1399 12 4 0 0

0 مدلسازی رابطۀ عوامل محیطی و بازاریابی اخلاقی و تأثیر آن بر عملکرد در بین شرکت‌های تولیدی پوشاک ورزشی Model the relationship between environmental factors and ethical marketing and the effects of the latter on the performance of sportswear producers https://jsm.ut.ac.ir/article_80299.html 10.22059/jsm.2019.244111.1954 0 هدف از این پژوهش مدلسازی رابطۀ عوامل محیطی و بازاریابی اخلاقی و تأثیر آن بر عملکرد در بین شرکت‌های تولیدی پوشاک ورزشی بود. روش تحقیق توصیفی و از نوع مقایسه‌ای است که به شکل میدانی انجام‌ گرفته است. این تحقیق دارای دو جامعۀ آماری است. جامعۀ آماری اول شامل تولیدکنندگان پوشاک ورزشی در ایران به تعداد 200 نفر بود، که تمامی آنها به‌عنوان نمونه انتخاب شدند. جامعۀ آماری دوم شامل مصرف‌کنندگان پوشاک ورزشی است که به‌علت نامشخص بودن حجم جامعۀ آماری، طبق فرمول 200 نفر به روش نمونه‌گیری تصادفی در دسترس انتخاب شدند. برای جمع‌آوری اطلاعات از پرسشنامه استفاده ‌شد. بدین‌منظور که برای سنجش عوامل محیطی از پرسشنامۀ محقق‌ساخته شامل 34 سؤال و 4 بعد استفاده شد. برای سنجش بازاریابی اخلاقی از پرسشنامۀ محقق‌ساختۀ بازاریابی اخلاقی شامل 18 سؤال و 4 بعد استفاده شد. برای سنجش عملکرد شرکت‌ها از پرسشنامۀ محقق‌ساختۀ 28 سؤالی شامل 4 بعد استفاده شد. روایی پرسشنامه‌ها توسط استادان مدیریت و بازاریابی ورزشی تأیید شد. پایایی پرسشنامه‌ها با آلفای کرونباخ بررسی شد. برای تحلیل داده‌ها از آمار توصیفی و استنباطی و از نرم‌افزار Smart-PLS برای بررسی روابط علّی بین متغیرها استفاده شد. نتایج نشان داد که بین عوامل سازمانی و عوامل فردی با بازاریابی اخلاقی رابطۀ مثبت و معنا‌داری وجود دارد. همچنین بین بازاریابی اخلاقی و عملکرد در بین شرکت‌های تولیدی پوشاک ورزشی رابطۀ مثبت و معنا‌داری مشاهده شد.   1 The aim of the present study was to model the relationship between environmental factors and ethical marketing and the effects of the latter on the performance of sportswear producers. This study is a descriptive-comparative research conducted through fieldwork and includes two populations. The first population is comprised of the entire domestic producers of sportswear as 200 firms, which all have been selected as research samples. The second population is comprised of the entire consumers of sportswear, however due to the vastness of the population, the Cochran's formula was applied and resultantly 200 individuals were selected as research samples through the availability random sampling method. Questionnaires have been used for the purpose of data collection. To this end, a researcher-made questionnaire comprising 34 questions and 4 dimensions was used for evaluation of environmental factors. In addition another researcher-made questionnaire comprising 18 questions and 4 dimensions was used for evaluation of ethical marketing. Nevertheless, a third researcher-made questionnaire comprising 28 questions and 4 dimensions was used for evaluation of corporate performance. The validities of the former questionnaires have been approved by authentic professors in sport management and marketing. The reliabilities of the former questionnaires were also evaluated using the Cronbach's alpha method. Descriptive and inferential statistics have been incorporated for analysis of data while the Smart-PLS software was used for inspection of causal relationships between the variables. Results show that there exists a positive and statistically significant relationship between organizational and personal factors and, ethical marketing. Results have also shown another positive and statistically significant relationship between ethical marketing and performance in sportswear producing corporations. 929 947 بیستون عزیزی Bisotoon Azizi استادیار، گروه تربیت بدنی، واحد پیرانشهر، دانشگاه آزاد اسلامی، پیرانشهر، ایران ایران bistonazizi@gmail.com ابراهیم علی دوست قهفرخی Ebrahim Alidoust Ghahfarokhi دانشیار، گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران ایران e.alidoust@yahoo.com بازاریابی اخلاقی پوشاک ورزشی عملکرد عوامل محیطی مصرف‌کننده Venus, Davar, Jezni, Jamal Khani. (2005). "Ethics and Marketing, Comparative Study of the Opinions of Clerics, Managers of Corporate Companies and Directors of Private Companies", Culture Management, 8, PP: 45-62. (in Persian)##Hosseini M., Malaie F. (2009). "Ethics and international marketing", Journal of Iran Rubber Industry, 53(1), PP: 105-115. (in Persian)##Murphy, P. E., Laczniak, G. R., & Wood, G. (2007). “An ethical basis for relationship marketing: a virtue ethics perspective”, European Journal of Marketing, 41(1/2), PP: 37–57.##Ng A., Ibrahim M. H., Mirakhor A. (2015). "Ethical behavior and trustworthiness in the stock market-growth nexus", Research in International Business and Finance, 33(1), PP: 44-58.##Ferrell, O. C., & Ferrell, L. (2008). “A Macro marketing Ethics Framework: Stakeholder Orientation and Distributive Justice”, Journal of Macro marketing, 28(1), PP: 24-32.##Irwin, Julie R. (1999). “Introduction to the Special Issue on Ethical Trade-offs in Consumer Decision Making”, Journal of Consumer Psychology, 8(3), PP: 72-86.##Khodadad Hosseini S. H., Khoddami S., Moshabbaki A. (2015). "The design of a model of market performance based marketing dynamic capabilities by operational agility approach", Journal of Management Research in Iran, 19(3), PP: 21-40. (In Persian)##Hunt S. D., Vitell S. J. (2006). "The general theory of marketing ethics: A revision and three questions", Journal of Macro Marketing, 26(2), PP: 143-15.##Rezaei, Hasan; Mohammad Shafiei, Majid. (2009). "A Review of Marketing Ages with a New Approach to Marketing Ethics", Commercial Reviews, 34, PP: 27-19. (in Persian)##10. Ling-yee Li. (2011). "Marketing metrics' usage: Its predictors and implications for customer. Relationship management", Industrial Marketing Management, 40(1), PP: 139–148.##11. Jamnik A. (2011). "The question of ethical decision in marketing and ethics", Revista Cultura Economica, 80(1), PP: 41-53.##12. Nill, A., & Schibrowsky, J. A. (2007). “Research on Marketing Ethics: A Systematic Review of the Literature”, Journal of Macro marketing, 27(3), PP: 256-273.##13. Leonidou C. N., Leonidou L. C., Coudounaris D. N. (2013). "Magnus hultman, value differences as determinants of importers’ perceptions of exporters’ unethical behavior: the impact on relationship quality and performance", International Business Review, 22(1), PP: 156-173.##14. Bommer M., Grato C., Gravander J. & Turtle M. (1987). “A behavioral model of ethical and unethical decision marketing ethics”, Journal of Business Ethics, 6(4), PP: 265-280.##15. Golshahi, Behnam, Abbasi, Fatima, Safari, Ali. (2015). "Identifying the Effect of Ethical Marketing in Pharmaceutical Companies," Management Research in Iran, 19 (4), PP: 95-115. (in Persian)##16. Hamidi, Sara. (2016). "Environmental Factors Affecting Ethical Marketing in the Pharmaceutical Industry (Case Study of Pharmaceutical Companies in Tehran)", Ph.D., Science and Research Unit, Tehran, PP: 2. (in Persian)##17. Zaybari Moghaddam, Seyyed Mehrdad, Akbari, Sahar. (2016). "Investigating the Effect of Moral Sales Sales on Customer Loyalty with the Approach of Theory of Cost-Exchanging Exchanges: Providers of Internet Speed", International Management Conference, Tehran, PP: 29. http://www.civilica.com/Paper-ICMAE01-ICMAE01_041 .html. (in Persian)##18. Mashhadi Pour, Fatemeh. (2015). "Investigating the Effect of Marketing Ethics on the Intention of Buying Food Consumers", Master's Thesis, Non-Profit and Non-Profit Institutions of Kowsar, PP: 1. (in Persian)##19. Nguyen Minh Tuan. (2015). “the Impact of Ethical Sales Behavior on Customer Loyalty: A Case from Vietnam”, International Journal of Business Management, 10(3), PP: 152-168.##20. Hafedh Ibrahim, Sultan O. Almarshed. (2014). “Sporting Event as a Corporate Social Responsibility Strategy”. Symbiosis Institute of Management Studies Annual Research Conference (SIMSARC13). Procedia Economics and Finance, 11, PP: 3-14.##21. Balochianzade, R. (2011). “Determining the influence of ethical principles on the effectiveness of commercials from the customer’s perspective (Mellat Bank) in Esfahan city”, Master thesis, Faculty of Administrative Sciences and Economics, Isfahan University, PP: 3. (In Persian)##22. Kaplan, R.s, and Norton, D.P. (1996). “Using the balanced scorecard as astrateyic management system”, Harvard Business Review, (74), 75 -85.##23. H Su, K. H. (2005). “Using balanced scorecard and fuzzy data envelopment analysis for multinational R & D project performance assessment”, Journal of American Academy of Business, 7, PP: 189-196.##24. Varmazyar, Mohsen, Dehghanbaghi, Maryam, Afkhami, Mehdi. (2016). “A novel hybrid MCDM model for performance evaluation of research and technology organizations based on BSC approach”, Evaluation and Program Planning, 58, PP: 125-140.##25. Ho Taek Yi., Dubinsky A. J., ChaeUn L. (2012). "Determinants of telemarketer misselling. In life insurance services", Journal of Services Marketing, 26(2), PP: 403 - 418.##26. Grbac B., Loncaric D. (2009). "Ethics, social responsibility and business performance in a. transition economy", Euro med Journal of Business, 4(2), PP: 143-158.##27. Gao T., Sirgy M. J., Johar J. S. (2010). "Developing a measure to capture marketing faculties. Perceptions of unethical behavior", Journal of Business Research, 63(1), PP: 366–371.##28. Yücel R., Elibol H., Dağdelen O. (2009). "Globalization and international marketing ethics. Problems", International Research Journal of Finance and Economics, 26(1), PP: 93-104.##

0 ارتباط حمایت اجتماعی خانواده و حمایت اجتماعی دوستان و خودکارامدی با میزان مشارکت ورزشکاران جانباز و معلول در فعالیت‌های بدنی 1. Aghahasan noosh abadi z, Zarei a, Nikaein Z. The Relationship between competitive trait Anxiety with sport performance of disabled female athletes in Certain Individual Sports in Tehran. Organizational Behavior Management in Sport Studies. 2015;2(7):41-52. (In Persian) 2. Jalali Farahan m. Principles, Foundations and Purposes of Disabled Sports. In: 1, editor. Disabled Sports. Tehran: Sport Science Publication; 2011. (In Persian) 3. Zaki MA. https://jsm.ut.ac.ir/article_80300.html 10.22059/jsm.2019.266555.2163 0 هدف از پژوهش حاضر بررسی ارتباط بین حمایت اجتماعی خانواده و حمایت اجتماعی دوستان و خودکارامدی با مشارکت ورزشکاران جانباز و معلول استان خراسان رضوی در فعالیت‌های بدنی است. این پژوهش از نوع توصیفی- همبستگی است و جامعة آماری آن را ورزشکاران جانباز و معلول استان خراسان رضوی در سال 1395 تشکیل می‌دهند. نمونة پژوهش 244 ورزشکار معلول بودند که به‌صورت تصادفی خوشه‌ای انتخاب شدند. برای جمع‌آوری داده‌ها، از پرسشنامه‌های ویژگی‌های جمعیت‌شناختی، پرسشنامة میزان مشارکت ورزشی، پرسشنامة خودکارامدی، پرسشنامة حمایت اجتماعی خانواده و پرسشنامة حمایت اجتماعی خانواده (لی، پترسون و دیکسون، 2010) استفاده شد. داده‌های پژوهش با روش آماری ضریب همبستگی پیرسون و رگرسیون و آزمون فریدمن با استفاده از نرم‌افزار SPSS نسخة 21 تجزیه‌وتحلیل شدند. یافته‌ها نشان داد بین خودکارامدی با میزان مشارکت ورزشکاران (201/0=r) و همچنین بین حمایت اجتماعی خانواده و حمایت اجتماعی دوستان با میزان مشارکت ورزشکاران (156/0=r)(221/0=r) جانباز و معلول در فعالیت‌های بدنی ارتباط مثبت و معناداری وجود دارد، اما خودکارامدی، حمایت اجتماعی خانواده و حمایت اجتماعی دوستان پیش‌بینی‌کنندهة معناداری برای مشارکت ورزشکاران جانباز و معلول در فعالیت‌های بدنی نیست. نتایج نشان داد بین مشارکت ورزشکاران جانباز و معلول در فعالیت‌های بدنی با خودکارامدی، حمایت اجتماعی خانواده و حمایت اجتماعی دوستان ارتباط مثبت و معناداری وجود دارد. همچنین جانبازان و معلولان ورزشکار بیشترین حمایت را از طریق فراهم آوردن شرایط رفت‌وآمد به محل‌های تمرین و مسابقه و تشویق کردن و بازخورد مثبت از طرف خانواده و کمترین حمایت را نیز در نمایش نحوة درست و چگونگی حرکات ورزشی از طرف خانواده دریافت می‌کنند.   1 The purpose of this study was to investigate the relationship between family social support and social support from friends and self-efficacy with the participation of veterans and disabled athletes in Khorasan Razavi province in physical activities. This research is descriptive-correlational and the statistical population is veteran and disabled athletes in Khorasan Razavi province in 2017. The sample consisted of 244 veterans and disabled athletes who were selected randomly. To collect data, demographic characteristics questionnaire, Amount Sports Partnership Questionnaire, Self-efficacy questionnaire, Family Social Support Questionnaire and Social Support from friend Questionnaire (Lee, Peterson and Dixon, 2010) was used. Data were analyzed using Pearson correlation coefficient and regression analysis and Friedman test using by SPSS software version 21. Between self-efficacy and the athlete's participation rate (r =0/201) as well there is a positive and significant correlation between social support of the family and social support of the friends with the participation rate of athletes (r = 0/156) (r = 0/221). But self-efficacy, social support for the family and social support from friends are not significant predictors of the participation of veterans and disabled athletes in physical activity. There is a positive and significant relationship between the participation of veterans and disabled athletes in physical activities with self-efficacy, family social support and social support from friends, also veterans and disabled athletes receive the most support by providing conditions for travel to training and competition venues and encouraging and positive feedback from the family. and they also receive the least support from the family for showing how they are doing right and how to exercise. 949 965 سروش آریانپور Soroush Arianpour کارشناسی ارشد دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه صنعتی شاهرود، شاهرود، سمنان، ایران ایران arianpour_soroush@yahoo.com سید رضا حسینی نیا Seyed Reza Hosseininia استادیار، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه صنعتی شاهرود، شاهرود، سمنان، ایران ایران r@yahoo.com حسن بحرالعلوم Hassan Bahrololoum دانشیار، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه صنعتی شاهرود، شاهرود، سمنان، ایران ایران b@yahoo.com حمایت اجتماعی حمایت دوستان حمایت خانواده خودکارامدی ورزش معلولان 1.   Aghahasan noosh abadi z, Zarei a, Nikaein Z. The Relationship between competitive trait Anxiety with sport performance of disabled female athletes in Certain Individual Sports in Tehran. Organizational Behavior Management in Sport Studies. 2015;2(7):41-52. (In Persian)##2.   Jalali Farahan m. Principles, Foundations and Purposes of Disabled Sports. In: 1, editor. Disabled Sports. Tehran: Sport Science Publication; 2011. (In Persian)##3.   Zaki MA. Reliability and Validity of the Social Provision Scale (SPS) in the Students of Isfahan University. Iranian Journal of Psychiatry and Clinical Psychology. 2009;14(4):439-44. (In Persian)##4.   Sobhani a, Andam r, Zarifi m. Study and prioritizing the factors and barriers to sport participation of Disabled people of Ahvaz city. Organizational Behavior Management in Sport Studies. 2015;2(6):41-8. (In Persian)##5.   Arizi f, Vahida f, Parsamehr m. The Effect of Social Support on Women's Participation in Sport Activities. Quarterly Olympics. 2006;14(1):77-86. (In Persian)##6.   Taylor SE, Seeman TE. Psychosocial resources and the SES‐health relationship. Annals of the New York Academy of Sciences. 1999;896(1):210-25.##7.   Clara IP, Cox BJ, Enns MW, Murray LT, Torgrudc LJ. Confirmatory factor analysis of the multidimensional scale of perceived social support in clinically distressed and student samples. Journal of personality assessment. 2003;81(3):265-70.##8.   Roberts JE, Gotlib IH. Social support and personality in depression. Sourcebook of social support and personality: Springer; 1997. p. 187-214.##9.   Tell G, Mittelmark M, Hylander B, Shumaker S, Russell G, Burkart J. Social support and health-related quality of life in black and white dialysis patients. Anna journal. 1995;22(3):301-8; discussion 9-10.##10. Schulz U, Schwarzer R. Long-term effects of spousal support on coping with cancer after surgery. Journal of Social and Clinical Psychology. 2004;23(5):716-32.##11. Cassidy T. Stress, cognition and health: Psychology Press; 1999.##12. Riahi ME, Vardinia AA, Pourhossein SZ. Examine the relationship between social support and mental health. Quarterly Journal of Social Welfare. 2009;10(39):85-121. (In Persian)##13. Drentea P, Clay OJ, Roth DL, Mittelman MS. Predictors of improvement in social support: Five-year effects of a structured intervention for caregivers of spouses with Alzheimer's disease. Social science & medicine. 2006;63(4):957-67.##14. Lee M, Peterson JJ, Dixon A. Rasch calibration of physical activity self-efficacy and social support scale for persons with intellectual disabilities. Research in Developmental Disabilities. 2010;31(4):903-13.##15. McAuley E. Self-efficacy and the maintenance of exercise participation in older adults. Journal of behavioral medicine. 1993;16(1):103-13.##16. Wijesuriya N, Tran Y, Middleton J, Craig A. Impact of fatigue on the health-related quality of life in persons with spinal cord injury. Archives of physical medicine and rehabilitation. 2012;93(2):319-24.##17. Megan Conner CRNA M. Self-efficacy, stress, and social support in retention of student registered nurse anesthetists. AANA journal. 2015;83(2):133.##18. McCarley P. Patient empowerment and motivational interviewing: engaging patients to self-manage their own care. Nephrology nursing journal. 2009;36(4):409.##19. Inal-Ince D, Savci S, Coplu L, Arikan H. Factors determining self-efficacy in chronic obstructive pulmonary disease. Saudi medical journal. 2005;26(4):542-7.##20. Grau R, Salanova M, Peiró JM. Moderator effects of self-efficacy on occupational stress. Psychology in Spain. 2001;5(1):63-74.##21. Cox RH, Russell WD, Robb M. Development of a CSAI-2 short form for assessing competitive state anxiety during and immediately prior to competition. Journal of Sport Behavior. 1998;21(1):30.##22. Bandura A. Self-efficacy: The exercise of control: Macmillan; 1997.##23. Alizadeh M, Gharakhanlou R. Examined how leisure Disability (with an emphasis on sports activities). Journal of Harakat. 2000;6(6):23-39. (In Persian)##24. Khaleghi S. Participation in sporting activities in their leisure time and quality of life of active and passive disabled veterans. Amol Iran 2009. (In Persian)##25. Roberts GC, Treasure DC, Conroy DE. Understanding the dynamics of motivation in sport and physical activity: An achievement goal interpretation. 2007.##26. Smith CP, Johnson W. Psychological Functioning & changes in leisure. Life style among Individuals with chronics secondary health problems related to spinal cord injury. Therapeutic recreation journal. 2007;27(4):239-52.##27. Omar-Fauzee M, Mohd-Ali M, Geok SK, Ibrahim N. The participation motive in the Paralympics. Journal of Alternative Perspectives in the Social Sciences. 2010;2(1):250-72.##28. Stapleton J. A systematic examination of the role of social influence on leisure time physical activity among persons with physical disabilities 2014.##29. Wickman K, Nordlund M, Holm C. The relationship between physical activity and self-efficacy in children with disabilities. Sport in Society. 2018;21(1):50-63.##30. Te Velde SJ, Lankhorst K, Zwinkels M, Verschuren O, Takken T, de Groot J, et al. Associations of sport participation with self-perception, exercise self-efficacy and quality of life among children and adolescents with a physical disability or chronic disease—a cross-sectional study. Sports medicine-open. 2018;4(1):38.##31. Kooijmans H, Post M, Motazedi E, Spijkerman D, Bongers-Janssen H, Stam H, et al. Exercise self-efficacy is weakly related to engagement in physical activity in persons with long-standing spinal cord injury. Disability and rehabilitation. 2019:1-7.##

