران ma.kalatehseifari@yahoo.com بازاریابی ورزشی تبلیغات شفاهی رفتار مشتریان وابستگی هیجانی وفاداری عاطفی Gobe, M. “Making the emotional      connection” Brand week. 2001, 42 (5). Pp: 23-27.##Albert, N. & Valette-Florence, P.      “Measuring the love feeling for a brand using interpersonal      love items”. Journal of Marketing Development and      Competitiveness. 2010, 5 (1). Pp: 57-63.##Park, J. Stoel, L. “Effect of      brand familiarity experience and information on online apparelpurchase”.      International Journam of Retail and Distribution Management. 2005, 33 (2).      Pp: 148-160.##Binge, J.E., Andreu, L. Gnoth, J. “The theme park experience:      an analysis      pleasure, arousal and satisfaction”.      Journal of Tourism Management, 2004, 26(6). Pp: 833-844.##Kim, Y. H. “Toward customer love:      investigating the antecedent and outcomes of satisfied      customer’s emotional      attachments to retailers”.      A dissertation presented for the doctor of philosophy. 2007, P: 48.##Pedragosa, V. Correia, A “Expectations,      satisfaction and loyaltyin health and fitness clubs”. international      journal of sport management and marketing. 2009, 5(4). PP: 450-464.##Thomas, W. G. Talai, O. Andrew, J. C.      “eWOM: The impact of customer-to-customer online know-how exchange on      customer value and loyalty”. Journal of Business Research. 2006, 59.      pp: 449–456.##Beerli, A. Martin, J.D. “A model      of customer loyalty in the retail banking market”. European Journal of      Marketing. 2004, 38 (1-2). Pp: 253-275.##Osayawe, E. “Correlates of      customer loyalty to their bank: a case study in nigeria, Journal of Bank      Marketing”. 2006, 24. Pp: 494 – 508.##Chen, P.T. Hu, H.H. “The effect of      relational benefits on perceived value in relation to customer loyalty: An      empirical study in the Australian coffee outlets industry”.      International Journal of Hospitality Management, 29(3). 2010, Pp: 405-412.##Larson, S. Susanna, H. “Managing      customer loyalty in the automobile industry”. Department of Business      Administration and Social Sciences, Lulea University of Technology. 2004,      P:72.##Barroso, C.y. Martín, A.E. “Level      of service and customer retention: the case of banyan Spain”. Spanish      Journal of Marketing Research ESIC. 1999, Pp” 9-36.##Orth, U. R. Green, M. T.” Consumer loyalty to family versus nonfamilybusiness: The role of store image,trust and satisfaction “. Journal of Retailling and      Consumer Service. 2009,16(4). Pp: 1-12.##Pederson, P. E. Nysveen, H. “Shop      bot banking: an exploratory study of customer loyalty effects”.      International Journal of bank arketing. 2001, Pp: 146-155.##Anisimove, T.A. “The effects of corporate brand attributes and      behavioral consumer loyalty”. Journals of Consumer Marketing. 2007,      24(7). Pp:45-61.##Jalilvand, M. Samiei, N. “The      Effect of electronic word of mouth on brand image and purchase intention:      An empirical study in the automobile industry in Iran”. Journal of      Marketing Intelligence & Planning. 2012, Pp: 30(4). 5–5.##Ghafari, Ashtiani, P. Iranmanesh, A. “New      approach to study of factors affecting adoption of electronic banking      services with emphasis on the role of positive word of mouth”. African      Journal of Business Management. 6(11). 2012, Pp: 4328-433.##East, R. Hammond, K. Lomax, W “Measuring      the impact of positive and negative word of mouth on brand purchase      probability”. jornal of Research in Marketing. 2008, 25. Pp: 215–224.##Arasli, H. Mehtap-Samdi, S.      Katircioglu, S.T. “Coustomer service quality in the Greek Cyproit      banking industry”. Managing Service Quality. 2005, 15(1). Pp: 41- 56.##Daniela, D. Kenny, B. Carlos, C.      & Henrique, W. B. “The impact of affective and cognitive antecedents      on negative word-of-mouth intentions”. The International Review of      Retail, Distribution and Consumer Research. 2016, P: 39##Balajia, M.S. Kok, W.K. Alain, Y.      L.C. “Determinants of negative word-of-mouth communication using social      networking sites”. Information & Management. 2016, Pp:75-89.##Shalom, L. Hayiel, H. “Emotional      brand attachment: a factor in customer-bank relationships”.      International Journal of Bank Marketing. 2016, 34 (2). Pp: 136 –150.##David, Moyes. Michele, C,K. Joan, S.      (2016) “Testing the three Rs model of service quality". The      TQM Journal. 2015, 28(3). Pp”123-145.##Tam Duc, D. Khuong, N.M. “Guerrilla      marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of      credibility”. Asia Pacific Journal of Marketing and Logistics. 28(1)      pp: 4–22##keshkar, S., salman, Z.,      jabbari, J. “The Relationship between Satisfaction and Loyalty with      Domestic and Foreign Sport Garments in Female Bodybuilders”. Journal      of Sport Management, 2013; 5(3): 117-136 [In Persian].##mahmoudi, A., Sajadi, S., goudarzi, M. “Exploring the Effect      of Service Quality and Satisfaction on Customer Loyalty in Sport Clubs      (Bodybuilding and Aerobic)”. Journal of Sport Management, 2015; 7(1):      31-51 [In Persian].##

0 اثر سرمایۀ فکری بر عملکرد سازمانی با نقش میانجی استراتژی تصمیم‌گیری در پژوهشگاه علوم ورزشی ایران The Effect of Intellectual Capital on Organizational Performance with Mediating Role of Decision Making Strategy in Sport Sciences Institute of Iran https://jsm.ut.ac.ir/article_71092.html 10.22059/jsm.2019.222434.1746 0 هدف از پژوهش حاضر، اثر سرمایه فکری بر عملکرد سازمانی با نقش میانجی استراتژی تصمیم گیری در پژوهشگاه علوم ورزشی ایران بود. روش تحقیق توصیفی- پیمایشی بود. جامعه کلیه کارکنان پژوهشگاه علوم ورزشی به تعداد 50 نفر بود. نمونه به روش تمام شمار و برابر با جامعه بود. ابزار تحقیق پرسش نامه های استاندارد ارزیابی سرمایه فکری بونتیس (1998) ، عملکرد سازمانی پاترسون (1970)، پرسشنامه استاندارد استراتژی تصمیم گیری می باشد. تجزیه و تحلیل اطلاعات با مدل سازی معادلات ساختاری (SEM) با رویکرد روش حداقل مربعات جزئی (PLS) و نرم افزار 3Smart PLS صورت پذیرفت. نتایج نشان داد سرمایه ارتباطی بر عملکرد سازمانی اثر مستقیم، منفی و معنی داری دارد و سرمایه ساختاری بر تصمیم گیری احساسی اثر مستقیم، مثبت و معنی داری دارد ابعاد سرمایه فکری(انسانی، ساختاری، ارتباطی) بر تصمیم گیری منطقی به ترتیب اثر مستقیم منفی، مثبت، مثبت و معنی داری دارند. استراتژی تصمیم گیری منطقی بر عملکرد سازمانی اثر مستقیم، مثبت و معنی داری دارد. سرمایه انسانی و ساختاری با نقش میانجی تصمیم گیری منطقی بر عملکرد سازمانی اثر غیر مستقیم، منفی و معنی داری دارند. لذا کارکنان پژوهشگاه علوم ورزشی با تقویت سرمایه فکری از استراتژی تصمیم گیری مناسب استفاده و عملکرد سازمانی را بهبود دهند. 1 The aim of this study was the effect of intellectual capital on organizational performance with the mediating role of decision making strategy in Sport Sciences Institute of Iran. The research method was descriptive - survey. The statistical population included all employees of Sport Sciences Institute (N=50). The Sample was equal to population (census sampling method). Standard questionnaires of intellectual capital of Bontis (1998), organizational performance of Patterson (1970) and decisions strategy. For data analysis, SEM and PLS by Smart PLS3 were used. Results showed that relational capital had a significant, negative and direct effect on organizational performance and structural capital had a significant, positive and direct effect on emotional decision making strategy. The dimensions of intellectual capital (human, structural, relational) respectively had direct negative, positive, positive and significant effects on the rational decision making. Rational decision making strategy had a significant, positive and direct effect on organizational performance. Human capital and structural capital had a significant, negative and indirect effect on organizational performance with the mediating role of rational decision making. It is recommended that the employees of Sport Sciences Institute should use proper decision making strategy and enhance organizational performance by strengthening intellectual capital. 