Akbar Jaberi Assistant professor in sport management, Faculty of physical education and sport sciences, Shahid Bahonar University of Kerman, Kerman, Iran. author Nasrollah sajjadi Professor in sport management, Faculty of physical education and sport sciences, University of Tehran, Tehran, Iran. author Javad Khazaei pool M.Sc. in business management, university of Esfahan author text article 2019 per Formation of fan-team identification can pay the way for development of sport team brands and reinforcing fan base and economic base of sport teams. The purpose of the current study was to provide a model from the formation process of fan-team identification among football fans in Iran. The research method was descriptive – survey and a practical one, and the data was collected by using a combination of Batacharia & Sen’s distinction identity, similarity identity, and prestige identity survey, Ahearn et al’s attractiveness identity, and Meal & Ashforth’s fan-team identification survey. The research population consisted football fans in Iran and based on a pilot study a sample of (n=344) was selected through random sampling. The validity of questionnaire was verified by using comments of experts in sport management and the reliability of the total questionnaire was found to be 0,86 according to Chronbach’s alpha. The conceptual framework of the current study was a hypothesized model involved identity distinction, identity similarity, identity prestige, identity attractiveness, and fan-team identification. To measure the validity and fitness of the model, Structural Equations Modeling (SEM) has been applied. PLS and SPSS18 were used for data analysis. The results showed that among the four casual relationships, all directions except to the direction of similarity identity to attractiveness identity were verified. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 1 14 https://jsm.ut.ac.ir/article_72871_4063eb8b5c27840b0dbdec9c4a75c4d6.pdf dx.doi.org/10.22059/jsm.2019.28060. behzad izadi عضو هیئت علمی دانشگاه کردستان author mohammad ehsani tarbiat modares university author hashem koozechian tarbiat modares university author farshad tojari دانشگاه آزاد اسلامی واحد تهران مرکز author text article 2019 per The purpose of this research was to design of Relationship Marketing Model in the Iranian premier Football league. The research method was descriptive and survey that the necessary data were gathered through interviews with relevant experts in the field with the fans, observation, review the relevant theoretical literature and researcher-made questionnaire. The statistical population was consisted the upper of sixteen years of football fans in the Iranian premier football league. The number of 527 questionnaire were selected from gathered 674 questionnaires based on research fans definition that attendance average of them was above of 8 games in a season for their teams favorite. Structural equation models (SEM) and were used to analyze the data. Results indicate that fan relationship management effects positively and significantly on relationship quality in the Iranian premier football league clubs. Also, data fitting indices and significant regression coefficients showed that the impact of fan relationship management on the fan lifetime value depends on the relationship quality with fans in the Iranian premier football league clubs. Improving relationship quality eventually lead to increase fan lifetime value that has behavioral issues such as consumption quantity, word of mouth, media usage and re-attend by fans. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 15 29 https://jsm.ut.ac.ir/article_72872_5ec52e8eb8f2e1e27d0ea6e788c5c3cf.pdf dx.doi.org/10.22059/jsm.2019.42316.1036 محمود گودرزی دانشگاه تهران author ایوب اسلامی دانشگاه تهران author ابراهیم علیدوست قهفرخی دانشگاه تهران author text article 2019 per The aim of this research was to study the factor structure of the questionnaire on development of sport for all via TV. The population consisted of all experts in the field of sport management with record of administration or research in public sport field, managers and senior assistants of state Sports, and all experts in sport media and public sport (N=230). To analyze the data, we used Cronbach’s alpha statistic tests for internal reliability; KMO test for measuring sampling adequacy; and confirmatory factor analysis for validity. The findings show that KMO figures and Bartlett figures were significant, validating the sample adequacy for confirmatory factor analysis. The results suggest reliability (a=0.94) for our questionnaire. As for the validity and based on relationship and T-value, except for the questions 17 and 45, all questions had a significant relationship with their factor and could favorably predict their own factor. Also, regarding the factors’ relationship with the concept “development of public sport via TV”, the results showed that all factors were able to favorably predict the above-mentioned concept. As a result, the internal and external validity of the model “development of public sport via TV” was confirmed. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 31 44 https://jsm.ut.ac.ir/article_72873_64395668cbdfb00043681822b211ddb8.pdf dx.doi.org/10.22059/jsm.2019.115127.1281 Abolfazl Farahani استاد مدیریت ورزشی دانشگاه پیام نور، تهران- ایران author Mohammad Alimardani دانشجوی دکتری مدیریت ورزشی دانشگاه پیام نور، تهران- ایران author Hamdollah Elyasi دانشجوی دکتری مدیریت ورزشی دانشگاه پیام نور، تهران- ایران author text article 2019 per The purpose present research was study of Qom province sport boards efficiency and it s relation to input and output sources of these boards. The research was based of correlation and reminiscent method. Statistical population this research included 41 sports boards of Qom province. Due to low number of population, the total count sampling was used. In addition the data boards 2013 was collected. In order to evaluate boards performance, Data Envelopment Analysis method (D E A) was used. To determine the most appropriate input and output indexes , performance evaluation form sport boards and comments 10 sports management experts was used. Athletics, budget , trainers , referees introduced as input indexes and sport for all, sport championship , sport events and educational activities introduced as output indexes. In order study of boards efficiency C C P and B C C output axis, Kolmogorov-Smirnov test , Wilcoxon test and correlation test of spearman were used. D E A solver and SPSS.20 software also were used analyze data. Results showed between inputs sports boards with C C R efficiency there was negative and significant relationship and between outputs boards with C C R efficiency there was not a significant relationship. Also the results showed between out puts sport for all with B C C efficiency positive and significant relationship was observed. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 45 58 https://jsm.ut.ac.ir/article_72874_f60a96ca95e6d80da9102f9a2aa5d3cd.pdf dx.doi.org/10.22059/jsm.2019.132228.1474 mohamad hasan peymanfar Assistant professor of sport management, physical education and sport science faculty, Kharazmi university, Tehran, Iran author alireza elahi Associate professor of sport management, physical education and sport science faculty, Kharazmi university, Tehran, Iran author seyed mohamad kazem sajjadpour Professor of political science,Faculty of International Relations at Ministry of Foreign Affairs, Tehran, Iran author mehrzad hamidi Associate Professor of Sport Management, physical education and sport science faculty, University of Tehran, Tehran, Iran author text article 2019 per Sports diplomacy is a new phenomenon that seeks to increase dialogue to open new perspectives and help to understand the culture of the people of the world. Today, sports have become widespread throughout the world, and new international documents have also paid some attention to sport. The internationalization of many of the world's forests has brought countries into the international sporting field to advance national interests and realize their political and international goals.This study seeks to explain the sports diplomacy. The research was conducted using qualitative studies using Grounded Theory was to collect data and define the model. The study population consisted of experts and managers in the field of theory and practice that samples were selected non-randomized. After studying literature and conducted 18 in-depth interviews, analysis interviews were coded at the same time. After studying literature, 18 in-depth interviews, analysis, and were coded at the same time. Results of open coding, axial and selective provide 165 open-source, the 14 categories and 60 concepts. categories that was divided in causal conditions, grounded conditions, intervening conditions, action/ interaction strategies and consequences. The results suggest that programmatically and knowledge of sports diplomacy major implications in the development of political sociology, foreign policy and the development of sports in the country will have different dimensions.Therefore, long-term planning in this field can provide a better future for sport, politics, international relations, peace and development of countries. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 59 75 https://jsm.ut.ac.ir/article_72875_865d272e92ef9ac8c4e7f85bd2e5f3b2.pdf dx.doi.org/10.22059/jsm.2019.138106.1532 fahimeh hajighiasian University Of Tehran author Armin Faal University of Mazandaran author vahid zolaktaf University Of Esfahan author text article 2019 per Purpose of this Study was to assess the experiences, needs, and attitudes of soccer coaches towards computer. Sampling was targeted available and soccer coaches of Isfahan with High School grad and higher. According to the research objectives, two standard questionnaires, FAIT, TAC were used to data collection and questionnaires sent for 150 coach of soccer that 109 acceptable questionnaires were returned. The reliability of the questionnaire was determined using internal consistency technique (Cronbach’s Alpha). It was 0.94 ,0.64 ,0.72 and 0.78 respectively for feelings, availability, use, and needs. Descriptive analysis was used to describe the current status of coaches and statistical analysis was used to determine attitudes, access, users, and the need of coaches by one-sample t-test. The results were measured by mean in each section. Statistical analysis of data gathered by questionnaire revealed that, in general, coaches' feelings toward computer were positive, availability and perceived needs were high, but computer use was low (p≤ 0.05). REPEAT: The results were measured by mean in each section. Statistical analysis of data gathered by questionnaire revealed that, in general, coaches' feelings toward computer were positive, availability and perceived needs were high, but computer use was low (p≤ 0.05). The results were measured by mean in each section. Statistical analysis of data gathered by questionnaire revealed that, in general, coaches' feelings toward computer were positive, availability and perceived needs were high, but computer use was low (p≤ 0.05). دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 77 87 https://jsm.ut.ac.ir/article_72876_7bb7819b4c3b841b69fccd55c396de57.pdf dx.doi.org/10.22059/jsm.2019.205030.1619 Mohammadreza Asadpour MSc. Business Management author Rohollah Nikkhah Keyarmash MSc. Human Resources Management author Mohammad Khabiri دانشیار، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران author text article 2019 per