0 ارائة مدل برندسازی مکان با رویکرد کلان پروژه‌های تفریحی، ورزشی و گردشگری (مورد مطالعه: استان اصفهان) A Place Branding Model Based on Macro-Approaches of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province) https://jsm.ut.ac.ir/article_80301.html 10.22059/jsm.2019.259541.2097 0 هدف از پژوهش حاضر ارائة مدل برندسازی مکان با رویکرد کلان پروژه‌های تفریحی، ورزشی و گردشگری در استان اصفهان بود. روش تحقیق از نوع کیفی بود و با استفاده از روش سیستماتیک گراندد تئوری انجام پذیرفت؛ این روش از سه مرحلة کدگذاری باز، کدگذاری محوری و کدگذاری انتخابی تشکیل شده است. جامعة آماری پژوهش شامل تمامی افراد متخصص و صاحب‌نظر در زمینة موضوع پژوهش شامل استادان برجستة مدیریت ورزشی آشنا به پژوهش در حوزة گردشگری، مدیر و معاونان ادارات ورزش و جوانان و کارشناسان آگاه به حوزة پژوهش بود که به روش گلوله‌برفی انتخاب شدند و تعداد آنها به 14 نفر رسید. ابزار پژوهش، استفاده از منابع علمی از جمله مقالات، کتاب‌های معتبر، سایت‌های علمی و خبری معتبر و مصاحبه‌های عمیق و باز با افراد نمونه بود که به‌منظور سنجش روایی آنها، یافته‌های پژوهش برای مشارکت‌کنندگان ارائه و مدل پیشنهادی توسط آنان مطالعه و نظرهای آنها اعمال شد و در پایان، این پژوهش توسط استادان مدیریت ورزشی مطالعه و بازبینی شد و مواردی به‌منظور اصلاح یا تغییر مدل نهایی بیان شد. به‌منظور بررسی پایایی نیز از روش حسابرسی فرایند و همچنین از روش توافق درون موضوعی استفاده شد که پایایی بین دو کدگذار را 78% نشان داد که نشان از قابلیت اعتماد کدگذاری‌ها داشت. در نهایت مدل پژوهش مطرح شد که شامل محورهای اصلی، شرایط علّی، راهبردها، شرایط زمینه‌ای، شرایط مداخله‌گر و پیامدها بود.   1 This study aims to present a place branding model based on macro-approaches of recreation, sport, and tourism projects in Isfahan province. A qualitative method and a systematic Grounded theory are applied on the study. This theory is divided into three open, selective, and axial coding levels. The statistical society consists of all the specialists of this field, including outstanding professors of sport management in the field of tourism, managers and deputies of Sport and Youth Department, and knowledgeable experts. 14 people were selected with snowball sampling method. The study tools and materials are scientific sources, such as articles, authentic books, scientific websites, news websites, and open and in-depth interviews with the selected people. For validity measurement, the study results were presented to the participants. They suggested a model based on these results which was analyzed and applied on the study by the researchers. Finally, this study was read and reviewed by sport management professors who corrected or changed the final model. For reliability analysis, auditing procedures and inter-subjectivity agreement methods are used. 78% reliability was indicated between two coding methods which stands for coding reliability. Eventually, the final model was introduced, including the main framework, causal conditions, strategies, background conditions, interfering factors, and consequences. 967 977 مهدی سلیمی Mehdi Salimi استادیار، گروه مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران ایران m_salimi_3@yahoo.com محسن طیبی Mohsen Tayebi دانشجوی دکتری، گروه مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران ایران drtayebi2@gmail.com محبوبه خداپرست mahboobeh khodaparast دانشجوی دکتری، گروه مدیریت ورزشی، دانشکدة تربیت ‌بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران ایران mkhodaparast90@yahoo.com برندسازی مکان پروژه‌های تفریحی پروژه‌های ورزشی پروژه‌های گردشگری Ashworth, G., & Kavaratzis, M. Beyond the logo: Brand management for cities. Journal of Brand Management, 2009: 16(8), 520-531.##Bahari, J., Farahani, B., Bahari, Sh., Bazleh, M., & Bahari, H. Effect of Brand Equity on Consumer Satisfaction and Brand Loyalty in the hotel industry (Case study: five star hotels Tabriz city). Journal Management System. 2016: 7(26): 174-193 (in Persian).##Baker, B. Branding tourism destination is an indispensable element for success in branding a place. Translation by Samimi, A. & Ghasemi, S. Tehran: Dannaya Ehne Publishing Publishing, 2014.##Boisen, M., Terlouw, K., Groote, P., & Couwenberg, O. Reframing place promotion, place marketing, and place branding – moving beyond conceptual confusion. Cities, 2017: 42-50, http://dx.doi.org/10.1016/j.cities.2017.08.021.##12. Braun, E. Putting city branding into practice. Journal of Brand Management, 2012: 19(4), 257–267.##Braun, E., Eshuis, J., Klijn, E.H., & Zenker, S. Improving place reputation: Do an open place brand process and an identity image match pay off?. Cities, 2017: 1-7, http://dx.doi.org/10.1016/j.cities.2017.06.010.##Divandori, A., Kermanshah; A., & Ekhlasi, A. A Brand Building Model for Recreation, Residential, Tourism and Sport Mega Projects. Iranian journal of Trade Studies (IJTC) Quarterly. 2013: 17(65): 27-64, (in Persian).##Eschenfelder, M.J., & Li, M. Economics of Sport. (2nd Ed.). Morgantown, WV: Fitness Information Technology. 2007.##Lichrou, M., O’Malley, L., & Patterson, M. Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding and Public Diplomacy, 2010: 6(2): 134–144. http://dx.doi.org/10.1057/pb.2010.10.##Lucarelli, A. Place branding as urban policy: the (im)political place branding. Cities, 2017: 21-31, http://dx.doi.org/10.1016/j.cities.2017.08.004.##34. McGuire, M., & Agranoff, R. The limitations of public management networks. Public Administration, 2011: 89(2), 265–284.##Monavarian, A., Abouee Arkan, M., Poor Mousavi, S.M., & Rahimian, A. Designing Process Model of City Branding for IRAN's Metropolises. Public Administration Perspective. 2013: 4(1): 41-63, (in Persian).##Oliveira Santos, G. E., & Moura Engracia Giraldi, J. Reciprocal effect of tourist destinations on the strength of national tourism brands. Tourism Management. 2017: (61) 443-450.##Rabbiosi, C. Place branding performances in tourist local food Shops. Annals of Tourism Research, 2016: 60: 154–168.##Wann D.L. Understanding the positive social psychological benefits of sport team identification: The Team Identification-Social Psychological Health Model. Group Dynamics: Theory, Research, and Practice, 2006: 4-5.##Warren, G., & Dinnie, K. Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?. Tourism Management, 2018: 66: 302-314.##Zenker, S., Braun, E., & Petersen, S. Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 2017: 58: 15-27.##Zhao, W., Ru, S., & Kakuda, N. Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China. Journal of Business Research, 2017: 78, 261-267. http://dx.doi.org/10.1016/j.jbusres.2016.12.021.##

0 تحلیل عوامل مؤثر بر توسعه برند پوشاک ورزشی Analysis of Factors Affecting the Development of Sport Apparel Brand https://jsm.ut.ac.ir/article_80302.html 10.22059/jsm.2019.279420.2255 0 هدف از این پژوهش، تحلیل عوامل مؤثر بر توسعة برندهای پوشاک ورزشی بود. این پژوهش به روش آمیختة اکتشافی و در دو بخش کیفی و کمّی انجام گرفت. ابزار گردآوری در بخش کیفی، مصاحبه‌های عمیق و نیمه‌ساختاریافته با خبرگان بود که براساس نتایج آن، پرسشنامه‌ای تهیه و در بخش کمی استفاده شد. روایی پرسشنامه را هفت نفر از متخصصان بازاریابی ورزشی تأیید کردند. پایایی پرسشنامه نیز از طریق ضریب آلفای کرونباخ 96/0 به‌دست آمد. جامعۀ آماری شامل استادان و اعضای هیأت‌علمی دانشکده‌های تربیت بدنی و دانشجویان رشتة تربیت بدنی (کارشناسی ارشد و دکتری) بود. حجم نمونه براساس فرمول جامعه نامحدود تعیین شد و به روش نمونه‌گیری تصادفی ساده، پرسشنامه در میان 376 نفر به‌صورت الکترونیکی توزیع و جمع‌آوری شد. در نهایت داده‌های جمع‌آوری‌شده با استفاده از نرم‌افزارهای اس‌پی‌اس‌اس نسخة 22 و اسمارت پی‌ال‌اس نسخة2 تحلیل و مدل پژوهش استخراج و اعتبارسنجی شد. نتایج نشان داد تنوع و نوآوری در تولید، برنامه‌ریزی راهبردی، انتخاب بازار هدف، رتبه‌بندی پوشاک ورزشی و طراحی متناسب با نیاز بازار در توسعة عمودی و به‌کارگیری فناوری روز در تولید محصولات نیز در توسعة افقی برند پوشاک ورزشی داخلی تأثیرگذار است. براساس مدل برآمده از پژوهش می‌توان گفت که به‌ترتیب عوامل داخلی شرکت، عوامل خارجی شرکت، عوامل مربوط به نهادهای حاکمیتی، نقش قانونی و نقش حمایتی دولت بیشترین تأثیر را بر توسعة برندهای ورزشی داخلی داشتند. 1 The purpose of this study was to analyze the factors affecting the development of sports apparel brands. This research was conducted by exploratory mixed method in two parts: qualitative and quantitative. Collection instrument in qualitative were in-depth and semi-structured interviews with experts based on the results of which the questionnaires were prepared and used in the quantitative section. The validity of the questionnaire was confirmed by seven sports marketing experts. The reliability of the questionnaire was obtained by Cronbach's alpha coefficient of 0.96. The statistical population consisted of professors and faculty members of physical education colleges and physical education students (masters and PhDs). The sample size was determined based on unlimited community formula and by simple random sampling, questionnaires were distributed among 376 people electronically. Finally, the collected data were analyzed by SPSS 22 and PLS 2 software and the research model was extracted and validated. The results showed that diversity and innovation in production, strategic planning, target market selection, ranking of apparel and design tailored to market demand in vertical development and application of up-to-date technology in product development also have an impact on horizontal development of domestic sports apparel brand. According to the research model, it can be said that the internal factor of the company, the external factor of the company, the factors related to the governing bodies, the legal role and the state support role had the most influence on the development of domestic sports brands. 979 995 علی قبادی Ali Ghobadi دانشجوی دکتری، مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران ایران sghobadi82@yahoo.com ناهید شتاب بوشهری Nahid Shetab Bushehri دانشیار، مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران ایران nahid.shatab@yahoo.com امین خطیبی Amin khatibi استادیار، مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران ایران a-khatibi@scu.ac.ir پوشاک ورزشی توسعة برند نقش دولت نقش شرکت نقش نهادهای حاکمیتی 1. Ranjbaryan , B. & Mohammadzadeh , A. (2018). The effect of brand extension on new products in the food industry of Tehran. Agricultural Economics and Development , 14 (53). 91- 106.##2. Yoo, B., Donthu, N., and Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science. V.28, N.2.195-211.##3. Ghazanfari , A. Brand , Sustainability in the world economy. Sina Hamd Aria Company Publication , 9. 1-4.##4. Ko , E., Taylor, C., Sung, H., Lee, J., Wagner, U., Navarro, D., Wang, F. (2012‌)‌. Globalmarketing segmentation usefulness in the sportswear industry. Journal of Business Research. 65. 109-117.##5. Mamangkey, C. M., Lapian, J. S. L., & Tumbuan, W. J. A. (2018). The influence of brand personality on consumer purchase intention of nike sportswear products in manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(1). 83-97.##6. Azadi,R. Yousefi,B.Eide,H (2017). Evaluating brand equity and its effective factors in the sportswear industry (comparison of authentic Iranian and foreign sports brands). Sports management, 9(3). 515- 529.##7. Vazifeh Dust, H. Saad Nia,H. Kashani, S.(2010). The study of the effect of commercial development strategy on the mental status of service companies (A Case Study of the Bank and its Subsidiary Companies and the Pasargad Trade Show in Tehran). Journal of Management.6(16).47- 58.##8. Kim ck, L, A. S. M, 2001. Consumer evaluation of vertical brand extensions and core brands business research, volume 52. 211-22.##9. Xie, Y, H.(2008). consumer innovativeness and consumer acceptance of brand extensions. Product &brand management. 235-243.##10. Stilling Blichfeldt, B (2005)‌. On the development of brand and line extensions. TheJournal of Brand Management, 12 (3‌). 177-190.##11. Keller, K. L.‌ (2013‌). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River: Prentice Hall. 276-291.##12. Rafiei, Sahar. Haghighi nasab, Manijeh. Yazdani, Hamid Reza (2012). The effect of marketing mixes and corporate image on brand equity in the software industry of information technology. Journal of Research in New Marketing Research. Second year, number four, sequential number (7). 195-182.##13. ShadiWand, Azam. Azmshah, Tahereh. Mehdi Pour, Abdul Rahman (2015). Determining the factors affecting the value of domestic sports brands through structural equation modeling. Sports Management Journal. 8(3). 359- 373.##14. Adibbour, M. Ferdowsi,S. Moshabaki,A (2018). Factors Affecting the Attitude towards Branding and Its Impact on Mother's Brand From the Perspective of Shirin Aal Sales Customers. New marketing research,8(1). 21-34.##15. Ahmadi, Yaser. Mirazazadeh, Zahra Sadat. Azim Zadah, Seyed morteza (2018). Consumer behavior analysis of clothing brands. Quarterly Management and Exercise Development.7(3). 87- 98.##16. Naderi Nasab, M.(2017). Analysis of Competitive Situation of Women's Clothing Garments Production in Iran Using Porter's Competitive Model. Sports and Youth Strategic Studies.16(37). 179-194.##17. Askaryan, F. Asgharpour,H. Sorlab,R.(2016). A Comparative Study of the Comparative Advantage of Iranian Exports of Sporting Goods. Sport Management Studies,8(35). 68-72.##18. Mohammadi,S. Norahi,T. Sharifian,A. Presentation of Structural Equation Modeling Factors Influencing the Development of Internet Shopping for Sporting Goods. Applied Research in Sport Management,4(4). 43-54.##19. Kazemi,M.R. Khansari,N. Hosseinpur,D (2015). Success factors of the new product development in the clothing industry (sports). Sport Management Studies 7(34). 17-36.##20. Abdavi, Fatemeh, and Zahra Shiralizadeh (2015). The Effect of Brand Extension Strategy on Its Image & 58; The Case of Majid Brand. Annals of Applied Sport Science 3(4). 39-48.##22. Teng, P. K., & Heng, B. L. J. (2018). Examining antecedents of generation y brand loyalty of sportswear in shanghai, china. International Journal, 3(10). 67-74.##23. Sharma, R. (2017). Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry. Management and Labour Studies, 42(3).167-189.##24. Nam, C. Dong, H. & Lee, Y. A. (2017). Factors influencing consumers’ purchase intention of green sportswear. Fashion and Textiles, 4(1), 214- 241.##25. Hu, Chuming (2015‌)‌. Improving Competitive Advantage of Chinese Sports Brand through Brand Management. Modern Economy, 6(04), 473- 496.##

