Sport Management Journal

Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix

Volume 13, Issue 3, Autumn 2021, Pages 797-815

https://doi.org/10.22059/jsm.2020.299299.2429

Seyedeh Razieh Dastgheib, Ahmad Torkfar, Seyed mohammad ali Mirhosseini, Leila Jamshidian

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