565 549 شیرین زردشتیان Shirin zardoshtian استادیارمدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه رازی، کرمانشاه، ایران ایران zardoshtian2014@gmail.com سعید خانمرادی Saeed Khanmoradi دانشجوی دکتری مدیریت ورزشی، دانشکده علوم ورزشی دانشگاه رازی، کرمانشاه، ایران ایران khanmoradisaeed@gmail.com نازنین راسخ Nazanin Rasekh استادیار مدیریت ورزشی، پژوهشگاه علوم ورزشی، تهران، ایران ایران n.rasekh6663@gmail.com استراتژی تصمیم گیری پژوهشگاه سرمایه انسانی سرمایه ساختاری سرمایه ارتباطی عملکرد 1. Moharamzadeh M, Fatahi H, Kashef M. 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Scientific and Research Electronic Journals. 2012;3(5,6):55-64[In Persian].##5. Hosseinpour D, Azar M. Developing an Appropriate Model for the Improvement of Organizational Performance Based On Two Approaches: Intellectual Capital And Social Capital. Journal of Development Evoluation Management. 2011;1390(7):19-29[In Persian].##6. Mirkamali SM, Beyranvand MS, Roomiani Y. The Study of the Effect of Strategic Human Resources Management on Organizational Performance with the Mediating Role of Human Capital in Faculties of Physical Education and Sport Sciences of State Universities in Tehran. Journal of Sport Management. 2016;8(3):453-65[In Persian].##7. Greenwood W. Relationship between Strategic Human Resource Management and Firm Performance. European Journal of Research and Reflection in Management Sciences. 2015;3(3):50-66.##8. khorsandi M, mirzazadeh z, Salatin M. Relationship between organizational learning capability with Organizational Performance in General Directorate of Youth and Sport in Khorasan Razavi. Journal of Organizational Behavioral Management in Sport Studies. 2015;2(3):61-8[In Persian].##9. Bosilj-Vuksic V, Milanovic L, Stemberger MI. Organizational Performance Measures for Business Process Management: a Performance Measurement Guideline. Tenth International Conference on Computer Modeling and Simulation; Uskim2008.##10. Alirezaii N, Mesah H, Akrami N. The Relation between Work Conscientiousness with Job Performance. journal of Ethics in science and Technology. 2013;8(2):76-86[In Persian].##11. Khass ED, Nivlooei FB. The Survey of the Effect of Intellectual Capital Management on Managers Strategic Decision Making in Companies of Industrial District. Journal of Development Evoluation Management. 2014;1393(17):17-26[In Persian].##12. Parker J, Andrew M, de WB, Fichhoff B. Maximizers versus Satisficers: Decision–Making Styles, Competence and Outcomes Judgment and Decision Making. 2007;2(6):342-4.##13. Oliveira A. A Discussion of Rational and Psychological Decision Making Theories and Models: The Search for a Cultural– Ethical Decision Making Model. Electronic Journal of Business Ethics and Organization Studies. 2007;12(2):12-7.##14. Patton JR. Intuition in decisions. Management Decision. 2003;41(10):989-96.##15. Rehman RR, Khalid A, Khan M. Impact of Employee Decision Making Styles on Organizational Performance: In the Moderating Role of Emotional Intelligence. World Applied Sciences Journal. 2012;17(1308-1315).##16. Emmanuel IE, Damachi GU. Employees’ Participation in Decision Making and the Hospitality Industry in Nigeria. An Investigative Study of Selected Hotels in the Federal Capital Territory, Abuja, Nigeria. Academic Journal of Economic Studies. 