0 اثر شدت هواداری به فوتبال بر توجه بصری به برند اسپانسر پیراهن باشگاه‌های لیگ برتر ایران به روش بازاریابی عصبی The Effect of Intense Support on Visual Attention to the Sponsor Brand of the Premier league football team shirts by neural marketing https://jsm.ut.ac.ir/article_80303.html 10.22059/jsm.2019.290987.2344 0 تحقیق حاضر بر آن است که براساس علم اعصاب و تکنیک ردیابی چشم بررسی کند که توجه بصری تماشاچیان تا چه حد می‌تواند بر دیده شدن برند، اثربخش و شایان توجه باشد. پژوهش حاضر، از نظر هدف کاربردی و از نظر ماهیت نیمه‌‌تجربی است. جامعة آماری پژوهش 75 نفر  در 5 گروه 15 نفره از هواداران مرد فوتبال ردة سنی 18 تا 60 سال بودند که  به‌وسیلة دستگاه ردیاب چشم طبق پروتکل علم اعصاب آزمایش شدند. اطلاعات حاصل به‌منظور تحلیل کمی با استفاده از نرم‌افزار SPSS نسخة 25 به داده‌های کمی تبدیل شدند و تجزیه‌وتحلیل داده‌ها با استفاده از آمار توصیفی و استنباطی به‌عمل آمد و  از تحلیل واریانس با سطح اطمینان 95 درصد استفاده شد. نتایج نشان داد که شدت هواداری نگرشی و رفتاری و همچنین علاقه به فوتبال بر توجه بصری به لوگوی پیراهن با توجه به محدودة محرک اثر داشته است. به‌نظر می‌رسد اسپانسرها برای دستیابی به اهداف خود، یعنی بهتر دیده شدن و در نتیجه میزان فروش و افزایش درآمد کالاها و خدمات خود از طریق تبلیغات روی پیراهن ورزشکاران، باید اندیشه‌ها و پیام‌های خودآگاه و ناخودآگاه تماشاچیان را درک و تبلیغات خود را با پیام‌های خاص و موردنظر مخاطبشان مناسب‌سازی کنند. 1 Due to the importance and role of sponsorship in football revenue sources of and spending huge sums on environmental advertising and advertising on Iranian premier league`s shirts by sponsors, the present study aims to determine how significant and effective the visual attention of the audience can be on brand visibility, based on neuroscience and eye tracking techniques. The present study has a practical purpose, and is semi-experimental in nature. The statistical population of the study consisted of 75 individuals selected from football spectators aged 18-60 years, all of whom were male and were tested with an eye tracking device according to the neuroscience protocol. For quantitative analysis, the obtained data were transformed into quantitative data using SPSS 25 software and data were analyzed using descriptive and inferential statistics. The variance analysis was used to test the hypotheses. The results showed that the intensity of attitudinal and behavioral support and also interest in football influenced the visual attention to the shirt logo. It seems sponsors need to understand the thoughts and conscious and unconscious messages of the audience and align their ads with specific and desired messages of their audiences in order to achieve their goals, i.e., to be seen better, and thus to increase the sales and revenue of their products and services through advertising on the athletes' shirts. 997 1014 درسا نظری Dorsa Nazari دانشجوی دکتری، گروه مدیریت ورزشی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران ایران nazari_razyeh@yahoo.com محمد حامی Mohammad Hami استادیار، گروه مدیریت ورزشی، دانشگاه واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران ایران mohammadhami14@gmail.com محسن باقریان فرح آبادی Mohsen Bagherian Farahabadi استادیار گروه مدیریت ورزشی، دانشگاه واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران ایران mohsenbaqerian@gmail.com نادر شاکری Nader Shakeri استادیار فیزیولوژی ورزشی، دانشگاه واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران ایران nsprofsport@gmail.com بازاریابی عصبی برند تجاری ردیابی چشم حامیان مالی هواداران فوتبال Achrol RS. & Kotler P. Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science.2012; (40)1: 52-35.##Al Moez H. Investors' opinions about sports marketing in Bahrain. International Sports Studies. 2015; ( 23)1: 111-123##Amanda S. & Savage R. Branding and a child’s brain: an fMRI study of neural responses to logos. Social Cognitive and Affective Neuroscience.2012;(1) 1:118-122. https://doi.org/10.1093/scan/nss109.##Babu S. Samuel V & Thalluri P. Neuromarketing: Is Campbell in Soup?. IUP Journal of Marketing Management; Hyderabad. 2016; (11) 2: 76-100.##Bakardjieva E. & Allan JK. Neuromarketing research practices: attitudes, ethics, and behavioral intentions. Ethics & Behavior. 2017; ( 27) 3: 179-200. DOI: 10.1080/ 10508422.## Benbeldeh D. Parikh H. Piu Y. & Müller K M. Brain waves predict success of new fashion products: A practical application for the footwear retailing industry. Journal of Creating Value.2018; 1(1): 61-71.##Benlyde, M. Commercials Enter the Neuroscience, Brain CT Scan in the Sale of Goods, Kabir, and Maryam. (Translator); Institute of Cognitive Sciences, 2012:(2)1.##Carell S. Harald B. H. & Michael R. Neural Correlates of culturally familiral brands of car manufactures, National institute of Neurological Disorders and Stroke: Nation Institutes of Health Bethesda,www.elsevier.com/ynimg, 2017; 861-865.##Dehghanpouri H. & Abdavi F.[ Investigating the Effectiveness of Sporting Brand Promotions and decision to buy of customers in Neural Marketing, Modern Marketing Research Quarterly (In Persian)]. 2015; 99- 118##Deppe Schwindt M. Kudel W. & Plassmann H. Nonliner responses within the medial profrontal cortex reveal when specific implicit information infiuences economic decision making Department of Neurology, Institute of Clinical Radiology2018; 171- 182##Eidi R.& Zahedi Noghabi H. [Eye movement tracking, an approach to reading measurement based on visual interaction. Theoretical and Applied Research in Information Science and Knowledge (In Persian)].2017; (7) 1.##Elahi M. [A Review of Neural Marketing and Its Applications. Business Reviews, June and July cours (In Persian)].2016;( 65) 1.##Fun Uma R. & Plassmann H. Consumer Neuroscience: Past, Present, and Future. Organizational Research Methods.sagepub.com/ journals Permissions 2019; nav DOI: 10.1177/ 1094428117730598.##Hoda N. El Moujahid O. & Thaichon P.[Emotion and advertising effectiveness: A novel facial expression analysis approach.(In Persian)]. Journal of Retailing and Consumer Services. 2017; (36) 2: 103–111.##Izadi, A. Hosseini. Mohammad H. Gharabazi A. [The Application of Neuromarketing in Sport Marketing; a New Approach to Sport Marketing in Iran.(In Persian)]. Third National Conference on Entrepreneurship and Knowledge-Based Business Management. University of Mazandaran, Babolsar2017.##Jalali S. Kulivand P. Alipour F. & Leila B. [Neural Marketing: Cognitive Approaches to Consumer Behavior. Shafaye-Khatam Magazine. (In Persian) 2016; (2) 4.##Karimi Mazidi AR.[ Evaluation on Traditional Marketing, Neural Marketing, Something like the Effect of Manipulation on Customer Behavior, (Persian)]. Ferdowsi University Journal, Mashhad.2012; (5)2:23-31.##Karmarkar UR. Shiv B.& Knutson B. Cost conscious? The neural and behavioral impact of price primacy on decision-making. 2015; 56 (4): 467–81. Journal of Marketing Research.##Kitaxava K.Paluchova J. Bercik J. & Horska E. Visual Merchandising and Its Marketing Components in the Chosen Restaurants in Slovakia. Procedia Economics and Finance.2015;( 34) 1: 3–10.##Lima Cruz. Medeiros JF. Hermes LC. Marcon A.n& Marcon E. Neuromarketing and the advances in the consumer behavior studies: a systematic review of the literature. Int. J. Business and Globalisation.2016; 17 (3): 145-53.##Louis R. & bridger, et al. Neuromarketing: Marketing REserch Future? Menadzment, Marketing I Tragovina.2019; 273- 283.##Luros AS. Black WR. MartinL E. & Davis AM. Branding and childs brain: an FMRI study of neuralresponses to logos, Soc Cogn Affect Neuroscince. Department of Psychology, the University of Missouri- Kanses City.2015##Memari M. R.[ An Analytical View on Neural Marketing as a Strategy Design in Novel Business (InPersian)]. Third Conference of Modern Management Sciences, Golestan Province, Gorgan. 2014.##Mousavi S. R. & Moazeni B. [Sub-threshold perception and using it use in advertising. Future market developing Engineering Articles Bank (In Persian)] 2013.##Najib Moghaddam S. & Asghari Ag. Q. [Presenting a Conceptual Model of the relationship between Neuromarketing and Branding with Profit: Investigating the Relationship between NeuroMarketing and Brand passion with Profit by Drawing Customer Mental Map by Structural Equation Modeling Approach(In Persian)]. National Conference on Future Studies in Humanities and Development. Shiraz. 2015##Raicet A. B. Damming W. & Dai, F. Commercial advertising in chinese and Italian subjects, Biomedical Engineering and informatics, 2015 4th international Conference.##Surenda M. & calli H. Nwuromarketing: The New Scines of Consumer Behavior, Consumer Culiturin Global Perspective.2016; 130- 135.##Sultan Hosseini M. & Naderi Jahrom M. [Evaluation of Barriers to Development of Sport Marketing in Iran(In Persian)]. Sport Management Studies.2015.##

0 ارائۀ الگوی ایجاد ارزش ویژۀ برند برای لیگ برتر فوتبال ایران Developing Brand Equity Model for Iranian Football Pro-League https://jsm.ut.ac.ir/article_80304.html 10.22059/jsm.2019.271361.2247 0 این پژوهش با هدف ارائۀ الگویی مناسب برای توسعۀ ارزش ویژۀ برند لیگ برتر فوتبال ایران انجام گرفت. تحقیق حاضر از نظر هدف، تحقیق اکتشافی و از حیث جهت‌گیری تحقیقی بنیادین است که از استراتژی نظریه‌سازی داده‌بنیاد با رویکرد کلاسیک (ظاهرشونده) استفاده کرده است. برای گردآوری داده‌های پژوهش از 24 مصاحبۀ عمیق و ساختارنیافته با نمونۀ تحقیق (21 نفر از مدیران اجرایی، صاحب‌نظران و محققان عرصۀ فوتبال، بازاریابی و برندسازی) استفاده شد. مشارکت‌کنندگان پژوهش به‌صورت نظری، در طول فرایند پژوهش با استفاده از روش نمونه‌گیری قضاوتی و هدفمند و تا رسیدن به اشباع نظری انتخاب شدند. تحلیل داده‌های حاصل از مصاحبه‌ها و سایر منابع، طی سه مرحلۀ کدگذاری باز، انتخابی و نظری انجام گرفت. در نهایت مدل نهایی تحقیق به‌صورت مدل سه‌بخشی شامل نهادها، پیش‌نیازها و فرایند تخصصی برندسازی لیگ درآمد. براساس نتایج پژوهش، مادامی ‌که پیش‌نیازهای کلان و ساختاری محقق نشود، برندسازی لیگ برتر فوتبال ثمربخش نخواهد بود. تعامل و تأثیر متقابل نهادهای حاکمیتی، رسانه‌ها و نهادهای فوتبالی، میزان تحقق این پیش‌نیازها را تعیین خواهد کرد که در این میان، نقش نهادهای حاکمیتی بسیار پررنگ است. ازاین‌رو، سازمان لیگ فوتبال ایران پیش و بیش از تمرکز بر فعالیت‌های ویژۀ برندسازی لیگ، باید به‌شدت به‌دنبال تحقق این پیش‌نیازها باشد. 1  The purpose of this study was to provide an appropriate model for developing the brand equity of the Iranian Football League. Given this purpose, the present research is an exploratory inquiry into the orientation of a fundamental research that uses the strategy of the grounded theory with a classical (emergent) approach. To collect data, 24 in-depth interviews with participants of research conducted. Participants were selected theoretically through a judicious and targeted sampling method. Analysis of data was conducted during three stages of open, selective and theoretical coding. Ultimately the final model of research formed as a triplex model, including institutions, prerequisites and the specialty of branding the league. According to the results of the research, as long as there are major and structural prerequisites, the branding of the Premier League will not be fruitful; The interaction and interaction between the sovereign institutions, the media and the football institutions will determine the extent to which these requirements are met, among which the role of sovereign institutions is very high. Therefore, the organization of the Iranian Football League has been looking to facilitate and fulfill these requirements, in addition to focusing on the branding activities of the league, along with other football institutions, especially the Football Federation. Also, it is imperative for the league organization to prioritize objectives and determine the desirable position for the brand, and to follow a principled and scientific process in branding activities in order to benefit from the desired outcomes of a credible brand. 1015 1034 علی ناظمی Ali Nazemi دکتری مدیریت بازاریابی در ورزش، دانشکدۀ علوم انسانی، دانشگاه تربیت ‌مدرس، تهران، ایران ایران a.nazemi87@gmail.com محمد احسانی Mohammad Ehsani استاد مدیریت ورزشی، دانشکدۀ علوم انسانی، دانشگاه تربیت ‌مدرس، تهران، ایران ایران ehsani@modares.ac.ir هاشم کوزه چیان Hashem Kouzechian استاد مدیریت ورزشی، دانشکدۀ علوم انسانی، دانشگاه تربیت ‌مدرس، تهران، ایران ایران kozechih@modares.ac.ir مجتبی امیری Mojtaba Amiri دانشیار مدیریت دولتی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران ایران m.amiri@ut.ac.ir ارزش ویژۀ برند برندسازی پیش‌نیازها لیگ برتر فوتبال نظریۀ داده‌بنیاد کلاسیک Gordon BS, James JD. “The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting”. 2017:1-273##Bodet G, Chanavat N. “Building global football brand equity: Lessons from the Chinese market”. Asia Pacific Journal of Marketing and Logistics. 2010 Jan 12;22(1):55-66.##Aaker DA, Equity MB. “Capitalizing on the Value of a Brand Name”. New York. 1991;28(1):35-7.##Keller KL. “Conceptualizing, measuring, and managing customer-based brand equity”. Journal of marketing. 1993 Jan;57(1):1-22.##Aaker DA. “Measuring brand equity across products and markets”. California management review. 1996 Mar 1;38(3).##Takali H, Hamidi M, Khabiri M, Sajjadi N, Alhani F. “The Analysis of Experts' Perceived Experience of the Effective Factors in Brand Equity of Iranian National Olympic Committee”. World Journal of Sport Sciences. 2012;6(4):441-51.##Kunkel T, Doyle JP, Funk DC. “Exploring sport brand development strategies to strengthen consumer involvement with the product–The case of the Australian A-League”. Sport Management Review. 2014 Nov 1;17(4):470-483.##King B. “Confident, yes, but can new league survive”. Sports Business Journal. 2009.##Southall RM, Nagel MS, LeGrande DJ. “Build It and They Will Come? The Women's United Soccer Association: A Collision of Exchange Theory and Strategic Philanthropy”. Sport Marketing Quarterly. 2005 Sep 1;14(3).##10. Kaynak E, Salman GG, Tatoglu E. “An integrative framework linking brand associations and brand loyalty in professional sports”. Journal of Brand Management. 2008 May 1;15(5):336-57.##11. Gladden JM, Milne GR, Sutton WA. “A conceptual framework for assessing brand equity in Division I college athletics. Journal of sport management”. 1998 Jan 1;12(1):1-9.##12. Ross SD. “A conceptual framework for understanding spectator-based brand equity”. Journal of sport Management. 2006 Jan 1;20(1):22-38.##13. Kerr AK, Gladden JM. “Extending the understanding of professional team brand equity to the global marketplace”. International Journal of Sport Management and Marketing. 2008 Jan 1;3(1-2):58-77.##14. Charumbira LT. “Proposing the sports team brand hierarchy conceptual Framework”. International Journal of Marketing and Business Communication. 2016 Jan 1;5(1):12-20.##15. Gladden JM, Funk DC. “Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport”. Journal of Sport management. 2002 Jan 1;16(1):54-81.##16. Ross SD, James JD, Vargas P. “Development of a scale to measure team brand associations in professional sport”. Journal of sport management. 2006 Apr 1;20(2):260-79.##17. Bauer HH, Stokburger-Sauer NE, Exler S. “Brand image and fan loyalty in professional team sport: A refined model and empirical assessment”. Journal of sport Management. 2008 Mar 1;22(2):205-26.##18. Biscaia R, Correia A, Ross S, Rosado AF, Maroco J. “Spectator-based brand equity in professional soccer”. Sport Marketing Quarterly. 2013;22:20-32.##19. Kunkel T, Funk DC, Lock D. “The effect of league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand relationships”. Journal of Sport Management. 2017 May 15;31(4):317-32.##20. Richelieu A. “Building the brand equity of professional sports teams”. Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche; 2003.##21. Schilhaneck M. “Brand management in the professional sports club setting”. European Journal for Sport and Society. 2008 Jan 1;5(1):43-62.##22. Watkins BA. “Revisiting the social identity–brand equity model: An application to professional sports”. Journal of Sport Management. 2014;28(4):471-80.##23. Alizade, G. A. “Factors affecting brand loyalty of fans to the popular professional league football”. (Unpublished master dissertation). University of Tehran. (2010). (Persian).##24. Ehsani, M., & Javoni, V. “Effect successful teams brand on amount loyalty in the Premier League fans”. Applied Research in Sport Management, (2012). 1(2), 89-98. (Persian).##25. Sajadi, N., Rajabi, H., Abedloni, M., & Tarighi, R. “Study of factors affecting brand equity Persepolis Tehran Club”. New Approaches in Sports Management, (2013). 1(3),43-52. (Persian).##26. Memari1 Zh, Asqari JafarAbadi M, Nasserzadeh H. “Validation of the Ross Brand Association Scale in sports teams”. Biannual Journal of Sport Development and Management. 2017. 6(10), 117-131. (Persian).##27. Rasooli, M., Khabiri, M., Elahi, A., & Aghaee, N. “Internal Factors and Obstacles of Brand Management in Iran's Pro League Football Clubs”. Sport Management Studies. 2016. 8 (35): 51-66. (Persian)##28. Desbordes M, Richelieu A, editors. “International Sport Marketing: Issues and Practice”. Routledge; 2019 Apr 24.##29. Seifpanahi J, Hamidi M. “An Investigation and Analysis of Revenue Generating Methods of The World and Iran Football Clubs”. 2017: 21-32. [in Persian]##30. Glaser BG. “Conceptualization: On theory and theorizing using grounded theory”. International journal of qualitative methods. 2002 Jun;1(2):23-38.##31. Amiri. M, Norouzi Seyed Hossini. R, “An introduction on qualitative research method in sport”, 2nd, Tehran: Publication of Tehran University, 2014, 235-233(in Persian).##32. Glaser B. “Theoretical sensitivity. Advances in the methodology of grounded theory”. 1978.##33. Glaser BG. “Conceptualization: On theory and theorizing using grounded theory. International journal of qualitative methods”. 2002 Jun;1(2):23-38.##34. Glaser BG. “The grounded theory perspective III: Theoretical coding”. Sociology Press; 2005.##35. Gharehkhani H, Soleimani T, Saghi J, Peimanizad H. “Ranking the Hindering Factors of Private Sector Participation in Public Sports: Evidence from Qazvin Province, Iran”. Journal of Economic & Management Perspectives. 2017 Mar 1;11(1):206-13.##36. Veisi E, Mozafar Y, Adhami J. “Launching A Private Sports TV Channel in Iran; Needs Analysis And Model Development”. 2015 : 701-712 (in Persian).##37. Javani V, Ehsani M, Amiry M, Kozechian H. “Brand Management Model in Sport Industry of Iran”. International Journal of Research in Business and Social Science (2147-4478). 2013 Jul 3;2(3):68-74.##38. Richelieu A, Desbordes M. “Football teams going international--The strategic leverage of branding”. Journal of sponsorship. 2009 Dec 1;3(1).##