In order that the universality of sport, it is an appropriate field for the Communicate with Social activities of the commercial companies through the cause-related marketing. The purpose of this research is investigating on the role of team and Organization Identity in cause-related sport marketing success. The research method is a descriptive- analytical and in terms of the research target, it is functional-developmental which has been implemented based on the Structural Equation Modeling (SEM) and the field operations. The statistical population of the research consists of the customers of the "Meizu" Company; Based on stratified random sampling, 393 questionnaires were collected in two ways:it is in person and online methods. For collecting primary data, a questionnaire was used; which was made by the researcher. Its reliability by Cronbach's alpha and Composite Reliability, the validity was made through Average Variance Extracted and Divergent validity was obtained Through the Fornell and Larker matrix. The data analysis was done with the SPSS24 and the warppls. The result showed that team identification and organizational identification have a positive effect on the consumer attitude and consumer attitude has a positive effect on purchase intention. According to the findings, it is recommended that the that the Meizu company, Fits with its brand, Place Priority cooperation in cause marketing programs implementation with the Large and veteran sports teams. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 89 106 https://jsm.ut.ac.ir/article_72879_c405336766fd944cac465dc12597e9c5.pdf dx.doi.org/10.22059/jsm.2019.231530.1827 Alireza Zakerian MA of Sport Marketing Management, University of Tehran author majid jalali farahani دانشیار، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران author Homaila Takali دکتری مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه تهران، تهران، ایران author text article 2019 per The purpose of current study was to Investigation of the impact of internet advertising factors on behavior of sport consumers. This research applied research goals is the descriptive-survey.Population statistical for students of physical education colleges and universities in the city of Tehran. Sample size determined by using Cochran formula and obtained 344 people. Data collection tool was Wu et al (2008) questionnaire that validity approved by 12 professional sport management and marketing professor and As well as confirmatory factor analysis was used to assess construct validity and the reliability by Cronbach's alpha coefficient was calculated for different parts of between 0/86 to 0/91. By using SPSS 23, Kolmogorov-Smirnov test for normality addition to utilizing data and Cronbach's alpha for reliability,the Pearson correlation and t-test was used and by using LISREL 8.8 to determine and confirm the structural equation model was used. The results show that the factors product involvement degree, attitudes to Internet advertising, Internet advertising content design and contact and attention respectively have the highest impact on behavior of sport consumer. Internet advertising involvement and role in goods purchase foremost according to necessity, usage, important for people and after that attitude creation and good content can increase sale goods. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 107 118 https://jsm.ut.ac.ir/article_72863_2cdd8c6d6f2061149e2f29419f24ac5e.pdf dx.doi.org/10.22059/jsm.2019.230985.1820 robab mokhtari ی author ali mohammad safa nia Professor, Science and Research Branch, Islamic Azad University, Tehran, Iran author Hossein Poursoltani Zarandi استادیار بخش روان‌شناسی و علوم تربیتی، دانشگاه پیام نور ، تهران، ایران author text article 2019 per It is the political behavior in today’s competition space that assists enterprises to achieve competition advantage of organizations. The present research aims at studying the relationship between in-organization factors and political behavior emphasizing the intermediary role of perceiving the policy in Sport Ministry and Federations (of football, volleyball, handball, basketball, weight-lifting, wrestling, taekwondo, veterans and disabled). Population of the study includes all staff (1498 people) of the Sport Ministry and Federations among which 705 people were randomly selected as samples. Quantitative data were collected through questionnaire distribution. The staff filled in the questionnaire including Machiavellianism, self-protection, control focus, job independence, feedback, skill diversity, relationship with manager, concentration, formality, cooperation in decision-making, procedural justice and perceiving the policy. The proposed pattern was evaluated by Structural Equation Modeling (SEM) and using software SPSS (19th edition) and PLS. Findings of the research showed that the proposed model was fitted well with data. Findings of the research indicate that the relationship between in-organization factors and political behavior is not significant and the policy perception mediates the relationship between in-organization factors and political behavior. Politics is a true to life in the organizations. Those who are not able to observe their political behavior cannot understand the fact that organization is a political system. Thus, the organizations should lead to the politicization and managers should take necessary attempts toward this importance to reach organizational goals. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 119 131 https://jsm.ut.ac.ir/article_66234_d16353f24dcb1f10416452d1f421031b.pdf dx.doi.org/10.22059/jsm.2017.224043.1756 ahmad mahmoudi دکتری، گروه مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه علامه طباطبائی، تهران، ایران author bahram yousefi Associate Professor of Sport Management, Razi University, Kermanshah, Iran author ali Khazaei Allameh Tabataba'i University author Setare Eskandari Allameh Tabataba'i University author text article 2019 per The purpose of this study was designing the related structural equation model of organizational intelligence and organizational performance with mediating function of the deployment process of Six Sigma in sport organizational experts of Tehran Municipality. The study population was all the sport organizational experts of Tehran Municipality (N = 200), that according to Morgan Sampling Table, 127 individuals were selected as the sample of this study. Data collection tools were Albercht organizational intelligence questionnaire (2003), Choudhury organizational performance questionnaire (2001) and Bikzad questionnaire (1389) that the validity of these tools were confirmed in the previous studies and the reliability of these tools were obtained 0.88, 0.78 and 0.90 respectively that shows good reliability and acceptable measurement tools. Data were analyzed using AMOS software to model structural equation. The results of the study were confirmed based on the structural rela organizational intelligence had significant effect both directly (0.35) and indirectly (0.81) on organizational performance tve and meaningful effect on organizational performance (0.55). So, the results of the structural models present that by increasing the organizational intelligence of the experts and improving the Six Sigma process, organizational performance will develop in sport organization of Tehran Municipality.function of the deployment process of Six Sigma in sport organizational experts of Tehran function of the deployment process of Six Sigma in sport organizational experts of Tehran Municipality. The studyMunicipality. The study دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 133 154 https://jsm.ut.ac.ir/article_72880_94793471f40504f911d92631d611b638.pdf dx.doi.org/10.22059/jsm.2017.235794.1868 Ahmad Ali Asefi استادیار دانشکدۀ علوم ورزشی دانشگاه اصفهان، اصفهان، ایران author javad Afifeh دانشجوی کارشناسی ارشد مدیریت ورزشی دانشگاه اصفهان، اصفهان، ایران author Hamid Toghraei دانشجوی کارشناسی ارشد مدیریت ورزشی دانشگاه اصفهان، اصفهان، ایران author text article 2019 per Abstract: The purpose of the present research was the importance-performance analysis of characteristics of bike paths effect on cycling decision with IPA model application. The research method was descriptive in the type of analytical. The statistical population of this study was all user of the bike sharing system of Isfahan city that 384 people were selected by available sampling as research sample. The bike path’s characteristics with an exact review of research literature were recognized and used for research questionnaire design. The validity of the questionnaire was investigated by 10 professors and experts and its reliability by Cronbach's alpha coefficient investigated that alpha coefficient in importance dimension 0.93 and in performance dimension 0.94 was calculated. The data analysis was done with descriptive and inferential statistics method. The research results showed all 34 bike path’s characteristics affecting the decision to cycling on concentrate here area “where the factors that give low satisfaction score from users, but they are important in their opinion” was maintained. Such characteristics require immediate corrective action and in this respect is a high priority. So, it is necessary urban authorities have a special focus on eliminating these deficiencies on existing bicycle paths and considering them to design future paths for expanding bikes riding in the daily lives of citizens and replacing them with motor vehicles. Bike Paths دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 155 173 https://jsm.ut.ac.ir/article_72878_bbd68226ef56d480cbc73814b3eb004d.pdf dx.doi.org/10.22059/jsm.2017.225024.1762 habib honari Associated professor, Faculty of physical education and sport sciences. Alame tabatabaie University, Tehran, Iran author farzad ghafory Associated professor, Faculty of physical education and sport sciences. Alame tabatabaie University, Tehran, Iran author pegah sarkoohi master of science Faculty of physical education and sport sciences. Alame tabatabaie University, Tehran, Iran author text article 2019 per This paper studies the impact of strategic thinking training on sports managers using gamification .The type of methodology used for this study is the experimental method. The statistical population is consisted of sport manager's ministry of physical education. The sample size was determined 45 and was chosed according from the statistical population . self-made questionnaire consisted of 7 parts in forms of electronic and paper was used and content validity of questionnaire was confirmed by sports management professors and reliability of the questionnaire was determined 0.98 and for the computer game 0.90. Frequency measure and percentage of frequency used to represent descriptive data and Shaper-Wilk test used to investigate the normal distribution of data. Also, Leven test used to analyze data for homogeneity of variance and Univariate test was used to compare mean of different study groups. According to the result of Univariate test, training strategic thinking from gasification has a meaningful impact (F = 52.629, sig = 0.001). Also, results show strategic thinking is needed for sports manager in our country and methodology of training has a key role in learning procedure and their motivation which shows the better impact of gasification on strategic thinking comparison to traditional methods. دانشکده تربیت بدنی دانشگاه تهران 2008-9341 11 v. 1 no. 2019 175 194 https://jsm.ut.ac.ir/article_72877_cdee976c9a8016f174313a89f164e699.pdf dx.doi.org/10.22059/jsm.2017.222487.1748