2015;1(4):54-66.##17. Maditinos D, Chatzoudes D, Tsairidis C, Theriou G. The impact of intellectual capital on firms’ market value and financial performance. Journal of Intellectual Capital. 2011;12(1):132-51.##18. Serenko A. A causal model of human capital antecedents and consequents in the financial services industry. journal of intellectual capital. 2009;70(7):53-60.##19. Sharbati A, Jawad S. Intellectual capital and business performance in the pharmaceutical sector of Jordan. Journal of management discount. 2010;48(7):105-31.##20. Fulop J, David R, Schweik C. What is Mean Decision". Making in the Content of Eco-Informatics, www.google.com 2006##21. Singh R, Greenhous JH. The relation between career decision–making strategies and Person–Job Fit: A study of Job changers. Journal of Vocational Behavior 2004;64(1):198-221.##22. Hadizadehmoghadam A, Tehrani M. Investigating the relationship between public styles of decision makers in government agencies. governmental management. 2009;1(1):123-38[In Persian].##

0 تبیین ارکان پیاده‌سازی اقتصاد مقاومتی در صنعت ورزش Explaining the Implementation of Resistive Economy in Sport Industry https://jsm.ut.ac.ir/article_71091.html 10.22059/jsm.2019.210486.1661 0 پیامد اقتصادی اثرات مستقیم و غیرمستقیم ورزش در توسعه سبب توجه روزافزون به این صنعت شده است و هم‌راستای سایر حوزه‌ها، روی آوردن به سیاست اقتصاد مقاومتی، به‌هنگام رویارویی با شرایط سخت جهت تبدیل تهدیدها به فرصت‌ها ضرورت یافته است. با علم به اینکه تحقق این امر، نیازمند نقشه راه برای پیاده‌سازی اقتصاد مقاومتی در حوزه ورزش است، هدف این پژوهش تبیین ارکان پیاده‌سازی اقتصاد مقاومتی در صنعت ورزش بود که با استفاده از روش تحلیل محتوی کیفی؛ مصاحبه‌های عمیق حاصل از گفتگو با خبرگان حوزه اقتصاد و ورزش مورد کنکاش قرار گرفت. طبق نتایج، یک الگوی سه سطحی شامل؛ بهینه‌سازی زیرساختی، مقاوم‌سازی و برجستگی، جهت پیاده‌سازی اقتصاد مقاومتی در صنعت ورزش پیشنهاد گردید. بر اساس یافته‌ها، ضرورت دارد که در سیاست‌گذاری برای اجرای اقتصاد مقاومتی در ورزش، اهداف موضوعی موردعنایت قرار گیرند و سعی شود در اجرا به صورتی متوازن عمل شود. بنابراین، سیاست-ها به‌گونه‌ای باید تدوین و اجرا شوند که اهداف بهینه‌سازی زیرساختی، مقاوم‌سازی و برجستگی؛ هر سه در عمل تحقق یابند. تا بر اساس آن بتوان به پیاده‌سازی سیاست اقتصاد مقاومتی در صنعت ورزش مبادرت ورزید و به‌صورت فرافعال پاسخگوی الزامات محیطی بود. 1 Economic outcomes of direct and indirect effects of sport in development have attracted much attention to this industry. In line with other fields, it is a necessity to strive for resistive economy policy in difficult conditions in order to convert threats into opportunities. Knowing that this fact requires a roadmap for the implementation of resistive economy in sport, the present study aimed at explaining the implementation of resistive economy in sport industry. Using qualitative content analysis method, in-depth interviews with experts in the field of economy and sports were explored. 17 elites and experts of sport economy and university professors who were selected by purposive sampling method were referred to. According to the results, a three-level model including infrastructure optimization, retrofitting, and salience was proposed to implement resistive economy in the sport industry. Based on the results, it is necessary to focus on subjective goals in policy- making of implementing resistive economy in sport and attempt should be made to act in a balanced way. Therefore, policies should be developed and implemented so that objectives of infrastructure optimization, retrofitting and salience can be realized and resistive economy policy can be implemented in sport industry and environmental requirements can be met proactively. 580 567 وجیهه جوانی Vajiheh Javani عضو هیات علمی ایران v.javani@tabrizu.ac.ir اقتصاد مقاومتی پیاده سازی تحلیل محتوی صنعت ورزش روش کیفی Eschenfelder MJ, Li M.