0 مدل روابط ساختاری کاربرد فناوری اطلاعات –ارتباطات (ITC) با جامعه‌پذیری سازمانی و مدیریت سرمایۀ اجتماعی در سازمان‌های ورزشی Model of structural relations of information technology- communication (ITC) with Organizational Socialization and social capital management in sport organization https://jsm.ut.ac.ir/article_80305.html 10.22059/jsm.2020.278919.2252 0 هدف از این تحقیق آزمون مدل روابط ساختاری کاربرد فناوری اطلاعات و ارتباطات (ITC) با جامعه‌پذیری سازمانی و مدیریت سرمایۀ اجتماعی در سازمان‌های ورزشی بود. پژوهش حاضر از نظر هدف کاربردی و از نظر شیوۀ گردآوری اطلاعات توصیفی-پیمایشی و از نوع همبستگی و به‌طور مشخص مبتنی بر مدلسازی معادلات ساختاری است. جامعۀ آماری تحقیق تمامی کارکنان وزارت ورزش و جوانان بودند. براساس جدول نمونه‌گیری مورگان 174 نفر از کارکنان وزارت ورزش و جوانان به‌عنوان نمونه انتخاب شدند (174= N). به‌منظور جمع‌آوری اطلاعات از پرسشنامۀ کاربرد فناوری اطلاعات- ارتباطات (ITC)، پرسشنامۀ جامعه‌پذیری سازمانی (OSQ) تاورمینا (2004) و برای سنجش مدیریت سرمایۀ اجتماعی از پرسشنامۀ صیادی (1387) استفاده شد. به‌منظور تجزیه‌وتحلیل داده‌های تحقیق از آماری توصیفی و همچنین به‌منظور تعیین روابط خطی بین متغیرها و مؤلفه‌های آنها و نیز برازش مدل از شاخص‌های برازش به کمک نرم‌افزارهای SPSS/16 و LISREL/8.2 استفاده شد. نتایج نشان داد کاربرد فناوری اطلاعات و ارتباطات با ضریب مسیر 38/0 بر جامعه‌پذیری سازمانی و با ضریب مسیر 34/0 بر سرمایۀ اجتماعی اثرگذاری مستقیم دارد. همچنین جامعه‌پذیری سازمانی با ضریب مسیر 59/0 بر سرمایۀ اجتماعی اثر مستقیم دارد. با توجه به نتایج در صورت کاربرد مطلوب ITC جامعه‌پذیری و سرمایۀ اجتماعی بالا در سازمان‌های ورزشی شکل می‌گیرد که می‌تواند تأثیر مثبت و سازنده‌ای در جلوگیری از ایجاد پیامدهای منفی شغلی داشته باشد. 1 The purpose of this study was to Testing a model of structural relations of information technology-commounication with Organizational Socialization and social capital management in sport organization, which was carried out by a descriptive field method. Whole of the employees of Sport and youth ministry were statistical population. Sample was n=174 of statistical population. In order to data collect information technology-commounication (ITC) questionnaire, organizational socialization questionnaire (OSQ) and social capital questionnaire (SCQ) were used. Descriptive methods were used to analyze the data and in order to determine the effects use of structural equation modeling (SEM) through software of LISREL 8.2. Data analysis of results showed that information technology-commounication was effect on organizational socialization (pc=0.38) also was effect on social capital management (pc=0.34). Organizational socialization was effect on social capital management (pc=0.59. n general, and considering the results of this research and previous studies, it seems that social capital in employees and especially in the present research in sport organizations can have a positive and constructive effect in preventing and even reducing job burnout, and managers of departments and organizations Sport and non-sports must pay particular attention to this, so that they can effectively use the functions of this social phenomenon in order to improve the mental functions of their employees. As a conclusion an optimum level of ITC in sport organization can improve Organizational Socialization and social capital. That is can reduce negative behaviors on sport organizations. 1035 1052 رسول نوروزی سید حسینی Rasoul Norouzi استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکدۀ علوم انسانی، دانشگاه تربیت مدرس تهران، ایران ایران rasool.norouzi@yahoo.com مراد رومیانی Morad Roumiyani کارشناسی ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه تربیت دبیر شهید رجایی تهران؛تهران؛ایران ایران moradroumiyani1986@yahoo.com جامعه‌پذیری سرمایۀ اجتماعی سازمان ورزشی فناوری اطلاعات و ارتباطات Mohammadi, S. Moshrf Jvadi, B. & Mozaffari, A. (2012). “The relationship between attitudes, organizational structure and organizational climate with the publication of information technology in selected organizations of sports”, Movement and Sports Science Publication, 3(19), 15-25, (Persian).##Venkatesh, V. & vavis, F. D. (2000). “A theoretical extension of the technology acceptance model”: Four longitudinal field studies. Management Science, 46(2), 186- 204.##Jones, G. R. (1986). “Socialization tactics, self-efficacy and newcomers Adjustments to organizations”. Academy of Management Journal, Vol.29, No, (2), 262-279.##Moghimi, Seyed Mohammad, Hasanzadeh, Touraj (2010). “Social capital on organizational excellence”. Strategic Management Studies, No. 3, pp. 143-123.##Siegler, V. (2014). “Measuring social capital”. London: Office for National Statistics, 2nd Edition.##Bigliardi, B. Petroni, A. and Dormio, A. I. (2005). “Organizational socialization, career aspirations and turnover intentions among design engineers”. Journal of Leadership & Organization Development, Vol.26, No. (6), 424-441.##Akhavan, M. & Habibi, J. (2004). “Critical success factors and failure of IT##Projects in the country”. Journal of Industrial Management, 11 (6), 28-44, (Persian).##Taormina, R. J. (2009).”Organizational socialization: the missing link between employee needs and organizational culture”. Journal of Managerial Psychology, 24, 7650-676.##Francis, P. (2002). “Social capital at World Bank: strategic and operational Implications of the concept”. Social development strategy, World Bank, 27.##Lack lee, L. (2005). “Knowledge management tool and teckniques” Elsevier butterworth Heinemann, 123-130.##Nateghpour, Mohammad Javad, Firouzabadi, Seyed Ahmad (2006). “Formation of social capital and meta-analysis of the factors affecting it”. Social Sciences Quarterly. No. 28, pp. 190-160.##Kheyrizgangi, Parvaneh Ghasemi, Rahimi, Ghasem; Zamani Nukabadi, Alireza (2017). “Investigating the Factors Affecting Adoption of New Information Technologies in the General Administration of Sports and Youth of Isfahan Province”. Sports Management, Period 9, Number, pp. 129-144.##Yarmohammadi, Samaneh; Ashraf Ganve'i, Farideh, Zarei, Ali (2017). “Prioritizing the Components of Information Technology Application in Change Management at the Ministry of Sport and Youth of the Islamic Republic of Iran”. Quarterly Journal of Information and Communication Technology in Education, Eighth Issue, pp. 67-93.##Abdouy, Fatima; Farid Fathi, Maryam (2016). “The Relationship of Using Information and Communication Technology with the Effectiveness of Sports and Youth Organization of West Azarbaijan Province”. Communication Management in Sports Media, Third Year, No. 33, pp. 66-76.##Namvar, Majid; Razavi, Seyyed Mohammad Hossein (2015). “Investigating the relationship of organizational learning with the use of information and communication among managers of sport and youth departments of Tehran province”. The first national conference of the Iranian sports management association. Allameh Tabatabaei University.##Attari, Sajjad; Alyi, Mina (2015). “Investigating the Role of Information on Social Capital of Employees (Case Study of the Organization of Sports and Youth of East Azarbaijan Province)”. The first national conference of the Iranian sports management association. Allameh Tabatabaei University.##Azizi, Bishtun; Mehrabi Koushki; Ali; Jalali Farahani; Majid (2013). “Investigating the Information Technology and Organizational Structure of the Ministry of Sports and Youth of the Islamic Republic of Iran”. Sports Management, Vol. 5, No. 1, pp. 161-174.##Nwaokwa, B. E, Okoli. (2012). “Information of Communication Technology on the Influence Performance of Secretaries in Government Ministries in Nasarawa State, North-Central Nigeria”, Research Journal of Information Technology, 4(3), 93-97.##Chow, I. (2002). “Organizational socialization and career success of Asian managers”. International Journal of Human Resource Management, Vol.13, No. (4), 720-737.##Allen, D. G. (2006). “Do organizational socialization tactics influence newcomer embeddedness and turnover”, Journal of Management, Vol. 32, No. (2), 237- 256.##Filstad, C. (2011). “Organizational commitment through organizational socialization tactics”. Journal of Workplace Learning, 23(6), 376-390.##Khodadad Kashi, Flame; Goodarzi, Mahmoud (2014). “Investigating dimensions and model of social capital in sports organizations”. Strategic management studies and organizational behavior in sport, 1 (4): 23-11.##Darcy, H. Maxwell, M. Edwards, J. Onyx, S. & Sherker, M. (2014). “More than a sport and volunteer organization: Investigating social capital development in a sporting organization original research article”. Sport Management Review, In Press, Corrected Proof, Available online, 17(4), 395-406.##Habibpour Gatabi, K., & Safari Shali, R. (2015). “Comprehensive manual for using SPSS in survey researches”. Tehran, Loyeh Publication.(in persian).##

0 رابطۀ حسادت و قلدری سازمانی با بدبینی‌سازمانی معلمان تربیت بدنی؛ نقش میانجی سکون‌زدگی شغلی The Relationship of Organizational Envy and Bullying with Organizational Cynicism in Physical Education Teachers; the Mediating Role of Career Plateau https://jsm.ut.ac.ir/article_80306.html 10.22059/jsm.2020.287873.2319 0 هدف از پژوهش حاضر بررسی رابطۀ حسادت سازمانی و قلدری سازمانی بر بدبینی‌سازمانی معلمان تربیت بدنی با نقش میانجی سکون‌زدگی شغلی بود. این پژوهش از نظر راهبرد اصلی، کمی، از نظر راهکار اجرایی، پیمایشی و از نظر تکنیک تحلیلی، توصیفی- همبستگی بود. جامعۀ آماری، معلمان تربیت بدنی جنوب استان آذربایجان غربی (420 نفر) بود که 201 نفر از آنها به‌صورت نمونه‌گیری تصادفی (در دسترس) انتخاب شدند. ابزار تحقیق پرسشنامه‌های حسادت سازمانی ولی‌زاده، آذربایجانی (1389)، بدبینی‌سازمانی دِین و همکاران (1998)، قلدری سازمانی اینارسن و همکاران (2009)، سکون‌زدگی شغلی آلن (2004)، است. داده‌ها با روش‌های آمار توصیفی و استنباطی، به کمک دو نرم‌افزار SPSS vs. 20 و lisrel. 8.50 تجزیه‌وتحلیل شد. یافته‌ها نشان داد که اثر مستقیم متغیر حسادت سازمانیبرمتغیر سکون‌زدگی شغلی؛ متغیر حسادت سازمانی بر بدبینی‌سازمانی؛ متغیر قلدری سازمانی بر سکون‌زدگی شغلی؛ متغیر قلدری سازمانی بر بدبینی‌سازمانی و متغیر سکون‌زدگی شغلی بر بدبینی‌سازمانی، معنا‌دار و مثبت است. ضریب مسیر غیرمستقیم متغیر حسادت سازمانی از طریق سکون‌زدگی شغلی بر بدبینی‌سازمانی و متغیر قلدری سازمانی از طریق سکون‌زدگی شغلی بر بدبینی ‌سازمانی نیز مثبت و معنادار بود. بنابراین می‌توان پذیرفت که گسترش قلدری سازمانی و حسادت سازمانی، سکون‌زدگی شغلی را در پی دارد که پیامد آن نیز بروز بدبینی‌سازمانی است. ازاین‌رو پیشنهاد می‌شود به‌منظور کاهش بدبینی معلمان، مدیران و سیاست‌گذاران هنجارها و رفتارهای کاهش حسادت، قلدری سازمانی را در تعامل با معلمان رعایت کنند. 1 The aim of the present study was to investigate the relationship of organizational envy and bullying with organizational cynicism in physical education teachers with the mediating role of career plateau. This study was quantitative in terms of the main strategy, survey in terms of administrative strategy and descriptive-correlation in terms of the analytical technique. The statistical population consisted of physical education teachers in the south region of West Azerbaijan province (n=420) and 201 subjects were selected by random (convenience) sampling method. The organizational envy questionnaire of Valizadeh, Azerbaijani (2010), organizational cynicism questionnaire of Dean et al. (1998), organizational bullying questionnaire of Inarsen et al. (2009) and Allen's career plateau questionnaire (2004) were used to collect data. Data were analyzed using descriptive and inferential statistics with SPSS20 and Lisrel 8.50. Findings showed that the direct effects of organizational envy variable on career plateau variable, organizational envy variable on organizational cynicism, organizational bullying variable on career plateau, organizational bullying variable on organizational cynicism and career plateau variable on organizational cynicism were significant and positive. The indirect path coefficients of organizational envy variable through career plateau on organizational cynicism and organizational bullying variable through career plateau on organizational cynicism were also positive and significant. Therefore, it can be accepted that the spread of organizational bullying and organizational envy leads to career plateau and the outcome will be organizational cynicism. So, it is suggested that managers and policymakers should reduce the norms and behaviors of envy and observe organizational bullying when interacting with teachers in order to reduce their   1053 1076 رضا عبدالهی گدللو Reza Abdollahi godollo دانشجوی دکتری، دانشکده تربیت‌بدنی وعلوم ‌ورزشی، دانشگاه ارومیه، ارومیه، ایران ایران rezaab35@yahoo.com سیدمحمد کاشف Seyed Mohammad Kashef استاد مدیریت ورزشی، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه ارومیه، ارومیه، ایران ایران mm.kashef@yahoo.com بدبینی ‌سازمانی حسادت سازمانی سکون‌زدگی شغلی قلدری سازمانی معلم تربیت بدنی Abdollahi, Bijan and Alijan Node Pashangi, Majid. Tebiben orientation toward change in schools based on the role of organizational cynicism and leadership style. Two Quarterly Journal of School Management. 2016;4(1):47-70. [In Persian]##Abdollahi, Reza and Kashef, Seyed Mohammad. The Relationship between Organizational Envy and Positive Work Engagement in Physical Education Teachers with the Mediating Role of Hypocritical Behaviors. Organizational Behavior Management in Sport Studies. 2019;6(4):31-40. [In Persian]##Abedi Jafari, Hassan, Shia Zadeh, Elaheh, Seyyed Hosseini, Seyedeh Samira. The effect of Envy on nurses' willingness to quit self-esteem mediation and non-citizen behaviors. Organizational Culture Management. 2014;12(4):763-786. [In Persian]##Acaray A, yıldırım S. The impact of personality traits on organizational cynicism in the education sector, World Journal of Entrepreneurship. Management and Sustainable Development. 2017;13(1): 65-76.##Aly, N. A. E. F. M., Ghanem, M., & El-Shanawany, S. Organizational Cynicism and Its Consequences on Nurses and Quality of Care in Critical Care and Toxicology Units. Journal of Education and Practice. 2016;7(8):85-96.##Biswas, M & Kapil, C. Organizational change cynicism: The role of employee involvement. Human Resource Management. 2017;47: 667-686.##Blanca, R.G. Rivera, Ignacio. A.M. Martinez and Cox L. John. The hidden face of mobbing behavior Survey application of the Cisneros inventory in a maquila facility in Mexico. 2014; 59(1).175-193.##Celse, J. Sketching Envy: »From philosophy to psychology, LAMETA«. DT-2010-22. Dijon, France: Dijon Business School. 2010.##Chiaburu, Natalia M. Lorinkova and Linn Van Dyne Meta-Analysis of Leader, Coworker, and Organizational Influences Employees' Social Context and Change-Oriented Citizenship : A. Group & Organization Management. 2013; 38(3): 291-333.##Christopher S., Mujcic, R., & Oswald, A. J. Is envy harmful to a society's psychological health and wellbeing? A longitudinal study of adults. Social Science & Medicine. 2015; 198: 103-111.##Cohen-Charash Y, Larson EC. An emotion divided: Studying envy is better than studying “benign” and “malicious” envy, Current Directions in Psychological Science. 2017; 26(1): 174–183 .##Demirates, O. T., Hannah, S., Gok, K., Arsalan, A., & Capar, N. The Moderated Influence of Ethical Leadership, Via Meaningful Work, on Followers’ Engagement, Organizational Identification, and Envy. Journal of Business Ethics. 2015;(1): 1-17.##Duffy, M. K., Shaw, J. D., & Schaubroeck, J. M. Envy in organizational life. In Envy: Theory and research. Oxford University Press. 2010.##Elçi, M., Erdilek, M., K. Alpkan, L. & Şener İ. “The mediating role of mobbing on the relationship between organizational silence and turnover intention”. Procedia - Social and Behavioral Sciences. 2014;150: 445-464. Available online at www. Sciencedirect.com.##Ghafari, Shams and Ashouri, Maryh. Determining the Role of Organizational Bullying Perception in the Relationship between Job Stress and Desire to Leave the Ministry of Sport and Youth Personnel. Organizational Behavior Management Studies in Sport. 2017;4 (16): 129-139. [In Persian]##Gholipoor, A., Mohammad Esmaeili, N., Parsa, F. The Effect of Leader-member Exchange on Organizational Envy (Case of Study: A Survey on Iran's Melli Bank's Staff). Journal of Public Administration. 2018;10(3): 415-442. [In Persian]##Gholipour, Arian ؛ Bod, Mahdieh ؛ Fakhri Kuzhkonan and Baghstan Brzaki, Hurriya. "The Relationship between Perceived Organizational Bullying and Women's Psychological Stress". Scientific Quarterly Social Welfare Research. 2009;9 (34): 187-189. [In Persian]##Giorgi, Gabriele. Workplace bullying risk assessment in 12 italian organization international, journal of workplace health management. 2009;2(1): 34-47.##Hurst, S. C., Kungu, K., & Flott, P. Stress. organizational citizenship behaviors, and coping: Comparisons among plateaued and non-plateaued employees. Business and Management Research. 2012; 1(3): 17-27.##Ikyanyon, D. G. & Ucho, A. “Workplace bullying, job satisfaction and job performance among employees in a federal hospital in Nigeria”. European Journal of Business and Management. 2013;5 (23), 116-125 .##Jay R.Parikh, Jay A.Harolds, Edward I.Bluth. Workplace Bullying in Radiology and Radiation Oncology. Journal of the American College of Radiology. 2017;14 (8): 1089-1093.##Jiang, Zh. The relationship between career adaptability and job content plateau: The mediating roles of fit perceptions. Journal of Vocational Behavior. 2016; 95(2): 1-10.##Karimianpour, Ghaffar; Zahid Bablan, Adel; Creator, Ali and Rezaei Sharif, Ali. The Relationship between Individual and Organizational Attributes among Elementary School Teachers: The Mediating Role of Job Resilience. Journal of School Administration. 2018;6 (2): 1-16. [In Persian]##Kim E, Glomb TM. Victimization of high performers: the roles of envy and work group identification. J Appl Psychol. 2014;99: 6-19.##Kim, T., Kim, S., Yang, J., Seo, H. M. & Chang, K. Impacts of Career Plateau on Professional Commitment,Organizational Commitment, and Counterproductive Work Behaviors, North American Society for Sport ManagementConference. Friday, London. 2011;3: 270-279.##Kwesi,A., Francis,A. Do Personality and Organizational Politics Predict Workplace Victimization? A Study among Ghanaian Employees. 2016.##Lee, H., Cummings, G. Examining relationships between director leadership practices and manager work life and burnout. Journal of leadership studies. 2008; 2(2): 47-62.##Miles S. Gordon J. Storlie C. Job satisfaction, perceived career plateau, and the perception of promotability: a correlational study. The Journal of International Management Studies. 2013;8(1):1-9.##Mirzaii, Wahid. The Impact of Organizational Justice and Organizational Cynicism on Organizational Commitment. National Conference on Modern Accounting and Management Research in the Third Thousand. 2018. [In Persian]##Neville, T. M. & Henry, D. B. “Career Plateauing among Senior Librarians”. Journal of Library Administration. 2017; 57(6(: 651-673.##Ning yang, w. That's not what I signed up for! A longitudinal investigation of the impact of unmet expectation and age in the relation between career plateau and job attitudes. Journal of Vocational Behavior. 2018;107: 71-85.##Oriarewo, G., Agbim, K.C., Owoicho, M. Entrepreneurial Success, Knowledge Workers Plateauing and Turnover: The Impact of Relatedness. International Journal of Scientific and Research Publications. 2013; 3(6): 1-7.##Özkoç, A., Çalışkan, N. The Impact of Organizational Envy on Organizational Climate Created among Employees: An Application in Accommodation Enterprises. International Journal of Business and Management. 2015; 10(1), 40-49.##Parris, L. N. »The Development and Application of the Coping with Bullying Scale for Children«. [Doctoral dissertation]. Georgia, USA: Georgia State University. 2013.##Rayisi, A ., & Nastiezaee, N. The Relationship between Organizational Cynicism and Organizational Anti-Citizenship Behavior with the Mediating Role Organizational Envy of: Quarterly Journal of Career & OrganizationalCounseling. 2019;11(38): 109-126. [In Persian]##Shu, C. Y., & Lazatkhan, J. Effect of leader-member exchange on employee envy and work behavior moderated by self-esteem and neuroticism. Revista de Psicología del Trabajo y de las Organizaciones. 2017; 33(1): 69-81.##Su, T.-W. & Cheng, J.-W. “Effect of Structural Content Career Plateaus on Job Involvement: Do Institutional/Occupational Intentions Matter?” Universal Journal of Management. 2017;5(4):190-198.##Tai, K., Narayanan, J., & McAllister, D. J. Envy as pain: Rethinking the nature of envy and its implications for employees and organizations. Academy of Management Review. 2012;37(1):107-129.##Turkmen F, Aykac E. The Association between Organizational Cynicism and Organizational Citizenship Behavior: A Case Study, European Research Studies Journal.2017;(44):742-753.##Vrmyngan F. Quality of life and independent living and working levels of farmers and ranchers with disabilities. Disability and Health. An International Journal. 2017;15(1): 5-19.##Xin, X. Hierarchical plateau and turnover intention of employees at the career establishment stage: Examining mediation and moderation effects. Career Development International.2016; 21(5):518-533.##Zardashtian Shirin, Hosseini Maryam, Karimi Javad. The Effect of Career Plateau on Intention to Quit Job With Mediating Role of Burnout in the Physical Education Teachers Kermanshah Province. Organizational Behavior Management Studies in Sport. 2018; 3(15): 61-69. [In Persian]##Zare, Amin; Azadi, Mohammad Hossein; Sepehri, Saeed. Genuine leadership and the tendency to quit: explaining the mediating role of organizational bullying and job burnout. Journal of Forensic Management Research. 2019; 13(2), 333-359. [In Persian]##Zlatan Krizan Z, Johar O. Envy Divides the Two Faces of Narcissism, Journal of Personality. 2012; 80(5):1415-1451.##Zuhorparvandeh, Wajieh and Shokrallahi, Mehrdad. The Relationship between Leadership Leadership Behavior and Organizational Cynicism with Consideration of the Moderating Role of Organizational Justice in Education. Journal of Educational Leadership & Management Research. 2017;3(12):111-148.##

