Keywords = Brand Equity
Number of Articles: 7
1. Developing Brand Equity Model for Iranian Football Pro-League

Volume 12, Issue 4, Winter 2021, Pages 1015-1034

Ali Nazemi; Mohammad Ehsani; Hashem Kouzechian; Mojtaba Amiri


2. The Effect of Self-Definitional Need Elements on Brand Equity of Iran Football Premier League Clubs

Volume 12, Issue 3, Autumn 2020, Pages 601-620

Akbar Jaberi; seyed nasrollah sajjadi; Hasan Asadi; Mohammad Khabiri


6. The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)

Volume 9, Issue 3, Autumn 2017, Pages 531-548

Meysam Mirzaee; Reza Mohammadkazemi; Mehdi Khademi


7. Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling

Volume 8, Issue 3, Autumn 2016, Pages 359-373

Aazam shadivand; tahereh azmsha; Abdolrahman mehdipour