( 2007). Economics of sport: Fitness Information Technology.##Graneheim UH, Lundman B.(2004). Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse education today. 24(2):105-12.##Schwery R, Cade D.( 2009). Sport as a social laboratory to cure anomie and prevent violence. European sport management quarterly. 9(4):469-82.##Bloom MR, Grant MW, Watt D, editors.(2005). 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0 تاثیر فعالیت بدنی بر بهره وری، کاهش غیبت های ناشی از بیماری و تعلق خاطر کاری کارکنان زن دانشگاه آزاد اسلامی The Effect of Physical Activity on Productivity, Reducing Absence and Work Engagement in Female Employees of Islamic Azad University https://jsm.ut.ac.ir/article_71093.html 10.22059/jsm.2017.229222.1799 0 هدف ازپژوهش بررسی تاثیر فعالیت بدنی بر بهره وری و کاهش غیبت از کار، تعلق خاطر کاری کارکنان زن دانشگاه آزاد اسلامی واحد پرند می باشد. روش تحقیق آزمایشی -میدانی بوده ،که از طریق پیش آزمون و پس آزمون با دو گروه آزمایش و گروه کنترل انجام شده است. 72 نفر از کارکنان زن دانشگاه آزاداسلامی به صورت داوطلبانه به عنوان آزمودنی در این مطالعه شرکت نمودند. تعلق خاطر کاری با پرسشنامه اسچوفعلی و بابکر بهره وری و کاهش غیبت از کاربا پرسشنامه سلامت عمومی و بهره وری کاری هانگ سنجیده شد. تمرین هوازی موجب افزایش بهره وری(001/0p=) و تعلق خاطر کاری(001/0p=)، در آزمودنی ها شد. اما تمرینات هوازی تاثیری بر کاهش غیبت کارکنان از کار نداشت. نتایج این مطالعه نشان داد شاخص های شغلی به یک اندازه تحت تاثیر تمرین قرار نمی گیرند( اندازه اثر تعلق خاطر کاری 55/0 در بهره وری 37/0) بدست آمد. بر اساس این یافته ها توصیه می گردد مدیران برای افزایش تعلق خاطر کاری و نیز بهره وری نیروی انسانی فرصتهای مناسبی را جهت شرکت در برنامه های فعالیت بدنی برای کلیه کارکنان بخصوص کارکنان زن که از محدودیتهای زیادی در انجام فعالیت های بدنی برخوردار می باشند، فراهم آورند. 1 The aim of this study was to investigate the effect of physical activity on productivity, reducing absence from work and work engagement of the female employees of Islamic Azad University, Parand branch. The method was experimental-field carried out with pretest and posttest and two groups: control and experimental. 72 female employees of Islamic Azad University voluntarily participated as subjects in this study. Work engagement was assessed by Schaufeli and Bakker inventory; productivity and reduced absence from work were assessed by public health and work productivity inventory of Hang. Aerobic exercise increased work engagement (p < /em>=0.001) and productivity (p < /em>=0.001) in subjects, but this exercise had no effects on reducing absence from work. The results of this study showed that physical activity do not equally affect work indexes (effect size=0.55 in work engagement, effect size=0.37 in productivity). According to these findings, it is suggested that managers should provide proper opportunities to participate in physical activities for all employees especially women who suffer from many restrictions on physical activities in order to promote work engagement and productivity of human resources so that they can enjoy their active human resources more effectively in the organization. 594 581 مریم حبیبی وطن m h دانشگاه آزاد اسلامی واحد کرج ایران mhvatan.1972@yahoo.com مهوش نوربخش Mahvash Noorbakhsh دانشیار دانشگاه آزاد اسلامی واحد کرج ایران mahvashnoorbakhsh@yahoo.com پریوش نوربخش Parivash Nourbakhsh بازنشسته دانشگاه شهید چمران اهواز، محل کار فعلی: دانشگاه آزاد اسلامی واحد کرج ایران parivashnourbakhsh@yahoo.com شکوه نوابی نژاد Shokoh Navabi Nejad بازنشته دانشگاه تربیت معلم ایران navabinejad93@gmail.com بهره وری تعلق خاطر کاری کاهش غیبت از کار فعالیت بدنی کارکنان زن 1.         Tzarimas C, Powell AH, Johnson R, Shaw J, Askow C, Davies S, et al. Definition of Physical Activity. 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