0 رابطه بین توانمندسازی و چابکی نیروی انسانی در هیئت های ورزشی شهر اصفهان The relationship between empowerment and manpower agility in sports boards of Isfahan city https://jsm.ut.ac.ir/article_80307.html 10.22059/jsm.2020.243777.1962 0 هدف از تحقیق حاضر تعیین رابطة بین توانمندسازی و چابکی نیروی انسانی در هیأت‌های ورزشی شهر اصفهان بود. تحقیق حاضر توصیفی از نوع همبستگی و با توجه به هدف تحقیق از نوع تحقیقات کاربردی است. جامعة آماری تحقیق تمامی کارکنان هیأت‌های ورزشی شهرستان اصفهان (416 نفر) بودند که از این تعداد با استفاده از جدول کرجسی و مورگان (1970) به روش نمونه‌گیری تصادفی ساده 201 نفر به‌عنوان نمونة آماری انتخاب شدند. در تحقیق حاضر ابزار مورد استفاده برای جمع‌آوری داده‌ها دو پرسشنامة استاندارد توانمندسازی کارکنان اسپرتیزر (1995) و پرسشنامة چابکی نیروی انسانی دایر و شافر (1998) بود. روایی محتوایی و صوری ابزار تحقیق براساس مبانی نظری و با استفاده از نظر استادان و متخصصان در این زمینه لحاظ شد. پایایی پرسشنامه‌های توانمندسازی و چابکی نیروی انسانی با استفاده از آزمون آلفای کرونباخ به‌ترتیب 87/0 و 93/0 به‌دست آمد. به‌منظور تجزیه‌وتحلیل داده‌ها از روش‌های آمار توصیفی (جداول، میانگین، انحراف استاندارد) و آمار استنباطی (آزمون کولموگروف اسمیرنوف، آزمون پیرسون و رگرسیون چندمتغیره) استفاده شد. نتایج نشان داد که رابطة مثبت و معناداری بین توانمندسازی و چابکی نیروی انسانی وجود دارد. همچنین تمام مؤلفه‌های توانمندی (معنا‌داری، خودتعیینی، شایستگی و مؤثر بودن) پیش‌بین معنادار چابکی نیروی انسانی بودند. بنابراین می‌توان گفت با افزایش سطوح توانمندی کارکنان هیأت‌های ورزشی شهرستان اصفهان می‌توان سطح چابکی آنان را افزایش داد. 1 The aim of this study is to investigate the relationship between empowerment and agility in sports boards of Isfahan city. The present study is a descriptive study of the correlation type and according to the purpose of the research, it is a type of applied research. The participants of this study includes all sports boards' employees of Isfahan city (416 people) which 201 persons were chosen in order to simple random sampling method using Krejcie & Morgan table (1970). The instruments that used to collect data were two standard questionnaires that are Spreitzer Psychological Empowerment Questionnaire (1995) and Dyer and Shafer human resources agility questionnaire (1998). Content and face validity were considered using research tools based on the theoretical foundations of professors and specialists in this field. The reliability of psychological empowerment and human resources agility questionnaires were 0.83 and 0.93, respectively, using Cronbach's alpha formula. To analyze the data, descriptive statistics (tables, mean, and standard deviation) and inferential statistics (Kolmogorov-Smirnov test, Pearson correlation, and multiple regression) were used. The results showed that a significant relationship existed between the psychological empowerment and human resources agility. As well as all components of capacity (significantly, determination, competence and effectiveness) is a significant predictor of human resources agility. So we can say with increasing levels of psychological empowerment of sports boards members of Isfahan city can increase their agility level. 1077 1091 آرزو دهقانی Arezoo Dehghani کارشناسی‌ارشد مدیریت ورشی دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران ایران arezoodehghan90@gmail.com احمد علی آصفی Ahmad Ali Asefi استادیار گروه مدیریت ورشی ، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران ایران aaasefi61@gmail.com مسعود نادریان جهرمی Masoud Naderian Jahromi دانشیار گروه مدیریت ورشی ، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه اصفهان، اصفهان، ایران ایران m.naderian@spr.ui.ac.ir توانمندسازی چابکی نیروی انسانی خودتعیینی شایستگی معنای‌داری مؤثر بودن هیأت‌های ورزشی 1. Jasbi A. Fundamentals of Management. Tehran: Islamic Azad University Press, (2006). (In Persion)##2. Kim S. Research paradigms in organizational learning and performance: Competing modes of inquiry. Information Technology, Learning, and Performance Journal. 2003;21(1):9.##3. Sajadi N. Management of sports organizations. Tehran: Samat Publications; (2001). (In Persion)##4. Gunasekaran A. Agile manufacturing: enablers and an implementation framework. international journal of production research. 1998;36(5):1223-47.##5. Hopp WJ, Oyen MP. Agile workforce evaluation: a framework for cross-training and coordination. Iie Transactions. 2004;36(10):919-40.##6. Amini F. Ebrahimi M. The role of human resource management in organizational agility. Fifth National Conference on Management Techniques and Sustainable Economics, Shiraz: Pendar Andish Rahpoo Company; (2015). p. 14-5. (In Persion)##7. Nikbakht M. Navanbakhsh M, Jadidi L., and Fakhimi A. Empowering human resources to improve organizational agility. Second National Conference on Industrial Engineering and Systems,; Islamic Azad University, Najafabad Branch. (2013). p. 1-8. (In Persion)##8. Dyer L, Shafer RA. Dynamic organizations: Achieving marketplace and organizational agility with people. 2003.##9. Abdollahi B. Psychological Empowerment of Human Resources: Perspectives and Dimensions. Proceedings of the Third International Conference on Management; Tehran: Aria Industrial Research Group (2005). (In Persion)##10. Lawler III EE. Total quality management and employee involvement: are they compatible? Academy of Management Perspectives. 1994;8(1):68-76.##11. Thomas KW, Velthouse BA. Cognitive elements of empowerment: An “interpretive” model of intrinsic task motivation. Academy of management review. 1990;15(4):666-81.##12. Hamidi N. Hasanpor A, Kiai M., and Mousavi SH. The role of human resource management in organizational agility Journal of Industrial Management of faculty of Humanities at Islamic Azad University, Sanandaj Branch. (2009);4 (8):127-11. (In Persion)##13. Aziziasl Sh. Marzoghi R, and Jahani J. Investigating the Relationship between Psychological Empowerment of Human Resources and Organizational Agility from the Perspective of Shiraz University Staff. . Shiraz Shiraz University; (2014). (In Persion)##14. Mirheidari A. Salahshoribehzadi H, and Akhtar S. Investigating the effect of employee empowerment on organizational agility. The first scientific-research conference on management and planning sciences, education and standardization Tehran: Association for the Development and Promotion of Fundamental Science and Technology; (2105). p. 1-10. (In Persion)##15. Horabadi Farahani A, Salimi F. The Study of the Relationship between Employees’ Empowerment and Organizational Agility: A Case Study in Azarab Industrial Company. European Online Journal of Natural and Social Sciences: Proceedings. 2015;4(1 (s)):pp. 1067-75.##16. Estanesti S. The Survey of the Relationship between Employee's Empowerment with Organizations Agility. International Journal of Academic Research in Business and Social Sciences. 2015;5(8):79-89.##17. Ongori H. A review of the literature on employee turnover. 2007.##18. Petter J, Byrnes P, Choi D-L, Fegan F, Miller R. Dimensions and patterns in employee empowerment: Assessing what matters to street-level bureaucrats. Journal of Public Administration Research and Theory. 2002;12(3):377-400.##

0 آینده‌پژوهی زیرساخت فناوری اطلاعات با تأکید بر سازمان‌های ورزشی و ارائة مدل Explaining organizational agility model based on information technology from the perspective of sports experts https://jsm.ut.ac.ir/article_80308.html 10.22059/jsm.2020.259363.2095 0 این پژوهش با هدف آینده‌پژوهی زیرساخت فناوری اطلاعات با تأکید بر سازمان‌های ورزشی و ارائة مدل انجام گرفت. پژوهش حاضر به لحاظ روش آمیخته و به لحاظ جمع‌آوری اطلاعات با استراتژی پدیدارشناسی و شیوة مصاحبة عمیق انجام گرفت. جامعة آماری پژوهش گروه آشنا به موضوع خبرگان ورزشی (فعالان حوزة فناوری و مدیریت دانش، استادان دانشگاه، نقش‌آفرینان فناوری و زیرساخت سازمان‌های ورزشی) بودند که به لحاظ شیوة جمع‌آوری اطلاعات روش گلوله‌برفی با دیدگاه 15 خبره به اشباع نظری رسید. یافته‌های حاصل از مصاحبة عمیق، با کدگذاری باز، محوری و انتخابی صورت گرفت و عوامل مدل زیرساخت فناوری در سازمان‌های ورزشی مشخص شد که دانش فناوری، ارتباطات شبکه‌ای، معماری و خدمات داده، مدیریت فناوری، بنیادهای فناوری، سازگاری و سرعت فناوری جزء محورهای اصلی این زیرساخت بودند. برای اطمینان بیشتر از عوامل کدگذاری‌ها با نرم‌افزار مکس کیو دی ای نسخة 12 و توسط دو کدگذار آشنا صورت گرفت و ضریب توافق 81 درصد حاصل شد. به‌نظر می‌رسد سازمان‌های ورزشی باید در آینده ضمن توجه به متغیرهای شناسایی‌شده مسیر بهینة زیرساخت فناوری را مدنظر قرار دهند. ازاین‌رو مدل مربوط می‌تواند زیرساخت راه‌اندازی فناوری در ورزش را تسهیل کند. 1 This study aimed to IT infrastructure futures research with emphasis on sports organizations and model presentation. The present study was conducted in a mixed method and in terms of data collection with phenomenological strategy and in-depth interview. The statistical population of the study was a familiar group of sports experts (technology and knowledge management activists, university professors, role-makers of technology and infrastructure of sports organizations) that reached a theoretical saturation point of view with the method of collecting snowball method with 15 experts. . The findings of in-depth, open-ended, core-selective interviewing approach to the technology infrastructure model in sports organizations that are key components of technology knowledge, network communication, data architecture and services, technology management, technology foundations, technology adaptation and speed. These infrastructures were considered, to ensure coding factors were maximized by two familiar coders using Max QDA version 12, and a coefficient of agreement of 81% was achieved. It seems that sports organizations should in the future Consider the identified variables to consider the optimal path of technology infrastructure, so the relevant model is likely to Can facilitate the infrastructure of technology startups in sports. 1093 1118 محبوبه جعفرزاده زرندی Mahboubeh Jafarzadeh zarandi دانشجوی دکتری گروه مدیریت ورزشی، واحد کرمان، دانشگاه آزاد اسلامی، کرمان، ایران ایران mahbobehjafarzadeh@yahoo.com اسماعلیل شریفیان Esmaeil Sharifian دانشیار، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه شهید باهنر کرمان، کرمان، ایران ایران sharifian@uk.ac.ir کوروش قهرمان تبریزی kourosh Ghahreman Tabrizi دانشیار، گروه مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شهید باهنر کرمان، کرمان، ایران ایران kourosh3795@yahoo.com آینده‌‌پژوهی دانش فناوری سازمان‌های ورزشی مدیریت فناوری Lotfi Yamchi, S., Seyyed Ameri M. H. Lotfi Yamchi Khadijeh. The Effect of Using Information Technology and Its Effectiveness in Sport Organizations (General Education Organization of West Azarbaijan Province). Basics of Sport, 2014, Year One, Number 2, 53-62, (in Persian).##Sobhani Y, Honari H, Shahlaee J, Ahmadi AL. Relationship between Information Technology and Knowledge management in Sport federations (In Persian). Journal of sport management. 2013;5(2):55-73.##Moradhasel, N., Mozaini, A. H.,Parayeb, S. H. The Effect of Information and Communication Technology on Business Space and Trade Facilitation. Journal of Economics and New Business, 2008, 39-63, (in Persian).##Gogoi, H. The use of ICT in sports and physical education. Akinik publications, 2019, 117-130.##Bagheri, Z., Shiaci, F., Maliki, M. Investigating the Role of Information and Communication Technology in the Development of Entrepreneurship Opportunities from the Viewpoints of the Faculty Members of Azad University and Payam Noor University. National Conference on Entrepreneurship and Knowledge Based Business Management, 2012, 23-68, (in Persian).##Wiig KM. Where Did It Come From and Where Will It Go? Journal of Expert Systems with Applications. 1996;13(1):1-14.##Madadi Y, Manian Y, Azgharzadeh E. Examines the role of information technology in effective knowledge-based organization case study College of Agriculture and Natural Resources, Tehran University. (In Persian). Journal of Agricultural Economics and Development Research of Iran.2011; 41(4); 413-23.##Izadi M, Sadeh E. The Role of Information Technology Empowerment in Establishing Knowledge Management (Study of Companies Based in Industrial Towns of Golestan Province) (In Persian). Journal of Government management. 2017;7(4):37-50.##Simonsson M, Johnson P, editors. The IT organization modeling and assessment tool: Correlating IT governance maturity with the effect of IT. Hawaii International Conference on System Sciences, Proceedings of the 41st Annual; 2008: IEEE.##10. Ross PF. Innovation adoption by organizations. Personnel Psychology. 1947;27(1); 21-27.##11. Hismanoğlu M. The integration of information and communication technology into current ELT coursebooks: a critical analysis. Procedia-Social and Behavioral Sciences. 2011; 15:37-45.##12. Mantle P. The massive impact of IT on accounting firms. The accounting bullitn Aprill PP. 2006:4-5.##13. Dika, A. & Hamiti, M. Challenges of implementing the ethics through the use of information technologies in the university. Procedia social and behavioral sciences, 2011,15, 1110-1114.##14. Venkatesh V, Davis F. A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management science. 2000;46(2):186-204.##15. Tsang EW K. acquiring knowledge by forein partners from international journal ventures in a transition economy: learning-by-doing and learning myopia, strategic management journal, 2002. Vol. 23, No. 9.##16. Sepahand, R., Arefnejad M., Shariat Nejad A. Influence of Information Technology on Intellectual Capital and Knowledge Management Strategies with Adjustment Effect of Organizational Agility. Research on Organizational Resource Management, 2015 5(3), 71-96, (in Persian).##17. Madadi, y., Manian, A, Asgharizadeh, E.A. (2010). Examines the role of information technology in effective knowledge-based organization case study College of Agriculture and Natural Resources, Tehran University. Journal of Agricultural Economics and Development Research of Iran, 2010, 2(4), 413-423, (in Persian).##18. Stanescu M, Stoicescu M, Bejan R, Vasiliu A. Computer use in physical education and sports teaching. elearning & Software for Education. 2011.##19. Naghavi M. Relationship between barriers and educational needs with the use of ICT, IT in faculty members of physical education and sports science in education and research, (In Persian). Tehran: Allameh Tabatabaei University.2009.##20. Leron U, Hazzan O. IT in higher education: why is it so hard and why there is still hope after all? British Journal of Educational Technology. 2000;31(3):243-5.##21. Nassimbeni M. The information society in South Africa: from global origins to local vision. South African journal of libraries and information science. 2014;66(4).##22. Alemi F, Navaee N. Studies of Information and Communication Technology Development of the Islamic Republic of Iran Physical Education Organization, National Center for National Exercise Management and Development. 1, editor. Tehran: Green Apple; 2005.##23. Jakson R, Palmer R. Gide of sport management. Tehran: National Olympic Committee; 2003.##24. Mohammadi, S., Musharraf Javadi, B., Mozaffari, S. A. A. Relationship between Attitude Organizational Structure and Organizational Climate with Information Technology Publishing in Iran's Selected Organizations. Two Quarterly Journal of Sport Management and Motor Behavior, 2012, Second Year, 3, 16-34, (in Persian).##25. Jafarzadeh Zarandi, M. The Role of New Technologies (Internet, Computer and Mobile) in Developing Entrepreneurship Opportunities in Sport. Master's Thesis, Islamic Azad University, Kerman Science Research Branch.2013, (in Persian).##26. Chizari, M ., Movahed, H., & Lindner, J. R. The Role of Internet in Educational Activities of Graduate Students at Tehran University; College of Agriculture. Proceedings of the 19th Annual Conference Raleigh, North Carolina, USA, 2003, Ap8-12, 126-134.##27. Dessler, G. Organization Theory: Integrating Structure and Behavior.2nd ed, Prentice-Hall International,1986, 221-231.##28. Eder, L.B., & Igbaria, M. Determinants of intranet diffusion and infusion. Omega. The International Journal of Management Science, 2001, 29, 233-242.##29. Duncan, M., & Cambell, R.M. Internet users: how to reach them and how to integrate the internet into the marketing strategy of sport businesses. Sport Marketing Quarterly, 1999, 8 (2): 35-41.##30. Sansanwal D. Use of ICT In Teaching – Learning and Evaluation. In: Technology CIoE, editor. Retrieved on February 27; NCERT, New Delhi and State Institute of Education, Chandigarh. Educational Technology Lecture Series2009.##31. Mostafaei, H. Relationship between Information Technology and Organizational Structure of General Physical Education Institutions of the Islamic Republic of Iran. Master's Thesis, Gilan Hospital, 2009, 45-63, (in Persian).##32. Azizi, B., Koushki, A. M., Jalali Farahani, M. Relationship between Information Technology and Organizational Structure in the Ministry of Sport and Youth of the Islamic Republic of Iran. 2013, Sport Management, 5(3), 161-174, (in Persian).##33. committee Co. “Annual report 2004”. www.olympic.ca. 2007.##34. Siahpush S. Investigating the Relationship between Strategic Thinking and Applied Knowledge Management in the Ministry of Economic Affairs and Finance (In Persian). Tehran Branch: Islamic Azad University; 2014.##35. Ghazizadeh Fard SZ. Design and analyze a model to explain human obstacles in deploying and operating management information systems (with focus on Iranian governmental bodies). Systems Management: Tehran university; 1996.##36. Nasrollahi A. Examine the status of IT at the National Olympic Committee of Iran. Tehran: Tehran university; 2009.##37. Khosravizadeh E. Studying and designing the strategic plan of the Al-Mipak National Committee of the Islamic Republic of Iran. PhD thesis: . Tehran: Tehran university; 2008.##38. Badri Azin Y. The study of sports gymnastics in Iran with the approach of comprehensive human resource development system in gymnastics sport of Iran. Tehran: Tehran university; 2006.##39. Kazemi M, Fayazi M, Merzadh M. Review of barriers to optimal use of IT in the insurance industry in Iran (in persian). Knowledge and Development. 2009;23:73-92. 2014. 308 p.##40. Ghasemi H, Keshkar S. Management Information System in sport. 1, editor. Tehran: Hatmi; 2014. 308 p.##41. Zmud RW. Diffusion of modern software practices: influence of centralization and formalization. Management science. 1982; 28(12):1421-31.##42. Mostafa Pour, Mostafa., Kashef, S. M., Mazaher Esmaeilpour, H., & Akbarzadeh, V. The Relationship between Knowledge Management and Information Technology Using Organizations Affiliated to Physical Education in Education. Journal of Physical Education, 2014, 2(1), 29-34, (in Persian).##43. Omrani M, Bahrami M, Shafiee M. Forecasting Development of Information and Communication Technology Infrastructure of the country in cyberspace with emphasis on scenario method (In Persian). Vision Government Management. 2015;6(1):133-47.##44. Hakim A, Rabiee A, Ghobadi E, Sakha B. The trend of IT development and its infrastructure (In Persian).  Third National Conference on Management and Humanities Research in Iran; Tehran: Managing Management Research Institute; 2016.##45. VAN den, H.J. Information resource management: stewards of data[J]. Information Systems Management, 1999, 16(1), 88-90.##46. Jiang, O. IT infrastructure construction: based on competitive advantage of electronic. science & technology of china,2006, 4( 4),305-313.##47. Peppard, J. Information management in the global enterprise: an organizing framework [J]. European Journal of Information Systems,1999, 8(2),77-94.##48. Broadbent, M ., Weill. P. Management by maxim: how business and IT managers can create IT infrastructure[J]. Sloan Management Review,1997, 38(3), 77-92.##49. Kettinger, W. J., Grover, V., Subanish, G., Strategic information systems revisited: a study in sustainability and performance[J]. MIS Quarterly,1994, 18(1), 31-58.##50. Barney, J.B. Firm resources and sustained competitive advantage [J]. Journal of Management,1991, 17(1), 99-120.##51. Grant, R.M. The resource-based theory of competitive advantage: implication for strategic formulation [J]. California Management Review,1991, 33(3), 114-135.##52. Momeni H. Advanced management information system. 3, editor. Tehran: Sepehr; 2011. 302 p.##53. Tajmehr AH. The Basics of Information Technology. First, editor. Tehran: Atinegar; 2013. 384 p.##54. Bhatt GD, Emdad AF. An empirical examination of the relationship between information technology (IT) infrastructure, customer focus, and business advantages. Journal of Systems and Information Technology. 2010;12(1):4-16.##55. Byrd, T.A ., Turner, E.D. Measuring the flexibility of information technology infrastructure: Exploratory analysis of a construct[J]. Journal of Management Information Systems,2000, 17(1), 167-208.##56. Duncan, N. B. Capturing flexibility of information technology infrastructure: a study of resource characteristics and their measure[J]. Journal of Management Information Systems,1995, 12(2), 37-57.##57. Nwaokwa, B., & E, Okoli. Information of Communication Technology on the Influence Performance of Secretaries in Government Ministries in Nasarawa State, North-Central Nigeria. Research Journal of Information Technology,2012, 4(3), 93-97.##58. Washington. State of Washington Strategic Information Communication Technology. 2006.##59. Jalilvand J, Sharifian E. Information technology and Information management system in sport, (In Persian).  Second National Conference Physical Education and sport; Chabahar: International University of Chabahar; 2016.##60. Mordick R, Joel B, Claggette J. Information system for modern management. third, editor. New Delhi: Prentice-Hall of India,2001. 466 p.##61. Rossiter, J. R. “The C-OAR-SE procedure for scale development in marketing”. International Journal of Research in Marketing. (2002). Vol. 19, Pp. 305–335.##62.  Hakimzadeh, F. Abdulmaleki J, Proposal Writing in Qualitative, Combined Studies, (2011). Sociological Publications Book.##63. Mao, H., Liu, S., Zhang, J. & Deng, Z. Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment. International Journal of Information Management, 2016 36: 1062-107,##https://doi.org/10.1016/j.ijinfomgt.2016.07.001.##64. Chae, H., Koh, C. E., & Prybutok, V. R. Information technology capability and firm performance: contradictory findings and their possible causes. MISQuarterly, (2014). 38: 305–326.##65. Chen, Y., Wang, Y., Nevo, S. Jin, J. Wang, L., & Chow, W. S. IT capability and organizational performance: the roles of business process agility and environmental factors. European Journal of Information Systems, (2014).  23: 326–342.##66. Camy J, Robinson L. Managing olympic sport organizations: Human Kinetics Champaign, IL; 2007.##67. Kocak S. Computer attitudes and competencies in physical education and sport. International Council for Health, Physical Education, Recreation, Sport and Dance. 2003;39(1):49-52.##68. Farahani A, Zaree M, Sharifian E. Information technology and its relationship with academic performance and career future of physical education students (In Persian). Olympic. 2009; 46:102-12.##69. Kok Chi S. Olympic council of Malaysia. strategic, Doc. 2007:7.##70. Toohey K, Halbwirth S. Information and documentation in the Olympic Games. University Lectures on the Olympics, Barcelona: Centre d’Estudis Olimpics (UAB) Online Available at http://olympicstudies uab es/lec/pdf/toohey pdf (accessed 26 March 2012).##71. Razaghi ME, Moosavi SJ, Safania AM. Successful knowledge management establishment in sport organizations with an emphasis on Iranian localization. International Journal of Sport Studies. 2013;3(1):30-7.##72. Moradi Chaleshtari J, Norozian Ghahfarokhi S, Moradi MR, Jamali Galeh M. Presentation of Information Technology Infrastructure Model and Knowledge Management Success in Islamic Azad University Physical Education Faculties (In Persian). Applied Research of Sport Management. 2015;3(12):35-51.##73. Jafarzadeh Kuchiki, Z., Abbasi, F., Hatamnejad, Y., Khalili, H. The Influence of Information Technology on the Organizational Structure of the General Directorate of Sports and Youth of East Azarbaijan, Considering the Resilience Economics Approach. the first National Conference of the Iranian Society of Sport Management, Allameh Tabatabaei University.2015,23-35, (in Persian).##74. Rosandich, T.J. Information Technology for Sports Management. The Sport Journal, ISSN:1543-9518, 2010, 13 (2), 203-223.##

0 طراحی مدل مفاهیم اثرگذار دیپلماسی ورزش بر توسعۀ روابط ایران و ایالات متحده Role of Sport Diplomacy in Developing Interactions of Iran and USA https://jsm.ut.ac.ir/article_80309.html 10.22059/jsm.2020.284611.2294 0 قدرت نرم جمهوری اسلامی ایران پس از گذشت چهار دهه از انقلاب شکوهمند، متأثر از مفاهیم کلان و خرد متفاوتی بوده که بارها توسط کشورهای غربی به‌ویژه ایالات متحده به چالش کشیده شده است. دیپلماسی عمومی و به‌طور خاص دیپلماسی ورزشی از ابزارهای پرکاربرد تصمیم‌گیران و تصمیم‌سازان سیاسی ایالات متحده در توسعه و تقویت قدرت نرم خود در جهان است که جمهوری اسلامی ایران نیز با توجه به موفقیت‌های سال‌های اخیر در حوزۀ بین‌الملل ورزش از جمله کسب مقام هفدهم در میان 206 کشور جهان در بازی‌های المپیک 2012 می‌تواند با استفاده از این ظرفیت به توسعۀ تعاملات خود در عرصۀ بین‌الملل کمک کند. هدف از پژوهش حاضر در ابتدا کشف مفاهیم تقویت‌کنندۀ قدرت نرم ایران از دریچۀ ورزش و نیز طراحی الگوی مطلوب مؤلفه‌های شکل‌دهندۀ توسعۀ روابط دیپلماتیک با کشورهای غربی به‌ویژه ایالات متحده بود. در ادامه با استفاده از نرم‌افزارهای SPSS و PLS به بررسی میزان همبستگی متغیرها براساس آزمون اسپیرمن، تحلیل عاملی اکتشافی و در نهایت مدلسازی ساختاری- تفسیری متغیرهای مستقل و وابسته پرداخته شد. یافته‌های پژوهش نشان داد هفت عامل توسعۀ تجاری، امور دینی، تعاملات، امور فرهنگی، انسجام ملی، امور دیپلماتیک و دوستی در چهار سطح متأثر از فضای ورزشی کشور ایران در عرصۀ بین‌الملل بوده است. 1 The soft power of the Islamic Republic of Iran, after fourteen years of glorious revolution, has been influenced by various macro and micro concepts that have been repeatedly challenged by Western countries, especially the United States; And US political decision-makers are developing and strengthening their soft power in the world, including the Islamic Republic of Iran, in light of recent years' successes in the international field of sports, including seventeenth among the 206 countries in the Olympics. 2012 can use this capacity to expand its interactions in the media arena The purpose of the present study was initially to explore the concepts of strengthening Iran's soft power through sport and to design a favorable paradigm for the development of diplomatic relations with Western countries, especially the United States. Then, SPSS and PLS software were used to investigate the correlation between variables based on Spearman test, exploratory factor analysis and finally structural and interpretive modeling of independent and dependent variables. The findings showed that seven factors of trade development, religious affairs, interactions, cultural affairs, national unity, diplomatic currents and friendship were in four levels influenced by Iran's international sporting environment. 1119 1140 زهره سبزی Zohreh Sabzi دانشجوی دکتری مدیریت ورزشی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران ایران zohreh_sabzi@yahoo.com مهدی شریعتی فیض آبادی Mahdi Shariati Feizabadi استادیار گروه تربیت بدنی، دانشگاه فنی و حرفه‌ای، تهران، ایران ایران mahdishariatifeiz@gmail.com رضا صابونچی Reza Saboonchi استادیار مدیریت ورزشی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران ایران saboonchi.reza@yahoo.com ایالات متحده ایران تحریم دیپلماسی ورزشی Rahmani M. General diplomacy and Foreign Policy (In Persian)]. Strategic Studies of Public Policy, 2015. p. 63-90.##keshavarz Shokri A. Cultural Diplomacy in the Middle East: Community Evolution and the Need to Use New Tools (In Persian)]. Culture communication studies. 2013;14p 7-29.##Sabbaghian A. Sport Diplomacy (In Persian)]. Culture- Communication Studies. 2016;16(31):132-51.##Grix J, Hpulihan B. Sports mega-events as part of a nations soft power srrategy:the cases of Germany (2006) and the UK (2012). The British journal of politics & Internatinal Relation. 2014;16(4).##Li Y. Public Diplomacy Strategies of the 2008 Beijing Olympics and the 2012 London Olympics: A Comparative Study. International Journal of the History of Sport. 2013;30:1723- 34.##Murray S. Moving beyond the ping-pong table: sports diplomacy in the modern diplomatic environment. Public Diplomacy Magazine. 2013;9:11-6.##Cha VD. Winning is not enough: Sport and politics in east Asia and beyond. The International Journal of the History of Sport. 2013;30(11):1287-98.##Nauright J, Schimmel KS. The political economy of sport: Springer; 2005.##Murray S, editor Sports-Diplomacy: a hybrid of two halves. Artigo apresentado no International Symposium on Cultural Diplomacy Anais Berlim; 2011.##Shariati Feizabadi M. Designing and Modeling the Components of Sport Diplomacy in the Development of International Relations(In Persian)]. PHD Thesis Tehran University. 2015.##Sajjadi SN. Olympic centenary (1896-1996) (In Persian)]. Payam Noor. 2000.##Štulajer I, Štulajter M. Significance of Sport in International Relations. Journal of Modern Science. 2016(2 (29)):381-8.##Khabiri M. the Role of Sport in Public Diplomacy in the Islamic Republic of Iran. Center of Studies and Strategic Research. 2014.##Deos A. Sport and relational public diplomacy: the case of New Zealand and Rugby World Cup 2011. Sport in Society. 2014;17(9):1170-86.##Bakhshi chenari A, Goodarzi M, Sajjadi SN, jalali farahani m. Providing Solutions for Empowering and Promoting Sport Diplomacy in Foreign Policy of the Islamic Republic of Iran. Communication Management in Sport Media. 2019;6(23):80-90.##Shariati Feizabadi M, Nazemi M. Peace Making Role of Sport (In Persian)]The Social Cultural Strategy Journal. 2017;6(24):163-88.##Aziz Abadi M. The place of sport in domestic and international politics for peace and friendship. Journal of Politic. 2018;4(14):113-23.##Bagheri Y, Shariati Feizabadi M, Nazarian A. Interpretative Structural Modeling (ISM) of Sport Diplomacy Components. Journal of Sport Management. 2016;8(5):797-821.##Shahrezaei F, Shirzadi R. Role of Sports in Development of International Relations of the Islamic Republic of Iran (1997 – 2013) (In Persian)]. Strategic Studies on Youth ans Sports. 2016;15(32):35-60.##Jankovic S. Enhancing international dispute settlement: the role of sports diplomacy. International Journal of Diplomacy and Economy. 2017;3(3):264-78.##SCHNEIDER RC. Sport as a Facilitator of Positive International Relations. International Journal of Sport Culture and Science.4(Special Issue 3):843-51.##Boyacioğlu F, Oğuz AG. The Role of Sports in International Relations. Acta Universitatis Danubius Relationes Internationales. 2016;9(1).##Fozooni B. Religion, politics and class: conflict and contestation in the development of football in Iran. Soccer & Society. 2004;5(3):356-70.##Munt V. Game, Set, Match: Sports and the Future of Diplomacy. 2015.##Chehabi HE. Sport diplomacy between the United States and Iran. Diplomacy and Statecraft. 2001;12(1):89-106.##

0 توصیف عملکرد رؤسای سازمان تربیت بدنی ایران از ابتدای شکل‌گیری تا سال 1357 Description of the functions of the heads of the Iranian Physical Education Organization from the beginning of the year to 1357 https://jsm.ut.ac.ir/article_80310.html 10.22059/jsm.2020.286093.2301 0 هدف از این پژوهش توصیف عملکرد رؤسای سازمان تربیت ‌بدنی ایران از ابتدای شکل‌گیری است. روش تحقیق از نوع تاریخی بود و سازمان تربیت ‌بدنی به‌عنوان سازمان اصلی متولی ورزش در کشور و چگونگی عملکرد مدیریتی در آن از اهمیت بسزایی برخوردار است. در این تحقیق سعی شده مدیران تربیت‌ بدنی، که به‌نوعی در برنامه‌ریزی و تدوین قوانین سازمان ملی تربیت ‌بدنی ایران دخیل بوده‌اند، معرفی و عملکرد مدیریتی آنها، بیان شود. در واقع عملکرد همۀ مدیران یا رؤسای سازمان ملی تربیت‌ بدنی ایران از ابتدای پیدایش تا سال 1357 (دورۀ پهلوی) توصیف شده است. ابزار استفاده‌شده در این تحقیق، اسناد (منابع دستۀ اول) تهیه‌شده از سازمان اسناد و کتابخانۀ ملی ایران و کتاب‌های قدیمیِ مرتبط با موضوع تحقیق، بوده است. نتایج به‌دست‌آمده از اسناد و مدارک، حاکی از آن است که برخی مدیران سازمان تربیت ‌بدنی ایران همانند علاء، سمیعی، ایزدپناه، باتمانقلیچ، خسروانی و کاشانی دورۀ موفق‌تری را نسبت به سایرین گذرانده‌اند. بررسی و نتایج تحقیق حاضر حاکی از آن است که از جمله عملکردهای مهم انجام‌گرفته در این سال‌ها، می‌توان به تصویب اساسنامۀ پیشاهنگی و تربیت ‌بدنی و تأسیس کانون ورزش ایران (توسط دکتر سمیعی،1315)، افتتاح ورزشگاه 30 هزار نفری امجدیه (توسط دکتر سمیعی، 1317)، تشکیل کمیتۀ ملی المپیک ایران (توسط دکتر سمیعی،1325)، شرکت ایران در المپیک، میزبانی جام ملت‌های فوتبال آسیا و نخستین قهرمانی کشتی در قارۀ کهن 1347 تهران در زمان مدیریت خسروانی و انحلال سازمان تربیت ‌بدنی به دستور محمدرضا پهلوی جهت پی‌ریزی بنیاد تازه‌هایی برای ورزش کشور تحت عنوان وزارت‌ ورزش و جوانان در سال 1355  اشاره کرد. 1 The purpose of this research is to describe the performance of the heads of the Iranian Physical Education Organization from the beginning of the formation. The research method was of historical type And the Physical Education Organization is of great importance as the main organization responsible for sports in the country and how it manages its management; In this study, physical education managers, who have been involved in planning and drafting laws of the National Organization of Physical Education in Iran, Introduce and manage their performance. In fact, the performance of all the directors or heads of the National Nursing Organization of Iran from the beginning of the year to 1357 AH. (Pahlavi era). The tools used in this research were documents (first-class sources) prepared by the National Library and Archives of Iran, newspapers and old books related to the subject of research. The results show that some managers of Iran's physical education organization such as Alaa, Samii, Izadpanah, Batmanaghlich, Khosravani and Kashani have been more successful than others. The study and the results of this study indicate that one of the important functions that has been carried out in these years is the adoption of the charter of physical education and the establishment of the Sports Center of Iran (by Dr. Samii, 1315) The opening of the 30,000-strong Amjadiya Stadium (by Dr. Samiyi, 1317), the formation of the National Olympic Committee of Iran (by Dr. Samiy, 1325), Iran's Olympic Games, The hosting of the Asian Football Championship and the first wrestling championship in the ancient continent of Tehran in 1347 during the Khasravani administration and the dissolution of the Physical Education Organization by the order of Mohammad Reza Pahlavi to establish the Foundation for new sports for the country under the title of Ministry of Sports and Youth in 1355 Made.   1141 1163 سارا هنرمند راد Sara Honarmand Rad دانشجوی دکتری مدیریت راهبردی در سازمان ها و رویدادهای ورزشی/ دانشکده تربیت بدنی و علوم ورزشی/ دانشگاه تهران ایران shrad8080@gmail.com عاطفه جوادی کرمانی Atefeh Javadi Kermani کارشناس ارشد آموزش و پرورش کرمان ایران a.javadi.k@gmail.com تهمورث نورایی Tahmooress Nooraee بازنشسته دانشکده ترییت بدنی و علوم ورزشی ، دانشگاه شهید باهنرکرمان ایران t_nooraee@yahoo.com ایران تربیت ‌بدنی سازمان رؤسا عملکرد 1. Porsaif, M., 1385. »Investigating the Relationship of Organizational Climate with Job Stress of Customs Officers Based in Tehran in 1385-1384«, Master's Degree in Educational Management, Faculty of Psychology and Educational Sciences, Allameh Tabatabai University, Tehran, Iran (In Persian).##2. Esmaili M., 1392. »Physical training and sports history«. Third edition. Tehran: Publication of the side (In Persia).##3.Barzegar F 1350. »Iran Sport History«. First Edition. Tehran: Public Health Organization of Iran Physical Education Organization (In Persian).##4. Official Documents Organization (In Persian).##5.Sadri, A, 1340, »History of Sport«, First Edition, Tehran: Ministry of Culture, General Directorate of Physical Education (In Persian).##6. Karimi, J. 1392. »A look at the history of physical education in the world«. First Edition. Tehran: University Publishing Center. Pp. 1-252 (In Persian).##7. BehnamFaraz, R. 1985. »An Attitude Towards Iranian and World Sports in the Asian Games«. First Edition. Tehran: Publications of the National Olympic Committee of the Islamic Republic of Iran (In Persian).##8. Kashif, MM, 1392. »History of Physical Education«. Payame Noor University Press. Sixth edition. Pp. 1-152 (In Persian).##9. Niko Bakht, M. 1380. »Physical education in the mirror of Iranian culture and literature«. First Edition. Tehran: Jihad Daneshgahi University Press (In Persian).##10. Dadar. N. 2006. »Sports Letters. First Edition. Tehran: Sabz Khameh Publications (In Persian).##11. Ramezani Nejad, R. 1387. »History of Physical Education and Sports Science«. First Edition. Amol: Sustainable North Publishing “Northern Cultural Institute”, (In Persian).##12. Farhad Far.A. 1392. »History of Physical Education and Sports«, fourth edition, Tehran: Bamdad Ketab Publication (In Persian).##

0 تدوین مدل ساختاری هویت سازمانی بر اساس هوش سازمانی به‌واسطة توسعة سازمانی در بین کارکنان فدراسیون‌های ورزشی کشور Developing an Organizational Identification Model Based on the Organizational Intelligence through Organizational Development among the Staff of Selected Sport Federations of Iran https://jsm.ut.ac.ir/article_80311.html 10.22059/jsm.2021.248425.1991 0 هدف از پژوهش حاضر، تدوین مدل ساختاری هویتسازمانی براساس هوش سازمانی به‌واسطة توسعهسازمانی در بین کارکنان فدراسیون‌های ورزشی کشور بود. این پژوهش از طریق روش همبستگی به شیوة مدل معادلات ساختاری انجام گرفت. جامعة آماری پژوهش تمامی رؤسا و کارمندان فدراسیون‌های جمهوری اسلامی ایران (703 نفر) بودند که با استفاده از روش نمونه‌گیری تصادفی 372 نفر به‌عنوان نمونه انتخاب شدند. ابزار اندازه‌گیری شامل پرسشنامة هویت‌ سازمانی چنی (1983)، توسعة سازمانی لاکو کرافورد(2000) و هوش سازمانی کارل آلبرخت (2002) با روایی و پایایی مناسب بود. به‌منظور تجزیه‌وتحلیل داده‌ها از آزمون‌های کولمـوگروف اسـمیرنوف، همبسـتگی پیرسون و روش مدلسازی معادلات ساختاری به‌وسیلةنرم‌افزارهای SPSS24 و LISREL8.5 استفاده شد. نتایج نشان داد که هوش سازمانی با ضریب 84/0 بر توسعة سازمانی و با ضریب 25/0 بر هویتسازمانی اثر معناداری دارد (01/0>P). توسعةسازمانی با ضریب65/0 اثر معناداری بر هویتسازمانی فدراسیون‌های ورزشی دارد (01/0>P). هوش سازمانی با ضریب اثر 55/0 به‌صورت غیرمستقیم بر هویت‌ سازمانی تأثیرگذار بوده است (01/0>P). با توجه به یافته‌های پژوهش حاضر به‌منظور تقویت هویت سازمانی فدراسیون‌های ورزشی باید توجه ویژه‌ای به هوش و توسعة سازمانی شود،مسئولان ذی‌ربط فدراسیون‌های ورزشی با برنامه‌ریزی مناسب در راستای به‌کارگیری هوش سازمانی می‌توانند به‌صورت مستقیم موجب افزایش توسعة سازمانی شوند و به‌طور غیرمستقیم اثر بیشتری بر هویت ‌سازمانی کارکنان داشته باشند. 1 This study aimed to develop a model of organizational identification based on organizational intelligence and mediated by an organizational development among Iranian staff working on some sport federations. A correlation experiment was conducted using a structural equation modeling. In this research, statistical sample included 372 subjects chosen randomly among all 703 Iranian managers and staff employed in sport federations. They were required to fill in three related questionnaires i.e. organizational identification (Cheny, 1983), organizational development (Lok Crawford, 2000), and organizational intelligence (Albrecht, 2002) qualified by face validity and reliability. The data were analyzed using Kolmogorov–Smirnov, Pearson correlation coefficient and structural equation modeling. The data were analyzed using SPSS24 and LISREL8.5. The results showed that organizational intelligence had a significant effect on organizational development with a coefficient of 0.84 and a coefficient of 0.25 on organizational identity (P <0.01).Organizational development with a coefficient of 0.65 has a significant effect on organizational identity of sports federations (P <0.01). Organizational intelligence with coefficient of 0.55 indirectly affected organizational identity (P <0.01). According to findings of this research, it is strongly recommended to consider the useful roles of organizational identification and organizational development in order to improve organizational identification of sport federations. Accordingly, the relevant authorities of sport federations shall make appropriate decisions over employing organizational intelligence in line with improving organizational development directly and organizational identification indirectly of staff employed in sport federations. 1165 1185 سجاد مومنی پیری Sajad Moemeni piri استادیار، گروه مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه بوعلی سینا، همدان، ایران ایران sajad.moemeni@gmail.com غلامرضا شعبانی بهار Gholamreza Shabanibahar استاد، گروه مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران ایران shabani1345@gmail.com نصراله عرفانی Nasrolah Erfani دانشیار گروه روان‌شناسی، دانشگاه پیام نور، ایران ایران erfani_nasr1344@yahoo.com توسعة سازمانی فدراسیون‌های ورزشی هوش سازمانی هویت ‌سازمانی Alvesson, M., & Empson, L. (2008). The construction of organizational identity: Comparative case studies of consulting firms. Scandinavian Journal of Management, 24(1), 1-16.##Tahjobi, M,.  Abbas Zadeh, S M M,. Hasani, M,. Ghalavandi H. (2014). The Role of Perceived Organizational Justice in Occupational Involvement with Organizational Identity Mediation Test (Case Study: Faculty Members of Government Universities of Hamedan Province). Measuring and Educational Evaluation Studies.  5 ( 12):153 - 174. (in Persian)##Qasemzadeh, A,. Maleki, Sh,. Habibi , H. (2014).The Role of Team Identity and Organizational Identity on Job Performance and Social Responsibility. Management of government agencies. 2(4):95-110. (in Persian)##Arabshahi Karizi A,. Nazarpour F. (2020). The Impact of Servant Leadership on Organizational Identity with the Moderating Role of Spiritual Intelligence. 9 (1):115-145. (in Persian)##Khosravi M R,. Del Ororouz N,. Shahroodi K,. Rezaei Yousefi B. (2015).Development of a Model for Measuring the Impact of Social Responsibility and Organizational Identity on the Brand Value of the Company (Case Study: Pars Khazar Industrial Company).  7(3):621-642. (in Persian)## Amin Bidokhty, A A,. Jafari, S ,.  Moradi Moghaddam,M . (2017).The Relationship between Organizational Social Engagement and the Job Excitement of Teachers with the Mediating Role of Organizational Identity. 3(4): 563-582. (in Persian)##Reese, S. R. (2014). Examining the Relationship between Organizational Identification and Learning Organization Dimensions: A Study of a US Franchise. Management and Organizational Studies, 1(1), 7.##Soleject, S,. Ahmadzadeh, S. (2014).The Effect of Transformational Leadership on Managers' Attitudes toward Organizational Identity Mediation. Research Transformation Management. 6(12):72-90. (in Persian)## Nasr Esfahani, A,.Aghababour Dehkordi , T. ; Tahereh Aghaababour Dehkordi 1 ; . (2013).Investigating the relationship between organizational identity and organizational silence. Staff of Isfahan University. Applied Sociology (Journal of Humanities Research, University of Isfahan). 24(4 )139-162. (in Persian)##Aghaei, N,. Moradi, E. (2017). Determining the causal relationships of organizational culture and silence: the role of mediating organizational identity in the General Directorate of Sports and Youth of Alborz Province. Human Resources Management in Sport.  4(13): 31-40. (in Persian)##Saboori Fard, M,. Ghorbanian M R,. Amini J. (2015). A review of the interactions and components of organizational integration and integration in the organizations of Iran, Third International Management Conference, Economics and Accounting , Tabriz, Industrial Management Organization of the Azerbaijani Representation, https: //www.civilica.com/Paper-NDMCONFT03-NDMCONFT03_138.html. (in Persian)##Oktug, Z. (2013). The Moderating Effects of Age and Tenure on the Relationship between Organizational Identification and Job Satisfaction, journal of Management, 3 (4): 218-222.##Allahyari,M. Hamidi,M,.  Hematinejad,M A,. Allahyari, F. (2011). Organizational Identity and Socio-Demographic Factors with Organizational Citizenship Behavior in Sport. Sport Management Studies (Physical Education Research Center).9:95-112 . (in Persian)##Gholipour, E,.  Poorzat , A A,. Mohammadi,F . (2011).Explaining internal and external factors affecting organizational identity building in government agencies. Management of government agencies. 3(7):149-166. (in Persian)##Hassanzadeh,R,. Javadiyan, M. (2009).Women's desire for organizational progress. Woman and family studies. 1(4): 81-98. (in Persian)## Taghizadeh, H,. Tari, G. (2009).Study of the level of learning, organizational improvement and their relationship with education in the district of Tabriz city. New Thoughts in Educational Sciences. 4(2): 65-92. (in Persian)##Racubson, S. (2012). Organizational effect on knowledge management in Sweden hotel industry. International journal of knowledge management: 36. pp 89-101.##Pour rashidi, R,. Sanjar, S,. Nakhaei,M R. (2016). Investigating the relationship between organizational development and meritocracy in government departments of Kerman, 5th International Conference on Accounting and Management, 2nd Conference on Entrepreneurship and Innovations , Tehran, Isfahr Sympostists, https: //www.civilica.com/Paper-MOCONF05-MOCONF05_386.html. (in Persian)##Tourkzadeh, J,. Momeni, GH R. (2013). Investigating the Status of Organizational Development Based on the Strengthening and Inhibiting Structure (Case Study: Shahid Chamran University of Ahwaz). Quarterly journal of social development. 7(3): 105-122. (in Persian)##Cummings,Th J,. Werley, C J. (2012).Organization Development and Development (Pathology, Complication, and Programmatic Change in Organizations) Cummins Translated by Braarpour. Publisher: Faraz Andish Green. Translated by Cyrus Brarupour. Green publisher. Second edition. (in Persian)## Shams Morkani, GH,. Mashayekhi M,. Soleimani, S . (2014).Explaining the Role of Organizational Intelligence in Promoting Organizational Performance: A Case Study of High School Teachers in Tehran. Educational Psychology. 10(31):165-189. (in Persian)##. Saati A, Shabani bahar G, Solymani M. (2020). Analyzing of the Effect of Talent Management System on Employees Empowerment Process Through Organizational Intelligence at Sport and Youth General Office of Iran. 8 (28):101-118. (in Persian)##Daoudi, N., Nabigh, M., Hilal, I., Rahimi, H., & Atiki, F. Z. (2020). Organizational Intelligence: Ontological Modeling of Skills. International Journal of Advanced Corporate Learning (iJAC), 13(1), 4-18. (in Persian)## Taghvaeeyazdi, M., Niaz Azari, M. (2020). Futuristic relationship with organizational intelligence, organizational creativity and organizational excellence In the Islamic Azad Universities of Mazandaran Province in order to present the model. Journal of New Approaches in Educational Administration, 11(42), 167-192. (in Persian)##Farzai H,. Abbasi H,. Zardashtian, Sh. (2015) .Explain the relationship between organizational intelligence and organizational agility with organizational entrepreneurship in the Ministry of Sports and Youth of Iran. Sport Management. 7(5):713-729. (in Persian)##Mohammadi, R,. Keshkar, S. (2012).The Relationship between Organizational Intelligence Components and Human Resource Productivity in Selected Sports Federations. Sport Management Studies. 1(2): 97-116. (in Persian)##Hadavi,F, Talebpour, M,. Farahani,A,. Nakhaie Niazi,A. (2015). Communication model of organizational intelligence and Its Dimensions with organizational entrepreneurship in the Islamic Republic of Iran,s Ministry of Youth and Sports. Applied Research of Sport Management. 4 (14):103-116. (in Persian)##Rasool Khodadadi, M ,.  Kashf M M,.  Sayed Ameri M H,. Alaemi Kashki, M. (2013).The Relationship between Components of Organizational Intelligence and Organizational Culture in General and Physical Education Institutions of East Azarbaijan.sport management.5(3)175-189. (in Persian)##Mokhtari Dinani, M,. Koseh Chian, H,. Nazariand Madwani, A. (2015). The Relationship between Organizational Intelligence and the Effectiveness of Leadership in Sport Managers. New Approaches to Sport Management. 3 (9): 31-41. (in Persian)##Sidi M H,. Latifi M . (2016).Investigating the Role of Organizational Intelligence and Organizational Growth in the.Performance of Shahid Salimi Industrial Towns in Tabriz. Organizational Culture Management. 14(2 ):409-428. (in Persian)##Najarpourstadi, S,. Taghizadeh, H. (2012). Relationship between Emotional Intelligence and Organizational Development among Employees of Islamic Azad University. A New Approach to Educational Management.  3(3) : 121- 136. ( in Persian)##Cakir, R., & Ada, S. (2008). Can the organizational intelligence be developed in schools by in-scrice trainning?. World Applied Sciences Journal, 4(1), 30 – 24.##Cheney, G. (1983). The rhetoric of identification and the study of organizational communication. Quarterly Journal of Speech, 69, 143-158.##Lok, P., & Crawford, J. The application of a diagnostic model and surveys in organizational development. Journal of Managerial Psychology, 2000, 15(2): 108-124.##Albrecht. Karl. (2002). "Organizational Intelligence& Knowledge Management": http://www.KarlAlbrecht.com.##Rahmati Asl, N., Yousefi, B., Zardoshtian, S., Sadeghi Boroujerdi, S. (2018). The Modeling of the Factors Affecting the Implementation of Knowledge Management in Sport Federations. , 8(15), 15-28. (in Persian)##Ahmadi, R. E. (2005). Emerging organizational identity: the process of identity creation in a post divestiture environment. Unpublished doctoral dissertation, alliant international University, San Francisco.##French, W. L., Bell, C. H., & Zawacki, R. A. (2005). Organization Development and Transformation: Managing Effective Change, 6th ed., USA: McGraw Hill Irwin.##

0 بررسی تأثیر ورزش بر کاهش انحرافات اجتماعی (مطالعة موردی: دانش‌آموزان متوسطة دوم شهرستان شهرکرد) Investigation to the effect of sport in decreasing the social deviations (case study: Shahr e Kord’s second high school students) https://jsm.ut.ac.ir/article_80313.html 10.22059/jsm.2020.286760.2366 0 هدف از تحقیق حاضر تبیین اثر فعالیت‌های ورزشی بر میزان انحرافات اجتماعی دانش‌آموزان شهرستان شهرکرد است. این تحقیق از جمله تحقیقات پیمایشی است و ابزار جمع‌آوری اطلاعات آن پرسشنامة ناهنجاری‌های اجتماعی است. جامعة آماری تحقیق تمامی دانش‌آموزان دورة متوسطة دوم در سال تحصیلی 95-94 در دو ناحیة 1 و 2 شهرستان شهرکرد بود. نمونة آماری طبق جدول مورگان 292 نفر انتخاب شد. نتایج حاصل از آزمون تی نشان داد که دانش‌آموزان ورزشکار در مقایسه با دانش‌آموزان غیرورزشکار گرایش کمتری به انحرافات اجتماعی دارند. همچنین نتایج نشان داد که ناهنجاری‌های اجتماعی از اولویت یکسانی برخوردار نیستند و برخی عوامل شیوع بیشتری دارند. در انتها به مدیران، معلمان و والدین با توجه به نقش ورزش در کاهش انحرافات اجتماعی پیشنهاد می‌شود تا ورزش را به‌عنوان یکی از گزینه‌های اصلی فراغتی در برنامه‌ریزی‌های اوقات فراغت دانش‌آموزان بگنجانند. 1 The aim of this study was to examine the effect of sport on the extent of decreasing the social deviations in Shahr e Kord’s high school students. This was a survey study and in order to carry out the investigation, the questionnaire of social anomalies (which was utilized by Shateriyan, 2010) was used for data collection procedure. The target statistical population consisted of the students who were studying in second high school in 2015-2016 semesters in 1 and 2 districts of Shahr e Kord. To put forward the study, according to Morgan’s table, the statistical sample size was considered to be 260 participants. At the proceeding phase of carrying out the investigation, the result of t-test showed that athlete students had fewer tendencies to social deviations in compare to the non-athlete students. Moreover, the results showed that although there are varieties of anomalies among them, there seem priorities in different social anomalies and some of which are more common in compare to the others. Finally with respected to the social role of sport in decreasing the deviations in most of societies and especially among the teenagers, it is strongly suggested to all school principals, sports teachers, and also parents who had undoubtedly important effects on the different spans of students' lives to try to use sport as a principal leisure option in students’ leisure time planning. 1187 1201 سید علیرضا شریفی Alireza Sharifi دانشجوی دکتری مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران-ایران ایران alirezasharifi.1984@yahoo.com نجمه عبداللهی Najmeh Abdollahi دانشجوی دکتری مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه گیلان، رشت-ایران ایران najmehabdollahi44@yahoo.com امین دهقان قهفرخی Amin Dehghan Ghahfarrokhi استادیار مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران-ایران ایران amindehghan365@gmail.com انحرافات اجتماعی تربیت بدنی دانش‌آموز ورزشکار ناهنجاری‌های اجتماعی ورزش 1. Booth, Job A., Amy Farrell and Sean P. Varano (2008). "Social Control, Serious Delinquency, and Risky Behavior: A Gendered Analysis.Crime & Delinquancy." Volume 54 Number 3: 423-456.##2. Taleban, m., "piety and crime among the young students". 1st edition, Tehran: art and communication institute.2001. (In Persian)##3. Sekhavat, J., "The Evaluation of Effective Factors on Students' Behavioral Abnormalities in Lorestan", Journal of Iranian Social Development Studies, vol.4, No.12.2002. (In Persian)##4. Mallia, L.; Lucidi, F.; Zelli, A.; Chirico, A. & Hagger, S. "Predicting moral attitudes and antisocial behavior in young team sport athletes: A self‐determination theory perspective". Journal of applied social psychology. DOI: 10.1111/jasp.12581.2018##5. Tabrizi, M., krooki, A., Sanei, H., "The relationship between sport and social gaiety in students of physical education in Hormozgan". The 1st national congress on sport sciences and health achievement, university of medical sciences of Abadan, September 2017. (In Persian)##6. Abbasi A, A, "students' crime; and cognitive factors affecting on: a study among teenagers in behshar, Babol and noshahr". A Phd thesis Azad university, cental Tehran branch.2007. (In Persian)##7. Abdoli, B., "mental and social fundamentals of physical training and sport", 2nd edition, Bamdad ketab publications. 2007. (In Persian)##8. Purdy, D. A. & S. F. Richard (1983). "Sport and Juvenile Delinquency: An Examination and   Assessment of Four Major Theories". Journal of Sport Behaviour. 6(4), 179-83.##9. Alavi, s., Ahmadi, m., zar, a., "the relationship between physical activities, social health and spiritual intelligence of nurses". Journal of social health. Vol. 2, No.5, pp 94- 102. 2017. (In Persian)##10. Haywood, M. K., "Life span motor development", 9th edition, translated by namazi zad, M. and aslankhani M. A. Samt publications. 2008. (In Persian)##11. Shamsi, A. Soltan Hosseini, M. Rohani, M. "Specifying the role of sociability on expanding Youth's sport participation: A case study: Isfahan", Sport management research. 28, 71- 88. 2015 (In Persian)##12. Ahmadi, S. "study of the relationship between the extent of social control and chaos among Dehdasht citizens", strategic research on security, social discipline. 3rd. No 2, 2014. (In Persian)##13. Mason, G. & Wilson, P. "Sport, Recreation and Juvenile Crime: An Assessment of the Impact of Sport and Recreation upon Aboriginal and Non- Aboriginal Youth Offenders". Frist Published by the Australian Institute of Criminology. 1988##14. Ozbay, O. & Ozcan, Y. Z. "A Test of Hirschi’s Social Bonding: Theory Juvenile Delinquency in the High Schools of Ankara". Journal of Offender Therapy and Comparative Criminology. Vol. 50. 2006##15. Michael, A. C. “Religion and Social Control: An Application of a Modified Social Bond on Violence”. Criminal Justice Review. Vol. 28. 2003.##16. Kreager, Derek A. "Unnecessary Roughness? School Sport, Peer Networks, and Male Adolescent Violence". American Sociological Review. Vol.72.2007 (October: 705-724).##17. Bokharayi, A., "the study of social abnormalities in Iran" . pezhvak publications, tehran 2007. (In Persian)##18. Kooshafar, A., "principles and fundamentals of physical training". 1st edition, Azad university of Tabriz, 2002.  (In Persian)##19. Shaterian, m., joshaghani, z., Noorian, f. "the study of factors affecting on Students' Behavioral Abnormalities, a case study in Aran and Bidgol". Journal of social development studies. Vol. 5, No. 3, pp 123- 135, 2013. (In Persian)##20. Fallah, z. Fallah, Z., "the effect of sport activities on the extent of social abnormalities among yougesters in Qom". The 1st international congress of physical activities and sport sciences. February 2015. (In Persian)##21. Bahramfard, H., Ghaderzadeh, J., Jamiani, K., "identifying and prioritizing criminal behavior indices in sport milieus". Tehran, The 1st international congress on physical education and sport sciences, February 2016. (In Persian)##22. Asadi, T., Mohammadi, A, Hosseinpour, E,. Raeesizadeh, H,."The role of Sport and Physical Activity in preventing youth and youngesters from crime". Tehran, The 1st international congress on physical training and sport sciences, February 2016. (In Persian)##23. McEvoy, E.; MacPhail, A. & Enright, E. "Physical activity experience of young people in an area of disadvantage". Sport, education and society. http://dx.doi.org/10.1080/ 13573322.2014.994176. 2014.##24. Massey, W. & Whitley, M. "The role of sport for youth amidst trauma and chaos", Qualitative Research in Sport, Exercise and Health. VOL. 8, NO. 5, 487–504. http://dx.doi.org/10.1080/2159676X.2016.1204351.2016.##25. Parker, A.; Morgan, H.; Farooq, F.; Moreland, B. and Pitchford. A. "Sporting intervention and social change: football, marginalized youth and citizenship development". SPORT, EDUCATION AND SOCIETY. VOL. 24, NO. 3, 298–310. https://doi.org/10.1080/ 13573322.2017.1353493. 2019.##26. Schneider, H. & Khoury‑Kassabri, M. (2018). "The relationship between Israeli youth participation in physical activity programs and antisocial behavior". Child and Adolescent Social Work Journal. https://doi.org/10.1007/s10560-017-0528-y##27. James, D and Nicole R. L (2010). "The impact of socioeconomic position on sport participation among South Australian youth". Journal of Science and Medicine in Sport, Vol. 13, pp.318-322.##

0 شناسایی آثار شیوع ویروس کرونا بر صنعت ورزش Identify the Effects of Coronavirus Outbreak on the Sports Industry https://jsm.ut.ac.ir/article_80312.html 10.22059/jsm.2021.307792.2547 0 همه‌گیری ویروس کرونا در جهان تأثیرات مثبت و منفی زیادی بر جوامع و فعالیت‌های آنان گذاشته است. هدف از مطالعۀ حاضر شناسایی آثار شیوع ویروس کرونا بر صنعت ورزش کشور بود. تحقیق حاضر از نظر هدف، کاربردی است. رویکرد پژوهش کیفی است که با روش سیستماتیک نظریۀ داده‌بنیاد انجام گرفته است. جامعۀ آماری پژوهش استادان و خبرگان دانشگاهی، تولید‌کنندگان محصولات ورزشی، رؤسا، سرپرستان و دبیران فدراسیون‌های ورزشی، مدیران باشگاه‌های ورزشی لیگ برتری، مدیران، معاونان و مسئولان وزارت و ادارات ورزش و جوانان و مدیران مجموعه‌های ورزشی بودند که از این افراد، تعداد 18 نفر به‌صورت گلوله‌برفی و هدفمند به‌عنوان نمونۀ پژوهش درنظر گرفته شدند. جمع‌آوری داده‌ها از طریق مصاحبه‌های عمیق و نیمه‌ساختاریافته، از افراد مشارکت‌کننده انجام گرفت و از آنها خواسته شد تا نظرهایشان را در مورد تأثیرات شیوع ویروس کرونا بر صنعت ورزش اعلام کنند. کار تحلیل داد‌ه‌ها با استفاده از کدگذاری‌های باز، محوری و انتخابی برای احصای مقوله‌های سطح اول و دوم (محورها) و ارتباط آنها انجام گرفت. بر مبنای نتایج حاصل از تجزیه‌وتحلیل یافته‌های استخراج‌شده از مصاحبه‌ها، 2 بعد نهایی تأثیرات شیوع ویروس کرونا در ابعاد صنعت ورزش شناسایی شدند که شامل آثار مستقیم و غیرمستقیم بود. شناسایی دقیق آثار شیوع ویروس کرونا بر صنعت ورزش می‌تواند به فرایند انطباق فعالیت‌های این صنعت با شرایط کنونی کمک کند.   1 Coronavirus epidemics around the world have had many positive and negative effects on communities and their activities. The aim of this study was to identify the effects of coronavirus outbreak on the country's sports industry. The present study is an applied research in terms of purpose. The research approach is qualitative, which has been done by the systematic method of Grounded Theory; The statistical population of the present study includes university professors and experts, producers of sports' products, supervisors and secretaries of sports federations, managers of sports clubs of Premier League, managers, deputies and officials of the Ministry and sports and youth departments and managers of sports complexes. A total of 18 people were considered as snowballs and targeted as a research sample. The data collected in this study by in-depth and semi-structured interviews were from participants and they were asked to comment on the effects of the Coronavirus outbreak on the sports industry. Data analysis was performed using open, axial and selective coding to calculate the first and second level categories (axes) and their relationship. Based on the results of the analysis of the findings of the interviews, the final two dimensions of the effects of coronavirus outbreak on the dimensions of the sports industry were identified, which included direct and indirect effects. Accurate identification of the effects of coronavirus outbreak on the sports industry can help the process of adapting the activities of this industry to the current situation. 1203 1232 رضا حیدری Reza Heydari دانشجوی دکتری مدیریت ورزشی، دانشکدۀ علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران ایران reza.hdr1994@gmail.com احسان اسداللهی Ehsan Asadollahi استادیار، گروه مدیریت و بازاریابی ورزشی، دانشگاه غیر انتفاعی سناباد گلبهار، گلبهار، ایران ایران ehs.asadollahi.spr@iauctb.ac.ir عمر علیزایی یوسف آبادی Omar Alizaiy دانشجوی دکتری مدیریت ورزشی، دانشکدۀ علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران ایران mr.alizaiy@gmail.com تولیدکنندگان خدمات ورزشی رویداد ورزشی صنعت ورزش کووید ـ19 Craven, M., Liu, L., Mysore, M., & Wilson, M. (2020). COVID-19: Implications for business. McKinsey & Company.##Menati, H. (2020). Investigation of the effects of COVID-19 on the global economy, Journal of Social Impact Assessment, 1 (2), 163-181. (In Persian)##Motalebi, M. (2020). The Impact of the COVID-19 Pandemic on National Growth Prediction in 1399. Journal of Social Impact Assessment. 1 (2), 183- 206. (In Persian)##Futterman, M., Panja, T., & Keh, A. (2020). As coronavirus spreads, Olympics face ticking clock and a tough call. The New York Times. https://www.nytimes.com/2020/03/05/sports/ olympics/coronavirus-tokyo.html. March 5, 2020.##Australian institute of sport (AIS). (2020). Framework for rebooting sport in covid-19 Environment.P:1-42.https://www.mtba.org.au/wp-content/uploads/35845_AIS-Framework-for-rebooting-sport_FA.pdf##Brett G. Toresdahl & Irfan M. Asif. "Coronavirus Disease 2019 (COVID-19): Considerations for the Competitive Athlete". Sage Journal. 2020. 12(3): 221-224.##National Basketball Association. (2020). NBA to suspend season following Wednesday’s games.https://www.nba.com/article/2020/03/11/nba-suspend-season-following-wednesdays-games.  Accessed March 23, 2020.##Cruyff, J. (2020). The impact of the Covid-19 on the management of sport organizations. Johan Cruyff Institute.##Cohen, B., Robinson, J., Flint, J. (2020). Sports Industry Reels From Coronavirus Fallout. The Wall Street Journal. Updated March 29, 2020 8:42 pm ET. https://www.wsj.com/articles/sports-industry-reels-from-coronavirus-fallout-11585517192##International Olympic Committee. (2020) Joint statement from the International Olympic Committee and the Tokyo 2020 Organising Committee. https://www.olympic.org/news/joint-statement-from-the-international-olympic-committee-and-the-tokyo-2020-organising-committee. Accessed March 30, 2020.##Hughes, D. (2020). In the frame, road map for Australian sport on an uncertain journey through COVID-19. Journal of science and medicine in sport, 23(7), 636-638.##Safania, A., & Brahmand, R. (2020). Evaluation of the effects of coronavirus on the sports industry. Journal of Educational Psychology. 16 (56), 131-119. (In Persian)##Csato, L. (2020). Coronavirus and sports leagues: how to obtain a fair ranking if the season cannot resume?. C44, Z20.##Ravalli, S. Musumeci, G. (2020). Coronavirus Outbreak in Italy: Physiological Benefitsof Home-Based Exercise During Pandemic. Journal of Functional Morphology and Kinesiology, 5(2), 31-39.##Hammami, A. Harrabi, B. Mohr, M., & Krustrup, P. (2020). Physical activity and coronavirus disease 2019(COVID-19): specific recommendations for home-based physical training. Managing Sport and Leisure. 10, 15-22.##Timpka, T. (2020). Sport in the tracks and fields of the corona virus: Critical issues during the exit from lockdown. Journal of science and medicine in sport, 23(7), 634.##Rizvandi, A., Afrozeh, M., & Jalilvand, M. (2020). Identification of the challenges of acquiring and doing sports in the COVID-19 crisis and provide a solution. Sports Management Studies. 12 (61), 34-17. (In Persian)##Parnell, D., Widdop, P., Bond, A., & Wilson, R. (2020). COVID-19, networks and sport. Managing Sport and Leisure, 15, 1-7.##Soleimani, M., Barani, M., Inanloo, S., & Khojasteh, A. (2020). Modeling the shopping behavior of customers of sports stores during the outbreak of coronavirus (preconditions and consequences). Journal of Sports Management Studies. Accepted, online publication from 16 July. (In Persian)##Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C. et al. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of Surgery, 78, 185–93.##Wu, Y.-C.,, Chen, C.-S., & Chan, Y.-J.. (2020). Outbreak of COVID-19: An overview. Journal of the Chinese Medical Association. 83(3), 217-220.##Asadollahi, E., kashtidar, M., Heydari, R., Perić, M. (2020). Brand Identity Transfer and Consumers’ Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools. Journal of New Studies in Sport Management, 1(1), 10-21. doi: 10.22103/jnssm.2020.16545.1008##Asadollahi, E., Gholami Bidkhani, R., Jaghargh Mahian, A., & Yazdanian, M. (2020). Research Methods in Physical Education and Sports. Book Tak Publications. First Edition. Mashhad. P. 493. (in Persian)##Matteucci, X., & Gnoth, J. "Elaborating on grounded theory in tourism research". Annals of Tourism Research, 2017. 65. Pp: 49–59.##Glaeser, E. L., La Porta, R., Lopez-de-Silanes, F., & Shleifer, A. "Do institutions cause growth?". Journal of economic Growth, 2004. 9(3): 271-303.‏##Marca (2020). Availanble at: https://www.marca.com/en/football/real madrid/2020/05/30/ 5ed22def22601dae698b4604.html , 30/05/2020.##Shafaghna shia news association. " The financial impact of the coronavirus on the world of sports". News Code: 917582. https://fa.shafaqna.com/news/917582/. 2020. (In Persian)##Rezae Soofi, M., & Shabani, A. (2014). The effect of mass media on sports financing. Communication Management in Sports Media, 1(3), 46-49. (In Persian)##Huda. H, Al-Khaja. "Investors' opinions about sports marketing in Bahrain", The sport journal. 2001. 4(4), 42-57.##Ayatollahi, A H, Peymanizad, H, Fahim Davin, H, Asadollahi, E. "Identifying the factors affecting the survival and increasing the championship life of national team athletes in international and Olympic competitions. Organizational Management and Behavior in Sports, 2020. 8 (1), 13-25. (in Persian)##Deloitte. (2012). www.deloitte.com/FML2005-2012##Ahmadzadeh, A., Moosavi, S. J., & Dousti, M. (2013). Identifying sports cultural opportunity–Case Study of Mazandaran Province. Annals of Applied Sport Science, 1(3), 9-16.‏##Sayadchi, F., Zeytounli, A., & Zeytounli, S. (2013). The effect of a sporting event on the development of sports recreational spaces. Fourth Conference of State and Public Organizations and Centers, National Congress of Sports Management. Course 4. Pp: 31. (In Persian)##